How great sales people contribute to a seamless customer journey

Today, customer experience is more important than ever, and the first person the customer meets in the customer journey is usually a salesperson. But customers today are more informed than they were in the past, which means the average salesperson can no longer fly by the seat of their pants when conducting a sales call. Today, the salesperson needs a lot of knowledge and a whole new set of skills. In this episode, we talk to a customer experience expert about how companies can manage their sales forces to ensure that they win customers on the first contact. We also talk about sales structures, channels and training, what works, does not work and what companies need to do to improve.