The changing face of digital media with Dr. Johnny Ryan

We live in a digital world and businesses are taking advantage of the increasing marketing channels available, such as mobile, but at the same time we are seeing stricter controls with ad blockers and data privacy regulations. Marketing departments are also facing new challenges. Maybe what is happening today is a result of the media misuse in the past, or are we finally making digital marketing and advertising more ethical and possibly more effective. As consumers, we applaud new privacy regulations but as business people, we are in conflict. Our businesses must adapt to these changes, and every day we are faced with new challenges which also bring us new opportunities. Today we are going to look at the ever-changing digital media landscape. We will talk about some of the concrete issues businesses are facing today with advertising on the web. We will also take a brief look at how we got to where we are and what may be coming down the road.