Customer Care and Concern in a Time of Crisis

Keeping calm and thinking both strategically and operationally can be challenging when a crisis occurs, and that’s what we are in. Facing a massive number of customer requests and questions, some of them desperate and some of them just inquisitive, can be challenging even in the best of times. We as leaders and companies must consistently provide transparent and accurate communication that maintains a trusting relationship with our customers, employees and other stakeholders. What kind of message should we communicate? How do we help our employees deal with customers and learn how to speak with them differently because different times need different approaches? In this episode we discuss what the message should be both internally and externally when speaking with customers in this crisis. We speak with an executive who is doing his best to give support to customers and partners in this time of crisis.