Think Global, Act Local . . . But, How Do We Get There???

The current population of this world is 7.9 Billion people The number of smartphones far exceeds that as that number is well over 9 Billion in operation every day. Either there are some collectors out there who feel that they must have a communications device for every possibility that suits their fancy or technology is communicating the trend of the future through the very means of the overkill purchasing of this global reach of communications. When I was growing up I recall that the television that we had in the basement and NOT in every room of the house had 3 maybe 4 channels of watching on it. Today, and HD TV has hundreds of channels and no end to content that your heart desires. Billions of dollars of advertising allocation has been spent to attract new customer flow and still today, many Billions more are being spent to do one thing and one thing only and that is to attract a buyer to a product or to a service. If it seems that I am being too basic with you at this point of my dialogue well there is a reason for that. You have to be sitting in front of an HDTV to gain ACCESS to these commercials that are being flung across the global cable network and today, with all the distractions in the world, not too mention the major one COVID19 which will go down in history as much on the minds of the entire world as the rising and setting of the sun each day. We seem to rise with it and end our days with it and this is the direction I am heading on this show today. Where are you focusing not only your marketing budgets but your most valuable asset that is one that you are expending every waking day of your business lives and there is no way of recapturing any of it and that is your TIME. I would venture to say that every time you open your eyes and your feet hit the floor that before you venture out into this world, you check what has most likely been sitting on your bedside table recharging, which is your smartphone. Now you are in a certain time zone and that regulates your life day in and day out. The world however has multitudes of time zones and when you are rising from your pillow, others are placing their heads on theirs. What is the point of all this? Where are you focusing your message and your means in trying to reach your potential customer at his most optimum access opportunity? The SmartPhone is the BILLBOARD of your business, today, tomorrow and the future! Ask yourself a question, where does my potential customer spend most of his waking life each day and where can I even reach out to him in the night watches? It's the SmartPhone! You must be where your customer spends the bulk of his time and attention and that is the device which has largely become an extension of every human beings arm, worldwide! Today, I will be interviewing a guest who can not take you into this global marketplace but give you the How To's of the how and why of getting there and gaining the most OPTIMUM Opportunity that YOUR money can buy