History of Brainwashing from Pavlov to Social Media

We know that persuasion techniques occur in advertising but what is the role os soial media in persuasion? What is cuasing the diviseness in s,ociety? Joel Dimsdale, a psychiatrist with extensive experience in these areas, will discuss these issues as well as his two books, Dark Persuasion: A History of Brainwashing from Pavlov to Social Media and Anatomy of Malice: The Enigma of the Nazi War Criminals