The Power of Surveys (and blogging) with Laura McInerney

How do you use surveys powerfully to build your business? Laura McInerney is an investigative journalist and co-founder of the daily survey platform, Teacher Tapp. A formidable blogger, she was taken to court by the UK education secretary for asking to see documents that exposed government incompetence – three years later she walked away with the information, and became a columnist for The Guardian newspaper and editor of the investigative paper Schools Week. She now runs Teacher Tapp, a daily survey platform co-founded with Profes-sor Becky Allen, which is the largest daily survey of teachers. Laura is a regular public speaker and broadcaster, often appearing on BBC and Sky News, and co-author of the book ‘The Leadership Factor’. Join us to find out more about how to survey effectively and to hear some expert tips on how to blog formidably!