Influencer Marketing for uncertain times

How do you build influence and develop your brand online in uncertain times? As the world in 2020 is brought to a standstill by a frightening new viral paradigm it is hard to see a positive in the word viral. Yet for many years marketers have used the concept of the multiplication of opportunity via ‘viral marketing’ techniques to successfully build their brands online. As we move even more into an online world, understanding the key principles of influencer marketing is now essential. Luke Peters has started over 5 businesses. His current brand NewAir is growing with over 50 employees and multi 8 figure sales and was voted as one of Orange County’s Top Workplaces in 2019. Luke's newest venture is a new e-commerce service business and he is the Host of ‘The Page 1’ Podcast. Join us as we discuss how to develop your brand via influencer marketing and YouTube to survive and flourish in uncertain times.