Elevating Your Good With Linkedin with Danielle Ellis
About this episode:
In a world where visibility and positioning matter more than ever, many highly capable leaders find themselves brilliantly representing their organisations, yet struggling to articulate their own value. This conversation explores why that happens and, more importantly, what to do about it.
Chris Cooper is joined by Danielle Ellis, a career strategist who has helped over 2,000 executives position themselves more powerfully in the market, earning more than 2,000 five-star reviews for her work. Danielle specialises in helping high-performing leaders translate their impact into clear, compelling personal narratives that attract the right opportunities.
Together, they explore how LinkedIn can be used as a powerful platform to elevate your good, increase your visibility, and open doors to meaningful opportunities. The discussion brings clarity to how the LinkedIn algorithm works, the differences between personal and business pages, and how to show up authentically while still being strategic.
With a practical and structured approach, Danielle also explains how to build a strong presence, create content that resonates, and position yourself in a way that reflects your true value in an increasingly competitive and AI-influenced landscape.
This is a conversation for anyone who wants to be seen, understood, and valued for the difference they make—and to use LinkedIn more intentionally to support that journey.
More about Danielle Ellis:
Danielle Ellis is the founder of Prime Personal Branding, a boutique executive branding practice built around the fundamental truth that first impressions don’t happen in the room, they happen in print.
Résumés, LinkedIn profiles, and executive bios shape opinions and determine whether further conversations happen at all. Danielle’s work is about making sure those impressions are accurate, compelling, and working for her clients rather than against them.
Over more than a decade and 2,000+ client transformations, she has partnered with Fortune 100 executives, founders, and thought leaders worldwide who are doing serious work and need the world to see it clearly.
She brings to every engagement the same conviction she brings to this conversation: that leaders doing meaningful work deserve to be seen, but it’s up to them to tell the right story.