“Sizzlin' Social: Heat Up Your SMB's Success with Local Social"

Thirty years ago, advertising was in newspapers, billboards, and telephone directories, and there was always effective word of mouth. Today we still have word of mouth but in a completely different form, social media. It is hard to imagine a world without social media because we all use it, regardless of age or where we live. And there is no generation gap; there are 87-year-olds on Facebook and Instagram looking for local businesses. You will also find social media in the most remote locations in the world because of the use of mobile phones. Companies big and small are all over social media., but the question we pose is, what are the best channels to reach people? In this episode, we discuss the impact of social media on our lives and how small and medium businesses can take advantage of the latest trends.