Guerrilla Marketing to Heal the World

Imagine your business making a big impact solving problems like hunger, poverty, war, violence, and catastrophic climate change while making a healthy profit. A new book by Shel Horowitz and Jay Conrad Levinson, Guerrilla Marketing to Heal the World, shows dozens of practical examples of successful companies doing well by doing good---from solopreneurs to Fortune 100 global corporations. Learn how to: create projects (and products) that accomplish social change, profitability, and cost reduction all at once; green your company in ways that save money and make money; gain enormous positive reputation as a visionary company worth supporting; expand successfully into totally new markets through strategic thinking, powerful partnerships, and commitment to core principles; turn marketing from a cost to a revenue stream; and embrace abundance and transformation---and stop worrying about market share.