Profit Rainmaking™: When The Fundamentals Are Aligned, It Creates Growth That Is Intentional and Lasting

What if profit is not the goal, but the outcome of doing leadership well?

In this episode, Rebecca Hall Gruyter is joined by John A. Lanier, CEO of Middle Market Methods and longtime profit rainmaking expert, for a practical conversation about what truly drives sustainable growth. Drawing from more than 40 years of experience and his upcoming book Profit Rainmaking™, John shares how loyal customers, exceptional operations, and inspired teams are built, not forced.

Together, they unpack what customer loyalty really looks like, why operational excellence is a leadership discipline, and how stewardship creates teams that want to win. This conversation is for leaders who want strong results without sacrificing values, and growth that endures beyond short-term wins.

As always, you can find our host, Rebecca Hall Gruyter, at
www.yourpurposedrivenpractice.com

ABOUT THE GUEST

John A. Lanier is the CEO of Middle Market Methods and a trusted advisor to leadership teams committed to excellence and competitive differentiation. His four-decade career has focused on helping organizations cultivate loyal customers, exceptional operations, and inspired teams, while maintaining a “winning the right way” mindset.

Through consulting, speaking, and writing, John brings an infectious passion for principled leadership and sustainable growth. He is also a proud member of a dog-rescuing family.

Connect with John A. Lanier

Website: https://www.profitrainmaking.com/
LinkedIn (Business): https://www.linkedin.com/company/profitrainmaking/
LinkedIn (Personal): https://www.linkedin.com/in/johnalanier/
YouTube: https://www.youtube.com/@ProfitRainmakingbyJohnLanier
Facebook: https://www.facebook.com/ProfitRainmaking/