Oct. 21, 2025

Clicks, Conversions & Connections: The Next Wave for SMBs

Clicks, Conversions & Connections: The Next Wave for SMBs

In this episode, we explore how digital marketing for small and medium-sized businesses (SMBs) is evolving in the age of AI and automation. Speaking with @Stefano Colonna , CEO of @Movylo shares insights on what SMBs truly need beyond websites and ads — from smarter lead conversion and better customer retention through balancing technology with smart marketing practices. We also discuss how partnerships, data, and new technologies are reshaping growth opportunities, and what the next five years might hold for how SMBs connect with customers in a digital-first world.

About the Guest

Stefano Colonna is the founder and CEO of Movylo, a SaaS platform designed to help small and medium-sized businesses grow by automating customer engagement and marketing activities.

 With a focus on making advanced marketing tools accessible to SMBs, Movylo enables businesses to build loyalty and drive sales with minimal effort.

 Before Movylo, Stefano founded Dynamic Fun, an award-winning mobile gaming company, and Glomera, one of the earliest interactive web TV platforms.

 Throughout his career, he has led international teams across three continents and secured funding from both angel investors and venture capital firms in the U.S. and Europe.

 Stefano brings a strong entrepreneurial mindset and global perspective to each venture he leads. Beyond his professional life, he enjoys trekking in the mountains, exploring new destinations through travel, and spending quality time with his daughter.

Guest social media

-Website: www.movylo.com

Host social media

- Website: www.siinda.org

- LinkedIn: https://www.linkedin.com/in/kimberli-lewis-7a34053/?ppe=1

https://www.linkedin.com/company/search-and-information-industry-association/?viewAsMember=true

- Facebook: https://www.facebook.com/followsiinda/