The Growth of Local Business' Online Presence in Europe

According to Shopping Local Research 2022, 78% of consumers use the internet to find information about local businesses more than once a week (up from 69% in 2020). However, 21% of consumers use the internet to find information about local businesses daily (down from 34% daily). This means that businesses that do not have an excellent online presence could be missing out on reaching new customers. But Building a digital presence for a local business isn’t the same as developing one for a national brand because, simply put, they do not have the capacity or the know-how. Moreover, establishing an outstanding online presence is a lot of work when focusing on what your company does best, like baking bread, fixing plumbing, or selling toys. Still, with the help of agencies and experts, local businesses in Europe are getting better. In this episode, we look at the online presence of local businesses across Europe.