Why Women Break Up With Brands And How To Win Them Back
Why do women sometimes feel guilty about buying something they want? And how much do our upbringing and social conditioning influence what we spend?
In this episode of STEM in Stilettos, Zofia Morales talks with Shampaigne Graves, Women's Consumer Expert and creator of the WCR4™ Method, about the psychology behind women's purchasing decisions.
They explore Purchase Panic™, Legacy Consumerism™, gender socialization, and why women break up with brands. Shampaigne also explains how Bully Marketing can cause brands to miss the mark and what it takes to build trust with women consumers.
You'll gain a clearer understanding of the emotional, cultural, and generational forces that shape how women spend, choose brands, and decide when it's time to walk away.
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Guest Bio:
Shampaigne Graves is a Women's Consumer Expert, on-air commentator, and keynote speaker who decodes how women actually make purchasing decisions through her proprietary WCR4™ Method. Her commentary has appeared in Newsweek, CNBC, Daily Mail, The Observer, and more, translating the $31.8 trillion women's economy into insight brands, broadcasters, and boardrooms can use.
Connect with Shampaigne Here:
LinkedIn - https://www.linkedin.com/in/shampaigne-graves/
OptIn URL - https://shampaignegraves.com/newsletter
Free Gift - Listeners who want to put Shampaigne's framework to work can grab her free WCR4™ Method Checklist, a printable PDF that walks through all four pillars, Emotions, Gender Socialization, Demographics & Intersectionality, and Legacy Consumerism™, in the exact order she uses them with brands. Each pillar comes with the core diagnostic question it answers and space to score your own brand against it, so instead of just hearing the theory, you leave with a tool you can actually run your business through. It downloads instantly with an email at shampaignegraves.com/wcr4
https://shampaignegraves.com/wcr4
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Host Bio:
Zofia Morales, a former Fortune 100 data center manager turned leadership coach and business entrepreneur, brings a wealth of experience and strategic insight to her role as a transformational guide. With a background in science and business and a passion for empowering women, Zofia is dedicated to helping female tech founders and entrepreneurs break through barriers and achieve success on their own terms.
Connect with Zofia Here:
Youtube - https://www.youtube.com/@STEMinStilettos
LinkedIn - https://www.linkedin.com/in/zofiamorales/