Selling Online-The Success Factors of eCommerce

The UK, Germany and the US are leading the percentages of online retail sales. For consumers around the globe the most well-known form of eCommerce is business-to-consumer, which includes online retail or online shopping. It is predicted that online commerce will reach to 4.48 trillion US dollars by 2021. In Asia e-retail sales accounted for about 13% of all retail in 2017. As more and more businesses are moving to e-commerce enabled platforms, it remains that only 26% of local business engage in eCommerce because although setting up eCommerce platform is quite simple, it can also be quite confusing. For the big guys, eCommerce is about spend, brand, positioning and customer service which wins you returning loyalty. If you are a small business or an entrepreneur, you need to consider other issues such as good product ideas, logistics, the technical side, and even how to launch your first ad campaign. In this episode, we are going to talk about how to get eCommerce right.