Leveling the Playing Field: Empowering Local Advertisers in the Age of AI
In this conversation, we explore the journey behind building a platform designed to help local businesses compete with larger brands in digital advertising. The discussion dives into the evolving challenges of the adtech landscape, the real impact of AI on campaign performance, and where hype still outweighs reality. It also unpacks common misconceptions about digital marketing, the metrics that truly matter for growth, and how technology is reshaping access to effective advertising. Looking ahead, the interview highlights key trends, innovations, and what the future may hold for local advertisers navigating an increasingly automated and data-driven world.
About the Guest
Mitchell Leiman is the Chief Executive Officer of iPromote, bringing over 25 years of professional experience, with a strong focus over the past decade on digital marketing and advertising for small businesses.
He has held senior leadership roles at Gannett/WordStream, Vistaprint, and Constant Contact, and was also a partner at Bain & Company.
Raised in a small business family, Mitchell grew up watching his parents successfully run Artplak Studios, a manufacturer of awards and plaques, for more than 50 years. He earned an MBA from Harvard Business School and graduated from Georgetown University.
Outside of work, he enjoys traveling, playing and watching sports, and spending time with his wife and their two teenage children.
iPromote is an all-in-one digital advertising platform designed to help partners and their teams become experts in paid digital marketing.
The platform automates ad creation, generates sales proposals, simplifies advanced targeting, and delivers omnichannel campaigns to reach the right audience at the right time.
Its mission is to help partners scale growth for their SMB clients, reduce routine workload, and focus on strategy, performance, and revenue growth.
Guest social media
- Website: www.ipromote.com
- LinkedIn: https://www.linkedin.com/in/mitchell-leiman/
Host social media
- Website: www.siinda.org
- LinkedIn: https://www.linkedin.com/in/kimberli-lewis-7a34053/?ppe=1
https://www.linkedin.com/company/search-and-information-industry-association/?viewAsMember=true
- Facebook: https://www.facebook.com/followsiinda/