Your Good Matters: Turning Knowledge into Legacy with Debbie Jenkins
About this episode:
Most experienced professionals don’t struggle because they lack knowledge. They struggle because they’re stuck using it in ways that keep them busy… but not free.
In this conversation, Chris sits down with Debbie Jenkins, entrepreneur, author and founder of a successful publishing business, to explore how people can turn what they already know into something far more valuable — freedom, impact and legacy.
Debbie works with consultants, coaches and business owners who feel caught between delivering for clients and building something that lasts. She helps them uncover the intellectual property already within their work and transform it into assets that create long-term value and influence more good in the world.
We also explore Debbie’s own journey — from being told there was no future in writing, to becoming an engineer, to building multiple businesses and creating a life in Spain that reflects the vision she had as a young girl.
At the heart of this conversation is our theme that: Good matters. And when you learn how to use your knowledge in the right way, you can amplify that good far beyond your time.
More about Debbie Jenkins:
In 1996, Debbie Jenkins founded her first business, a marketing and website design agency, despite having no background in marketing, no experience designing websites, and no existing clients. Leaving behind a well-paid, prestig-ious role, she stepped into the unknown with a simple belief: it couldn’t be that hard. More than 25 years later, she knows the truth—building a business is hard. But when driven by purpose beyond profit, and sup-ported by people you genuinely enjoy working with, the effort becomes worthwhile.
Today, Debbie works with experienced business owners—particularly those run-ning consultancy, training, or coaching businesses—who are beginning to ques-tion how they will ever slow down, retire, or create an exit. These entrepreneurs often find them-selves caught between delivering for clients and developing the products, processes, or intellectual property (IP) that could generate recurring revenue and long-term value.
Her clients typically face three key challenges: legacy client expecta-tions that keep them tied to old ways of working, a reliance on selling time rather than scalable prod-ucts, and a lack of time to focus on strategic growth. Debbie helps them recognise and unlock the often-over-looked IP already embedded in their businesses—transforming it into valuable assets that create freedom, generate leads, and build a lasting legacy.
A writer, author, painter, and self-confessed horse addict, Debbie lives in Spain at “The Disas-ter Farm” with her Italian partner and a lively collection of animals.