July 7, 2026

Encore: The Business of NIL: What Every Athlete Should Know

Encore: The Business of NIL: What Every Athlete Should Know
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In case you missed it...

This week, we're replaying one of our most popular conversations on one of the biggest changes in college sports: Name, Image & Likeness (NIL).

In this encore episode of The Lebenthal Report, Michael Hartzman and Dominick Tavella sit down with Leda Zukowski of New York Life to explore how NIL is transforming college athletics—and what student athletes, parents, and families need to know.

Topics include:

  • How college athletes earn money through NIL
  • Why financial planning is critical for young athletes
  • Taxes, contracts, and building the right financial team
  • How NIL is reshaping college recruiting
  • The growing business opportunities surrounding college athletics
  • Why personal branding matters as much as athletic performance

Whether you're a student athlete, parent, coach, financial professional, or sports fan, this episode offers valuable insights into one of the most significant shifts in college sports today.

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Lebenthal Global Advisors, LLC is a registered investment advisor. Lebenthal Financial Services, Inc is a FINRA registered Broker Dealer. The content of this podcast is intended for informational purposes only and is not intended to be investment advice. The views expressed in this podcast are subject to change based on market and other conditions. Information about the qualifications and business practices of Lebenthal Global Advisors, LLC is available on the SEC’s website at www.adviserinfo.sec.gov._ Information about the qualifications and business practices of Lebenthal Financial Services, Inc and its representatives can be found on FINRA’s BrokerCheck website, https://brokercheck.finra.org/