Elements of Persuasion, Food Network Star-Mission:Cook!, The Story of Tea

Use storytelling to pitch letters, sell faster and win more business with the authors of The Elements of Persuasion, Richard Maxwell and Robert Dickman. Food Network star, Robert Irvine talks about his life, his recipes, and making the impossible easy with his book, Mission: Cook! A cultural history and drinking guide to the most consumed beverage in the world in our T42 segment when the authors of The Story of Tea, Mary Lou Heiss and Robert Heiss join our Mother/Daughter dynamic duo, Cynthia Brian and Heather Brittany.