Inspiring Leadership with Liz Walton, VP Marketing Yext

The new trend shaping the future of marketing is the notion of Purpose. Influential marketing leaders say that becoming more focused on purpose-driven marketing will help increase business because both businesses and consumers are demanding it. As marketing becomes more purposeful with an increased focus on customer experience, engagement, right time marketing and technology changes such as AI, it needs visionary leadership. Visionary leaders are builders, working with imagination, insight, and boldness. They present a challenge that calls forth the best in people. They work with the power of intentionality and align their visions with a higher purpose. They are able to clearly and vividly communicate what the future looks like, and lead teams forward. In this episode, we to talk to a visionary leader in the area of marketing and advertising. One of Forbes 30 under 30, Liz Walton talks to us about her leadership style and what she believes the future of marketing looks like.