How to manage cross cultural business relationships effectively

Cultural forces are always at play in today’s Global Economy. Although effective management of cultural differences is not necessarily a guarantee of business success, understanding and deepening one’s knowledge of the other culture is vital to the success of any venture. Culture influences communication, decision-making, negotiation, resolution of conflicts, the management of cross-national alliances and diverse teams. Without understanding the impact culture plays in any business transaction. Without knowledge of the other culture you are dealing with, it may be difficult to pinpoint what specific aspect of culture might be impacting your relationship. In this episode, we speak with an expert in doing business across different cultures. Dr Rajesh Kumar, helps people and companies understand how understanding cultural differences can promote business success