Dr. Rom Brafman, Co-author of Sway: The Irresistible Pull of Irrational Behavior

Find out some of the roots of the last time you were Swayed with irrational behaviors as we pick Dr. Rom Brafman's brain. How does loss aversion, commitment and value attribution affect your decision making process? Dr. Brafman holds a doctoral degree in psychology. He is co-author of SWAY: The Irresistible Pull of Irrational Behavior. Rom wrote this with his brother Ori, an organizational consultant. Rom is interested in the topics of resilience, empowerment, and transformation, and their manifestation in individual and interpersonal dynamics. He's also interested in decision-making processes and the psychological forces that underlie irrational behavior. Rom has a private practice in Palo Alto. Rom’s co-author, Ori lectures internationally in front of Fortune 500, government, and military audiences. He holds an MBA from Stanford Graduate School of Business.