How acquisitions provide an opportunity for growth for all sides

Mergers and acquisitions happen constantly, but being acquired can sometimes be tough for many companies because it comes with many challenges. Still, it can also be an excellent opportunity for many companies. It can be an opportunity to rethink strategies, consolidate markets and customers, set new goals and KPIs, and build a new culture. In this episode, we will look at a company in the Ad Tech industry that found opportunities in being acquired and used them to implement new systems to ensure growth and success.