The impact digitalisation has had on the Media Landscape

The decline of newspaper and print media over the last 20 years has been dramatic. In 2000, the print revenue of newspapers worldwide peaked and has declined ever since. The rise of the internet has changed how news is produced; it’s now not only continuously updated, but it has also led to a massive explosion in bloggers and social media platforms, including Twitter, Facebook, and Instagram. It has also impacted the advertising world. Digital advertising is now the dominant medium, and consumers constantly change their buying behavior. Is technology driving consumer change, or are consumers demanding better technology to meet their specific demands? In the end, it does not matter because we are living in a constant world of change. In this episode, we look at how the media scene has changed and affected traditional advertising.