Leveraging the Affiliate Marketing Channel

Marketing practices are adapting to the corona crisis in both the B2B and B2C sectors. E-commerce is surging among SMBs, while business models are changing. Demands are shifting in online product orders. High-demand for new products and services in a world where everyone is shopping online creates new competition and makes channels such as affiliate marketing a logical choice. In this episode we take a look at the affiliate marketing channel, how it works and why it can be a reliable marketing channel for not only brands but the local B2C businesses as they change their product portfolios. We examine the B2B sector as trade fairs, and other B2B channels are not possible at this time, we explore how affiliate marketing can bring new opportunities. Listen now, as we speak with one of the original entrepreneurs in the area of affiliate marketing and learn how it started and how it works today.