Finding the right tools to support sales and the customer journey

Sales and the customer journey. Are we giving salespeople the right tools to help them succeed? Years ago, sales were about pushing the customer in a direction and convincing them to buy. Today it is about discovering the customers’ needs and proving to them their return on investment. Today we also have the tools to help sales persons guide them through the process and show the customers facts, not fiction. This episode explores the customer journey, beginning with customer contact and sales. Then, we explore what automation is available to sales today and how salespeople can best use it. Our guest is a regular contributor to our show and an expert in sales and the customer journey.