Marketplaces- A technology that supports SMB Growth

According to a poll by Manta, the majority of small business owners agree that online marketplaces have positively impacted their sales. Nearly 70% of small business owners stated that marketplaces like Amazon and eBay have helped them increase sales, although about 30% believe they have had a negative impact. In addition, most small businesses (81%) believe that online sales are critical to their company's success, but most rely on their websites. Only around 20% of use e-commerce solutions as a growth strategy. So, what is a small or medium business to do? How can they implement their growth strategy through implementing technology that reflects the ever-changing consumer behavior? In this episode, we speak with the CMO of Vendasta, a Canadian based company which is on the cutting edge of technology that reflects consumer behavior and supports SMBs worldwide.