Gaining visibility online-Integrating SEO into your marketing strategy

A business that is visible is also considered creditable. Visibility today means being present across all digital channels and using the right tools to make sure you stand out among the competition. With the decrease in foot traffic and increase in online traffic, if customers cannot find you, they will not know who you are, and they will give their business to someone else. As study by Riverbed found that 99% of business decision makers agree that optimizing digital performance is essential to business results. The question is how do you do this if you are not a digital advertising expert? A great online presence consists of many elements, but visibility is mostly driven from a great SEO/SEM strategy. In this episode, we talk to a Sunrise System about what makes a great SEO/SEM strategy. We talk about current online marketing trends, what elements contribute to a strong strategy and how to make sure your company is visible.