How can I expand my business globally?

How do local businesses begin? Normally, it starts with a good idea that then grows into a business. For most companies, building and maintaining a local customer base is one of the first steps to success, but what happens when the local customer base is just not enough anymore? In today’s Global Economy, many businesses begin to think globally, and there are a lot of great success stories, but there are also a lot of failures and many failures are due to not having good leadership or not understanding the challenges that come with global expansion. It is natural that companies have a desire to expand, but the emphasis on globalization has made people think that it is quite easy, very often easier said than done. In this episode, we are going to take a look at a small US company that has expanded beyond its borders. We are going to look at what has made them successful and what are the challenges they are facing. If your business is thinking of global expansion, this story is for you.