Feb. 11, 2026

Data: The Weak Link in the Strategy Execution Chain

Data: The Weak Link in the Strategy Execution Chain

In their recently published book, End-to-End Strategy Execution, William Ulrich and Charles Bowman said that problematic data is one of the seven deadly patterns undermining strategy execution. In this podcast episode, they interview distinguished guests, John Bottega, President of EDMA, and Professor Peter Aiken, President of DAMA – the two leading global associations focused on data. Join the podcast as they help listeners understand and address the mounting data challenges presented by poorly architected, incomplete, redundant, and low-quality data. With data being critical to business viability and the ability to realize the promise of artificial intelligence, the interview focuses on what it takes for an organization to become data driven, laying out practical options for near-term and long-term success.