How COVID and e-commerce are changing our traditional holiday shopping patterns

Holiday parties, mistletoe, lighting the Menorah, 3 King Celebrations, children sitting on Santa’s Lap or just meeting a group of friends in the pub for a pint are memories of holidays past as we adjust to 2020’s new reality. Typically, December is a time of traditions, and part of its charm is knowing what’s coming every year, but this year will be different. The torrent of shoppers in the run-up to the Holidays has been around as long as Holiday Glitter, but many long-standing traditions, are now on the verge of change. As we approach the most significant shopping time of year, we see changes in consumer behavior and some retailers are adjusting, while others are still trying to navigate the new world. In this episode, we take a look at what is happening in retail this Holiday season how can the local “Brick and Mortar Shops” actually thrive in this new world of limited foot traffic and more e-commerce.