The Essential Digital Interview Handbook and How McGruff and the Crying Indian Changed America

Kathryn interviews founder & CEO of Phone Interview Pro Paul J. Bailo, author of “The Essential Digital Interview Handbook: Lights, Camera, Skype”. In today's interconnected world, virtual meetings have become a staple of business practice. Physical distance between employers and job-seekers is no longer the impediment it once was for the face-to-face engagement. Bailo covers everything you need to know to conquer this phase of the job search and all digital business meetings. Bailo has been featured in USA Today, Forbes, and CareerBuilder.com. Kathryn also interviews former Adweek bureau chief and senior writer Wendy Melillo on her book “How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns”. The Ad Council, founded in 1942, has designed a number of unforgettable ad campaigns that have become part of the American popular imagination. Melillo covers the complete history of the Ad Council from World War II to Smokey the Bear.