Tyler Martin - The Factor of Friction

Tyler Martin is a certified personal trainer, collegiate athlete, and former high school wrestling coach. His fitness system changed his life by assisting him and his family in developing lifelong fitness habits that work around their hectic schedules. Tyler, author of The Friction Factor, will discuss how to achieve your fitness goals with 20-minute workouts, a simple core meal plan, and how to eliminate friction—the inefficient use of time and energy. Habits are our tool for automating behaviors so that they can be performed more easily and with less conscious effort. By developing good fitness habits, you increase the likelihood that they will be followed on a regular basis, allowing you to reap the benefits of fitness more consistently.

ABOUT TYLER MARTIN

 Tyler Martin can help you can achieve your fitness goals with 20-minute workouts, a simple core meal plan, and the elimination of friction—the inefficient use of time and energy. Tyler's innovative approach to fitness and behavior change enables him to maintain a healthy lifestyle while working full-time as a marketer, business owner, researcher, writer, and husband. He began a serious quest in 2010 to identify and implement the most effective and long-lasting fitness practices. After much trial and error, he developed a system that worked for him, and then spent five years making that system accessible and adaptable for other busy people.