Psychology of Brand Love

This week on The Lebenthal Report we welcome Dr. Aaron Ahuvia, Ph.D. Dr. Ahuvia author of “The Things We Love: How Our Passions Connect Us and Make Us Who We Are discusses the psychology behind brand love and customer loyalty. They go into detail about the difference between value and love. We ask the question what does a company do right to create that value proposition? They discuss how the psychological aspects behind this can help the company raise stock. You will LOVE this informative episode, available on Voiceamerica.com, YouTube, Apple Podcasts, and Spotify!