June 28, 2022
How search engines are reacting to new consumer search behaviours

Consumer Behaviors have drastically changed in the last 24 months. We can observe the changes in foot traffic ( in-person behaviour ) when we are at the grocery store, airport, or simply walking in any city centre. Still, we do not always see the changes in consumer behaviours online. We all know how our own search behaviours have changed, but unless you own a business with an e-commerce shop, you may not know how your customers search for your products or services. You may also not be unaware of what search engines are most interested in today. But if you own a business, understanding what consumers are doing and how search engines react is essential if you want your business to be found. In this episode, we speak with an expert from one of the worlds leading technology companies, and he helps us understand the mysteries behind getting found on the web.