UnchainedTV: How Mr. Charlie’s Is Changing Fast Food Forever!

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Welcome to the Unchained TV podcast with me,

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your host, Jane Velez Mitchell.

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What an exciting show we have for you.

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Mr. Charlie's is the up and coming plant

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-based fast food chain, sometimes dubbed the vegan

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McDonald's.

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Now it made headlines recently when, huh, guess

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who showed up?

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Mike Tyson did a media event at Mr.

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Charlie's in Los Angeles to celebrate the brand's

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three year anniversary.

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And I gotta tell you, the crowd went

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wild.

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Turns out Tyson, who is famously plant forward,

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is an investor in Mr. Charlie's.

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This innovative company loves to riff on popular

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culture in a humorous way, making any visit

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a very entertaining experience.

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And great news, Mr. Charlie's is now offering

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franchise opportunities.

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So could you be the next new franchisee

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of Mr. Charlie's?

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Now, Unchained TV brings you the inside scoop

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on their super popular potato ice cream, and

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so much more with founder Taylor MacKinnon and

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Karma Hold Company CEO, Adam Wilkes.

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Now, Adam, you have said that Mr. Charlie's

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isn't just a restaurant, it is a movement.

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So tell us, sir, what did you mean

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by that?

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So first of all, thanks for having us

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here today.

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I greatly appreciate it.

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I'm excited to be talking about Mr. Charlie's

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and Karma Hold Co.

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But this all falls into just the story

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behind Karma Hold Co.

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and the authenticity of connecting Mike to plant

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-based products.

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Everything we do is about authenticity, and Mr.

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Charlie's is as authentic as it gets.

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Focused on bringing plant-based products to the

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masses as we had with Karma Hold Co.

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So for us, it was love at first

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sight.

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The bold, grand identity, the scalability.

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There was so much that went into just

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the excitement to myself and Mike and the

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whole team over at Karma Hold Co.

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that drew us to Mr. Charlie's.

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And I mean, just working with Taylor has

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just been unbelievable.

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And being able to work again on such

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a exciting concept and scaling this to our

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goals as we have with Karma, scaling to

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19 countries, we hope to bring Mr. Charlie's

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to people all over the world and really

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just push forward on that plant-based movement.

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It's so exciting because it is, looks very

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much like McDonald's-ish, the products, the design,

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but it's vegan.

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So Taylor, what I thought was so fascinating

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about this is that this was your brainchild.

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And when you arrived in Los Angeles from

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Australia, you were in crisis, really.

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Is it true that you were actually out

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on the streets?

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Yeah, yeah, that's what past mistakes will do

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to you.

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You don't look at your pain and want

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to move forward.

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So I was just stuck in a never

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-ending cycle of never being able to get

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out of my own way until I received

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some help.

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You know, that's what we all need sometimes,

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right?

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It's a bit of help.

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So a little bit of help goes a

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long way.

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How did you go from being an unhoused

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person on the streets of Los Angeles to

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creating this incredible brand that now has the

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backing of one of the most famous men

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in the world?

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You know, good people, actually.

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I think it took a lot of people

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to see it, a lot of people to

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support it.

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To answer your question, I received an opportunity.

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I met a team of people at the

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Dream Centre that were helping people get back

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on their feet.

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The Dream Centre is a rehabilitation centre in

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LA that has about 500 rooms.

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It's founded by Matthew Barnett, one of my

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favourite people in the world, naturally, these days.

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And he saw something in me and gave

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me an opportunity, which was a bed in

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the shelter.

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I was there for many months, trying to

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recover from addiction and pain and just a

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lot of mistakes.

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You know, it's just, it all stemmed from

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my childhood, really, not being able to grow

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past anything that was too hard.

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And I finally met a team of people

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that were willing to give me a second

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chance at life and show me that I'm

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not my mistakes and that we're all more

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than the hardest and worst thing that we've

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ever done.

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So I moved in, supported them back by

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chores and things.

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And then one afternoon after service on a

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Sunday, Matthew Barnett called me into his office

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and gave me a check for $1,000

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and said, I need you to leave.

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And I was like, okay, what did I

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do?

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And he said, nothing.

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And he said that God had told him

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that I was gonna leave and come back

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one day with an idea that was gonna

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change things at the Dream Centre.

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So I did that, I left.

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At the time, I was seeing a girl

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who was volunteering and I later married her,

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had some kids.

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It's been an amazing journey.

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And I got to a point in my

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life after a lot of plant medicine, which

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is why I'm connected to Adam and Tyson

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and many others.

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And thank you, Jean, that's very kind of

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you.

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But I realised that it was time to

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do something back, give something back.

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So in a crazy plant medicine journey, I

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asked the universe the one question that I

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was scared to ask myself for so long.

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Why was I homeless?

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What's that about?

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And then I heard it.

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How do you say it without getting too

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emotional?

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Because it's hard to talk about it, but

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it's beautiful at the same time.

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But how do you help them if you

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don't know what it feels like?

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So then I became an example of change

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because I'd been supported by so many people

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to get back on my feet.

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I met Aaron, my business partner at Charlie's,

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our co-founder, and he gave me a

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shot.

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We built a brand together.

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We had a creative agency helping people find

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their voice and just making the world a

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better place.

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So it was the love from the Dream

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Centre.

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It was the team over there, the outreach

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team that are constantly on the streets of

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LA looking for people that want help.

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I think I got to a point where

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I wanted to help.

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I think we're all scared to look under

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the carpet of what we create in our

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life, good or bad sometimes.

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And I needed a place to rest and

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find solitude, and I did.

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And it was enough for me to shift

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my perspective, my direction, and connect me to

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my heart.

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So when the opportunity came up to build

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Charlie's, I've been a chef my whole life.

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I love cooking.

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I love plants.

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I've been on a very strict diet for

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a long time because of health and I'm

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kind of borderline bipolar a little bit, so

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I'm a bit quirky.

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So I have to maintain myself.

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I have to work out.

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I have to eat good.

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I have to nourish my mind.

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I have to meditate.

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I have to, you know, I spend a

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lot of time healing with plants.

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So it seemed like the right thing to

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do to create a concept for food that

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people put in their bellies that was made

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of plants, that was plant healing.

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But with a twist, what would happen if,

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you know, I said to Aaron, what would

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happen if we did this but didn't hire

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conventionally?

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What if we went to the Dream Centre

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and got a load of people that were

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ready to rehabilitate like I was but just

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needed a second chance where they could come

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to an interview and not be judged by

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their past?

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Oh, you've been in jail?

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Yeah, we're gonna turn you down.

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That's what we were finding everywhere.

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You know, an example, Andrew, you know, our

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store manager in LA, took him out of

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jail three years ago, came straight out of

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jail, lost his kids, alcohol abuse.

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He had a couple of dreams.

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One, get his kids back.

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And two, his mom was dying of stage

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four cancer.

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I'll never forget this conversation.

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And he said to me, Taylor, I just

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wanna get my mom with me and let

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me be with her for the last moments

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of our life.

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And they gave her six months to live.

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She passed away three years later, actually, not

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too long ago.

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And, you know, that's what Mr. Charlie's does.

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It creates an opportunity for people to do

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better, you know, without judging you.

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There's no judgement.

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Like, we're all broken.

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Like, none of us are perfect.

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You know, society likes to treat us that

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way.

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But, you know, we're not perfect.

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We're a work in progress.

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And it's about being kind to yourself and

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realising that every hard thing that you ever

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do, it shapes you to be better in

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some way.

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So that's really kind of the story of

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how I got at the Dream Centre and

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back out.

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Unconditional love.

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But I had to work at it.

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I have to ask you these questions.

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Fascinating story.

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And congratulations on your sobriety and your success.

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By the way, on April 1st, I'll be

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30 years sober.

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Knock on wood.

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Oh, wow.

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Congratulations.

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So- It's nice up here.

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Beg your pardon?

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It's nice up here.

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It is.

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It's a- Yes, we're happy.

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Yes.

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I like to say I thought alcohol was

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my solution, but it was my problem.

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And so one day at a time, I'm

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30 years sober.

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April 1st, knock on wood, that's a few

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days away.

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So yes, I totally relate to what you're

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saying.

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So your whole mission is to use the

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unhoused and the recently incarcerated, hire them, get

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them to work at your stores, and now

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you're creating franchise opportunities.

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My question is, if somebody wants to be

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a franchise owner, do they have to follow

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that process?

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Do they have to hire people who are

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unhoused and or recently incarcerated?

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Or just give us a sense of how

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that would work.

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00:09:37,360 --> 00:09:39,820
Well, we don't try and reinvent the wheel.

277
00:09:40,500 --> 00:09:42,200
So we're just trying to be a spoke

278
00:09:42,200 --> 00:09:43,500
on the wheel to help it turn a

279
00:09:43,500 --> 00:09:45,360
bit better, a bit smoother.

280
00:09:45,600 --> 00:09:47,280
So there's a lot of great places like

281
00:09:47,280 --> 00:09:47,820
the Dream Centre.

282
00:09:47,960 --> 00:09:48,680
So I'll give you an example.

283
00:09:48,820 --> 00:09:50,660
We just did another rehire from the Dream

284
00:09:50,660 --> 00:09:52,940
Centre yesterday, and we took on some new

285
00:09:52,940 --> 00:09:54,720
people, but they've been on the programme for

286
00:09:54,720 --> 00:09:55,380
many years.

287
00:09:55,620 --> 00:09:57,980
They found where they needed to be.

288
00:09:58,080 --> 00:09:59,700
They are just now ready to get back

289
00:09:59,700 --> 00:10:00,900
into work and settle down.

290
00:10:01,040 --> 00:10:02,400
For a lot of people, it's very hard

291
00:10:02,400 --> 00:10:04,700
to find jobs once you've gone through so

292
00:10:04,700 --> 00:10:05,020
much.

293
00:10:05,360 --> 00:10:09,220
So we don't specialise in anything other than

294
00:10:09,220 --> 00:10:11,220
not overlooking anybody.

295
00:10:11,900 --> 00:10:13,420
Everyone's got an opportunity here.

296
00:10:13,520 --> 00:10:15,000
So we have lots of people that work

297
00:10:15,000 --> 00:10:16,640
for us that haven't been through anything.

298
00:10:17,300 --> 00:10:19,060
They just want to be a part of

299
00:10:19,060 --> 00:10:20,200
the team because they want to be a

300
00:10:20,200 --> 00:10:21,140
blessing to other people.

301
00:10:21,140 --> 00:10:22,320
They feel they've got something to offer.

302
00:10:23,020 --> 00:10:24,260
And then we have people that have been

303
00:10:24,260 --> 00:10:26,940
working for us, with us, since day one,

304
00:10:27,220 --> 00:10:30,060
three years now, that are still living in

305
00:10:30,060 --> 00:10:31,120
shelters, some of them.

306
00:10:31,940 --> 00:10:33,660
So it's just, it's a work in progress.

307
00:10:33,900 --> 00:10:38,200
But it's not about any stigma or any

308
00:10:38,200 --> 00:10:39,020
type of category.

309
00:10:39,280 --> 00:10:41,360
It's open to everybody that wants to just

310
00:10:41,360 --> 00:10:43,140
do more for their life.

311
00:10:43,280 --> 00:10:44,680
Charlie's is a stepping stone.

312
00:10:45,440 --> 00:10:46,960
I don't want it to get confused about

313
00:10:46,960 --> 00:10:48,740
a long-term kind of career.

314
00:10:48,840 --> 00:10:50,680
Maybe that is the case for some people,

315
00:10:50,680 --> 00:10:52,700
but it's a kind stepping stone where you

316
00:10:52,700 --> 00:10:54,920
can come in, be a part of something,

317
00:10:55,500 --> 00:10:57,200
rework who you are, if that's what you're

318
00:10:57,200 --> 00:10:59,920
looking to do, and just find a way

319
00:10:59,920 --> 00:11:00,820
to give back.

320
00:11:01,680 --> 00:11:07,300
Healing, and internally is great, but I'll tell

321
00:11:07,300 --> 00:11:08,820
you what, there's no better feeling than helping

322
00:11:08,820 --> 00:11:09,640
somebody else.

323
00:11:09,800 --> 00:11:10,740
Not for me, anyway.

324
00:11:11,740 --> 00:11:12,220
Absolutely.

325
00:11:13,220 --> 00:11:15,600
Taylor, this is such a fascinating story and

326
00:11:15,600 --> 00:11:16,720
it's so inspiring.

327
00:11:17,560 --> 00:11:21,820
Getting back to Adams, you're the CEO of

328
00:11:21,820 --> 00:11:25,640
the holding company, and Mike Tyson is a

329
00:11:25,640 --> 00:11:29,220
big investor in that holding company and in,

330
00:11:29,300 --> 00:11:34,140
therefore, Mr. Charlie's, and he was there recently.

331
00:11:34,260 --> 00:11:36,660
I wanna play that video again, because honestly,

332
00:11:36,880 --> 00:11:37,780
we were there live.

333
00:11:37,900 --> 00:11:40,700
Unchained TV went and was live, and it

334
00:11:40,700 --> 00:11:42,520
was a wild scene.

335
00:11:42,640 --> 00:11:44,420
If the video looks a little bumpy, it's

336
00:11:44,420 --> 00:11:46,600
because there were so many people there crushing

337
00:11:46,600 --> 00:11:48,340
into the place.

338
00:11:49,380 --> 00:11:50,820
And that's a good mob scene.

339
00:11:51,080 --> 00:11:52,040
You want that.

340
00:11:52,520 --> 00:11:54,100
Oh, what an exciting day.

341
00:11:54,660 --> 00:12:00,560
So how are you changing the dynamics of

342
00:12:00,560 --> 00:12:01,240
making money?

343
00:12:01,320 --> 00:12:04,680
Because what Taylor said was so much about

344
00:12:04,680 --> 00:12:06,360
giving and about compassion.

345
00:12:06,600 --> 00:12:08,820
And I also read that you have days

346
00:12:08,820 --> 00:12:10,620
where you do 99 cent hamburgers.

347
00:12:10,800 --> 00:12:13,180
How are you able to make money and

348
00:12:13,180 --> 00:12:15,680
still do all those wonderful things for the

349
00:12:15,680 --> 00:12:16,120
community?

350
00:12:17,060 --> 00:12:18,620
So there's two parts to it.

351
00:12:18,700 --> 00:12:21,720
I mean, yes, it's in the end, we'd

352
00:12:21,720 --> 00:12:23,220
all love to make money at it, but

353
00:12:23,220 --> 00:12:26,900
what attracted Mike himself, just knowing his background,

354
00:12:27,060 --> 00:12:28,920
his story, and the life that he's lived,

355
00:12:29,800 --> 00:12:32,900
is the whole story of giving back, doing

356
00:12:32,900 --> 00:12:35,540
our part, having the opportunity to scale this

357
00:12:35,540 --> 00:12:39,180
brand globally and bring this opportunity and plant

358
00:12:39,180 --> 00:12:41,920
-based products to the masses, but also give

359
00:12:41,920 --> 00:12:44,320
back at the same time, whether that's donating

360
00:12:44,320 --> 00:12:49,120
to charities or as Taylor mentioned, hiring from

361
00:12:49,120 --> 00:12:49,800
the Dream Centre.

362
00:12:50,820 --> 00:12:52,460
There's two parts to this, right?

363
00:12:52,500 --> 00:12:56,480
It's the extremely innovative and crave-worthy menu

364
00:12:56,480 --> 00:12:59,020
and bringing vegan products to the consumers, as

365
00:12:59,020 --> 00:13:00,340
well as being able to give back.

366
00:13:00,720 --> 00:13:04,260
And in turn, as we create days like

367
00:13:04,260 --> 00:13:06,460
having Mike there where the lineup was around

368
00:13:06,460 --> 00:13:09,500
the building and we had a very successful

369
00:13:09,500 --> 00:13:14,380
day, great turnout, launching new products, the interest

370
00:13:14,380 --> 00:13:17,020
in opening new stores has just skyrocketed, right,

371
00:13:17,080 --> 00:13:19,340
from a dozen new states lined up to

372
00:13:19,340 --> 00:13:20,460
multiple countries.

373
00:13:21,000 --> 00:13:23,780
So we feel you give back, you do

374
00:13:23,780 --> 00:13:28,580
your part, and the rest kind of follows.

375
00:13:28,900 --> 00:13:32,260
It's part of the business model, and again,

376
00:13:32,340 --> 00:13:33,280
it's working for us.

377
00:13:33,700 --> 00:13:35,760
So we're excited about the whole process.

378
00:13:36,540 --> 00:13:39,440
So how many stores do you have now,

379
00:13:39,780 --> 00:13:39,900
Adam?

380
00:13:40,180 --> 00:13:42,560
And where are these, let's say I want

381
00:13:42,560 --> 00:13:43,520
to be a franchise owner.

382
00:13:43,640 --> 00:13:44,600
I'm not saying I could.

383
00:13:45,460 --> 00:13:47,140
I'm not saying I could at all, but

384
00:13:47,140 --> 00:13:48,500
let's say hypothetically.

385
00:13:48,940 --> 00:13:49,760
Anyone could be.

386
00:13:50,020 --> 00:13:51,720
Yeah, but I mean, is it California?

387
00:13:52,640 --> 00:13:55,520
Tell us about the details and how much

388
00:13:55,520 --> 00:13:56,140
it would cost.

389
00:13:56,920 --> 00:13:58,680
Yeah, so we already have two stores opening

390
00:13:58,680 --> 00:14:01,040
in California, one in San Francisco and one

391
00:14:01,040 --> 00:14:01,380
in LA.

392
00:14:01,540 --> 00:14:04,080
We have additional stores coming online in California,

393
00:14:04,080 --> 00:14:06,040
in the LA area.

394
00:14:06,640 --> 00:14:08,740
We have some new stores coming online in

395
00:14:08,740 --> 00:14:09,420
the East Coast.

396
00:14:09,980 --> 00:14:13,420
We launched Australia, which we're all super excited

397
00:14:13,420 --> 00:14:15,480
about with some more stores coming online there.

398
00:14:15,740 --> 00:14:18,840
And then with our network, and again, my

399
00:14:18,840 --> 00:14:21,640
past experience in the QSR space, we have

400
00:14:21,640 --> 00:14:24,460
dozens of countries we're in talks with around

401
00:14:24,460 --> 00:14:26,840
the globe on bringing Mr. Charlie.

402
00:14:27,100 --> 00:14:31,380
So the excitement since bringing Tyson and Carmen

403
00:14:31,380 --> 00:14:35,360
has really just hockey stick, really blown up

404
00:14:35,360 --> 00:14:37,520
the interest in Mr. Charlie's.

405
00:14:38,190 --> 00:14:43,260
And we'll continue to build the awareness of

406
00:14:43,260 --> 00:14:45,580
this movement we've created.

407
00:14:45,880 --> 00:14:49,700
Well, Taylor's created that we're helping with and

408
00:14:49,700 --> 00:14:54,040
bring more doors to consumers all over the

409
00:14:54,040 --> 00:14:54,240
world.

410
00:14:54,320 --> 00:14:55,480
We have people wanting it everywhere.

411
00:14:55,880 --> 00:14:59,500
So we vet our franchisees, looking for people

412
00:14:59,500 --> 00:15:03,840
with obviously the financial ability to open one,

413
00:15:03,980 --> 00:15:06,400
and we'll continue to vet them and open

414
00:15:06,400 --> 00:15:07,560
stores all over the place.

415
00:15:08,500 --> 00:15:09,880
Well, what is that?

416
00:15:09,880 --> 00:15:10,820
And yes, we hope to come to Dallas

417
00:15:10,820 --> 00:15:11,060
too.

418
00:15:11,840 --> 00:15:14,240
Yes, people are asking, when are you coming

419
00:15:14,240 --> 00:15:14,460
here?

420
00:15:14,520 --> 00:15:15,320
When are you coming there?

421
00:15:15,760 --> 00:15:17,200
What is the bottom line?

422
00:15:17,780 --> 00:15:19,560
What's the bottom line investment?

423
00:15:20,480 --> 00:15:24,040
And people could maybe group together and gather

424
00:15:24,040 --> 00:15:26,260
the investment, but I think people will wanna

425
00:15:26,260 --> 00:15:28,900
know, if let's say somebody says, I wanna

426
00:15:28,900 --> 00:15:30,560
do this, how much money do they have

427
00:15:30,560 --> 00:15:31,480
to come up with?

428
00:15:31,940 --> 00:15:33,540
Let me do this.

429
00:15:33,640 --> 00:15:34,960
Let me take you back a step to

430
00:15:34,960 --> 00:15:36,520
a question that you asked a second ago

431
00:15:36,520 --> 00:15:38,880
about making money and being profitable and giving.

432
00:15:39,360 --> 00:15:43,140
So in life, if you go through some

433
00:15:43,140 --> 00:15:45,820
hard stuff, you're gonna get to a point

434
00:15:45,820 --> 00:15:48,340
in your evolution where you're gonna continue to

435
00:15:48,340 --> 00:15:50,300
keep banging your head against the wall, or

436
00:15:50,300 --> 00:15:51,760
you're gonna lean into some change.

437
00:15:51,800 --> 00:15:52,880
You're gonna lean into your faith.

438
00:15:52,960 --> 00:15:53,980
You're gonna lean into people.

439
00:15:54,100 --> 00:15:55,160
You're gonna start listening.

440
00:15:55,160 --> 00:15:57,120
I became two ears, one mouth in my

441
00:15:57,120 --> 00:15:57,380
life.

442
00:15:58,960 --> 00:16:02,560
When you create a dream, when you create

443
00:16:02,560 --> 00:16:06,420
something meaningful, and you're passionate about it, and

444
00:16:06,420 --> 00:16:08,800
you've got a story like I have, like

445
00:16:08,800 --> 00:16:10,840
many have, no different to anybody else.

446
00:16:10,900 --> 00:16:11,900
I'm just another example.

447
00:16:12,920 --> 00:16:15,440
And you create a plan.

448
00:16:16,240 --> 00:16:18,040
All I did was go to some of

449
00:16:18,040 --> 00:16:20,520
the best people in the industry, people like

450
00:16:20,520 --> 00:16:22,680
Tyndall, who make all of our chicken product

451
00:16:22,680 --> 00:16:23,760
directly with us.

452
00:16:24,280 --> 00:16:26,320
And I went to Tyndall and said, this

453
00:16:26,320 --> 00:16:28,340
is a dream, but we need help to

454
00:16:28,340 --> 00:16:30,520
be able to achieve past the status quo,

455
00:16:31,440 --> 00:16:33,320
where it has to be about profit.

456
00:16:33,480 --> 00:16:35,080
It has to be about penny pinching.

457
00:16:35,140 --> 00:16:36,080
It has to be about that.

458
00:16:36,300 --> 00:16:38,260
I'm not interested in any of that stuff,

459
00:16:38,480 --> 00:16:41,020
because it sorts itself out if you're doing

460
00:16:41,020 --> 00:16:41,700
the right thing.

461
00:16:42,040 --> 00:16:46,140
If you're love in everything you're doing, you're

462
00:16:46,140 --> 00:16:47,320
gonna find love back.

463
00:16:47,780 --> 00:16:51,640
So we created a foundation that was scalable

464
00:16:52,290 --> 00:16:54,560
through the support of great brand partners.

465
00:16:54,960 --> 00:16:58,280
We get unique pricing on certain products, and

466
00:16:58,280 --> 00:17:01,320
then the ability to distribute globally to different

467
00:17:01,320 --> 00:17:02,440
places like Australia.

468
00:17:03,180 --> 00:17:07,460
There's so much support from marketing, from product,

469
00:17:08,119 --> 00:17:10,020
to just everything that we could ever need.

470
00:17:10,240 --> 00:17:13,040
So this isn't about a brand that's just

471
00:17:13,040 --> 00:17:14,280
open and done really well.

472
00:17:14,359 --> 00:17:17,140
This is about a brand that connected with

473
00:17:17,140 --> 00:17:20,579
great people to form a mission, to go

474
00:17:20,579 --> 00:17:22,420
out and do something that's never been done

475
00:17:22,420 --> 00:17:25,880
before, to treat people with so much respect

476
00:17:26,300 --> 00:17:29,060
that you don't take advantage of anything or

477
00:17:29,060 --> 00:17:30,340
anyone in the situation.

478
00:17:30,740 --> 00:17:31,800
You just trust.

479
00:17:32,480 --> 00:17:34,660
So what does it cost to become a

480
00:17:34,660 --> 00:17:35,280
franchise partner?

481
00:17:35,380 --> 00:17:37,360
That's gonna vary on how many stores you

482
00:17:37,360 --> 00:17:37,620
want.

483
00:17:38,060 --> 00:17:40,240
Our email for franchise- Let's say one.

484
00:17:43,240 --> 00:17:45,280
Adam, do you know more about- I

485
00:17:45,280 --> 00:17:46,720
can't say exact numbers, but I can tell

486
00:17:46,720 --> 00:17:49,460
you, with my decade in the QSR space,

487
00:17:49,540 --> 00:17:54,620
working with dozens of different QSR brands, it's

488
00:17:54,620 --> 00:17:59,060
an extremely affordable investment and a great entry

489
00:17:59,060 --> 00:18:00,680
point for someone who wants to get into

490
00:18:00,680 --> 00:18:03,280
the food space and really be a part

491
00:18:03,280 --> 00:18:04,680
of the vegan movement.

492
00:18:05,520 --> 00:18:07,360
I think it's super exciting.

493
00:18:07,600 --> 00:18:10,160
And I've been saying for years, we need

494
00:18:10,160 --> 00:18:12,580
to have a vegan McDonald's and you've created

495
00:18:12,580 --> 00:18:12,800
it.

496
00:18:13,020 --> 00:18:14,560
Who makes your hamburger patties?

497
00:18:14,560 --> 00:18:16,480
That I'm very curious about.

498
00:18:16,720 --> 00:18:19,040
Do you use a variety of companies or

499
00:18:19,040 --> 00:18:21,660
is there one company that makes your patties?

500
00:18:21,900 --> 00:18:24,900
Well, we work with Tindle as our main

501
00:18:24,900 --> 00:18:25,300
point.

502
00:18:25,640 --> 00:18:28,660
We're currently working with the Impossible Light Burger,

503
00:18:28,820 --> 00:18:30,420
which is a lot cleaner than what you

504
00:18:30,420 --> 00:18:32,260
can get in a supermarket or anywhere else.

505
00:18:32,380 --> 00:18:33,460
We've been working with them for a long

506
00:18:33,460 --> 00:18:36,660
time, but we've been R&Ding, working on

507
00:18:36,660 --> 00:18:39,640
new concepts, new things, ice cream with clips.

508
00:18:39,900 --> 00:18:40,560
That was amazing.

509
00:18:41,000 --> 00:18:42,800
Having an ice cream made of cassava, it's

510
00:18:42,800 --> 00:18:43,240
nuts.

511
00:18:43,240 --> 00:18:44,740
Never in a million years thought I would

512
00:18:44,740 --> 00:18:47,120
ever eat anything like that that would resemble

513
00:18:47,120 --> 00:18:47,680
ice cream.

514
00:18:47,980 --> 00:18:48,960
Blows my mind.

515
00:18:49,340 --> 00:18:51,940
So it's just, you know, it's fun.

516
00:18:52,880 --> 00:18:54,680
The ice cream, I gotta say, I gotta

517
00:18:54,680 --> 00:18:57,380
say with, again, almost a decade in the

518
00:18:57,380 --> 00:18:59,640
dairy space, working with yoghurt and ice cream

519
00:18:59,640 --> 00:19:03,340
brands, I was blown away with the flavour,

520
00:19:03,560 --> 00:19:05,800
the texture, everything about the ice cream.

521
00:19:05,900 --> 00:19:06,740
Mike loved it so much.

522
00:19:06,780 --> 00:19:07,740
I think he had three of them when

523
00:19:07,740 --> 00:19:09,680
we first came through for the testing.

524
00:19:11,580 --> 00:19:13,200
It's just been a home run.

525
00:19:13,200 --> 00:19:15,420
So I can't wait for everyone to try

526
00:19:15,420 --> 00:19:15,540
them.

527
00:19:15,620 --> 00:19:16,820
If you haven't, get in the store and

528
00:19:16,820 --> 00:19:17,280
try it.

529
00:19:17,700 --> 00:19:18,880
It's unbelievable.

530
00:19:19,100 --> 00:19:20,300
You can also get the fun little Mike

531
00:19:20,300 --> 00:19:22,020
bite on it too, the chocolate ear.

532
00:19:23,040 --> 00:19:23,740
It's funny.

533
00:19:24,080 --> 00:19:27,280
It's reminiscing on the 1987 break with Holyfield.

534
00:19:28,820 --> 00:19:30,400
Yes, I'll never forget.

535
00:19:30,640 --> 00:19:32,700
It's really funny, that chocolate ear, because I

536
00:19:32,700 --> 00:19:34,160
have a personal story on that.

537
00:19:34,380 --> 00:19:37,300
I'm not a personally a fan of boxing

538
00:19:37,300 --> 00:19:39,320
and I didn't want to go to the

539
00:19:39,320 --> 00:19:41,280
event and the person I was with was

540
00:19:41,280 --> 00:19:42,720
like, come, it's a big event, it's a

541
00:19:42,720 --> 00:19:43,060
big event.

542
00:19:43,120 --> 00:19:44,340
So we went into this bar where they

543
00:19:44,340 --> 00:19:47,660
had the screen and literally within 30 seconds

544
00:19:47,660 --> 00:19:50,760
of me walking in, the infamous ear bite

545
00:19:50,760 --> 00:19:51,740
occurred.

546
00:19:51,920 --> 00:19:53,100
And I was like, see?

547
00:19:54,520 --> 00:19:56,220
It's 1987, right?

548
00:19:57,060 --> 00:19:57,920
Yep, yep.

549
00:19:58,600 --> 00:20:00,780
That was so funny, but you've turned it

550
00:20:00,780 --> 00:20:02,720
on its head and now you have this.

551
00:20:03,380 --> 00:20:06,320
Now my understanding was it's potato ice cream,

552
00:20:06,480 --> 00:20:08,480
which is absolutely fascinating.

553
00:20:09,660 --> 00:20:10,660
How did you arrive?

554
00:20:10,920 --> 00:20:13,860
And again, if you see the chocolate ear,

555
00:20:14,120 --> 00:20:19,080
it's the infamous bite that, well, you can,

556
00:20:19,480 --> 00:20:21,580
again, not being the boxing expert, you can,

557
00:20:21,740 --> 00:20:22,920
I don't want to mess it up.

558
00:20:23,020 --> 00:20:24,880
Adam, what was the moment?

559
00:20:26,260 --> 00:20:29,480
Mike Tyson fighting Evander Holyfield, 1997.

560
00:20:30,640 --> 00:20:33,180
And it was a very viral moment.

561
00:20:33,320 --> 00:20:36,800
25 years after the fight, we released the

562
00:20:36,800 --> 00:20:39,100
Mike Bites product line, which has now evolved

563
00:20:39,100 --> 00:20:40,620
into so many new products.

564
00:20:41,020 --> 00:20:43,220
One that we're extremely excited about is the

565
00:20:43,220 --> 00:20:45,060
vegan ice cream with Mr. Charlie's.

566
00:20:45,320 --> 00:20:47,520
And this is potato ice cream?

567
00:20:48,300 --> 00:20:50,620
Originally it started out as potato based and

568
00:20:50,620 --> 00:20:52,780
we moved to a cassava base with Eclipse,

569
00:20:52,900 --> 00:20:56,300
which is a lot healthier, has no GMOs,

570
00:20:56,420 --> 00:20:59,840
no artificial flavours or colours, just really clean,

571
00:21:00,100 --> 00:21:00,900
really great actually.

572
00:21:01,020 --> 00:21:01,960
Very proud of it.

573
00:21:02,300 --> 00:21:04,540
We've been open for three years and people

574
00:21:04,540 --> 00:21:07,240
have requested ice cream for three years.

575
00:21:08,320 --> 00:21:10,340
But I'm never going to put anything out

576
00:21:10,340 --> 00:21:12,200
that's not mad, mad special.

577
00:21:12,940 --> 00:21:14,760
And again, it comes back to the point

578
00:21:14,760 --> 00:21:17,440
of scalability, like need a brand partner, need

579
00:21:17,440 --> 00:21:18,840
somebody that we can work with that can

580
00:21:18,840 --> 00:21:19,560
help us scale.

581
00:21:20,060 --> 00:21:23,200
Back to your franchise question, we have made

582
00:21:23,200 --> 00:21:24,100
it very affordable.

583
00:21:24,260 --> 00:21:26,240
Not to dodge the question about how much

584
00:21:26,240 --> 00:21:28,380
does it cost, it varies on different people

585
00:21:28,380 --> 00:21:32,640
and size, but our model is scalable with

586
00:21:32,640 --> 00:21:34,620
not just our support, but the support from

587
00:21:34,620 --> 00:21:36,560
all of our vendors, all of our support.

588
00:21:36,560 --> 00:21:38,440
Everyone's there to help it thrive.

589
00:21:38,980 --> 00:21:40,820
So when you get involved with Mr. Chutley's,

590
00:21:40,940 --> 00:21:43,940
you kind of, it's almost like a marriage

591
00:21:43,940 --> 00:21:45,080
in a way.

592
00:21:46,640 --> 00:21:48,360
That's what it is, where we can all

593
00:21:48,360 --> 00:21:49,160
do good together.

594
00:21:50,020 --> 00:21:51,780
We all want to see the world be

595
00:21:51,780 --> 00:21:52,100
better.

596
00:21:53,100 --> 00:21:54,380
It starts with us.

597
00:21:55,160 --> 00:21:57,760
We all spend so much time worrying about

598
00:21:57,760 --> 00:21:59,660
the world ending and this happening and that

599
00:21:59,660 --> 00:22:02,240
happening, but the truth is you can only

600
00:22:02,240 --> 00:22:03,880
focus on what you can control.

601
00:22:04,300 --> 00:22:06,160
And if that means that you want to

602
00:22:06,160 --> 00:22:07,860
see the world better, then you've got to

603
00:22:07,860 --> 00:22:08,700
do better with you.

604
00:22:08,900 --> 00:22:09,860
You've got to wake up in the morning,

605
00:22:09,960 --> 00:22:13,080
make better decisions and choose self-love, choose

606
00:22:13,080 --> 00:22:14,700
to meditate, choose to eat good.

607
00:22:16,580 --> 00:22:18,800
We created this brand, not for vegan people.

608
00:22:19,640 --> 00:22:21,780
We created it for everybody.

609
00:22:21,960 --> 00:22:23,980
It's a vegan people already vegan.

610
00:22:24,440 --> 00:22:26,240
So we're gonna need converting.

611
00:22:26,860 --> 00:22:28,980
They already made the decision, really good decision.

612
00:22:29,440 --> 00:22:31,060
Like we wanted everybody else.

613
00:22:31,820 --> 00:22:32,920
Those that are confused.

614
00:22:32,920 --> 00:22:34,640
There've been so many people that have come

615
00:22:34,640 --> 00:22:37,180
to the store that have just been like,

616
00:22:37,300 --> 00:22:38,360
what does it taste like?

617
00:22:38,960 --> 00:22:39,800
How good is it?

618
00:22:39,980 --> 00:22:41,500
We get the same questions all the time.

619
00:22:41,980 --> 00:22:43,800
I'm gonna stand up and say our menu

620
00:22:43,800 --> 00:22:46,400
is absolutely fantastic.

621
00:22:46,780 --> 00:22:47,320
You know why?

622
00:22:47,620 --> 00:22:49,580
Because I have owned multiple restaurants.

623
00:22:49,860 --> 00:22:53,020
I've worked in multiple kitchens and I've failed

624
00:22:53,020 --> 00:22:54,940
many times, more than I can remember.

625
00:22:55,400 --> 00:22:57,260
And the more you fail, the more you

626
00:22:57,260 --> 00:22:57,920
get good at it.

627
00:22:58,180 --> 00:22:59,880
And then you meet someone like Adam, who's

628
00:22:59,880 --> 00:23:02,340
been in the QSR space forever, who really

629
00:23:02,340 --> 00:23:03,600
knows how to scale a brand.

630
00:23:04,620 --> 00:23:06,940
And so him coming in wasn't just about

631
00:23:06,940 --> 00:23:08,060
money or anything like that.

632
00:23:08,160 --> 00:23:10,140
It was really just about how do we

633
00:23:10,140 --> 00:23:13,120
have the best guys, the best people in

634
00:23:13,120 --> 00:23:14,540
our team to help drive it?

635
00:23:14,660 --> 00:23:16,300
Well, he understands the market, but he's also

636
00:23:16,300 --> 00:23:17,600
a beautiful human being.

637
00:23:18,380 --> 00:23:22,080
Like even Mike Tyson, I'm from London.

638
00:23:22,300 --> 00:23:24,060
I grew up on a council estate with

639
00:23:24,060 --> 00:23:24,580
no money.

640
00:23:25,440 --> 00:23:27,780
And then all of a sudden, this little

641
00:23:27,780 --> 00:23:29,740
kid from London is now teaming up with

642
00:23:29,740 --> 00:23:30,240
Mike Tyson.

643
00:23:30,240 --> 00:23:32,800
It was a pinch yourself moment for me.

644
00:23:33,700 --> 00:23:35,320
And then you wonder, what's he gonna be

645
00:23:35,320 --> 00:23:35,580
like?

646
00:23:36,040 --> 00:23:37,900
You've seen all the trials and everything he's

647
00:23:37,900 --> 00:23:38,860
been through in his life.

648
00:23:39,160 --> 00:23:42,040
But when you meet him, you realise that

649
00:23:42,040 --> 00:23:43,900
the guy's got a heart bigger than his

650
00:23:43,900 --> 00:23:44,420
punch.

651
00:23:45,180 --> 00:23:48,000
And he cares more than most people understand.

652
00:23:48,100 --> 00:23:51,140
And he's so smart, like so intellectual.

653
00:23:51,860 --> 00:23:53,480
Like your conversations have been profound.

654
00:23:54,140 --> 00:23:57,540
And his kindness towards this brand, his support,

655
00:23:57,860 --> 00:23:59,940
like literally jumping on a plane and flying

656
00:23:59,940 --> 00:24:01,220
across one side of the world to the

657
00:24:01,220 --> 00:24:02,600
other, just to be at our event, which

658
00:24:02,600 --> 00:24:03,240
is what happened.

659
00:24:04,720 --> 00:24:05,900
That means everything.

660
00:24:06,480 --> 00:24:08,160
He's a champion of people.

661
00:24:08,740 --> 00:24:10,300
He's a champion of his own life.

662
00:24:10,380 --> 00:24:12,160
Because you see, the thing that Mike Tyson

663
00:24:12,160 --> 00:24:14,520
did and the example to all of us,

664
00:24:14,660 --> 00:24:17,160
I believe, it's that he never gave up.

665
00:24:18,100 --> 00:24:20,220
It got sticky, it got tough, it got

666
00:24:20,220 --> 00:24:20,740
very heavy.

667
00:24:20,840 --> 00:24:22,380
I'm sure many times you've read about it

668
00:24:22,380 --> 00:24:23,940
in his life, all the trials and tribulations.

669
00:24:24,160 --> 00:24:26,620
Same with me, but we never gave up

670
00:24:26,620 --> 00:24:27,240
in the end.

671
00:24:27,240 --> 00:24:30,680
We decided just to choose self-love, to

672
00:24:30,680 --> 00:24:31,700
keep pushing forward.

673
00:24:32,320 --> 00:24:33,840
And we are a product of great people.

674
00:24:34,180 --> 00:24:35,740
We both shared plant medicine.

675
00:24:36,540 --> 00:24:38,800
We've both done very similar plant medicines, which

676
00:24:38,800 --> 00:24:40,620
are one of the reasons why I believe

677
00:24:40,620 --> 00:24:41,300
we're all together.

678
00:24:41,860 --> 00:24:44,220
It's in those teachings where you can really

679
00:24:44,220 --> 00:24:47,340
let go of everything and all attachment and

680
00:24:47,340 --> 00:24:49,860
remove the ego from your life and your

681
00:24:49,860 --> 00:24:50,480
mind for a minute.

682
00:24:50,800 --> 00:24:53,020
We realise that actually we're all really, really

683
00:24:53,020 --> 00:24:53,460
special.

684
00:24:53,720 --> 00:24:55,260
I always say this to our team, everyone,

685
00:24:55,680 --> 00:24:56,740
look at your fingerprint.

686
00:24:56,740 --> 00:24:58,640
I encourage everyone watching this right now, look

687
00:24:58,640 --> 00:24:59,200
at your fingerprint.

688
00:24:59,940 --> 00:25:00,980
It's the only one.

689
00:25:01,580 --> 00:25:02,660
There's not another one.

690
00:25:03,420 --> 00:25:05,420
What does that mean?

691
00:25:05,860 --> 00:25:07,100
It means you're so special.

692
00:25:07,980 --> 00:25:09,500
And that if you've been through hard things,

693
00:25:09,580 --> 00:25:11,400
if you're going through something hard right now,

694
00:25:12,140 --> 00:25:13,900
it's because you chose it before you came

695
00:25:13,900 --> 00:25:14,140
here.

696
00:25:14,860 --> 00:25:15,740
It helps you evolve.

697
00:25:16,320 --> 00:25:17,580
It helps you spiritually grow.

698
00:25:18,300 --> 00:25:19,380
And what we've got to get good at

699
00:25:19,380 --> 00:25:21,820
doing is learning how to be more honest

700
00:25:21,820 --> 00:25:22,360
with ourself.

701
00:25:23,420 --> 00:25:24,520
We've got to learn how to ask for

702
00:25:24,520 --> 00:25:27,340
help because we're so proud of that that

703
00:25:27,340 --> 00:25:28,840
we don't want to seem to be a

704
00:25:28,840 --> 00:25:29,980
failure in front of the world.

705
00:25:30,700 --> 00:25:32,140
So it's not okay to ask for help.

706
00:25:32,140 --> 00:25:32,720
Yes, it is.

707
00:25:32,960 --> 00:25:33,920
It's bloody great to ask for help.

708
00:25:33,920 --> 00:25:35,020
I ask for help all the time these

709
00:25:35,020 --> 00:25:35,240
days.

710
00:25:35,800 --> 00:25:38,160
And my life's a great, happy place because

711
00:25:38,160 --> 00:25:38,780
of that.

712
00:25:39,460 --> 00:25:40,480
It's when I try to do it all

713
00:25:40,480 --> 00:25:40,920
myself.

714
00:25:41,660 --> 00:25:43,060
That's why I went wrong in my life,

715
00:25:44,380 --> 00:25:46,020
overcompensating on the love that I never had

716
00:25:46,020 --> 00:25:46,560
as a kid.

717
00:25:46,940 --> 00:25:48,340
And then what you try to do is

718
00:25:48,340 --> 00:25:50,340
you become a people pleaser like I did,

719
00:25:50,720 --> 00:25:52,500
trying to give everyone everything and then falling

720
00:25:52,500 --> 00:25:54,080
short on everything and then creating a bad

721
00:25:54,080 --> 00:25:54,880
picture about yourself.

722
00:25:55,600 --> 00:25:56,820
And then- You know, I'm gonna jump

723
00:25:56,820 --> 00:25:59,280
in because there are so many questions that

724
00:25:59,280 --> 00:26:00,980
people have, but I agree with you.

725
00:26:01,140 --> 00:26:02,580
In fact, I'm listening to this great book

726
00:26:02,580 --> 00:26:04,960
right now called Let Them, which is a

727
00:26:04,960 --> 00:26:05,600
bestseller.

728
00:26:06,460 --> 00:26:08,800
And it's basically, if you're having problems with

729
00:26:08,800 --> 00:26:10,380
people, just let them.

730
00:26:10,460 --> 00:26:12,380
And it's like a weight off your shoulders.

731
00:26:12,560 --> 00:26:13,200
I love it.

732
00:26:13,840 --> 00:26:15,720
Okay, so many questions.

733
00:26:16,440 --> 00:26:19,440
Everybody's asking, the ice cream is now made

734
00:26:19,440 --> 00:26:21,980
out of something else, but they didn't catch

735
00:26:21,980 --> 00:26:22,740
the word.

736
00:26:22,740 --> 00:26:24,700
I didn't really catch it either.

737
00:26:24,820 --> 00:26:25,980
It's not potatoes anymore.

738
00:26:26,220 --> 00:26:27,760
What- It's cassava.

739
00:26:28,200 --> 00:26:28,900
So it's still- What is it?

740
00:26:29,500 --> 00:26:31,200
It defies from a root vegetable.

741
00:26:32,500 --> 00:26:33,360
It's very similar.

742
00:26:33,540 --> 00:26:34,560
We work with Eclipse.

743
00:26:34,720 --> 00:26:37,220
Eclipse are a profound company that have been

744
00:26:37,220 --> 00:26:40,040
making vegan ice cream products for a long

745
00:26:40,040 --> 00:26:40,400
time.

746
00:26:41,060 --> 00:26:42,940
Their original base had potato in it.

747
00:26:43,000 --> 00:26:44,960
They moved to a more sustainable option.

748
00:26:46,240 --> 00:26:47,820
Less in it, it's cleaner.

749
00:26:48,900 --> 00:26:49,660
And it has- Cassava.

750
00:26:49,920 --> 00:26:51,540
It has more of a fluff to it

751
00:26:51,540 --> 00:26:52,420
as well, cassava.

752
00:26:52,420 --> 00:26:53,060
Okay.

753
00:26:53,640 --> 00:26:54,900
It's a little bit more fluffy.

754
00:26:55,180 --> 00:26:57,360
So it's been clutch.

755
00:26:57,760 --> 00:27:01,240
Again, like- You have gluten-free options.

756
00:27:02,000 --> 00:27:02,380
Yes.

757
00:27:03,140 --> 00:27:03,340
Yeah.

758
00:27:04,340 --> 00:27:05,460
Yeah, of course.

759
00:27:05,620 --> 00:27:06,920
We just, actually, we're just working on a

760
00:27:06,920 --> 00:27:08,380
new gluten-free bun right now.

761
00:27:09,540 --> 00:27:11,620
I feel bad for people that are gluten

762
00:27:11,620 --> 00:27:12,180
intolerant.

763
00:27:12,300 --> 00:27:13,220
It's like, I love bread.

764
00:27:13,240 --> 00:27:14,720
I can't imagine not being able to eat

765
00:27:14,720 --> 00:27:14,940
bread.

766
00:27:15,160 --> 00:27:16,300
Like, it'd be devastating.

767
00:27:16,680 --> 00:27:18,620
So we think about that when we're planning

768
00:27:18,620 --> 00:27:20,660
menus, when we're doing drops.

769
00:27:20,660 --> 00:27:23,400
You know, we want to accommodate for everybody.

770
00:27:23,580 --> 00:27:25,660
So we have just introduced a new gluten

771
00:27:25,660 --> 00:27:27,580
-free bun that's absolutely fantastic.

772
00:27:27,760 --> 00:27:28,640
I'm very proud of it.

773
00:27:29,060 --> 00:27:29,780
So yeah.

774
00:27:29,780 --> 00:27:29,940
All right.

775
00:27:30,080 --> 00:27:31,080
Here's a question.

776
00:27:31,860 --> 00:27:35,160
Is there a story behind the name and

777
00:27:35,160 --> 00:27:36,320
the various names?

778
00:27:36,840 --> 00:27:37,100
Okay.

779
00:27:37,240 --> 00:27:38,320
Gene wants to know.

780
00:27:38,620 --> 00:27:39,120
Okay.

781
00:27:39,420 --> 00:27:41,560
Gene, I'm a deadhead.

782
00:27:42,980 --> 00:27:45,000
The only band I would ever tattoo on

783
00:27:45,000 --> 00:27:45,480
my arm.

784
00:27:45,580 --> 00:27:46,020
There you go.

785
00:27:46,520 --> 00:27:49,500
I went to, when I was going through

786
00:27:49,500 --> 00:27:54,060
my healing stages, I ended up somehow, ended

787
00:27:54,060 --> 00:27:55,720
up at a Grateful Dead concert, a Dead

788
00:27:55,720 --> 00:27:57,040
& Company concert in Utah.

789
00:27:58,300 --> 00:28:01,500
And I decided that that was the night

790
00:28:01,500 --> 00:28:03,780
that I was going to experiment with my

791
00:28:03,780 --> 00:28:06,860
life and broaden my horizons a little bit.

792
00:28:07,540 --> 00:28:09,520
As you do within the dead, if you

793
00:28:09,520 --> 00:28:11,040
know anything about the scene, you kind of

794
00:28:11,040 --> 00:28:11,880
know what goes with it.

795
00:28:12,020 --> 00:28:14,900
And I had an out-of-body experience

796
00:28:14,900 --> 00:28:16,740
where I got to hear music for the

797
00:28:16,740 --> 00:28:18,240
first time, but I got to witness a

798
00:28:18,240 --> 00:28:19,840
family of people dancing in front of me

799
00:28:19,840 --> 00:28:21,740
that were just loving each other, having a

800
00:28:21,740 --> 00:28:22,300
great time.

801
00:28:24,380 --> 00:28:27,860
So when we first started putting this concept

802
00:28:27,860 --> 00:28:30,600
together, I was in a brainstorming session with

803
00:28:30,600 --> 00:28:33,640
Aaron, my co-creator, my co-founder, my

804
00:28:33,640 --> 00:28:35,300
man-wife, as my wife calls him.

805
00:28:35,640 --> 00:28:40,020
And I remember meditating and I saw Bob

806
00:28:40,020 --> 00:28:41,840
Weir from the dead standing in front of

807
00:28:41,840 --> 00:28:43,040
me on the stage going, I'm going to

808
00:28:43,040 --> 00:28:44,600
roll you over and shoot you because Mr.

809
00:28:44,700 --> 00:28:45,560
Charlie told me so.

810
00:28:46,080 --> 00:28:48,960
And I was like, ah, Mr. Charlie told

811
00:28:48,960 --> 00:28:49,380
me so.

812
00:28:49,640 --> 00:28:52,760
So it's really about cosmic Charlie, who is

813
00:28:52,760 --> 00:28:53,580
a dead character.

814
00:28:54,100 --> 00:28:57,080
And really what the brand represents, other than

815
00:28:57,080 --> 00:28:59,240
the obvious of creating jobs for people in

816
00:28:59,240 --> 00:29:01,600
need, supporting our voiceless animals, but that's huge.

817
00:29:02,400 --> 00:29:06,040
But it's really, it's a proof of concept

818
00:29:06,040 --> 00:29:08,460
for every single person looking at it, which

819
00:29:08,460 --> 00:29:11,020
is you can be really brave and succeed.

820
00:29:11,240 --> 00:29:13,520
You can choose to put people over profit

821
00:29:13,520 --> 00:29:14,840
and succeed.

822
00:29:15,900 --> 00:29:18,420
And the real concept is to make you

823
00:29:18,420 --> 00:29:19,440
feel like a child.

824
00:29:19,920 --> 00:29:20,860
I'll share a quick story.

825
00:29:21,040 --> 00:29:22,020
I had a, we used to have these

826
00:29:22,020 --> 00:29:24,400
little yellow stalls outside the building when we

827
00:29:24,400 --> 00:29:24,940
first opened.

828
00:29:25,380 --> 00:29:26,780
From Ikea, we had no money.

829
00:29:26,940 --> 00:29:28,600
So it was like, you know, that's the

830
00:29:28,600 --> 00:29:29,000
other thing too.

831
00:29:29,040 --> 00:29:30,440
We didn't borrow any money to build this.

832
00:29:30,780 --> 00:29:32,340
Everything that it cost to create it, me

833
00:29:32,340 --> 00:29:34,180
and Aaron personally paid for it with everything

834
00:29:34,180 --> 00:29:35,020
that we've ever made.

835
00:29:35,260 --> 00:29:36,320
It was a real sacrifice.

836
00:29:36,740 --> 00:29:38,860
But on that day, this gentleman came in

837
00:29:38,860 --> 00:29:40,580
and he says to me, why do you

838
00:29:40,580 --> 00:29:43,220
have these stupid little kids' stalls outside?

839
00:29:43,220 --> 00:29:44,460
Why don't you have some proper seating?

840
00:29:45,640 --> 00:29:47,600
And I said to him, can you do

841
00:29:47,600 --> 00:29:47,960
me a favour?

842
00:29:48,420 --> 00:29:49,040
And he went, sure.

843
00:29:49,180 --> 00:29:50,880
I went, I'm going to buy you lunch

844
00:29:50,880 --> 00:29:53,060
today and I want you to sit on

845
00:29:53,060 --> 00:29:55,860
that stupid little yellow stall and I want

846
00:29:55,860 --> 00:29:57,280
you to eat your lunch and tell me

847
00:29:57,280 --> 00:29:57,840
what you think.

848
00:29:58,320 --> 00:29:59,600
And I gave him his food.

849
00:30:00,040 --> 00:30:01,780
He sat on the stall and I came

850
00:30:01,780 --> 00:30:06,340
back and I asked him, how are you

851
00:30:06,340 --> 00:30:06,700
feeling?

852
00:30:06,760 --> 00:30:08,500
And he was cheek to cheek with a

853
00:30:08,500 --> 00:30:08,860
smile.

854
00:30:09,200 --> 00:30:10,820
And he told me in that moment that

855
00:30:10,820 --> 00:30:12,460
I helped him feel like a kid again,

856
00:30:12,460 --> 00:30:15,160
that I recreated a childlike experience that he

857
00:30:15,160 --> 00:30:15,800
once remembered.

858
00:30:16,660 --> 00:30:19,120
And that's really what it's about also is

859
00:30:19,120 --> 00:30:22,320
that inside of us, all of us, is

860
00:30:22,320 --> 00:30:27,200
a beautiful, enlightened, kind, glorious little child.

861
00:30:27,800 --> 00:30:29,280
That's your real self.

862
00:30:29,880 --> 00:30:31,800
And we get conditioned at a very young

863
00:30:31,800 --> 00:30:35,860
age through schooling, people's emotions, pressures of life,

864
00:30:36,020 --> 00:30:37,960
money, whatever you want to call it, to

865
00:30:37,960 --> 00:30:40,320
start to shift into a place of fear

866
00:30:40,320 --> 00:30:41,140
and everything else.

867
00:30:41,140 --> 00:30:42,740
And then you start to lose track of

868
00:30:42,740 --> 00:30:43,420
who you are.

869
00:30:44,000 --> 00:30:45,780
Well, where I went wrong in my life,

870
00:30:45,860 --> 00:30:47,760
I had no connection to my inner child

871
00:30:47,760 --> 00:30:49,240
and where I went right in my life

872
00:30:49,240 --> 00:30:50,800
is when I connected with him.

873
00:30:51,100 --> 00:30:53,460
So I am a seven-year-old Taylor

874
00:30:53,460 --> 00:30:56,320
who creates Mr. Charlies.

875
00:30:56,700 --> 00:30:59,200
I am seven in my mind, you know?

876
00:30:59,580 --> 00:31:00,500
I love it.

877
00:31:00,560 --> 00:31:02,100
And we all have to work on that

878
00:31:02,100 --> 00:31:04,380
inner child, myself included.

879
00:31:04,580 --> 00:31:06,980
I want to talk about the branding a

880
00:31:06,980 --> 00:31:10,500
little bit because this is very interesting to

881
00:31:10,500 --> 00:31:10,760
me.

882
00:31:10,760 --> 00:31:14,140
And I love on your website, you say

883
00:31:14,140 --> 00:31:18,340
we are sarcastic disruptors, community, love, change.

884
00:31:18,900 --> 00:31:20,380
And this is one of your logos.

885
00:31:20,880 --> 00:31:22,260
So what does it mean?

886
00:31:22,720 --> 00:31:24,880
To me, it was sort of the opposite

887
00:31:24,880 --> 00:31:26,960
of the Happy Meal, which obviously involves a

888
00:31:26,960 --> 00:31:27,500
dead animal.

889
00:31:27,840 --> 00:31:29,500
So to me, it's not a Happy Meal.

890
00:31:29,620 --> 00:31:32,360
I invite McDonald's on anytime, but is that

891
00:31:32,360 --> 00:31:35,360
a direct reference to the Happy Meal or

892
00:31:35,360 --> 00:31:36,700
what is it?

893
00:31:37,220 --> 00:31:38,440
I'll tell you exactly where it came from.

894
00:31:38,440 --> 00:31:41,100
I was, when I left the Dream Centre,

895
00:31:41,140 --> 00:31:42,280
I didn't have anywhere to go.

896
00:31:43,060 --> 00:31:45,700
So my girlfriend, now my wife Amanda, at

897
00:31:45,700 --> 00:31:47,020
the time gave me her couch.

898
00:31:47,460 --> 00:31:49,160
So I lived on her couch for the

899
00:31:49,160 --> 00:31:50,200
first couple months.

900
00:31:50,880 --> 00:31:53,460
And I remember being, she went to work

901
00:31:53,460 --> 00:31:55,260
every day and I stayed back, didn't have

902
00:31:55,260 --> 00:31:55,800
a job or anything.

903
00:31:56,360 --> 00:31:58,860
And I'd watch Netflix and eat Lucky Charms

904
00:31:58,860 --> 00:31:59,360
at that time.

905
00:31:59,540 --> 00:32:01,860
I was like, I needed a Lucky Charms

906
00:32:01,860 --> 00:32:02,880
sponsor at that point, actually.

907
00:32:02,940 --> 00:32:04,000
I was that good at it.

908
00:32:04,680 --> 00:32:07,580
But I was so depressed because I couldn't

909
00:32:07,580 --> 00:32:08,660
get out of my own head.

910
00:32:09,220 --> 00:32:10,740
And then one day before my wife went

911
00:32:10,740 --> 00:32:12,080
to work, she looked at me and she

912
00:32:12,080 --> 00:32:13,720
said, Taylor, can I share something with you?

913
00:32:14,580 --> 00:32:15,200
And I went, sure.

914
00:32:15,740 --> 00:32:17,800
She said, it's okay to be sad sometimes.

915
00:32:18,380 --> 00:32:21,080
Through your sadness is your complete happiness.

916
00:32:21,980 --> 00:32:23,020
I was like, wow.

917
00:32:23,440 --> 00:32:25,080
I never forgot that and I never will.

918
00:32:25,680 --> 00:32:27,520
So what that logo represents that it's okay

919
00:32:27,520 --> 00:32:28,440
to be sad sometimes.

920
00:32:29,260 --> 00:32:33,140
And the Xs are, it's death to what

921
00:32:33,140 --> 00:32:37,380
we once knew that overextends this planet.

922
00:32:37,940 --> 00:32:39,620
That's not gonna allow it to be here

923
00:32:39,620 --> 00:32:40,680
for our children's children.

924
00:32:41,400 --> 00:32:43,200
So we're gonna do something about that.

925
00:32:43,340 --> 00:32:47,220
We're already doing something about that because we

926
00:32:47,220 --> 00:32:47,500
can.

927
00:32:48,120 --> 00:32:50,920
And we've caught the eye of great people,

928
00:32:51,140 --> 00:32:53,620
sponsors, Adam, Mike Tyson.

929
00:32:54,360 --> 00:32:56,140
When you bring people like that into the

930
00:32:56,140 --> 00:32:58,680
equation, people start to take you a little

931
00:32:58,680 --> 00:32:59,420
bit more seriously.

932
00:33:01,220 --> 00:33:03,960
And it's, thank you, LULAC.

933
00:33:04,360 --> 00:33:05,960
So many great comments.

934
00:33:06,080 --> 00:33:07,180
You guys are so nice.

935
00:33:07,700 --> 00:33:08,480
Thank you.

936
00:33:09,440 --> 00:33:11,460
Everybody's super excited about it.

937
00:33:11,800 --> 00:33:15,420
And just when we saw that Mike Tyson

938
00:33:15,420 --> 00:33:18,280
event, it was just, people are swarming.

939
00:33:18,440 --> 00:33:20,680
What percentage of your clientele is vegan and

940
00:33:20,680 --> 00:33:22,520
what percentage is just going in for a

941
00:33:22,520 --> 00:33:23,260
fast food meal?

942
00:33:23,480 --> 00:33:25,380
And then what do they discover?

943
00:33:25,720 --> 00:33:28,780
Is there any kind of eye-opening aha

944
00:33:28,780 --> 00:33:32,120
moment that you hope your customers have about

945
00:33:32,120 --> 00:33:36,980
animals, about climate change, about nonviolence?

946
00:33:37,920 --> 00:33:43,420
Because it looks just like, quick glance, it

947
00:33:43,420 --> 00:33:46,780
looks like the fast food that many people

948
00:33:46,780 --> 00:33:50,800
grew up on, but it's not because no

949
00:33:50,800 --> 00:33:51,620
animals die.

950
00:33:55,330 --> 00:33:56,270
It's a great question.

951
00:33:56,830 --> 00:33:58,770
You know, for us, it's really about just

952
00:33:58,770 --> 00:34:01,570
creating opportunities for people to do better.

953
00:34:02,180 --> 00:34:04,290
Like we can't force anyone to do anything.

954
00:34:04,750 --> 00:34:05,730
Well, nor do we want to.

955
00:34:06,030 --> 00:34:06,910
Everyone's so individual.

956
00:34:07,010 --> 00:34:08,550
We want to respect everybody with where they're

957
00:34:08,550 --> 00:34:08,830
at.

958
00:34:09,290 --> 00:34:12,170
But all we did was make plant options

959
00:34:12,170 --> 00:34:14,730
more accessible in a unique, fun way that

960
00:34:14,730 --> 00:34:18,210
felt nostalgic, that really made us laugh.

961
00:34:18,630 --> 00:34:19,909
Like we enjoy it.

962
00:34:20,290 --> 00:34:22,090
Like, you know, red and yellow are the

963
00:34:22,090 --> 00:34:24,409
most dominant food colours to make you feel

964
00:34:24,409 --> 00:34:24,989
more hungry.

965
00:34:25,670 --> 00:34:26,909
Aaron and I love the circus.

966
00:34:27,429 --> 00:34:29,150
We are clowns.

967
00:34:29,150 --> 00:34:31,449
Like the brand makes me feel like the

968
00:34:31,449 --> 00:34:31,929
circus.

969
00:34:32,630 --> 00:34:35,810
Like it sparked my own curiosity, my own

970
00:34:35,810 --> 00:34:38,590
need to make the world a better place,

971
00:34:38,830 --> 00:34:39,130
you know?

972
00:34:39,210 --> 00:34:40,830
And after everything I've been through to be

973
00:34:40,830 --> 00:34:41,989
in a position to be able to help

974
00:34:41,989 --> 00:34:44,310
people on this level, it just, it's inspiring.

975
00:34:44,590 --> 00:34:47,250
So again, like we're nothing without the customers

976
00:34:47,250 --> 00:34:47,850
that come in.

977
00:34:47,929 --> 00:34:48,730
We're just an idea.

978
00:34:49,110 --> 00:34:53,050
For years, people have poured in, supported, purchased,

979
00:34:53,290 --> 00:34:55,830
loved, told their friends, you know?

980
00:34:56,170 --> 00:34:58,730
And back to your question, I would say

981
00:34:58,730 --> 00:35:02,550
20, 25% of our audience are actually

982
00:35:02,550 --> 00:35:02,890
vegan.

983
00:35:03,270 --> 00:35:07,050
Everybody else is curious, very curious.

984
00:35:07,670 --> 00:35:09,970
So a couple of hard questions.

985
00:35:10,710 --> 00:35:13,430
You know, Hard House recently reportedly shut down.

986
00:35:13,890 --> 00:35:15,770
There was, it had opened with much fanfare

987
00:35:15,770 --> 00:35:17,510
and also had a famous person behind it.

988
00:35:17,990 --> 00:35:20,950
How do you hope to avoid that given

989
00:35:20,950 --> 00:35:23,310
that the plant-based movement is under attack

990
00:35:23,310 --> 00:35:24,010
right now?

991
00:35:24,430 --> 00:35:27,370
It's widely reported that the meat industry has

992
00:35:27,370 --> 00:35:30,970
launched a massive campaign against plant-based restaurants

993
00:35:30,970 --> 00:35:32,430
and food and products.

994
00:35:33,070 --> 00:35:35,150
Let Adam take that, if you would.

995
00:35:36,170 --> 00:35:37,930
Yeah, I don't think it has to do

996
00:35:37,930 --> 00:35:39,210
with the actual product being sold.

997
00:35:39,290 --> 00:35:40,890
I think it was just mismanaged, to be

998
00:35:40,890 --> 00:35:41,270
honest.

999
00:35:42,570 --> 00:35:47,170
Don't wanna talk negatively about anybody, but I've

1000
00:35:47,170 --> 00:35:49,450
been in the restaurant space long enough understanding

1001
00:35:49,450 --> 00:35:52,350
running lean is the only way to go

1002
00:35:52,750 --> 00:35:54,090
when operating these businesses.

1003
00:35:54,550 --> 00:35:56,850
We've acquired dozens of fast food brands in

1004
00:35:56,850 --> 00:35:59,490
the past that went through a very similar

1005
00:35:59,490 --> 00:36:06,550
situation as the Hard House individuals, overspending and

1006
00:36:06,550 --> 00:36:08,850
just not being able to maintain their staying

1007
00:36:08,850 --> 00:36:09,270
power.

1008
00:36:11,450 --> 00:36:15,030
And again, just pair that with the quality

1009
00:36:15,030 --> 00:36:17,530
and craveability of the food.

1010
00:36:18,090 --> 00:36:19,050
I mean, I can tell you, I crave

1011
00:36:19,050 --> 00:36:20,090
Mr. Charlie's all the time.

1012
00:36:20,170 --> 00:36:23,270
My kids who, again, my kids were not

1013
00:36:23,270 --> 00:36:23,750
vegan.

1014
00:36:23,750 --> 00:36:25,090
I mean, when I brought them into Mr.

1015
00:36:25,150 --> 00:36:27,310
Charlie's, they fell in love at their first

1016
00:36:27,310 --> 00:36:27,650
sitting.

1017
00:36:31,190 --> 00:36:34,390
It's incredible to taste, incredible to experience.

1018
00:36:34,630 --> 00:36:38,370
And again, you feel the love as you

1019
00:36:38,370 --> 00:36:41,310
eat and enjoy your experience at any of

1020
00:36:41,310 --> 00:36:42,650
the Mr. Charlie's that you visit.

1021
00:36:43,070 --> 00:36:47,170
So it's just, it's different.

1022
00:36:47,510 --> 00:36:51,610
I don't put us on the same playing

1023
00:36:51,610 --> 00:36:53,010
field as anybody else.

1024
00:36:53,010 --> 00:36:54,190
It's one of a kind and I don't

1025
00:36:54,190 --> 00:36:55,970
think anybody else is doing what we're doing.

1026
00:36:56,430 --> 00:36:58,190
So, I don't- And so let me

1027
00:36:58,190 --> 00:36:59,130
ask a follow-up.

1028
00:36:59,330 --> 00:37:02,870
In terms of achieving economies of scale, what

1029
00:37:02,870 --> 00:37:05,030
I'm hearing is that as you open these

1030
00:37:05,030 --> 00:37:08,810
franchises and you're using the vegan companies, whether

1031
00:37:08,810 --> 00:37:13,070
it's Tindle or Impossible Burger to supply you,

1032
00:37:13,390 --> 00:37:16,110
you're able to reach the economies of scale

1033
00:37:16,110 --> 00:37:21,410
that some smaller vegan restaurants cannot because they're

1034
00:37:21,410 --> 00:37:25,450
obviously not franchised across the globe.

1035
00:37:25,690 --> 00:37:29,730
How many franchise restaurants do you foresee?

1036
00:37:29,910 --> 00:37:31,890
In other words, maybe, where do you see

1037
00:37:31,890 --> 00:37:33,350
yourself, let's say, in five years?

1038
00:37:33,430 --> 00:37:36,930
Globally, every country, all over the world.

1039
00:37:37,090 --> 00:37:39,330
And again, how we're able to scale is

1040
00:37:39,330 --> 00:37:40,790
through collaboration.

1041
00:37:41,230 --> 00:37:42,730
You think about it, like we'll use Tindle

1042
00:37:42,730 --> 00:37:43,490
as an example.

1043
00:37:44,330 --> 00:37:47,150
Like, Timo is an amazing CEO who has

1044
00:37:47,150 --> 00:37:49,530
supported us since the beginning.

1045
00:37:50,390 --> 00:37:52,010
We help them with marketing.

1046
00:37:52,590 --> 00:37:55,530
We are the perfect serve for that burger.

1047
00:37:56,110 --> 00:37:58,130
If you're an investor trying to invest into

1048
00:37:58,130 --> 00:38:00,190
Tindle or you're interested in working with Tindle

1049
00:38:00,190 --> 00:38:01,450
or you see them in a supermarket and

1050
00:38:01,450 --> 00:38:02,910
you wanna try it and you go to

1051
00:38:02,910 --> 00:38:04,490
Charlie's, you're gonna get a great experience.

1052
00:38:05,330 --> 00:38:07,250
We strive to be that for the brands.

1053
00:38:07,490 --> 00:38:09,750
We are here to bring these brands up

1054
00:38:09,750 --> 00:38:11,330
at the same time and we will only

1055
00:38:11,330 --> 00:38:13,770
work with somebody who values the same things

1056
00:38:13,770 --> 00:38:15,510
as we do and that's where we're at.

1057
00:38:16,090 --> 00:38:18,930
We pass on all of our savings, all

1058
00:38:18,930 --> 00:38:21,850
of our discounts at volume because it will

1059
00:38:21,850 --> 00:38:25,330
get easier directly to our franchise partners.

1060
00:38:25,530 --> 00:38:27,070
We don't mark up anything.

1061
00:38:27,330 --> 00:38:28,310
That's not what it's about.

1062
00:38:28,770 --> 00:38:29,630
It has to scale.

1063
00:38:29,870 --> 00:38:31,450
This model needs to be scaled.

1064
00:38:32,070 --> 00:38:34,290
So what we need at that point is

1065
00:38:34,290 --> 00:38:37,410
people that are like-minded, have some experience

1066
00:38:38,190 --> 00:38:40,610
and wanna do something with their life and

1067
00:38:40,610 --> 00:38:42,090
change it up a little bit.

1068
00:38:42,230 --> 00:38:44,670
And Charlie's is a fantastic opportunity that one,

1069
00:38:44,790 --> 00:38:46,890
is incredibly affordable to get involved in.

1070
00:38:47,250 --> 00:38:49,970
One, is very scalable but two, three, comes

1071
00:38:49,970 --> 00:38:52,430
with so much support that I don't believe

1072
00:38:52,430 --> 00:38:55,610
any franchise partnership has ever received before in

1073
00:38:55,610 --> 00:38:56,530
the world.

1074
00:38:57,030 --> 00:38:59,030
Like what we're giving, it's like we're holding

1075
00:38:59,030 --> 00:38:59,750
your hand.

1076
00:39:00,390 --> 00:39:02,710
We're with you, making sure that we deliver

1077
00:39:02,710 --> 00:39:04,910
on something that's really ethical and kind, that's

1078
00:39:04,910 --> 00:39:05,530
long lasting.

1079
00:39:06,390 --> 00:39:08,690
And again, we are only here doing as

1080
00:39:08,690 --> 00:39:10,490
good as we are because of great customers,

1081
00:39:10,650 --> 00:39:13,210
people supporting us but the brands that are

1082
00:39:13,210 --> 00:39:15,530
supplying us, they're giving us everything to make

1083
00:39:15,530 --> 00:39:16,230
it more affordable.

1084
00:39:16,910 --> 00:39:17,810
And that's what we've been doing.

1085
00:39:19,390 --> 00:39:22,830
So where do you see yourself in, let's

1086
00:39:22,830 --> 00:39:25,150
say five years in terms of the number

1087
00:39:25,150 --> 00:39:28,290
of franchise restaurants?

1088
00:39:28,650 --> 00:39:31,030
I'll say this and hold me to it.

1089
00:39:31,310 --> 00:39:34,770
You are looking at the biggest fast food,

1090
00:39:35,030 --> 00:39:38,810
plant-based company on planet earth in the

1091
00:39:38,810 --> 00:39:39,190
making.

1092
00:39:39,190 --> 00:39:43,070
That is not an entity, energy, frequency on

1093
00:39:43,070 --> 00:39:45,530
this planet that is going to stop us

1094
00:39:45,530 --> 00:39:48,010
from achieving that goal which is a Mr.

1095
00:39:48,130 --> 00:39:50,810
Charlie's in every major city in every country

1096
00:39:50,810 --> 00:39:53,670
in the world, doing good, changing the narrative,

1097
00:39:54,370 --> 00:39:56,450
creating options for people to get more involved

1098
00:39:56,450 --> 00:39:59,050
in plants and helping people start a plant

1099
00:39:59,050 --> 00:40:00,670
journey because it's just one thing.

1100
00:40:00,810 --> 00:40:02,630
You know, you look at Tyson 2.0,

1101
00:40:03,210 --> 00:40:06,670
they make great products that improve your quality

1102
00:40:06,670 --> 00:40:07,690
of life.

1103
00:40:08,410 --> 00:40:09,250
That's the real.

1104
00:40:09,670 --> 00:40:11,810
So for us, it's all rounded and it's

1105
00:40:11,810 --> 00:40:13,190
not just about where we're at right now.

1106
00:40:13,310 --> 00:40:15,290
It's about where we're gonna meet other people

1107
00:40:15,290 --> 00:40:16,750
in this space in the future and be

1108
00:40:16,750 --> 00:40:17,370
an ambassador.

1109
00:40:18,310 --> 00:40:19,470
You know, we spend a lot of time

1110
00:40:19,470 --> 00:40:21,050
coaching other plant-based restaurants.

1111
00:40:21,210 --> 00:40:22,550
Now you mentioned Hart House.

1112
00:40:23,150 --> 00:40:25,350
I'm very good friends with Andy Hooper, the

1113
00:40:25,350 --> 00:40:27,450
CEO of Hart House and back to Adam's

1114
00:40:27,450 --> 00:40:29,350
situation, it's nothing to do with the product.

1115
00:40:29,530 --> 00:40:31,330
It's just sometimes the market share isn't there

1116
00:40:31,330 --> 00:40:33,270
and sometimes you can grow too quick.

1117
00:40:33,510 --> 00:40:35,110
You know, we could have easily have opened

1118
00:40:35,670 --> 00:40:37,970
five, six, seven Mr. Charlie's stores in the

1119
00:40:37,970 --> 00:40:40,390
last two years, but we probably would have

1120
00:40:40,390 --> 00:40:41,870
closed them all within a year or two

1121
00:40:41,870 --> 00:40:43,010
because we wouldn't have been ready.

1122
00:40:43,350 --> 00:40:46,610
We decided to go completely backwards, going unorthodox

1123
00:40:46,610 --> 00:40:49,350
and learn how to really master this, learn

1124
00:40:49,350 --> 00:40:50,990
how to do it, go through the growing

1125
00:40:50,990 --> 00:40:53,590
pains, learn how to build, learn how to

1126
00:40:53,590 --> 00:40:53,810
grow.

1127
00:40:53,910 --> 00:40:54,550
And we've done that.

1128
00:40:54,710 --> 00:40:56,910
And then we were in a position of

1129
00:40:56,910 --> 00:40:57,410
expansion.

1130
00:40:57,530 --> 00:40:59,010
And then when it came up to talk

1131
00:40:59,010 --> 00:41:01,170
to Adam and Mike and everybody, it's a

1132
00:41:01,170 --> 00:41:01,750
no brainer.

1133
00:41:02,030 --> 00:41:03,690
Like I was just, I never forget the

1134
00:41:03,690 --> 00:41:07,110
conversation with our team when they told me,

1135
00:41:07,770 --> 00:41:10,170
hey, we've got someone who is interested in

1136
00:41:10,170 --> 00:41:10,630
coming in.

1137
00:41:11,030 --> 00:41:12,470
And I was like, oh, okay, who?

1138
00:41:13,030 --> 00:41:13,550
Mike Tyson.

1139
00:41:13,830 --> 00:41:15,710
And I was like, yeah, right.

1140
00:41:16,970 --> 00:41:18,370
Like Mike Tyson?

1141
00:41:18,750 --> 00:41:21,010
They're like, yeah, he loves it.

1142
00:41:21,270 --> 00:41:22,130
He wants to meet you.

1143
00:41:22,510 --> 00:41:24,470
And I'm like, holy shit, Mike Tyson.

1144
00:41:24,850 --> 00:41:25,130
Okay.

1145
00:41:25,570 --> 00:41:26,930
So then I remember going to meet Mike

1146
00:41:26,930 --> 00:41:28,390
for the first time and I was like,

1147
00:41:28,810 --> 00:41:29,690
scared shitless.

1148
00:41:30,010 --> 00:41:32,610
Like he's 50% terrifying and 50%

1149
00:41:32,610 --> 00:41:34,210
beautiful, but when you meet him, he's all

1150
00:41:34,210 --> 00:41:34,570
beautiful.

1151
00:41:34,810 --> 00:41:35,850
He's just, I love him.

1152
00:41:35,890 --> 00:41:36,810
I just want to eat him up, put

1153
00:41:36,810 --> 00:41:37,390
him in my pocket.

1154
00:41:38,070 --> 00:41:40,650
Like he's uncle Mike these days.

1155
00:41:40,930 --> 00:41:43,490
A man who's never given up on himself.

1156
00:41:43,590 --> 00:41:45,370
A man who's constantly pushed forward.

1157
00:41:45,570 --> 00:41:48,850
A great husband, an incredible father.

1158
00:41:49,230 --> 00:41:50,690
Like, oh my God.

1159
00:41:50,690 --> 00:41:53,550
But a great friend, good human being.

1160
00:41:53,950 --> 00:41:55,830
Like I love him.

1161
00:41:56,190 --> 00:41:57,450
I'm so grateful for him.

1162
00:41:57,550 --> 00:41:58,570
So grateful for Adam.

1163
00:41:59,970 --> 00:42:02,170
I want to jump in and ask, I

1164
00:42:02,170 --> 00:42:04,710
think you raised a very good point because

1165
00:42:04,710 --> 00:42:08,330
I think overexpansion is a danger.

1166
00:42:09,090 --> 00:42:11,910
And I've seen it actually, I'm no business

1167
00:42:11,910 --> 00:42:13,870
expert, but I've seen what I consider to

1168
00:42:13,870 --> 00:42:17,250
be overexpansion and saying, why are they opening

1169
00:42:17,250 --> 00:42:18,050
another one?

1170
00:42:19,450 --> 00:42:21,790
Just in general, I'm not talking about any

1171
00:42:21,790 --> 00:42:22,870
specific restaurant.

1172
00:42:23,610 --> 00:42:27,730
How do you find that balance, Adam?

1173
00:42:28,090 --> 00:42:32,270
You know, how do you decide, well, I'm

1174
00:42:32,270 --> 00:42:34,830
working too slow or I'm working too fast?

1175
00:42:35,070 --> 00:42:37,270
Because you're talking about world domination.

1176
00:42:37,570 --> 00:42:39,190
So that requires expansion.

1177
00:42:39,750 --> 00:42:42,250
How are you going to mitigate the dangers

1178
00:42:42,250 --> 00:42:44,510
of expanding too fast?

1179
00:42:44,610 --> 00:42:45,230
How do you do it?

1180
00:42:45,810 --> 00:42:47,570
Yeah, with our experience, it's all about doing

1181
00:42:47,570 --> 00:42:49,470
your due diligence, spending the proper time and

1182
00:42:49,470 --> 00:42:53,310
reevaluating each market as you launch, ensuring you're

1183
00:42:53,310 --> 00:42:54,090
not overlapping.

1184
00:42:54,570 --> 00:42:57,390
Again, ensuring what competition is around, what the

1185
00:42:57,390 --> 00:43:00,850
demographic is in each area and ensuring that

1186
00:43:00,850 --> 00:43:03,770
again, you're not cannibalising your own business, right?

1187
00:43:03,810 --> 00:43:05,270
Not opening too close to any of your

1188
00:43:05,270 --> 00:43:06,310
existing locations.

1189
00:43:06,870 --> 00:43:10,950
There's benefits to opening to near other vegan

1190
00:43:10,950 --> 00:43:15,050
concepts as we create a one of a

1191
00:43:15,050 --> 00:43:15,850
kind product.

1192
00:43:16,530 --> 00:43:19,210
But again, there's a whole process of due

1193
00:43:19,210 --> 00:43:22,350
diligence that we run through before selecting new

1194
00:43:22,350 --> 00:43:24,550
regions, territories, cities, and so on.

1195
00:43:25,090 --> 00:43:28,330
I like that because I've noticed just in

1196
00:43:28,330 --> 00:43:29,990
the LA area where I live, a lot

1197
00:43:29,990 --> 00:43:31,550
of times vegan restaurants seem to be in

1198
00:43:31,550 --> 00:43:31,930
a cluster.

1199
00:43:32,050 --> 00:43:32,950
I'm like, wait a second.

1200
00:43:33,570 --> 00:43:35,550
You know, there's not that many over here.

1201
00:43:35,730 --> 00:43:37,850
Put them over here, not just all in

1202
00:43:37,850 --> 00:43:38,550
this area.

1203
00:43:38,890 --> 00:43:40,330
So I think it's very wise that you

1204
00:43:40,330 --> 00:43:40,710
do that.

1205
00:43:41,010 --> 00:43:42,690
We've got a whole bunch of questions from

1206
00:43:42,690 --> 00:43:43,750
people who are watching.

1207
00:43:44,450 --> 00:43:45,810
Can't wait for you to come over to

1208
00:43:45,810 --> 00:43:46,270
the UK.

1209
00:43:46,690 --> 00:43:47,410
Are you there?

1210
00:43:47,950 --> 00:43:48,410
Oh, it's great, bring it on.

1211
00:43:50,350 --> 00:43:55,050
I had a great conversation with somebody huge

1212
00:43:55,050 --> 00:43:57,650
in the UK recently who sparked a lot

1213
00:43:57,650 --> 00:43:58,250
of interest.

1214
00:43:58,650 --> 00:43:59,590
I've gotta take it.

1215
00:43:59,730 --> 00:44:01,310
I was born there, it's the motherland.

1216
00:44:01,370 --> 00:44:02,870
I'm taking it home for sure.

1217
00:44:03,050 --> 00:44:04,490
That's happening, I can't wait.

1218
00:44:04,650 --> 00:44:06,110
I need, all my family are there, so

1219
00:44:06,110 --> 00:44:07,650
it actually gets me more time with my

1220
00:44:07,650 --> 00:44:09,170
family as well who I miss dearly.

1221
00:44:09,350 --> 00:44:11,470
So it's been a journey, you know?

1222
00:44:11,810 --> 00:44:15,990
But yes, UK, definitely, for sure.

1223
00:44:17,050 --> 00:44:20,710
There was another comment here, somebody asking, are

1224
00:44:20,710 --> 00:44:24,210
you going to adjust your menu depending on

1225
00:44:24,210 --> 00:44:25,510
what country you're in?

1226
00:44:25,650 --> 00:44:27,350
For example, if you were in India, would

1227
00:44:27,350 --> 00:44:28,310
you adjust your menu?

1228
00:44:28,710 --> 00:44:31,430
Now, I noticed that, well, maybe I'm wrong,

1229
00:44:31,530 --> 00:44:33,670
but the big fast food companies seem to

1230
00:44:33,670 --> 00:44:37,050
just export the, you know, what I would

1231
00:44:37,050 --> 00:44:41,210
call the bad fast food across the world,

1232
00:44:41,350 --> 00:44:42,730
but- It's a great question.

1233
00:44:43,510 --> 00:44:45,270
It's very, very important.

1234
00:44:45,410 --> 00:44:47,150
Like one of my favourite things that I've

1235
00:44:47,150 --> 00:44:49,190
been able to do and been so blessed

1236
00:44:49,190 --> 00:44:50,490
to have done over the last few years

1237
00:44:50,490 --> 00:44:51,730
is travel the world a little bit.

1238
00:44:52,090 --> 00:44:54,130
You know, this brand, Stephanie, helped us kind

1239
00:44:54,130 --> 00:44:56,190
of go some places, but I've travelled a

1240
00:44:56,190 --> 00:44:56,330
lot.

1241
00:44:56,390 --> 00:44:57,930
And one of my favourite things is really

1242
00:44:57,930 --> 00:44:59,350
appreciating different cultures.

1243
00:44:59,830 --> 00:45:01,630
Like it's what makes the world so great.

1244
00:45:01,670 --> 00:45:04,210
Like we're all so individual, but so when

1245
00:45:04,210 --> 00:45:06,070
we go to different countries, you know, we'll

1246
00:45:06,070 --> 00:45:07,350
use India as an example.

1247
00:45:08,010 --> 00:45:09,570
I'm going to team up with the best

1248
00:45:09,570 --> 00:45:12,350
Indian vegan restaurants and the best vegan chefs

1249
00:45:12,350 --> 00:45:14,130
to come in and do limited runs and

1250
00:45:14,130 --> 00:45:17,050
core things and adjust flavour profiles and just

1251
00:45:17,050 --> 00:45:18,190
keep it really exciting.

1252
00:45:18,490 --> 00:45:19,810
Like that's, I'm a chef.

1253
00:45:19,990 --> 00:45:21,010
I'm not a one trick pony.

1254
00:45:21,110 --> 00:45:21,910
I can do anything.

1255
00:45:22,150 --> 00:45:23,230
And I'm, cause I love it.

1256
00:45:23,590 --> 00:45:24,570
You know, I've been doing it my whole

1257
00:45:24,570 --> 00:45:24,830
life.

1258
00:45:25,190 --> 00:45:27,890
So it will vary from different places.

1259
00:45:28,050 --> 00:45:30,650
You know, some terminology may change as well

1260
00:45:30,650 --> 00:45:33,290
as menu items, but as a base, we're

1261
00:45:33,290 --> 00:45:34,050
pretty much there.

1262
00:45:34,170 --> 00:45:36,470
We want people to experience what we've done

1263
00:45:36,470 --> 00:45:40,010
in LA everywhere, you know, and that's the

1264
00:45:40,010 --> 00:45:40,210
goal.

1265
00:45:40,890 --> 00:45:42,350
Now we hear you're coming to Brentwood.

1266
00:45:43,030 --> 00:45:43,490
Yeah.

1267
00:45:43,490 --> 00:45:43,710
Yeah.

1268
00:45:44,930 --> 00:45:45,850
Woo baby.

1269
00:45:47,350 --> 00:45:51,210
We found the most amazing store that has

1270
00:45:51,210 --> 00:45:53,530
been vacant for years.

1271
00:45:53,770 --> 00:45:56,570
And the amount of people that are businesses

1272
00:45:56,570 --> 00:45:58,790
that have tried to rent this particular store

1273
00:45:58,790 --> 00:46:01,410
have all come up short.

1274
00:46:01,750 --> 00:46:04,750
And the reason why is because the owners

1275
00:46:04,750 --> 00:46:07,010
of the building have owned it forever.

1276
00:46:07,190 --> 00:46:09,410
It was their previous business and one of

1277
00:46:09,410 --> 00:46:10,210
them passed on.

1278
00:46:10,550 --> 00:46:12,350
And when I went to meet them to

1279
00:46:12,350 --> 00:46:14,250
talk about it, the first question I asked

1280
00:46:14,250 --> 00:46:15,390
was, why did you do this?

1281
00:46:15,490 --> 00:46:16,350
Why did you build this?

1282
00:46:16,750 --> 00:46:18,270
And I got to hear the whole life

1283
00:46:18,270 --> 00:46:19,390
story of the brand.

1284
00:46:19,650 --> 00:46:22,010
And that's how I can connect with people.

1285
00:46:22,470 --> 00:46:23,810
You know, I want to take the legacy

1286
00:46:23,810 --> 00:46:26,010
of that feeling because it's really all about

1287
00:46:26,010 --> 00:46:26,590
feelings.

1288
00:46:26,910 --> 00:46:29,310
You know, it's like, even when I'm manifesting

1289
00:46:29,310 --> 00:46:32,210
these days, I'm not really manifesting a particular

1290
00:46:32,210 --> 00:46:32,850
outcome.

1291
00:46:33,470 --> 00:46:34,990
If you think about it, like it's your

1292
00:46:34,990 --> 00:46:37,150
best feeling in everything you're doing, that's what

1293
00:46:37,150 --> 00:46:37,490
you want.

1294
00:46:37,530 --> 00:46:38,810
You want to feel your best self in

1295
00:46:38,810 --> 00:46:39,570
everything you're doing.

1296
00:46:39,690 --> 00:46:41,790
So in that moment, I wanted to feel

1297
00:46:42,270 --> 00:46:44,130
like that would be our store.

1298
00:46:44,270 --> 00:46:45,670
And the only way I could do that

1299
00:46:45,670 --> 00:46:49,350
was by showing the owners how beautiful this

1300
00:46:49,350 --> 00:46:51,930
brand is and how authentic we are.

1301
00:46:52,310 --> 00:46:54,490
And because of that, she fell in love

1302
00:46:54,490 --> 00:46:54,970
with us.

1303
00:46:55,110 --> 00:46:57,330
And she's like 96 years old.

1304
00:46:57,610 --> 00:46:58,390
She's a little girl.

1305
00:46:59,130 --> 00:47:01,230
And you know, she's like three foot, like

1306
00:47:01,230 --> 00:47:01,670
tiny.

1307
00:47:01,810 --> 00:47:02,750
And I remember the first time I ever

1308
00:47:02,750 --> 00:47:04,670
met her, like she was struggling looking up

1309
00:47:04,670 --> 00:47:05,710
at me in the meet and I sat

1310
00:47:05,710 --> 00:47:07,790
on the dusty floor so she could look

1311
00:47:07,790 --> 00:47:10,710
down, like little things, showing the respect.

1312
00:47:11,390 --> 00:47:13,610
So when that store came up and we

1313
00:47:13,610 --> 00:47:16,330
got the approval to go in, oh man,

1314
00:47:16,370 --> 00:47:17,250
I was so excited.

1315
00:47:17,590 --> 00:47:18,430
And it's a great store.

1316
00:47:18,530 --> 00:47:20,230
It's the first store that we've ever opened

1317
00:47:20,230 --> 00:47:22,310
that actually has some internal seating with a

1318
00:47:22,310 --> 00:47:23,630
bathroom, which is nice.

1319
00:47:25,230 --> 00:47:26,450
More event space.

1320
00:47:26,830 --> 00:47:28,950
And you know, it's just, it's really exciting

1321
00:47:28,950 --> 00:47:29,530
for us.

1322
00:47:29,570 --> 00:47:31,510
And again, like, you know, you think about

1323
00:47:31,510 --> 00:47:33,970
what we've gone through in LA with the

1324
00:47:33,970 --> 00:47:35,310
fires and everything recently.

1325
00:47:36,310 --> 00:47:38,690
You know, we almost lost that store.

1326
00:47:38,690 --> 00:47:41,310
And then it was, it was the brave

1327
00:47:41,310 --> 00:47:43,330
work of the firefighters putting out the fire

1328
00:47:43,330 --> 00:47:44,850
on the hill that stopped it from leaning

1329
00:47:44,850 --> 00:47:45,550
into Brentwood.

1330
00:47:45,950 --> 00:47:47,530
So we're so grateful for everybody.

1331
00:47:47,630 --> 00:47:49,250
Let me jump in with a question.

1332
00:47:49,950 --> 00:47:53,110
And that is how many Mr. Charlies do

1333
00:47:53,110 --> 00:47:54,070
you have now?

1334
00:47:54,210 --> 00:47:56,570
How many are, I don't even really know

1335
00:47:56,570 --> 00:47:58,750
how many are in the Southern California or

1336
00:47:58,750 --> 00:47:59,990
Los Angeles area.

1337
00:48:00,270 --> 00:48:01,970
Do you have any in New York?

1338
00:48:02,910 --> 00:48:03,950
Funny you should say that.

1339
00:48:04,310 --> 00:48:06,610
We're working on something in the Big Apple

1340
00:48:06,610 --> 00:48:07,390
right now.

1341
00:48:07,390 --> 00:48:08,650
I'm gonna take a big bite of that

1342
00:48:09,190 --> 00:48:11,190
with some really special people.

1343
00:48:11,990 --> 00:48:14,870
When we announced that, I think it's gonna

1344
00:48:14,870 --> 00:48:16,350
shock the world a little bit.

1345
00:48:16,510 --> 00:48:17,510
So I'm excited for that.

1346
00:48:17,770 --> 00:48:18,910
We have one in Hollywood.

1347
00:48:20,330 --> 00:48:22,390
We did a pop-up in Venice for

1348
00:48:22,390 --> 00:48:24,430
six months just to test that area, which

1349
00:48:24,430 --> 00:48:25,970
is why we ended up taking a store

1350
00:48:25,970 --> 00:48:27,650
in Brentwood, which is technically Santa Monica.

1351
00:48:28,350 --> 00:48:31,830
We have a store at Union Square in

1352
00:48:31,830 --> 00:48:33,910
San Francisco, right in the centre.

1353
00:48:34,450 --> 00:48:36,230
And then we also just opened one in

1354
00:48:36,230 --> 00:48:36,770
Australia.

1355
00:48:36,770 --> 00:48:40,070
So Brentwood will be our third California store

1356
00:48:40,730 --> 00:48:41,770
with many more coming.

1357
00:48:42,290 --> 00:48:44,190
So we're in good conversations right now with

1358
00:48:44,190 --> 00:48:44,730
many people.

1359
00:48:45,270 --> 00:48:47,390
Now, is this a turnkey operation?

1360
00:48:47,670 --> 00:48:49,470
Like when, let's say somebody decides to become

1361
00:48:49,470 --> 00:48:52,050
a franchise owner, do you design everything?

1362
00:48:53,290 --> 00:48:54,150
Do you keep it?

1363
00:48:54,430 --> 00:48:58,470
Because apparently one of the reasons why the

1364
00:48:58,470 --> 00:49:03,090
mainstream meat and dairy fast food restaurants have

1365
00:49:03,090 --> 00:49:07,850
had so much success in their franchises is

1366
00:49:07,850 --> 00:49:10,430
that they keep to a very strict formula.

1367
00:49:10,610 --> 00:49:14,110
People cannot sort of personalise it that much.

1368
00:49:14,470 --> 00:49:16,270
Well, we want personality in the mix.

1369
00:49:16,430 --> 00:49:18,290
We're gonna definitely be a little bit cautious

1370
00:49:18,290 --> 00:49:19,570
about who's coming in.

1371
00:49:19,690 --> 00:49:20,530
Well, we have been.

1372
00:49:21,110 --> 00:49:23,130
So we want you to feel like you

1373
00:49:23,130 --> 00:49:25,610
can add a little bit of your personality

1374
00:49:25,610 --> 00:49:25,930
in.

1375
00:49:26,070 --> 00:49:27,590
But the question you have to ask yourself

1376
00:49:27,590 --> 00:49:29,150
is why are you getting involved in it?

1377
00:49:29,290 --> 00:49:29,850
Why are you buying?

1378
00:49:29,870 --> 00:49:31,230
Why are you buying into Mr. Charlie's?

1379
00:49:31,230 --> 00:49:32,690
If you're buying into it because you love

1380
00:49:32,690 --> 00:49:32,910
it.

1381
00:49:32,950 --> 00:49:34,970
So therefore we have created a system that's

1382
00:49:34,970 --> 00:49:37,110
so scalable, that's so easy to maintain.

1383
00:49:37,770 --> 00:49:40,910
Again, like our team, we've had the same

1384
00:49:40,910 --> 00:49:44,790
team at core since the day we've opened.

1385
00:49:45,190 --> 00:49:45,890
Think about that.

1386
00:49:46,110 --> 00:49:48,570
Since day one, most of them haven't left,

1387
00:49:48,630 --> 00:49:49,110
they've stayed.

1388
00:49:49,590 --> 00:49:53,350
And they've now been trained into regional managers.

1389
00:49:53,850 --> 00:49:56,970
So an example, like when we opened Australia,

1390
00:49:57,330 --> 00:50:01,110
we flew out our store GM from LA

1391
00:50:01,110 --> 00:50:03,730
to Australia to open that store so the

1392
00:50:03,730 --> 00:50:04,990
consistency was there.

1393
00:50:05,390 --> 00:50:07,370
So it's very much a hand-holding process

1394
00:50:07,370 --> 00:50:09,770
with great internals of how to deliver.

1395
00:50:09,910 --> 00:50:13,990
But it's so organised that we take kind

1396
00:50:13,990 --> 00:50:15,910
of the hard part out of it for

1397
00:50:15,910 --> 00:50:16,170
you.

1398
00:50:16,490 --> 00:50:17,950
We've created that consistency.

1399
00:50:18,550 --> 00:50:20,150
And then that gives you an opportunity to

1400
00:50:20,150 --> 00:50:23,170
be completely 100% yourself in making it

1401
00:50:23,170 --> 00:50:24,690
work and sharing the message.

1402
00:50:24,690 --> 00:50:26,270
Which also a lot of what it is,

1403
00:50:26,310 --> 00:50:28,030
it's getting people excited about it.

1404
00:50:28,710 --> 00:50:30,190
That's what I do on the daily, get

1405
00:50:30,190 --> 00:50:32,130
people motivated and in love with the brand

1406
00:50:32,130 --> 00:50:33,030
by understanding it.

1407
00:50:33,230 --> 00:50:34,530
Like most people don't know that we employ

1408
00:50:34,530 --> 00:50:35,050
homeless people.

1409
00:50:35,210 --> 00:50:37,290
Most people don't know that, I was homeless

1410
00:50:37,290 --> 00:50:38,310
11 years ago, they don't know.

1411
00:50:39,070 --> 00:50:40,610
We've talked about it a little bit, but

1412
00:50:40,610 --> 00:50:42,930
it's not about any one individual or certainly

1413
00:50:42,930 --> 00:50:43,470
not me.

1414
00:50:43,790 --> 00:50:44,570
I'm just an example.

1415
00:50:44,850 --> 00:50:46,670
I think it's a great story and I'd

1416
00:50:46,670 --> 00:50:48,370
love to see it as a New York

1417
00:50:48,370 --> 00:50:51,450
Times piece profiling you.

1418
00:50:52,380 --> 00:50:53,770
It's a good story.

1419
00:50:54,050 --> 00:50:56,250
And I'm excited to be able to cover

1420
00:50:56,250 --> 00:51:00,270
it because it's not your regular business story.

1421
00:51:00,450 --> 00:51:01,730
It's a unique story.

1422
00:51:01,730 --> 00:51:05,050
And so many aspects of this is unique.

1423
00:51:05,410 --> 00:51:09,550
Do you see what you've created here as

1424
00:51:09,550 --> 00:51:14,030
a template for let's say capitalism 2.3,

1425
00:51:14,130 --> 00:51:15,190
4.0?

1426
00:51:15,510 --> 00:51:17,230
100%, it's just an example of how to

1427
00:51:17,230 --> 00:51:17,630
do better.

1428
00:51:17,630 --> 00:51:22,650
We've already gone into multiple plant-based businesses,

1429
00:51:23,110 --> 00:51:25,430
businesses that you've all eaten at and I've

1430
00:51:25,430 --> 00:51:26,750
gone in and I've helped them already.

1431
00:51:27,330 --> 00:51:29,370
I've already given support and love.

1432
00:51:30,250 --> 00:51:31,810
I want everyone to come up.

1433
00:51:32,090 --> 00:51:33,870
It's not about Mr. Charlie's at all, it's

1434
00:51:33,870 --> 00:51:36,350
about everybody doing better, winning together.

1435
00:51:36,650 --> 00:51:37,970
We're all gonna win together.

1436
00:51:38,150 --> 00:51:39,330
It's way more cool if we can get

1437
00:51:39,330 --> 00:51:41,050
to the top of change and then go,

1438
00:51:41,170 --> 00:51:42,710
oh, look what we did together, guys, and

1439
00:51:42,710 --> 00:51:45,150
actually share it instead of just this solo

1440
00:51:45,150 --> 00:51:48,250
battle of, you know, it doesn't work, so.

1441
00:51:49,150 --> 00:51:51,110
Well, I have to say, we've only got

1442
00:51:51,110 --> 00:51:52,010
a minute or so.

1443
00:51:52,270 --> 00:51:55,290
This has been such a fascinating conversation and

1444
00:51:55,290 --> 00:51:58,690
I do feel it's an evolved business approach.

1445
00:51:59,950 --> 00:52:02,250
So final 30 seconds, Adam, what would you

1446
00:52:02,250 --> 00:52:03,870
like to say and how can people get

1447
00:52:03,870 --> 00:52:05,870
in touch if they wanna have a franchise,

1448
00:52:06,210 --> 00:52:07,430
a Mr. Charlie's franchise?

1449
00:52:08,290 --> 00:52:10,850
Absolutely, check us out online, go to our

1450
00:52:10,850 --> 00:52:14,210
website, send in your request and we'll happy

1451
00:52:14,210 --> 00:52:15,730
to lead you to success.

1452
00:52:16,050 --> 00:52:19,130
As Taylor stated, it is a turnkey operation.

1453
00:52:19,270 --> 00:52:21,510
We come out, we train you, set your

1454
00:52:21,510 --> 00:52:23,470
store up with you, again, and lead you

1455
00:52:23,470 --> 00:52:26,710
to success to ensure everything goes smoothly.

1456
00:52:27,290 --> 00:52:29,490
Providing you with all your SOPs, menu items,

1457
00:52:29,570 --> 00:52:32,010
everything you need, again, for a turnkey operation

1458
00:52:32,010 --> 00:52:34,390
and excited to continue to grow the brand

1459
00:52:34,390 --> 00:52:34,770
together.

1460
00:52:36,170 --> 00:52:38,030
And last 30 seconds, Taylor.

1461
00:52:39,050 --> 00:52:41,530
Just gratitude for everybody that's put their hand

1462
00:52:41,530 --> 00:52:42,570
on this brand in any way.

1463
00:52:42,570 --> 00:52:44,610
And then, you know, if I've got 20

1464
00:52:44,610 --> 00:52:46,190
seconds of that left, I'm gonna say to

1465
00:52:46,190 --> 00:52:47,950
everybody that's watching this that's having a hard

1466
00:52:47,950 --> 00:52:49,390
time, I know that's had a hard time,

1467
00:52:49,930 --> 00:52:50,770
keep going.

1468
00:52:51,430 --> 00:52:51,950
Keep going.

1469
00:52:52,570 --> 00:52:53,290
Yeah, that's it.

1470
00:52:53,330 --> 00:52:53,730
I love it.

1471
00:52:54,310 --> 00:52:58,130
I love your enthusiasm and I really love

1472
00:52:58,130 --> 00:53:01,050
this model of making money.

1473
00:53:01,170 --> 00:53:03,850
It doesn't have to be a zero-sum

1474
00:53:03,850 --> 00:53:04,310
game.

1475
00:53:04,410 --> 00:53:06,310
It can be a win-win for everybody.

1476
00:53:06,730 --> 00:53:09,210
And to that end, I would also love

1477
00:53:09,210 --> 00:53:12,250
to encourage everybody watching to download Unchained TV.

1478
00:53:12,890 --> 00:53:17,190
We are the world's only vegan streaming television

1479
00:53:17,190 --> 00:53:20,270
network and you can download it on your

1480
00:53:20,270 --> 00:53:22,010
phone, any phone, just go to the app

1481
00:53:22,010 --> 00:53:24,330
store, and any TV with streaming devices.

1482
00:53:24,870 --> 00:53:27,110
And we're also on all Samsung TVs, soon

1483
00:53:27,110 --> 00:53:28,830
to be on all LG TVs.

1484
00:53:29,170 --> 00:53:30,810
So it's a vegan Netflix.

1485
00:53:31,110 --> 00:53:33,010
Okay, that's the craziest thing I've ever heard.

1486
00:53:33,010 --> 00:53:34,230
I love Unchained TV.

1487
00:53:34,530 --> 00:53:36,270
Unchained, Unchained TV.

1488
00:53:36,430 --> 00:53:38,390
Your life will change, it's just that easy.

1489
00:53:38,390 --> 00:53:41,250
Unchained TV has all sorts of content for

1490
00:53:41,250 --> 00:53:41,750
everybody.

1491
00:53:42,310 --> 00:53:44,190
Unchained TV changed my life.

1492
00:53:44,550 --> 00:53:47,290
Unchained TV is crushing it.

1493
00:53:47,410 --> 00:53:48,950
I love Unchained TV.

1494
00:53:49,210 --> 00:53:50,950
Unchained TV is my go-to.

1495
00:53:51,310 --> 00:53:52,110
Unchained TV.

1496
00:53:52,570 --> 00:53:53,050
Who knew?

1497
00:53:53,650 --> 00:53:55,670
Unchained, baby, yay!

1498
00:53:57,480 --> 00:54:00,210
This episode was brought to you by Unchained

1499
00:54:00,210 --> 00:54:00,610
TV.

1500
00:54:00,810 --> 00:54:04,590
Unchained TV is a nonprofit organisation producing plant

1501
00:54:04,590 --> 00:54:07,690
-based content filled with tips and tricks to

1502
00:54:07,690 --> 00:54:10,610
spice up those healthy veggies, grains, and legumes.

1503
00:54:10,930 --> 00:54:14,130
For more information on Unchained TV productions, just

1504
00:54:14,130 --> 00:54:16,850
visit unchainedtv.com.

1505
00:54:17,250 --> 00:54:19,990
That's unchainedtv.com.