State of the Union . . .B2B . . . Where are we???

B2B, we know it as Business To Business. It has been a tried and true methodology for Small Businesses large and small to get into productive relationships that are mutually beneficial and mutually profitable. This was so popular that several organizations took upon the task of forming membership organizations to further the aims and goals of their constituents. The focus was the creation of a flow of referral leads on an ongoing and consistent basis. Usually a weekly meeting was complimented by a breakfast/lunch to relegate the time commitment in the midst of a typical business day. This worked very well up until COVID19 struck and drove small businesses and their customers behind closed doors. Today, I will be interviewing Kim Marie, the owner of Le Tip International. Le Tip is a premiere B2B membership organization with a rich history of successes. Kim has made some pivot moves to keep her business fresh and flowing. Today we will find out what she is up to at Le Tip.