The Death of Demographics with David Allison

Is judging human behaviour based upon demographics dead? My guest David Allison realised that people simply don’t act their age anymore; the wealthy often prefer to shop in Walmart, and you might have more behaviourally in common with someone of a completely ethnic background, age, or nation than your peer group. David is a human values expert, global researcher, and best-selling author, who is focused on changing the way we understand ourselves, the people around us, and those we hope to engage with in our work. He is the founder of the Valuegraphics Project, the first global inventory of core human values. He has made values into a measurable business metric; a new kind of insight that helps organizations succeed in today’s Values Economy. David speaks internationally and helps big brands connect with people by honoring their values. During this interview we will explore David’s latest book ‘The Death of Demographics: Valuegraphic Marketing for a Values-Driven World’. Join us for a conversation that may help you connect better with others and shift your paradigm when it comes to understanding yourself and others. Valuable to anyone with an interest in people, marketing and/or leadership.