The 7-11-4 Rule: How to Create Authority, Credibility and Social Proof
In this episode of Sustainable Success, we dive into the 7-11-4 Rule, a powerful framework rooted in marketing psychology that reveals how many interactions it typically takes for your audience to know, like, and trust you. Business owners will discover how to apply this rule to communicate their value clearly, establish credibility through social proof, and accelerate relationship-building with prospects and clients. We’ll also share practical ways to position your expertise authentically across digital platforms, networking opportunities, and client interactions to create stronger connections that lead to sustainable business growth and long-term success.
About Guest: Cody Blocker
Cody Blocker is an Amazon #1 Best selling author and ghostwriter of over 50 books. As a certified Emotional Intelligence coach and former Chaplain, Cody helps leaders, coaches, and founders to transform their experience into books and branding that build instant credibility, generate social proof, and do the heavy lifting of authority, so their brand speaks volumes before they ever say a word.
About Christopher Salem
Christopher Salem, the dynamic host of the Sustainable Success Show, has been empowering business leaders, entrepreneurs, and organizations for nearly 8 years. Through thought-provoking weekly content, Christopher delivers actionable insights that inspire growth and sustainable success in today’s ever-evolving marketplace.
His show spotlights influential thought leaders, offering transformative strategies to overcome challenges, enhance performance, and achieve long-term goals. Christopher’s expertise, coupled with his dedication to fostering professional and personal development, has made him a trusted voice in the world of leadership and entrepreneurship.
Discover more about Christopher and the Sustainable Success Show at www.christophersalem.com and www.sustainablesuccess.net.
Connect with Christopher on Social Media:
- Facebook: Personal | Sustainable Success | Professional
- Instagram: @chrisrsalem
- Twitter: @chrisrsalem
- LinkedIn: Christopher Salem
- YouTube: Christopher Salem Channel
Join Christopher to unlock the keys to your sustainable success!