The Dog Food Revolution You're Not Supposed to Know

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This is so easy, I love how you

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can just cut this open, lickety-split, boom,

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there you have it.

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This is their fave, like I said, these

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fish have 100% plant-based.

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There's my sundae, eating a virtuous vittles, she

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just loves it, check that out.

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Here's sundae on the right, and Wednesday on

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the left, chowing down on their virtuous vittles,

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they just love it.

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You can see, they are just, mmm, just

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look at them eating away.

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Here's my Wednesday, she is eating, loving, there

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she is gobbling down her virtuous vittles.

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And here is one of your biggest fans,

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Wednesday Velez Mitchell, who loves virtuous vittles, and

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I have to tell you, my other dog,

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as you saw, does as well.

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So we're gonna be talking virtuous vittles today,

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I stumbled upon this product at an event

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where somebody, one of these fabulous co-founders,

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handed me a box, and I went home

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without much of any expectation, put it in

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a bowl, and oh my God, my dogs

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went crazy.

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They, I believe, they think it's meat, but

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it's not, it's 100% plant-based.

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So we've got the co-founders here today,

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we're so excited, let's start with Brianna Schweitzer.

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Wow, what makes this product so meaty, and

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makes the dogs dive in thinking that they're

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actually consuming meat when it's 100% vegan?

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Yeah, well, so we do actually, we're the

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first and only on the market with a

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meaty morsels and gravy.

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So we make a plant-based meat, and

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we chop it up, and we put it

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in a delicious, hearty gravy with also a

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bunch of fresh vegetables.

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And it was developed over the course of

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collaborating with one of, with my, with Ziggy,

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my little one, we really like looked at

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what Ziggy loved to eat.

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I watched him carefully with all sorts of

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different ingredients.

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We also built it foundationally from whole foods,

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looking at the nutrients in each ingredient and

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how they would contribute to what he really

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needed.

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And so I think all of those things

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together just really make it irresistible to them.

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You know, dogs can taste quality.

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Yes, and over the course of the show,

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we are going to actually open a case

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and show you the little nuggets inside.

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I believe they are made from seitan, which

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is also known as wheat meat, Brianna, but

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correct me if I'm wrong.

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Yes, it's a, it's a, it's a version

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of, so vital wheat gluten, which is 90

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% protein and a very, has a really

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great amino acid profile, very similar to meat.

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We mix that with some pea protein and

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with yeast proteins in order to get a

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balanced blend.

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So it's like seitan, it's very close, but

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a little bit different.

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Wow.

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This is so exciting.

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Now, how did you two powerhouse women come

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together?

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I know you're longtime friends and you have

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somebody who's really good in the kitchen, Brianna,

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and then you're an attorney and a startup

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expert.

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Wow.

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My head's exploding.

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Tell me all about it, Elizabeth.

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So Brianna and I have known each other

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for over 20 years, like almost 25 years.

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And we talk to each other constantly on

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the phone and she had been working on

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this for some time and it was so

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exciting.

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She, you know, she just had come up

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with a formulation and we just started getting

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together and said, you know, we need to

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get this out.

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So this was like several years ago.

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So we, she actually went and got a

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canning because we, we figured out what is

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the most sustainable way we can market this

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and put into a packaging.

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We didn't want to do fresh frozen because,

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you know, all of the environmental aspects of

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having to keep it cold and frozen and

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all of that.

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We wanted something that was shelf stable, that

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was, you know, that was whole foods that

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could seal in all of the delicious nutrients

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without having to do a lot of processing.

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And so she actually went and got a

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canning machine and tried it at home.

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And then we sent it out to friends

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to make sure that that wouldn't affect the

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taste of what, what she'd already come up

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with.

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And then we were like, let's do this.

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And it took us so long to find

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a co-manufacturer that had, could do it

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human grade.

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They could do it with a whole food

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ingredients that could handle the texture of the

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meat and then still also be able to

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scale up as we grew.

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So we were, it was a hard work,

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it's a passion project and we're so excited

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we've gotten here and we just launched.

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All right.

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Well, I gotta tell you, you've got some

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fans in this audience.

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There it is.

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You can see that it looks meaty and

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I'm going to also show you one of

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the number one fans.

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This is my dog, Sunday, my incredible rescue.

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She's very smart, but she's also quite finicky.

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Wednesday, she's just, you know, put it in

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front of me, but this one is a

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discerning connoisseur and she loves virtuous fiddles.

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Don't you, my dear.

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Okay.

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I'm going to let you run along.

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Now, what I really like about it also

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is look at this packaging.

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You have sustainability in mind and tell us

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a little bit about the connection between climate

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change and the consumption of meat by dogs.

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I have heard wild statistics, like if dogs

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were their own country, they'd be the fifth

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largest meat eating country in the world.

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I don't have independent confirmation, but I know

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Lisbeth and Brianna.

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Brianna, you have some hard stats on that.

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I think it's very important because people, if

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you're vegan and you're feeding your dog a

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human's worth amount of meat, you're kind of

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undercutting yourself and self-sabotaging.

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That's right.

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Yeah.

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So a stat that I didn't even know

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when we first started is that 25%

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of the meat proteins in this country are

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consumed by our cats and dogs, which is

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just a mind-blowing number.

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You're totally right.

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The stat is that a 50-pound dog

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eats about the same amount of meat per

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year as the average American, and we all

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know that Americans are extremely heavy meat eaters

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on average.

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So it's really a striking amount of savings

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that you can get just from switching.

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Going vegan is, aside from not having children,

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which is actually the number one thing you

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can do to affect climate change, but which

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obviously changes one's lives quite a lot.

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The second largest thing you can do is

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changing from a meat-based diet to a

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plant-based diet, and that goes same for

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humans as for dogs.

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So it's really, really impactful.

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Just a huge, huge savings.

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I calculated that switching my 10-pound chihuahua,

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Ziggy, who's also quite picky and was inspiration

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for this, to a plant-based diet from

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a conventional canned meat-based diet saves basically

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an equivalent of flying around the world per

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year in CO2 emissions.

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So it's really, really striking.

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Yeah, and I want to say that I've

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been looking into this.

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It's a fascinating story.

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You can learn all about it by going

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to virtuousvittles.com.

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Their story, which we're going to dive into

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more, is on there.

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Also, they've got this bountiful land for dogs

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sampler pack for $20.

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Now, this is a perfect way to introduce

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yourself and your dog to this because you're

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investing 20 bucks.

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I got to tell you, I was handed

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these two packets at a party, and I

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went home, like I said, and I didn't

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have any expectation, and my dogs gobbled it

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up, and I was like, whoa, and it

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really is the chunks that are in there

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plus the sauce.

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It has a meaty flavor.

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I'm joking sort of when I say, don't

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tell your dogs it's not meat.

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They don't know it's not meat.

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So tell us about, I want to go

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way back to when you first started this.

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You're a vegan.

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You love animals.

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You're cooking in the kitchen, but you're struggling

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to get your dog, Ziggy, to eat the

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vegan dog food.

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Pick up the story from there.

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Yes, so I've been plant-based since I

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was 12, and I one day decided I

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didn't want to eat animals, kill them anymore.

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Within a year, I read Animal Liberation and

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became vegan.

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So I've even had vegan cats for three

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years, quite a long time ago.

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It's a very intensive process to do that,

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and you have to really pay attention to

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what you're feeding them when you home cook

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their meals.

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So anyway, life got busy.

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We've gone back to conventional food in the

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house, and then I got my first dog

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about 10 years ago, and I would buy

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conventional food when I was too busy to

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cook for him.

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And so about four or five years ago,

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I just said, okay, this is enough.

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Let's go with a purely plant-based diet,

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never use the conventional food, and we tried

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everything on the market.

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And he is admittedly a picky chihuahua, very

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opinionated, and I just struggled with the canned

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foods that were on the market.

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But I would cook an Impossible or a

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Beyond burger, and he would be all over

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me, or I'd make a delicious homemade meal

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for him, and he'd be all over it.

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So it wasn't about plant-based.

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It was really that we just thought that

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it wasn't for his taste buds, at least.

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So that was the genesis, and that's how

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we started our collaboration with him.

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I don't know if you got the actual

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package open.

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I'd like to show people.

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I want to show people what's in there,

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because what happened to me was when I

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saw it, can you open it?

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Yeah, yep.

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Open it, because when I saw it, and

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I was like, what makes this different?

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And then I really started looking, and there

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were these little chunks.

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That's what they want, those little chunks.

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Now, there is incredible nutrition.

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I'm going to play a clip from a

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doctor.

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While you get that ready, I'm going to

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play a clip from a doctor, Dr. Sarah

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Dodd, who is an expert in plant-based

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nutrition for dogs.

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She's written numerous published papers on this subject.

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Let's hear what she has to say.

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We actually see there's a number of therapeutic

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00:11:17,440 --> 00:11:20,460
diets that are plant-based that are intended

269
00:11:20,460 --> 00:11:22,780
to manage a number of conditions.

270
00:11:23,080 --> 00:11:26,180
So a lot of people recognize skin allergies

271
00:11:26,180 --> 00:11:30,300
and some dietary sensitivities that can be resolved

272
00:11:30,300 --> 00:11:33,680
with switching to a plant-based product or

273
00:11:33,680 --> 00:11:34,620
a therapeutic product.

274
00:11:35,160 --> 00:11:38,020
We also see, for example, conditions like liver

275
00:11:38,020 --> 00:11:40,300
disease and in some cases kidney disease that

276
00:11:40,300 --> 00:11:43,940
can benefit as well from particularly the plant

277
00:11:43,940 --> 00:11:46,980
-based proteins and the different kind of fatty

278
00:11:46,980 --> 00:11:49,240
acid profiles that are available in plant-based

279
00:11:49,240 --> 00:11:49,680
diets.

280
00:11:50,480 --> 00:11:54,060
One of the mantras is nutrients matter, not

281
00:11:54,060 --> 00:11:54,420
meat.

282
00:11:54,580 --> 00:11:54,960
Explain.

283
00:11:56,020 --> 00:11:56,540
Exactly.

284
00:11:56,820 --> 00:11:59,460
It's very different when we talk about feeding

285
00:11:59,460 --> 00:12:00,820
companion animals.

286
00:12:00,820 --> 00:12:04,200
In the USA, there is an organization called

287
00:12:04,200 --> 00:12:07,240
the Association of American Feed Control Officials, and

288
00:12:07,240 --> 00:12:09,980
they set the standard for the industry on

289
00:12:09,980 --> 00:12:13,020
what sort of nutrient profile we want to

290
00:12:13,020 --> 00:12:13,420
look for.

291
00:12:13,680 --> 00:12:16,760
When we're feeding a plant-based diet to

292
00:12:16,760 --> 00:12:20,580
dogs, it's really no different from the essential

293
00:12:20,580 --> 00:12:23,660
nutrient perspective than it is feeding an animal

294
00:12:23,660 --> 00:12:24,140
-based diet.

295
00:12:24,240 --> 00:12:25,500
In fact, if you go and look at

296
00:12:25,500 --> 00:12:27,320
the ingredient list on a number of products

297
00:12:27,320 --> 00:12:28,960
out there, you'll see a lot of the

298
00:12:28,960 --> 00:12:31,580
nutrients are already coming from plant-based ingredients

299
00:12:31,580 --> 00:12:32,960
or non-animal ingredients.

300
00:12:33,760 --> 00:12:35,920
Feeding a plant-based diet that meets that

301
00:12:35,920 --> 00:12:39,480
same essential nutrient profile really doesn't have much

302
00:12:39,480 --> 00:12:39,900
of a difference.

303
00:12:40,020 --> 00:12:42,000
The ingredients are different, but the nutrients aren't

304
00:12:42,000 --> 00:12:42,280
different.

305
00:12:42,580 --> 00:12:46,300
It's really focusing on providing that essential nutrition

306
00:12:46,300 --> 00:12:48,520
regardless of where the ingredients are coming from.

307
00:12:49,740 --> 00:12:50,260
Wow.

308
00:12:50,380 --> 00:12:52,140
That was a great explanation.

309
00:12:52,580 --> 00:12:55,540
We really don't have to be afraid of

310
00:12:55,540 --> 00:12:55,860
this.

311
00:12:57,340 --> 00:12:59,420
It's just like the general public.

312
00:13:00,320 --> 00:13:03,440
We're not getting the information about the value

313
00:13:03,440 --> 00:13:05,920
of plant-based foods, human or animal, because

314
00:13:05,920 --> 00:13:08,140
mainstream media is controlled by its advertisers.

315
00:13:08,540 --> 00:13:09,640
Who are the advertisers?

316
00:13:09,860 --> 00:13:11,760
Big meat, big dairy, big pharma.

317
00:13:12,640 --> 00:13:17,060
All the positive advantages of plant-based are

318
00:13:17,060 --> 00:13:18,280
simply ignored.

319
00:13:18,560 --> 00:13:20,340
That's why we started Unchained TV.

320
00:13:20,340 --> 00:13:22,640
I was in the mainstream media for 35

321
00:13:22,640 --> 00:13:23,100
years.

322
00:13:23,300 --> 00:13:24,260
I've been behind the curtain.

323
00:13:24,920 --> 00:13:25,680
I know what it's like.

324
00:13:26,420 --> 00:13:30,400
That's why we really try to show people

325
00:13:30,400 --> 00:13:35,120
that plant-based nutrition is a completely valid

326
00:13:35,120 --> 00:13:35,600
thing.

327
00:13:36,020 --> 00:13:39,140
Don't listen to all the hysteria because there's

328
00:13:39,140 --> 00:13:41,260
a lot of false information out there, what

329
00:13:41,260 --> 00:13:42,620
I call alternative facts.

330
00:13:43,080 --> 00:13:43,760
Take it away.

331
00:13:43,760 --> 00:13:48,360
Show us, Brianna, the actual chunks that make

332
00:13:48,360 --> 00:13:50,720
this so salivating for dogs.

333
00:13:50,860 --> 00:13:51,680
There we go.

334
00:13:51,840 --> 00:13:53,220
I put some out on a plate.

335
00:13:55,240 --> 00:13:57,600
There's chunks of veggies in here too, but

336
00:13:57,600 --> 00:13:59,380
I'll pull out a little meaty chunk.

337
00:13:59,560 --> 00:14:01,800
Stick it right in the camera so people

338
00:14:01,800 --> 00:14:02,420
can see.

339
00:14:02,440 --> 00:14:03,640
Let's see if I can see.

340
00:14:03,780 --> 00:14:04,700
Yeah, that's okay.

341
00:14:05,100 --> 00:14:07,420
You realize it's a little sloppy, but this

342
00:14:07,420 --> 00:14:08,700
is what it is.

343
00:14:09,840 --> 00:14:10,760
There it is.

344
00:14:10,820 --> 00:14:11,980
That's the little chunk.

345
00:14:12,540 --> 00:14:16,940
That is the chunk that the dogs, right?

346
00:14:17,440 --> 00:14:20,400
What you were saying, and it's human grade.

347
00:14:20,600 --> 00:14:22,580
I see you- Yeah, it's human graded.

348
00:14:22,720 --> 00:14:23,420
It's pretty good.

349
00:14:23,540 --> 00:14:27,440
I mean, it's made for a dog's taste

350
00:14:27,440 --> 00:14:28,800
buds and flavor profile.

351
00:14:29,000 --> 00:14:29,800
It's not very salty.

352
00:14:30,160 --> 00:14:32,440
It's not very spicy, but it really has

353
00:14:32,440 --> 00:14:35,020
a rich umami flavor and it's totally safe

354
00:14:35,020 --> 00:14:35,540
for you to eat.

355
00:14:35,640 --> 00:14:37,200
It's human grade, made in a human grade

356
00:14:37,200 --> 00:14:39,020
facility with human grade ingredients.

357
00:14:39,020 --> 00:14:40,680
So- Yeah.

358
00:14:40,880 --> 00:14:44,960
And so I'm just wondering how you hit

359
00:14:44,960 --> 00:14:47,520
on this jackpot because I know so many

360
00:14:47,520 --> 00:14:48,640
people have been trying it.

361
00:14:48,920 --> 00:14:52,240
And you know, listen, I love all the

362
00:14:52,240 --> 00:14:54,340
vegan dog food products.

363
00:14:54,400 --> 00:14:57,060
Like I'm friends with V-Dog and their

364
00:14:57,060 --> 00:14:58,660
kibble and their treats.

365
00:14:58,980 --> 00:15:00,300
My dogs gobble them up.

366
00:15:00,540 --> 00:15:03,020
And ditto for Wild Earth is incredible.

367
00:15:03,540 --> 00:15:04,560
Incredible kibble.

368
00:15:05,020 --> 00:15:06,540
But this is a unique product.

369
00:15:06,660 --> 00:15:07,940
It's not an either or.

370
00:15:07,940 --> 00:15:09,000
It's an and.

371
00:15:09,320 --> 00:15:09,740
Absolutely.

372
00:15:09,740 --> 00:15:09,840
Okay.

373
00:15:09,980 --> 00:15:12,120
And that's how I approach it because I

374
00:15:12,120 --> 00:15:13,780
feed my dogs V-Dog and I feed

375
00:15:13,780 --> 00:15:15,040
them Wild Earth and I feed them a

376
00:15:15,040 --> 00:15:18,200
Halo and all sorts of other plant-based

377
00:15:18,200 --> 00:15:18,740
treats.

378
00:15:19,260 --> 00:15:20,700
I mean- They're spoiled.

379
00:15:20,840 --> 00:15:21,180
Okay.

380
00:15:21,300 --> 00:15:22,940
I'm a helicopter dog parent.

381
00:15:23,580 --> 00:15:26,400
But this is a unique product that is

382
00:15:26,400 --> 00:15:29,140
different than every other product on the market

383
00:15:29,140 --> 00:15:32,320
because it's like taking your dogs to the

384
00:15:32,320 --> 00:15:35,580
Four Seasons cuisine wise.

385
00:15:36,000 --> 00:15:36,680
Thank you.

386
00:15:36,780 --> 00:15:37,660
We've heard that.

387
00:15:37,660 --> 00:15:39,620
We've heard that it's elevated dog food.

388
00:15:40,040 --> 00:15:42,960
So that's a direct quote from one of

389
00:15:42,960 --> 00:15:44,320
our customers.

390
00:15:45,220 --> 00:15:46,700
And yeah, we are like, we are all

391
00:15:46,700 --> 00:15:47,320
about variety.

392
00:15:47,620 --> 00:15:49,840
We're so glad that there's a good number

393
00:15:49,840 --> 00:15:51,580
of people in the market already.

394
00:15:53,420 --> 00:15:55,720
It's, you know, dogs just like us.

395
00:15:55,840 --> 00:15:58,400
They want variety and to be able to

396
00:15:58,400 --> 00:16:00,720
have different textures and flavors in their lives.

397
00:16:00,860 --> 00:16:03,740
So we love, you know, we're just, we're

398
00:16:03,740 --> 00:16:05,680
joining a community and we're happy to be

399
00:16:05,680 --> 00:16:05,860
here.

400
00:16:05,860 --> 00:16:06,180
Yeah.

401
00:16:06,680 --> 00:16:08,160
And I want to go to some of

402
00:16:08,160 --> 00:16:08,880
the comments.

403
00:16:09,060 --> 00:16:11,880
Now, Nilo Far Asgarian says, I have 400

404
00:16:11,880 --> 00:16:15,320
pounds of rescued dogs distributed in four rescue

405
00:16:15,320 --> 00:16:15,560
dogs.

406
00:16:15,620 --> 00:16:16,860
So she's got four rescues.

407
00:16:17,060 --> 00:16:19,040
I use natural balance, vegan formula.

408
00:16:20,100 --> 00:16:22,740
Is your product affordable?

409
00:16:23,180 --> 00:16:25,880
So let's talk about affordability for a second.

410
00:16:26,300 --> 00:16:26,560
Yeah.

411
00:16:27,060 --> 00:16:28,140
Who wants to hit that?

412
00:16:29,540 --> 00:16:31,260
We could probably add on to it a

413
00:16:31,260 --> 00:16:31,680
little bit.

414
00:16:31,980 --> 00:16:32,720
I can start.

415
00:16:32,720 --> 00:16:35,940
So we worked hard to try and make

416
00:16:35,940 --> 00:16:38,080
this as affordable as possible, but I mean,

417
00:16:38,120 --> 00:16:41,440
we are going up against 20 subsidized, 25

418
00:16:41,440 --> 00:16:45,420
cents a pound chicken that's on the market.

419
00:16:46,060 --> 00:16:48,200
And so, you know, we, and we wanted

420
00:16:48,200 --> 00:16:49,120
to have a human grade.

421
00:16:49,260 --> 00:16:50,260
We wanted to have healthy.

422
00:16:50,460 --> 00:16:53,020
I mean, in the more, I mean, we've

423
00:16:53,020 --> 00:16:55,580
gotten as many organic ingredients as we could

424
00:16:55,580 --> 00:16:58,700
from a price perspective, as many GMO ingredients

425
00:16:58,700 --> 00:16:59,440
that we could.

426
00:17:00,460 --> 00:17:03,900
So we, you know, one box is $7.

427
00:17:04,380 --> 00:17:07,119
If you get a subscription, you can get

428
00:17:07,119 --> 00:17:07,740
that down.

429
00:17:07,960 --> 00:17:10,500
And then we also have 20% off

430
00:17:10,500 --> 00:17:13,200
of the first shipment and all the shipping

431
00:17:13,200 --> 00:17:13,880
is free.

432
00:17:14,060 --> 00:17:15,380
So you've got to keep that in mind.

433
00:17:15,480 --> 00:17:17,339
We don't add that to your order.

434
00:17:17,920 --> 00:17:21,140
And then you can also use it for

435
00:17:21,140 --> 00:17:21,980
a topper.

436
00:17:22,400 --> 00:17:23,480
You know, if you don't want to use

437
00:17:23,480 --> 00:17:26,800
just all Bert's Bittles or just all wet

438
00:17:26,800 --> 00:17:27,960
foods, you can use this as a topper

439
00:17:27,960 --> 00:17:28,600
on kibble.

440
00:17:29,160 --> 00:17:31,080
And we think it's a really healthy alternative.

441
00:17:31,300 --> 00:17:33,080
And anything that you can do to reduce

442
00:17:33,080 --> 00:17:35,940
your meat consumption, anything you can do to

443
00:17:35,940 --> 00:17:38,720
give your dog more wet food and whole

444
00:17:38,720 --> 00:17:40,980
food ingredients is going to be a plus.

445
00:17:41,300 --> 00:17:42,480
I want to jump in.

446
00:17:42,540 --> 00:17:45,080
We got a comment from Melissa Cromwell and

447
00:17:45,080 --> 00:17:46,740
we welcome all comments.

448
00:17:46,900 --> 00:17:48,760
This is not a judgment against your comment,

449
00:17:48,920 --> 00:17:50,940
but this is what I would call misinformation.

450
00:17:51,460 --> 00:17:53,760
She says, I thought dogs and cats were

451
00:17:53,760 --> 00:17:54,240
meat eaters.

452
00:17:54,240 --> 00:17:55,840
This diet couldn't be healthy for them.

453
00:17:55,960 --> 00:17:58,480
Not natural way of thing.

454
00:17:59,260 --> 00:18:02,340
Now, we had, we just had the vet

455
00:18:02,340 --> 00:18:07,160
on a veterinarian talking about how it's the

456
00:18:07,160 --> 00:18:07,800
nutrients.

457
00:18:08,200 --> 00:18:09,960
It's not the meat.

458
00:18:10,260 --> 00:18:11,260
It's the nutrients.

459
00:18:11,480 --> 00:18:16,140
And here's what we're talking about there.

460
00:18:16,620 --> 00:18:19,540
More than 90% of food allergies in

461
00:18:19,540 --> 00:18:20,520
dogs, Melissa.

462
00:18:20,800 --> 00:18:22,960
And, you know, we appreciate you coming on

463
00:18:22,960 --> 00:18:26,420
and asking questions and challenging us, but more

464
00:18:26,420 --> 00:18:28,320
than 90% of food allergies in dogs

465
00:18:28,320 --> 00:18:30,440
are caused by animal-based proteins like beef,

466
00:18:30,580 --> 00:18:32,480
dairy, and chicken, not plant ingredients.

467
00:18:32,980 --> 00:18:35,420
Brianna, do you want to expand on that?

468
00:18:35,960 --> 00:18:36,700
I'd love to.

469
00:18:37,100 --> 00:18:37,380
Yeah.

470
00:18:37,480 --> 00:18:39,420
I mean, it's such a common misconception.

471
00:18:40,220 --> 00:18:43,960
So dogs are in fact, nutritional omnivores.

472
00:18:45,900 --> 00:18:49,420
Wolves are also nutritional omnivores, although their diet

473
00:18:49,420 --> 00:18:52,160
consists of more meat than the average, than

474
00:18:52,160 --> 00:18:55,960
dogs certainly need or is good for them.

475
00:18:56,640 --> 00:18:59,900
So dogs have co-evolved, our domesticated dogs

476
00:18:59,900 --> 00:19:01,640
have co-evolved with us for 40,000

477
00:19:01,640 --> 00:19:02,280
years.

478
00:19:02,480 --> 00:19:04,680
And we definitely know that plant-based diets

479
00:19:04,680 --> 00:19:06,760
are more healthy for humans.

480
00:19:08,140 --> 00:19:11,400
Because they've co-evolved with us, their genetics

481
00:19:11,400 --> 00:19:13,740
have actually evolved alongside ours.

482
00:19:14,020 --> 00:19:16,820
So where wolves have two points on their

483
00:19:16,820 --> 00:19:20,280
genetic, on their two alleles is what they're

484
00:19:20,280 --> 00:19:23,460
called in their genetics that are used to

485
00:19:23,460 --> 00:19:25,500
direct starch digestion.

486
00:19:26,140 --> 00:19:30,080
Humans have 22 and domesticated dogs have, I

487
00:19:30,080 --> 00:19:32,240
forget the exact numbers, but it's like 14

488
00:19:32,240 --> 00:19:32,780
to 22.

489
00:19:33,080 --> 00:19:35,020
So they're really much more like us.

490
00:19:35,180 --> 00:19:40,480
They can digest starches and plant-based materials

491
00:19:40,480 --> 00:19:41,220
quite easily.

492
00:19:42,040 --> 00:19:46,260
But moreover, it's really that it is about

493
00:19:46,260 --> 00:19:50,920
the nutrients, not where the specific ingredients are

494
00:19:50,920 --> 00:19:52,800
coming from, whether they're animal-based or plant

495
00:19:52,800 --> 00:19:53,160
-based.

496
00:19:53,620 --> 00:19:55,720
Plant-based nutrients are just as bioavailable.

497
00:19:56,840 --> 00:20:00,160
And they also come with a lot of

498
00:20:00,160 --> 00:20:04,020
benefits that meat-based ingredients don't have.

499
00:20:04,280 --> 00:20:07,220
For instance, a lot of the antibiotics and

500
00:20:07,220 --> 00:20:10,060
stuff that goes into our meat production is

501
00:20:10,060 --> 00:20:12,800
not found in a clean plant-based protein.

502
00:20:13,720 --> 00:20:14,480
All right.

503
00:20:14,580 --> 00:20:16,100
And we're going to go back to the

504
00:20:16,100 --> 00:20:18,440
doctor, Dr. Sarah Dodd.

505
00:20:18,540 --> 00:20:22,360
Again, a very well-known, renowned veterinarian who's

506
00:20:22,360 --> 00:20:25,620
written numerous papers on dog food in general

507
00:20:25,620 --> 00:20:28,220
and plant-based dog food specifically.

508
00:20:28,460 --> 00:20:30,040
Here she is talking about nutrients.

509
00:20:30,100 --> 00:20:32,500
Now, I also wanted to ask you about

510
00:20:32,500 --> 00:20:36,280
the ingredients and the nutrients in virtuous vittles.

511
00:20:36,280 --> 00:20:39,080
Let's take a look and give us a

512
00:20:39,080 --> 00:20:40,060
breakdown on this.

513
00:20:40,800 --> 00:20:41,400
Sure.

514
00:20:41,640 --> 00:20:45,520
So virtuous vittles contains plant-based protein exclusively.

515
00:20:45,820 --> 00:20:47,640
So there is no animal protein in it.

516
00:20:47,980 --> 00:20:50,120
And yet we're still meeting the same essential

517
00:20:50,120 --> 00:20:53,120
amino acid requirements and the total protein requirements.

518
00:20:53,520 --> 00:20:56,440
Not only meeting, but greatly exceeding those that

519
00:20:56,440 --> 00:20:57,680
are required by dogs.

520
00:20:58,240 --> 00:21:00,800
And yet it is entirely plant-based.

521
00:21:01,320 --> 00:21:03,440
And we can see that there's other kind

522
00:21:03,440 --> 00:21:04,420
of beneficial aspects.

523
00:21:04,420 --> 00:21:07,560
So the fatty acid profile, for example, we

524
00:21:07,560 --> 00:21:09,540
have our balanced omega-6 and omega-3

525
00:21:09,540 --> 00:21:10,400
fatty acids.

526
00:21:10,680 --> 00:21:13,900
We have naturally sourced vitamins that are coming

527
00:21:13,900 --> 00:21:15,780
from our plant-based ingredients.

528
00:21:15,920 --> 00:21:19,300
So they're highly bioavailable and readily absorbed and

529
00:21:19,300 --> 00:21:20,300
useful for the system.

530
00:21:20,560 --> 00:21:21,640
Same with the minerals.

531
00:21:21,800 --> 00:21:24,640
We have like a seaweed-derived calcium as

532
00:21:24,640 --> 00:21:27,580
opposed to synthetic calciums being added.

533
00:21:28,120 --> 00:21:30,400
And so we can see that there's great

534
00:21:30,400 --> 00:21:34,200
benefits from providing these natural plant-based nutrients.

535
00:21:34,420 --> 00:21:35,280
For our pets.

536
00:21:36,040 --> 00:21:37,920
And the proof is in the pudding.

537
00:21:38,620 --> 00:21:41,300
This is Sunday and she's been on a

538
00:21:41,300 --> 00:21:43,440
plant-based diet for more than two years.

539
00:21:43,580 --> 00:21:44,640
And let me tell you something.

540
00:21:44,980 --> 00:21:46,880
This is one bundle of energy.

541
00:21:47,220 --> 00:21:50,300
We run and walk a mile and a

542
00:21:50,300 --> 00:21:51,280
half every day.

543
00:21:51,420 --> 00:21:53,020
You chase balls, you fetch.

544
00:21:53,320 --> 00:21:56,260
And she's as healthy as they come.

545
00:21:56,340 --> 00:21:58,400
And she goes to the vet regularly and

546
00:21:58,400 --> 00:21:59,340
they confirm that.

547
00:21:59,720 --> 00:22:02,940
So here she is living proof, just like

548
00:22:02,940 --> 00:22:03,620
with humans.

549
00:22:03,620 --> 00:22:06,240
And one of the things that I want

550
00:22:06,240 --> 00:22:08,220
to mention is that there is this whole

551
00:22:08,220 --> 00:22:11,660
myth about the caveman.

552
00:22:12,080 --> 00:22:14,820
You mentioned that domestication of dogs is one

553
00:22:14,820 --> 00:22:16,680
of the hallmarks of human civilization.

554
00:22:17,560 --> 00:22:21,240
And that the dog packs would follow the

555
00:22:21,240 --> 00:22:24,520
human nomadic tribes and eat the scraps.

556
00:22:24,520 --> 00:22:30,160
And contrary to popular myth, the early humans

557
00:22:30,160 --> 00:22:34,420
who were nomadic were not eating steak and

558
00:22:34,420 --> 00:22:36,940
burgers, cheeseburgers and ribs.

559
00:22:37,520 --> 00:22:39,320
There's no factory farming.

560
00:22:39,480 --> 00:22:42,340
It wasn't that easy to find animals.

561
00:22:42,840 --> 00:22:45,940
And now the later research, the new research

562
00:22:45,940 --> 00:22:49,720
of literally what's between their teeth in the

563
00:22:49,720 --> 00:22:52,820
fossils has uncovered that they were primarily almost

564
00:22:52,820 --> 00:22:54,280
exclusively plant-based.

565
00:22:54,840 --> 00:22:56,920
Occasionally, they might grab a bison or something,

566
00:22:57,060 --> 00:22:58,740
but basically they were eating a lot of

567
00:22:58,740 --> 00:22:59,160
plants.

568
00:22:59,380 --> 00:23:01,160
Any thoughts on that, Lisbeth?

569
00:23:02,860 --> 00:23:03,340
Yeah.

570
00:23:03,540 --> 00:23:05,920
So, I mean, we mentioned earlier the alleles,

571
00:23:06,060 --> 00:23:08,960
but I mean, actually even wolves were, if

572
00:23:08,960 --> 00:23:10,660
you look back at the history, they were

573
00:23:10,660 --> 00:23:11,280
omnivores.

574
00:23:11,420 --> 00:23:13,740
They weren't meat eaters exclusively.

575
00:23:14,380 --> 00:23:17,740
And when you have a complete and balanced

576
00:23:17,740 --> 00:23:21,300
diet that meets all the nutrients, then there's

577
00:23:21,300 --> 00:23:24,540
no reason that you shouldn't have a plant

578
00:23:24,540 --> 00:23:24,980
-based diet.

579
00:23:25,280 --> 00:23:27,820
And one of Dr. Sarah Dodd's studies actually

580
00:23:27,820 --> 00:23:33,000
looked at over 2,000 individuals who were

581
00:23:33,000 --> 00:23:35,240
feeding their dogs plant-based.

582
00:23:35,500 --> 00:23:37,740
And it showed, she just determined that it

583
00:23:37,740 --> 00:23:40,900
was statistically significant that there were, if you

584
00:23:40,900 --> 00:23:43,040
feed a dog a plant-based diet for

585
00:23:43,040 --> 00:23:45,540
at least three years, that you can have

586
00:23:45,540 --> 00:23:48,960
an average life expectancy increase in by as

587
00:23:48,960 --> 00:23:50,460
much as a year and a half on

588
00:23:50,460 --> 00:23:51,880
your dogs, which is a lot for a

589
00:23:51,880 --> 00:23:52,080
dog.

590
00:23:53,080 --> 00:23:53,640
Oh yeah.

591
00:23:53,720 --> 00:23:56,680
Because that's seven years in human terms, right?

592
00:23:57,320 --> 00:24:00,500
So you're adding 10 years to your dog's

593
00:24:00,500 --> 00:24:01,640
life in human terms.

594
00:24:02,220 --> 00:24:04,980
And we know, us dog lovers, that every

595
00:24:04,980 --> 00:24:06,900
second with our dogs counts.

596
00:24:06,900 --> 00:24:10,020
I mean, I've had dogs my whole life

597
00:24:10,020 --> 00:24:12,700
and they bring me so much joy.

598
00:24:13,000 --> 00:24:14,720
But when they do get to that end

599
00:24:14,720 --> 00:24:18,120
of life, it is the most crushing experience

600
00:24:18,120 --> 00:24:22,840
that I can personally tell you about in

601
00:24:22,840 --> 00:24:23,500
my life.

602
00:24:23,620 --> 00:24:25,760
I think it's interesting because people say we

603
00:24:25,760 --> 00:24:27,800
grieve more for our dogs because we have

604
00:24:27,800 --> 00:24:29,180
no conflicted feelings.

605
00:24:29,440 --> 00:24:31,880
With any human being, there's a little up

606
00:24:31,880 --> 00:24:33,120
and down, a little conflict.

607
00:24:33,560 --> 00:24:36,640
So the grief is tempered by, remember when

608
00:24:36,640 --> 00:24:37,380
they did that?

609
00:24:37,720 --> 00:24:41,620
But with dogs and cats and other companion

610
00:24:41,620 --> 00:24:44,300
animals and animals in general, there's none of

611
00:24:44,300 --> 00:24:48,820
that because there's unconditional love and that's it.

612
00:24:49,320 --> 00:24:51,300
So we have some great stories on that

613
00:24:51,300 --> 00:24:52,260
really quick, Jane.

614
00:24:54,040 --> 00:24:56,660
So we've been doing taste tests that are

615
00:24:56,660 --> 00:24:59,520
one ball taste tests for our dog food.

616
00:24:59,860 --> 00:25:01,960
And I have these two great stories with

617
00:25:01,960 --> 00:25:04,460
senior dogs that were not eating, they were

618
00:25:04,460 --> 00:25:08,480
conventional diets, meat diets, were not eating their

619
00:25:08,480 --> 00:25:08,800
kibble.

620
00:25:08,960 --> 00:25:11,120
One of the dogs was deaf and blind,

621
00:25:11,420 --> 00:25:12,500
14 years old.

622
00:25:13,020 --> 00:25:15,640
And I could see the ribs on the

623
00:25:15,640 --> 00:25:15,940
dog.

624
00:25:16,320 --> 00:25:19,840
I opened up this, our virtuous vittles, soon

625
00:25:19,840 --> 00:25:22,380
as our package was open, this dog came

626
00:25:22,380 --> 00:25:23,240
flopping over.

627
00:25:23,460 --> 00:25:25,380
I filled up her bowl and she just

628
00:25:25,380 --> 00:25:29,320
gobbled off the package, went, did these little

629
00:25:29,320 --> 00:25:31,500
wigglies on the couch and then on her

630
00:25:31,500 --> 00:25:32,440
chair and her bed.

631
00:25:32,440 --> 00:25:33,760
I put some more in there.

632
00:25:33,820 --> 00:25:35,520
She came back, she went through two packages.

633
00:25:35,940 --> 00:25:37,460
And then when we would mix the virtuous

634
00:25:37,460 --> 00:25:40,100
vittles with the kibble, she was eating.

635
00:25:40,400 --> 00:25:42,700
And so my friend was just so gracious.

636
00:25:42,700 --> 00:25:44,240
She's like, oh my gosh, my dog is

637
00:25:44,240 --> 00:25:46,940
so old and hasn't been eating.

638
00:25:47,060 --> 00:25:49,120
And now we can just have this extra

639
00:25:49,120 --> 00:25:51,120
joyful time with our dog because of your

640
00:25:51,120 --> 00:25:51,460
food.

641
00:25:51,700 --> 00:25:52,740
It was really touching.

642
00:25:53,700 --> 00:25:53,880
Yeah.

643
00:25:53,960 --> 00:25:57,260
So that shows you that these dogs crave

644
00:25:57,260 --> 00:25:57,920
this food.

645
00:25:57,920 --> 00:26:02,280
And let me ask you about the transition

646
00:26:02,280 --> 00:26:05,400
because first of all, you know, we always

647
00:26:05,400 --> 00:26:08,720
say this is educational only consult your veterinarian.

648
00:26:10,540 --> 00:26:14,620
But when you're transitioning a dog from a

649
00:26:14,620 --> 00:26:18,200
meat diet, primarily meat to a plant-based

650
00:26:18,200 --> 00:26:21,300
diet, what are some of the instructions that

651
00:26:21,300 --> 00:26:24,100
you would give somebody who's making that transition?

652
00:26:24,720 --> 00:26:26,340
Yeah, that's such a great question.

653
00:26:26,340 --> 00:26:28,160
And it really depends a lot on your

654
00:26:28,160 --> 00:26:28,540
dog.

655
00:26:28,880 --> 00:26:30,940
So if your dog...

656
00:26:30,940 --> 00:26:33,800
So we designed virtuous vittles really to be

657
00:26:33,800 --> 00:26:36,420
like delicious from first sniff, you know, from

658
00:26:36,420 --> 00:26:37,980
sniff to snarf right away.

659
00:26:38,360 --> 00:26:41,220
So there's no need from that perspective, you

660
00:26:41,220 --> 00:26:43,480
know, from a taste perspective to give them

661
00:26:43,480 --> 00:26:45,020
any transitionary period.

662
00:26:45,620 --> 00:26:46,600
But it depends.

663
00:26:46,660 --> 00:26:48,400
If your dog has a really sensitive stomach

664
00:26:48,400 --> 00:26:51,360
or is used to eating one type of

665
00:26:51,360 --> 00:26:53,940
food consistently, we find it's better to do

666
00:26:53,940 --> 00:26:54,880
a gentle introduction.

667
00:26:54,880 --> 00:26:57,760
So, you know, start with a quarter virtuous

668
00:26:57,760 --> 00:26:59,920
vittles, three quarters the food and kind of

669
00:26:59,920 --> 00:27:01,740
do, you know, transition over a week to

670
00:27:01,740 --> 00:27:03,980
10 days just to make sure that their

671
00:27:03,980 --> 00:27:06,760
gut biome has a chance to catch up.

672
00:27:07,260 --> 00:27:09,780
But other than that, there's really no, you

673
00:27:09,780 --> 00:27:10,320
know, need.

674
00:27:10,460 --> 00:27:14,620
There's the difference as Dr. Saradon was saying,

675
00:27:14,920 --> 00:27:17,500
the difference, there isn't really a difference in

676
00:27:17,500 --> 00:27:19,160
the amino acid profile and in all the

677
00:27:19,160 --> 00:27:23,060
essential nutrients between traditional dog foods and virtuous

678
00:27:23,060 --> 00:27:23,440
vittles.

679
00:27:23,950 --> 00:27:26,520
So there's no, you know, there's no biological

680
00:27:26,520 --> 00:27:28,320
need for a transitionary time.

681
00:27:28,480 --> 00:27:31,880
It's kind of a tummy need, perhaps just

682
00:27:31,880 --> 00:27:34,540
a biome need if your dog is not

683
00:27:34,540 --> 00:27:36,760
used to eating a variety of foods.

684
00:27:37,280 --> 00:27:38,980
But if your dog's used to eating a

685
00:27:38,980 --> 00:27:40,980
variety of foods, just you can just feed

686
00:27:40,980 --> 00:27:43,480
them a meal of virtuous vittles and they'll

687
00:27:43,480 --> 00:27:45,260
probably snarf it up right away.

688
00:27:46,140 --> 00:27:49,720
Now, we always talk about here at Unchained

689
00:27:49,720 --> 00:27:53,160
TV, you know, environmentalism and plant-based.

690
00:27:53,860 --> 00:27:56,120
The New York Times reported on an Oxford

691
00:27:56,120 --> 00:27:58,800
University study that showed that heavy meat eaters,

692
00:27:58,960 --> 00:28:02,260
which is most, many if not most Americans

693
00:28:02,260 --> 00:28:05,500
can reduce their greenhouse gas emissions footprint by

694
00:28:05,500 --> 00:28:08,560
75% by switching to a plant-based

695
00:28:08,560 --> 00:28:08,940
diet.

696
00:28:09,340 --> 00:28:11,840
So let's dive in a little bit because

697
00:28:11,840 --> 00:28:13,320
I think there is a disconnect.

698
00:28:13,540 --> 00:28:15,720
I think a lot of people think, well,

699
00:28:15,940 --> 00:28:17,500
these dogs have to eat meat.

700
00:28:17,780 --> 00:28:20,420
Therefore, even if I'm a quote unquote environmentalist,

701
00:28:20,420 --> 00:28:23,120
even if I'm plant forward, which a lot

702
00:28:23,120 --> 00:28:24,580
of people say, and I applaud that, we

703
00:28:24,580 --> 00:28:26,200
accept people wherever they are in the journey,

704
00:28:27,420 --> 00:28:29,400
my dogs have to eat meat.

705
00:28:29,680 --> 00:28:32,140
A, you've talked about why that's just not

706
00:28:32,140 --> 00:28:34,300
true, but B, let's talk about the environmental

707
00:28:34,300 --> 00:28:35,320
impact a little bit.

708
00:28:36,840 --> 00:28:38,860
Yeah, as you just put up on the

709
00:28:38,860 --> 00:28:40,720
screen, it's really shocking.

710
00:28:40,900 --> 00:28:42,880
25 to 30% of the meat consumed

711
00:28:42,880 --> 00:28:44,680
in the US goes to feed our companion

712
00:28:44,680 --> 00:28:45,220
animals.

713
00:28:45,500 --> 00:28:47,640
And that's just, I mean, when I heard

714
00:28:47,640 --> 00:28:51,520
that number, I thought it was astounding, but

715
00:28:51,520 --> 00:28:52,840
it's verified.

716
00:28:55,180 --> 00:28:58,420
And as I said, with Ziggy at 10

717
00:28:58,420 --> 00:29:03,340
pounds, saving enough CO2 that you could fly

718
00:29:03,340 --> 00:29:04,880
around the world the whole time.

719
00:29:05,000 --> 00:29:06,800
I'd rather take a vacation around the world

720
00:29:06,800 --> 00:29:11,140
than feed my dog meat food if the

721
00:29:11,140 --> 00:29:14,920
environmental or the CO2 savings are the same.

722
00:29:14,920 --> 00:29:18,260
So it's really an impactful way that if

723
00:29:18,260 --> 00:29:21,580
you're looking to just reduce or mitigate or

724
00:29:21,580 --> 00:29:25,560
be plant forward and reduce the overall impact

725
00:29:25,560 --> 00:29:31,660
of your whole family with regards to CO2

726
00:29:31,660 --> 00:29:35,260
emissions is a big one, but it's also

727
00:29:35,260 --> 00:29:42,320
land use, water use, species, the species of

728
00:29:42,320 --> 00:29:42,720
the world.

729
00:29:43,780 --> 00:29:45,000
Extinction, yeah, thank you.

730
00:29:45,760 --> 00:29:47,800
Yeah, I mean, it's 80% of the

731
00:29:47,800 --> 00:29:48,320
Amazon.

732
00:29:48,440 --> 00:29:49,860
One of the things that we see going

733
00:29:49,860 --> 00:29:50,060
on...

734
00:29:50,740 --> 00:29:51,180
Oh, sorry.

735
00:29:51,660 --> 00:29:52,020
Go ahead.

736
00:29:53,460 --> 00:29:53,640
Go.

737
00:29:54,940 --> 00:29:55,340
Okay.

738
00:29:55,440 --> 00:29:55,740
Go ahead.

739
00:29:55,760 --> 00:29:56,460
I'm sorry, Breanna.

740
00:29:56,640 --> 00:29:59,160
I thought it was a little bad, so

741
00:29:59,160 --> 00:29:59,840
I thought you were finished.

742
00:30:00,160 --> 00:30:03,860
But one thing that's been happening, and we

743
00:30:03,860 --> 00:30:05,860
were talking to Dr. Sherrodot about this, as

744
00:30:05,860 --> 00:30:12,120
guardians are starting to try and get healthier

745
00:30:12,120 --> 00:30:16,600
foods for their companions, they're turning away from

746
00:30:16,600 --> 00:30:18,460
what was originally in the meat industry.

747
00:30:18,960 --> 00:30:22,140
The meat industry for pet food started out

748
00:30:22,140 --> 00:30:24,100
as being just the worst of the worst,

749
00:30:24,480 --> 00:30:27,420
and just the extras that were not being

750
00:30:27,420 --> 00:30:28,520
used for human consumption.

751
00:30:28,740 --> 00:30:31,840
But as guardians are turning to healthier alternatives

752
00:30:31,840 --> 00:30:36,720
for their companions, then that's exasperating the impact

753
00:30:36,720 --> 00:30:39,480
on the climate, because now we have our

754
00:30:39,480 --> 00:30:43,440
dogs and our cats eating human-grade food

755
00:30:43,440 --> 00:30:44,800
and competing with that.

756
00:30:44,920 --> 00:30:48,420
And so instead of using the extras of

757
00:30:48,420 --> 00:30:50,440
the meat industry, and so that even has

758
00:30:50,440 --> 00:30:52,480
a bigger impact on the climate.

759
00:30:52,700 --> 00:30:54,580
So turning to plant-based is really a

760
00:30:54,580 --> 00:30:57,180
really great alternative to address that issue as

761
00:30:57,180 --> 00:30:57,440
well.

762
00:30:58,080 --> 00:30:59,700
And we've got one more thing.

763
00:31:00,400 --> 00:31:02,720
I got five dogs in my immediate family,

764
00:31:02,820 --> 00:31:04,320
and they all eat a plant-based diet.

765
00:31:04,940 --> 00:31:08,300
Yeah, I mean, look, there are thousands, hundreds

766
00:31:08,300 --> 00:31:09,680
of thousands of examples.

767
00:31:10,320 --> 00:31:13,680
Because as vegans grow as a percentage of

768
00:31:13,680 --> 00:31:16,400
the population, and they become hip to this

769
00:31:16,400 --> 00:31:19,940
possibility that you don't have to...

770
00:31:19,940 --> 00:31:21,360
Listen, I've been vegan 30 years.

771
00:31:21,400 --> 00:31:23,420
I didn't know this when I started.

772
00:31:23,420 --> 00:31:26,580
I didn't know that dogs could survive on

773
00:31:26,580 --> 00:31:27,700
a plant-based diet.

774
00:31:28,020 --> 00:31:30,680
So I've had dogs that weren't plant-based,

775
00:31:31,180 --> 00:31:34,880
but I'm so thrilled, personally, as a person

776
00:31:34,880 --> 00:31:38,380
who is plant-based to not have...

777
00:31:38,380 --> 00:31:39,780
I've got a sign that says, welcome to

778
00:31:39,780 --> 00:31:40,720
my plant-based kitchen.

779
00:31:40,800 --> 00:31:41,960
I don't want to have meat in my

780
00:31:41,960 --> 00:31:42,340
house.

781
00:31:42,640 --> 00:31:43,100
Exactly.

782
00:31:43,100 --> 00:31:44,700
I don't want people bringing meat into my

783
00:31:44,700 --> 00:31:44,920
house.

784
00:31:44,980 --> 00:31:46,260
I don't like to go to dinner with

785
00:31:46,260 --> 00:31:47,380
people who are eating animals.

786
00:31:47,580 --> 00:31:49,040
So why would I want to serve it

787
00:31:49,040 --> 00:31:49,640
to my dogs?

788
00:31:50,020 --> 00:31:52,460
I want to read...

789
00:31:53,420 --> 00:31:55,280
Or you can, the ingredients here.

790
00:31:55,440 --> 00:31:58,440
Because I think that people are interested.

791
00:31:58,920 --> 00:32:00,700
And so I'm going to just quickly run

792
00:32:00,700 --> 00:32:01,140
through it.

793
00:32:01,160 --> 00:32:02,820
It's long, but I think it's worth it.

794
00:32:02,940 --> 00:32:06,360
We're talking vegetable broth, potatoes, sweet potato, apple,

795
00:32:06,560 --> 00:32:09,560
coconut oil, wheat gluten, coconut aminos, carrots, pumpkin,

796
00:32:09,740 --> 00:32:12,560
spinach, olive oil, pea protein, green peas, yeast,

797
00:32:12,920 --> 00:32:16,880
beet power, chickpea flour, calcium from red algae,

798
00:32:17,360 --> 00:32:23,120
amino acids, taurine, agar, apple cider vinegar, choline

799
00:32:23,120 --> 00:32:27,120
chloride, dried kelp, fruit and vegetable blend, carrot,

800
00:32:27,220 --> 00:32:30,640
apple, tomato, shiitake, broccoli, orange, cranberry, pumpkin, beet,

801
00:32:30,800 --> 00:32:35,820
tart, cherry, strawberry, blueberry, green, algae, minerals, phosphate,

802
00:32:36,180 --> 00:32:36,860
selenium, yeast.

803
00:32:37,280 --> 00:32:38,800
So, oh my God.

804
00:32:39,080 --> 00:32:40,660
That's a lot of work.

805
00:32:41,100 --> 00:32:43,980
When you said that this was a home

806
00:32:43,980 --> 00:32:44,740
recipe.

807
00:32:45,980 --> 00:32:46,140
Wow.

808
00:32:46,140 --> 00:32:47,300
It was really key.

809
00:32:47,480 --> 00:32:49,320
And everybody's saying this is exciting.

810
00:32:49,320 --> 00:32:49,620
Yes.

811
00:32:49,720 --> 00:32:50,880
I think it's a breakthrough.

812
00:32:51,520 --> 00:32:53,820
How did you come up with this combination?

813
00:32:54,380 --> 00:32:54,700
Yeah.

814
00:32:54,920 --> 00:32:57,440
So, well, we started with a very, very

815
00:32:57,440 --> 00:32:59,260
complex spreadsheet, to be honest.

816
00:32:59,820 --> 00:33:02,060
I took all of the ingredients I was

817
00:33:02,060 --> 00:33:06,380
working with and went to the FDA website,

818
00:33:06,760 --> 00:33:09,320
got all of the micronutrients into a spreadsheet

819
00:33:09,320 --> 00:33:11,580
and literally just like worked it and worked

820
00:33:11,580 --> 00:33:12,820
it and worked it because it was really

821
00:33:12,820 --> 00:33:15,200
critical for us that we didn't just have

822
00:33:15,200 --> 00:33:17,160
a base and then throw a bunch of

823
00:33:17,160 --> 00:33:21,620
synthetic vitamins and minerals on top of it

824
00:33:21,620 --> 00:33:23,220
in order to kind of make it a

825
00:33:23,220 --> 00:33:26,500
complete meal, which is really common in the

826
00:33:26,500 --> 00:33:28,840
pet food industry at large.

827
00:33:29,240 --> 00:33:31,240
So, what we did instead is really build

828
00:33:31,240 --> 00:33:34,820
foundationally from the nutrients found in every one

829
00:33:34,820 --> 00:33:37,680
of these ingredients and put them together so

830
00:33:37,680 --> 00:33:39,980
that they formed a complete and balanced meal.

831
00:33:39,980 --> 00:33:41,800
And, of course, we brought in Dr. Sarah

832
00:33:41,800 --> 00:33:45,160
Dodd, who massaged and helped and brought it

833
00:33:45,160 --> 00:33:48,640
to fruition with her much more sophisticated knowledge

834
00:33:48,640 --> 00:33:49,560
and software.

835
00:33:52,000 --> 00:33:53,940
I want to ask you about the taurine

836
00:33:53,940 --> 00:33:56,600
because people are always talking about taurine, taurine,

837
00:33:56,740 --> 00:33:59,680
taurine, and they equate it with animal products.

838
00:34:00,480 --> 00:34:02,320
And I've even had people say, well, you

839
00:34:02,320 --> 00:34:03,140
know, dogs need taurine.

840
00:34:03,240 --> 00:34:04,320
Well, you've got taurine here.

841
00:34:04,380 --> 00:34:05,840
How did you get the plant-based taurine?

842
00:34:06,510 --> 00:34:09,679
Yeah, so taurine is actually one of only

843
00:34:09,679 --> 00:34:11,139
two synthetic ingredients.

844
00:34:11,699 --> 00:34:13,040
It is available from plants.

845
00:34:13,060 --> 00:34:16,000
It is extremely expensive from plants.

846
00:34:16,179 --> 00:34:19,780
So, that was one area where, you know,

847
00:34:19,820 --> 00:34:23,460
in conversation with Dr. Dodd, this was a

848
00:34:23,460 --> 00:34:26,340
decision that was a perfectly healthy and strong

849
00:34:26,340 --> 00:34:27,260
decision to be made.

850
00:34:27,860 --> 00:34:29,420
We add it in our dog food.

851
00:34:29,420 --> 00:34:35,360
It's a nutrient that dogs do synthesize on

852
00:34:35,360 --> 00:34:36,540
their own, like humans do.

853
00:34:36,639 --> 00:34:38,880
Like, humans don't actually have a taurine requirement.

854
00:34:39,120 --> 00:34:39,639
Cats do.

855
00:34:39,780 --> 00:34:41,380
Cats don't synthesize it on their own.

856
00:34:41,900 --> 00:34:43,440
But dogs and humans do.

857
00:34:44,420 --> 00:34:47,000
Even so, we added some because it's just

858
00:34:47,000 --> 00:34:49,300
basically a good, you know, a healthy.

859
00:34:49,480 --> 00:34:52,760
We designed this food for long-term health.

860
00:34:52,980 --> 00:34:55,360
We also designed it for urinary health, which

861
00:34:55,360 --> 00:34:58,300
is another thing that makes it completely different

862
00:34:58,300 --> 00:35:00,480
than anything else on the market currently in

863
00:35:00,480 --> 00:35:01,380
the plant-based space.

864
00:35:02,260 --> 00:35:07,140
We found that, you know, so dog urinary

865
00:35:07,140 --> 00:35:08,460
issues are very common.

866
00:35:09,200 --> 00:35:12,340
They're not actually commonly diet-related, but once

867
00:35:12,340 --> 00:35:14,360
your dog does have a urinary issue, it

868
00:35:14,360 --> 00:35:16,560
can be assisted with diet.

869
00:35:16,940 --> 00:35:19,260
And that's a diet that has a balanced

870
00:35:19,260 --> 00:35:24,280
mineral content and a high moisture content.

871
00:35:24,280 --> 00:35:28,840
So we designed, we formulated with Dr. Dodd

872
00:35:28,840 --> 00:35:30,280
for urinary health.

873
00:35:32,880 --> 00:35:38,580
And yeah, just kind of every choice that

874
00:35:38,580 --> 00:35:42,400
we put into this food was for health.

875
00:35:42,840 --> 00:35:43,160
Okay.

876
00:35:43,280 --> 00:35:45,240
So Ruta is saying, I can't wait for

877
00:35:45,240 --> 00:35:47,420
Virtuous Vittles cat food to come out.

878
00:35:47,800 --> 00:35:49,200
But guess what, Ruta?

879
00:35:50,080 --> 00:35:50,240
It's coming.

880
00:35:50,240 --> 00:35:52,200
We have a surprise for you.

881
00:35:52,520 --> 00:35:53,860
Tell us about that.

882
00:35:53,860 --> 00:35:56,060
We focused on the dog food, but tell

883
00:35:56,060 --> 00:35:57,740
us about, and there it is.

884
00:35:57,780 --> 00:36:00,900
There's the chunky, beefy, they don't know it's

885
00:36:00,900 --> 00:36:01,340
not me.

886
00:36:01,440 --> 00:36:02,480
Tell us about the cat food.

887
00:36:02,820 --> 00:36:03,520
It's coming.

888
00:36:03,660 --> 00:36:04,000
It's coming.

889
00:36:04,220 --> 00:36:06,140
Cats are like so much pickier.

890
00:36:06,640 --> 00:36:09,320
So we have some formulas.

891
00:36:09,720 --> 00:36:11,720
We're in the final stages of kind of

892
00:36:11,720 --> 00:36:14,240
getting them just perfected.

893
00:36:14,360 --> 00:36:16,580
I mean, so like with our dog food,

894
00:36:16,740 --> 00:36:19,620
this is a little known fact that in

895
00:36:19,620 --> 00:36:21,200
order to call, in order to use the

896
00:36:21,200 --> 00:36:23,620
word delicious when marketing a dog food or

897
00:36:23,620 --> 00:36:26,980
a pet food, one has to, for dogs,

898
00:36:27,140 --> 00:36:29,940
it's achieve 80 out of a hundred dogs

899
00:36:30,560 --> 00:36:32,620
snarfing up the food within 15 minutes.

900
00:36:33,280 --> 00:36:34,700
And there's a bunch of like little requirements.

901
00:36:34,920 --> 00:36:37,580
It's a real test that the FCC requires.

902
00:36:38,240 --> 00:36:40,300
So for cats, that's a little bit lower

903
00:36:40,300 --> 00:36:41,500
of a number for dogs.

904
00:36:41,620 --> 00:36:45,060
So we actually have a 95% delicious

905
00:36:45,060 --> 00:36:46,900
rate with our dog food.

906
00:36:47,860 --> 00:36:51,480
And for cats, we are like, we're just,

907
00:36:51,580 --> 00:36:53,160
we're striving for the, for the same.

908
00:36:53,360 --> 00:36:56,380
So, so we're doing final micro tweaks each

909
00:36:56,380 --> 00:36:58,340
time where, you know, making a test batch,

910
00:36:58,660 --> 00:36:59,940
sending it out to a bunch of cats.

911
00:36:59,980 --> 00:37:03,300
We know getting feedback and tweaking the recipe

912
00:37:03,300 --> 00:37:03,840
a little bit more.

913
00:37:03,980 --> 00:37:04,980
We're very, very close.

914
00:37:04,980 --> 00:37:06,820
And we are thinking that we'll have one

915
00:37:06,820 --> 00:37:09,940
come out hopefully in just about four or

916
00:37:09,940 --> 00:37:10,620
five months from now.

917
00:37:11,480 --> 00:37:11,920
Wow.

918
00:37:12,000 --> 00:37:13,480
Well, this is so exciting.

919
00:37:13,480 --> 00:37:14,120
Everybody.

920
00:37:14,760 --> 00:37:18,280
I just want to say bravo to creating

921
00:37:18,280 --> 00:37:18,780
this.

922
00:37:19,380 --> 00:37:22,480
These are the co-founders go to Virtuous

923
00:37:22,480 --> 00:37:23,100
Vittles.

924
00:37:23,380 --> 00:37:27,940
And there is a great little, what would

925
00:37:27,940 --> 00:37:28,460
you call it?

926
00:37:28,560 --> 00:37:29,460
Special offer.

927
00:37:29,880 --> 00:37:32,060
You can get the packet for $20.

928
00:37:32,560 --> 00:37:34,840
You can test it out, get tails wagging

929
00:37:34,840 --> 00:37:37,420
with a generous trial pack that includes two

930
00:37:37,420 --> 00:37:41,400
full size 12.5 ounce cartons of this

931
00:37:41,400 --> 00:37:44,800
incredible Virtuous Vittles product.

932
00:37:45,340 --> 00:37:47,680
I just think you guys are fantastic.

933
00:37:48,260 --> 00:37:48,940
Congratulations.

934
00:37:49,860 --> 00:37:51,440
My dogs are loving it.

935
00:37:51,440 --> 00:37:52,800
As you saw at the top of the

936
00:37:52,800 --> 00:37:56,040
show, and I just want everybody to share

937
00:37:56,040 --> 00:37:59,280
this out so that we can be part

938
00:37:59,280 --> 00:38:01,140
of the solution and live in a world

939
00:38:01,140 --> 00:38:02,820
where our animals are happy.

940
00:38:03,160 --> 00:38:04,520
We are happy.

941
00:38:04,520 --> 00:38:07,920
And look what Tina Walker says.

942
00:38:08,040 --> 00:38:09,860
Can't wait for that because my Lucky is

943
00:38:09,860 --> 00:38:11,160
getting off his food.

944
00:38:11,400 --> 00:38:11,800
Okay.

945
00:38:11,960 --> 00:38:12,900
There you go.

946
00:38:13,080 --> 00:38:14,100
Cat food as well.

947
00:38:14,240 --> 00:38:14,600
Yay.

948
00:38:15,220 --> 00:38:16,560
Everybody's moving on that.

949
00:38:16,940 --> 00:38:18,620
See you next time.

950
00:38:19,020 --> 00:38:20,220
Share this out, people.

951
00:38:21,480 --> 00:38:26,560
Let's solve this climate problem with delicious, delicious

952
00:38:26,560 --> 00:38:28,400
Virtuous Vittles dog food.

953
00:38:30,000 --> 00:38:32,080
So it's a vegan Netflix.

954
00:38:32,360 --> 00:38:32,600
Okay.

955
00:38:32,620 --> 00:38:34,260
That's the craziest thing I've ever heard.

956
00:38:34,260 --> 00:38:35,500
I love Unchained TV.

957
00:38:35,720 --> 00:38:36,380
Unchained.

958
00:38:36,620 --> 00:38:37,520
Unchained TV.

959
00:38:37,680 --> 00:38:38,480
Your life will change.

960
00:38:38,620 --> 00:38:39,660
It's just that easy.

961
00:38:40,020 --> 00:38:42,500
Unchained TV has all sorts of content for

962
00:38:42,500 --> 00:38:42,980
everybody.

963
00:38:43,340 --> 00:38:45,400
Unchained TV changed my life.

964
00:38:45,620 --> 00:38:48,540
Unchained TV is crushing it.

965
00:38:48,640 --> 00:38:50,200
I love Unchained TV.

966
00:38:50,480 --> 00:38:52,200
Unchained TV is my go-to.

967
00:38:52,540 --> 00:38:53,320
Unchained TV.

968
00:38:53,780 --> 00:38:54,300
Who knew?