Putting Influencer Marketing into your Marketing Mix

Influencer marketing has always been around with sports figures recommending various products or commercials that say “9 out of 10 dentists recommend this toothpaste”. But times have changed, and Influencer is not only about big brands, but it is also about local businesses. Alongside this, Influencers have also changed, they are no longer only sports figures and celebrities, but the “girl and guy next door” has gotten into the game. Leveraging existing social media influencers, local businesses are beginning to use Influencer marketing in their marketing mix. But like any marketing strategy, it subject to changes in trends, audiences, and technologies. It is also not that easy to understand and although influencer marketing is an effective campaign strategy for many small businesses, the challenge lies in determining the best way to approach and work with influencers and what content you need in order to get engagement. In this episode, we look at exactly that.