Innovation and Social Responsibility in the Cannabis Industry

With the lifting restrictions on cannabis, many say that the current “green rush” will actually have even more impact on the economy than the reintroduction of alcohol in the 30’s. But it is not that easy to grasp the entrepreneurial reins that are needed to make it in this industry. Restricted licenses, regulations and new technologies in an industry that is really in its infancy, makes it exciting but also very demanding and great leadership plays an important role. But it is not only about great leadership, it is also about social responsibility. In new industries, that are just forming, leaders have to be the ones to set the standards. Setting the standards means leading the way in innovation, and creating what the future vision of the industry should be. In this episode, we talk with one of the most innovative and socially responsible companies in the cultivation, manufacturing and marketing of medical cannabis.