The Digital Presence of Small Businesses in Europe and UAE

Digitalization is happening at all levels of the economy and it is impacting small and medium size businesses (SMB’s) as much it impacts enterprise companies. The challenge is that SMB’s do not always have the same digital resources or knowledge that large enterprises have. For this reason, it is hard for SMB’s to keep up with the various types of digital media available resulting in a lack of web presence that may hinder being found when customers are ready to buy. SIINDA, The Search and Information Industry Association of Europe, conducted a Digital Landscape Survey which took a look at the digital presence of SMB’s across Europe and the United Arab Emirates. The study which was in cooperation with Silktide ,UK and partnered with Mono Solutions, Denmark, for the UAE, gives us insights into where SMB’s need to improve their presence and what they need to do to increase customer engagement. In this episode, we take a look at the results.