July 10, 2024
UnchainedTV: Meet the Oprah of Veganism!
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Plant CEO gets some of the biggest names in the vegan movement to open up and reveal their secrets! This captivating series on UnchainedTV is hosted by Anant Joshi, a vegan influencer who lives in London and gets the most dynamic guests on his show. You can watch the series here: https://watch.unchainedtv.com/plant-ceo Some of vegan leaders Plant CEO has interviewed include: Ria Rehberg CEO of Veganuary, which has helped transition over 1 million people towards a vegan diet & LMFAO's Redfoo, known for his hit songs Sexy & I Know It & Party Rock Anthem; Louie Psihoyos, the brilliant documentary filmmaker behind the Netflix hits, ”The Game Changers, & You Are What You Eat.” Plant CEO has also interviewed Matthew Glover, Chief Mission Officer at The Vegan Food Group & Sam Tucker, Executive Director at Open Paws, an open-source nonprofit AI organization working to make sure AI does not compound cruelty to animals. UnchainedTV’s Jane Velez-Mitchell talks to Plant CEO about all of these innovators and their amazing ideas and how he scores these big gets. He’ll also give us his take on the vegan scene in the UK.
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Pollution, all it takes is one simple choice.
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Now, here's your host, Jane Velez Mitchell.
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Hello, and boy, do we have an exciting
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guest for you today.
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He goes by Plant CEO, and I called
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him the Oprah of veganism.
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Then some people said, oh, well, is that
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a compliment or is it not a compliment?
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Well, I was in the news media for
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38 years, and I can tell you that
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Oprah is a genius at what she does.
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You may not like her, you may like
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her, but she knows what she's doing, and
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she's one of the most successful broadcasters in
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history.
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So when I said he's the Oprah of
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veganism, it was meant as a compliment.
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Now, Plant CEO interviews some of the biggest
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names in the vegan world, and we're delighted
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that he has a lovely series of these
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interviews on Unchained TV, our streaming network.
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You can listen to them for free.
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Here's a billionaire, here's people making vegan dog
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food, vegan stuntman, artificial intelligence expert, filmmaker, and
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of course, the head of Veganuary, turning millions
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of people vegan.
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Plant CEO, Anant Jhansi, joins us live from
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London, England, and we are so absolutely honoured
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to have you.
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You're a great sport.
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I'd like to say that I love collaborating
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with you.
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You're always there, you give me advice, you
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help, and you do these great interviews.
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So tell me, why have you decided to
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devote your life to interviewing vegan leaders?
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Yeah, thank you so much, Jane, for having
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me on, and yeah, you're fantastic as well
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in all the work that you're doing.
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I think it's really driven in the fact
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that, I went vegan now nearly six years
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ago, and I decided to try and give
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something back.
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My day job's actually in marketing.
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So I thought, what can I do marketing
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-wise to promote more people, to find companies,
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get inspired, whether that's trying different products, or
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even seeing different documentaries, or even getting funding
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from VC firms?
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So I think that was the passion, and
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that's why I created the show, to try
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and give this space to all these wonderful
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leaders from our community to inspire others.
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That's the main core reason.
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And the actual reason that I've done it
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myself is the passion for animals.
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So a lot of people go vegan for
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the planet, environmental reasons, or animal welfare, or
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their own personal health.
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I come at it from saving as many
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animals as possible.
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That's the reason why I'm doing it.
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And that's exactly why I'm doing it as
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well.
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So you did so many interviews.
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I was just having to just pick a
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couple as a taste.
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I wanna start with a man who may
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be the most effective animal rights, vegan, plant
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-based activist in the history of the world.
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I'm sure there's a lot of competition, but
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this guy has brought us The Cove.
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He won an Oscar.
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He brought us Racing Extinction, Racing to Extinction.
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He brought us The Game Changers, and he
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brought us most recently on Netflix, You Are
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What You Eat, A Twin Experiment.
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Let's listen and talk about his interview on
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the other side.
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After we did a film called The Game
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Changers, people said, oh, well, I got off
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the diet because I'm really, I'm Northern European,
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I need milk, or I'm Asian, I need
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fish.
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And I was curious, I was like, well,
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is there really anything about genetics that predisposes
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somebody to needing a different kind of nutrition?
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And I thought, well, why not use twins,
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identical twins, as kind of guinea pigs for
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a project, and what we did is we
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took 21 sets of twins, actually 22, one
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pair dropped out.
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So 21 sets of twins, and for eight
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weeks, we gave one of them a whole
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foods, plant-based diet, and the other twin
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a healthy, well, a healthy omnivore diet.
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So what if we got people who are
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genetically the same?
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Just like us.
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I was scared to death to tell you
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the truth of what was gonna happen, because
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we didn't know.
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Twins share the same DNA, so we get
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to see if it's about your greens, not
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your genes.
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Vegan twins were biologically younger, they were no
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longer identical, because they had, their DNA was
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changing.
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And that was shocking to everyone.
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When you have the data, the signal that's
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so clear, like you wanna live long, you
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wanna have, live without chronic disease, a vegan
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diet's the way to go.
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So I thought this was such a fascinating
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interview.
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What I loved about it, as a person
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who has done documentaries and produced TV shows,
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was that this incredibly overachieving director, who's won
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an Oscar, revealed that he was scared out
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of his mind when he did the twin
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experiment, because he had no idea what it
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was gonna show.
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Tell us about that.
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Yeah, I was actually quite surprised about that
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too, when he said that.
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You always think that, oh, they might have
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had an agenda in terms of what they
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were trying to get, achieve in terms of
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the results.
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So that was fascinating, where he was equally
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as, wasn't aware where it was gonna go
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to, but they just wanted to put the
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content out there.
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And he's such an amazing guy, to give
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up his time and devote so much of
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his career, when he could have been making
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any other types of documentaries, right?
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To focus his attention on this.
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And I remember from the documentary, the bit
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that he said there in the clip that
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you showed was about how the twins' DNA
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started to change.
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And I remember from the documentary, there was
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a part where at the ends of your
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DNA, you've got the telomeres.
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And the telomeres for the plant-based twin
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started to extend.
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So basically protecting the DNA, increasing your longevity.
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So to expose that, that hadn't been really
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shown before in such a short space of
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time, shows really how powerful plants are in
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terms of our diet and lifestyle, especially in
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relation to longevity.
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And also at the end of the discussion,
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I said, okay, what are you doing next?
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And he goes, well, I've got so many
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projects.
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I've got like six on the go.
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And it was quite amazing to see that
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he had so many other projects that he's
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working on.
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And one thing that was quite interesting for
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me is how he has now been looking
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into animals and their behaviour in terms of
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communication and using basically AI to analyse that
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behaviour.
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And so one of his films that he's
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working on next will be looking into that
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intersection between understanding animals by using AI and
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seeing how they're communicating to each other.
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So that's gonna be amazing, I'm sure, as
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well as his other documentaries that he's working
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on.
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And tell me how you pronounce his name
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because it's often mispronounced.
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We're talking about the director, the Oscar-winning
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director of The Cove, of The Game Changers,
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of Racing to Extinction.
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And you are what you eat, a twin
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experiment.
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Right, so it's Louis Fasoyas.
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Fasoyas, Louis Fasoyas, what an incredible activist.
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Really, really great interview.
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Now, you talked about artificial intelligence and we
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know it is changing the landscape.
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There are people who say it's more significant
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than the invention of fire.
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I don't know about that, but I know
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that every time I go online, I'm being
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invited now to use artificial intelligence.
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And so you interviewed Sam Tucker, who is
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the head of OpenPAWS.
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And he is very worried that artificial intelligence
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could basically compound some of the worst influences
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and instincts that humans have to treat animals
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as mere commodities and even expand the whole
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notion of animals as products.
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I wanna hear what he has to say
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on your Plant CEO podcast and then talk
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about this.
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The potential for AI is so infinite that
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it's hard for people to grasp concretely, like
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where do we actually apply this within our
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current organisation?
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Because the technology is so powerful and there's
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so many things you can do with it
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that it's like, where do you even start?
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The most dangerous situation I could think of
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would be a system that thinks that it's
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okay to discriminate against and to harm less
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intelligent species.
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And sadly, that's exactly what we're training into
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AI at the moment.
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Not only are we not taking any steps
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to actively address it, like we have with
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a lot of human bias in AI against
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particular groups of people, but we're actually continuing
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to embed more and more of it.
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And so I think that if we want
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to have the best possible chance of having
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a super intelligent AI that treats us well,
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we have to actually be an example for
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how we treat less intelligent species or less
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powerful species.
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In a way, we're not at the moment
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at all, right?
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In terms of what we do to animals.
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But we have such a limited number of
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conversations that we're looking at compared to an
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AI that could potentially be looking at all
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of them.
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It can be so hyper-personalised at scale.
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This is terrifying to me.
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Of all the interviews that you've done, this
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one was the most alarming to me.
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I was like, oh my God, they're going
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to just make it more efficient in the
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way that we institutionally torture animals with these
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massive factory farms, concentrated animal feeding operations.
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But there's also a plus, which we're gonna
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get to in a second.
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But what were your thoughts as you were
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hearing that?
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It was alarm bells were going off for
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me.
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Yeah, I think the main thing is that
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these AI systems are all using a form
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of training models.
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So whatever input they're getting, and I guess
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these AI companies, OpenAI, Google, Gemini are pulling
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in these massive sources of data that's available
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on the internet.
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And if that data has shown animals to
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be in a negative light in the way
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that we're basically abusing them for either their
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flesh, their skin, or their byproducts, that's gonna
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be reflective inside the responses the AI then
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gives.
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And one worry area for me is like,
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okay, so as an industry, in two sides,
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there would be the meat and the dairy
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industry that will probably be using AI quite
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a lot to experiment their own way.
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But as our industry, the vegan industry, we
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need to ensure that we're on top of
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this.
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So one of his core things is to
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actually go to a vegan charity, for example,
269
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who are looking to do certain outreach and
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actually use the data that they have to
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put into their own version of an AI.
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So let's look at a different data set
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and let's try and help those organisations come
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up.
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At the same time, he will be having
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conversations with Google, which I know he's had,
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and also with OpenAI to say, okay, can
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we ensure that we're also pulling in this
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level of data so the responses that you
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give back is relevant?
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Now, I did my own experiments actually.
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So I went to all the AI platforms
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and I said, okay, what can an individual
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do to reduce their carbon emissions?
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And each AI would give a different response.
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So, and then I kind of found one,
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which was Antropic and Claude, which did say,
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okay, the biggest thing that you can do
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as an individual is go on a plant
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-based diet.
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And then there'll be other things like, okay,
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insulate your home or drive electric car or
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travel less, those other things.
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But the biggest impact an individual can make
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is to switch their diet.
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It's the easiest thing that we can do.
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If you're lucky and you live in the
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Western world, you'll be having three meals a
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day.
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Let's look at those three meals.
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And if you're eating seven days a week,
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that's 21 meal choices in a week.
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Let's start by each one of those decisions
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00:13:32,720 --> 00:13:33,600
that you're making.
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Just go on to a plant-based one
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for one of them.
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You're preaching to this converted person.
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Obviously I've been vegan 28 years, but what
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I'm hearing is we've all got to get
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online and start publishing more articles that tell
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the other side of the story.
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Because we know the mainstream media doesn't tell
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the animal side of the story because look
314
00:13:55,680 --> 00:13:58,440
at the advertisers, meat, dairy, and pharmaceuticals.
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So everybody, you need to get online and
316
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get more vegan content out there.
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And we're certainly doing that.
318
00:14:06,900 --> 00:14:08,740
We got a caller, Sarah in Atlanta.
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00:14:08,900 --> 00:14:11,580
Your question or thought for Plant CEO and
320
00:14:11,580 --> 00:14:12,540
not Joshie.
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00:14:14,360 --> 00:14:17,240
Hi, my question is there's a lot of
322
00:14:17,240 --> 00:14:21,020
young millennials that are video content creators.
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They make video games, vegan video games, and
324
00:14:24,340 --> 00:14:27,120
they're already in that full AI industry.
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And I'm wondering if you're gonna be reaching
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00:14:30,200 --> 00:14:34,780
out to them or like finding out how
327
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to connect with them because I feel like
328
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there's not a connection because that's why it's
329
00:14:41,080 --> 00:14:44,220
not progressing faster because the people that are
330
00:14:44,220 --> 00:14:46,140
doing this already, you don't even know about
331
00:14:46,140 --> 00:14:46,520
them.
332
00:14:46,820 --> 00:14:48,620
All the young people that are making these
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00:14:48,620 --> 00:14:51,920
video games that are actually saving animals and
334
00:14:51,920 --> 00:14:53,460
helping animals is my point.
335
00:14:53,880 --> 00:14:56,600
Maybe you guys could try to somehow collaborate.
336
00:14:57,380 --> 00:14:58,940
And that's my question is, do you even
337
00:14:58,940 --> 00:14:59,840
know about these people?
338
00:15:00,020 --> 00:15:02,700
In particular, there's one girl named Tricia who
339
00:15:02,700 --> 00:15:03,820
lives in LA now.
340
00:15:03,900 --> 00:15:07,240
She's a very popular video game creator.
341
00:15:07,440 --> 00:15:07,780
Thank you.
342
00:15:08,040 --> 00:15:08,760
Thank you.
343
00:15:08,840 --> 00:15:10,960
Well, you know, I've never thought about video
344
00:15:10,960 --> 00:15:13,240
game creators but I know that video games
345
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are huge.
346
00:15:14,740 --> 00:15:17,920
And I mean, it's such a massive, massive
347
00:15:17,920 --> 00:15:18,460
group.
348
00:15:18,460 --> 00:15:22,660
I also know that there are unfortunately a
349
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lot of video games that are centred around
350
00:15:24,800 --> 00:15:27,340
violence, killing not only humans, but other animals.
351
00:15:27,580 --> 00:15:30,600
And there's even video games that involve farming
352
00:15:30,600 --> 00:15:32,460
of animals or hunting of animals.
353
00:15:32,720 --> 00:15:34,220
How can we turn that around?
354
00:15:35,200 --> 00:15:36,180
So Sarah, yeah.
355
00:15:36,180 --> 00:15:37,000
Thank you for your question.
356
00:15:37,080 --> 00:15:37,660
Great question.
357
00:15:38,520 --> 00:15:40,340
We've got to give them more exposure.
358
00:15:41,080 --> 00:15:45,420
So I'll be happy to get the person
359
00:15:45,420 --> 00:15:47,580
that you said if you can share with
360
00:15:47,580 --> 00:15:50,200
that afterwards, them on the show.
361
00:15:50,740 --> 00:15:55,220
I know that Redfoo has also been from
362
00:15:55,220 --> 00:15:56,080
LMFAO.
363
00:15:56,200 --> 00:15:59,860
He's been creating some content as well.
364
00:16:00,640 --> 00:16:03,040
I think all types of content, like so
365
00:16:03,040 --> 00:16:06,160
video games is definitely a key one to
366
00:16:06,160 --> 00:16:08,040
sort of engage with that audience.
367
00:16:08,240 --> 00:16:12,020
But I also interviewed somebody and I have
368
00:16:12,020 --> 00:16:13,900
spoken to people who want to create like
369
00:16:13,900 --> 00:16:16,600
animated series of their books, for example.
370
00:16:17,600 --> 00:16:21,040
So I would like to see those sort
371
00:16:21,040 --> 00:16:24,980
of children's programmes getting into mainstream TV that
372
00:16:24,980 --> 00:16:28,840
will influence younger viewers to understand about animal
373
00:16:28,840 --> 00:16:31,640
agriculture and the impact that it's making on
374
00:16:31,640 --> 00:16:32,080
our planet.
375
00:16:33,120 --> 00:16:36,440
So yeah, I think both areas we need
376
00:16:36,440 --> 00:16:37,440
to invest more in.
377
00:16:38,080 --> 00:16:40,840
If there's people out there just who have
378
00:16:40,840 --> 00:16:44,780
created a game, do contact me and are
379
00:16:44,780 --> 00:16:46,340
happy to have a chat and see if
380
00:16:46,340 --> 00:16:47,180
we can get you on the show.
381
00:16:47,960 --> 00:16:50,220
I want to talk about you.
382
00:16:50,480 --> 00:16:55,480
You're a cheerful gentleman living in London and
383
00:16:55,480 --> 00:16:58,620
yet you've decided to really devote and you're
384
00:16:58,620 --> 00:17:01,020
a family man, you have daughters, you have
385
00:17:01,020 --> 00:17:04,380
a wife, but you've decided to devote yourself
386
00:17:04,380 --> 00:17:06,060
to this.
387
00:17:06,900 --> 00:17:07,800
Why you?
388
00:17:07,980 --> 00:17:10,200
Because that's what I always want to find
389
00:17:10,200 --> 00:17:10,339
out.
390
00:17:10,339 --> 00:17:14,119
What's the secret sauce that made somebody like
391
00:17:14,119 --> 00:17:16,560
you, instead of just going out there, making
392
00:17:16,560 --> 00:17:19,800
money and enjoying your life and spending time
393
00:17:19,800 --> 00:17:22,819
with your family, you're devoting a considerable percentage
394
00:17:22,819 --> 00:17:27,180
of your life for no apparent remuneration just
395
00:17:27,180 --> 00:17:28,760
to get the word out.
396
00:17:29,120 --> 00:17:29,800
Why?
397
00:17:30,860 --> 00:17:32,460
It's a great question.
398
00:17:34,460 --> 00:17:37,840
I think it's in a way, I just
399
00:17:37,840 --> 00:17:41,480
feel that we need to give the animals
400
00:17:41,480 --> 00:17:45,600
a voice and nobody else really is.
401
00:17:46,480 --> 00:17:47,980
So I kind of see it as like
402
00:17:47,980 --> 00:17:49,600
a, in a way a bit of a
403
00:17:49,600 --> 00:17:55,160
spiritual mission of mine to help us save
404
00:17:55,160 --> 00:17:57,580
these animals who are getting slaughtered every day.
405
00:17:57,980 --> 00:18:01,520
And part of it is to talk about
406
00:18:01,520 --> 00:18:02,460
the environment.
407
00:18:02,840 --> 00:18:04,780
Part of it is to talk about the
408
00:18:04,780 --> 00:18:09,880
science related to your health and also talk
409
00:18:09,880 --> 00:18:10,840
to activists.
410
00:18:11,440 --> 00:18:15,580
Something fascinating happened to me where I recently
411
00:18:15,580 --> 00:18:20,820
joined a firm called Save for the Animals.
412
00:18:21,580 --> 00:18:23,440
And they have this cube of truth where
413
00:18:23,440 --> 00:18:26,860
you have a TV screen and you have
414
00:18:26,860 --> 00:18:29,920
activists in the middle of Leicester Square, probably
415
00:18:29,920 --> 00:18:32,480
the most busiest part of London.
416
00:18:33,080 --> 00:18:35,940
And they're showing footage from Dominion.
417
00:18:37,000 --> 00:18:40,580
And it's all about showing the insides of
418
00:18:40,580 --> 00:18:42,820
what happens in a factory farm, for example,
419
00:18:43,320 --> 00:18:46,460
or whether it's dairy or a chicken farm,
420
00:18:46,560 --> 00:18:47,100
for example.
421
00:18:48,340 --> 00:18:51,820
And then just seeing people's reaction and some
422
00:18:51,820 --> 00:18:54,120
people would like, go away and like, I
423
00:18:54,120 --> 00:18:54,880
don't wanna see it.
424
00:18:55,220 --> 00:18:57,100
Other people would just sit and just like
425
00:18:57,100 --> 00:18:59,820
be fascinated and then they'll be prepared to
426
00:18:59,820 --> 00:19:01,080
have a conversation.
427
00:19:01,080 --> 00:19:04,640
So I think that's definitely part of it,
428
00:19:04,740 --> 00:19:06,600
like the activism side.
429
00:19:06,780 --> 00:19:08,840
But I think the way I do it
430
00:19:08,840 --> 00:19:11,680
is not necessarily talk about that so much.
431
00:19:11,680 --> 00:19:13,700
And there's so many brilliant people who are
432
00:19:13,700 --> 00:19:14,340
doing that.
433
00:19:14,620 --> 00:19:17,920
What I like to do is have these
434
00:19:17,920 --> 00:19:23,360
really insightful chats and let people come up
435
00:19:23,360 --> 00:19:24,300
to their own decision.
436
00:19:24,520 --> 00:19:26,640
And the same thing happened to me.
437
00:19:27,040 --> 00:19:30,280
I was brought up a vegetarian and then
438
00:19:30,280 --> 00:19:34,640
six years ago, after watching those documentaries, like
439
00:19:34,640 --> 00:19:37,840
the Game Changers, for example, or Cowspiracy and
440
00:19:37,840 --> 00:19:44,320
What the Health, all these fantastic documentaries led
441
00:19:44,320 --> 00:19:46,100
me to a decision after I did my
442
00:19:46,100 --> 00:19:49,460
own research, saying actually the dairy industry is
443
00:19:49,460 --> 00:19:51,280
the same side of the coin as the
444
00:19:51,280 --> 00:19:51,900
meat industry.
445
00:19:52,540 --> 00:19:55,080
So once you start to figure that out,
446
00:19:55,660 --> 00:19:58,060
and I think really the passion comes, I
447
00:19:58,060 --> 00:20:00,360
think a lot of people who are sort
448
00:20:00,360 --> 00:20:03,180
of in this space and more vocal are
449
00:20:03,180 --> 00:20:04,980
doing it for the animals.
450
00:20:05,100 --> 00:20:09,440
So they're definitely more into the long-term,
451
00:20:09,640 --> 00:20:11,520
I would say, in making a change.
452
00:20:12,100 --> 00:20:14,220
And if nobody else is talking about it,
453
00:20:14,300 --> 00:20:14,700
why not?
454
00:20:14,840 --> 00:20:16,320
This is what we need to do.
455
00:20:17,260 --> 00:20:19,200
And don't get me wrong, I do love
456
00:20:19,200 --> 00:20:21,460
spending time and I do spend time with
457
00:20:21,460 --> 00:20:24,420
my family and my girls, but this is
458
00:20:24,420 --> 00:20:27,500
just another project that I need to devote
459
00:20:27,500 --> 00:20:28,400
my attention to.
460
00:20:28,640 --> 00:20:29,040
So yeah.
461
00:20:29,040 --> 00:20:30,820
And you're doing an incredible job and we're
462
00:20:30,820 --> 00:20:34,120
very grateful that you can watch his top
463
00:20:34,120 --> 00:20:35,900
interviews on Unchained TV.
464
00:20:36,380 --> 00:20:37,640
And I hope you do.
465
00:20:37,740 --> 00:20:40,480
And also Dominion is on Unchained TV as
466
00:20:40,480 --> 00:20:40,700
well.
467
00:20:40,820 --> 00:20:42,220
Now that's a tough one to watch.
468
00:20:42,700 --> 00:20:44,520
More people have watched even a little part
469
00:20:44,520 --> 00:20:46,040
of that and gone vegan, saying I can't
470
00:20:46,040 --> 00:20:47,780
be a part of what's happening to these
471
00:20:47,780 --> 00:20:48,040
animals.
472
00:20:48,140 --> 00:20:49,500
We've got more callers.
473
00:20:50,420 --> 00:20:52,760
Tiffany in Los Angeles, your question or thought
474
00:20:52,760 --> 00:20:55,500
for Anant Joshi, plant CEO.
475
00:20:57,160 --> 00:20:59,780
Thank you, Jane, for taking my call and
476
00:20:59,780 --> 00:21:01,840
thank you, Anit, for all you do.
477
00:21:01,960 --> 00:21:03,340
I wanted to ask you, what is your
478
00:21:03,340 --> 00:21:06,120
take on sell meat and cultivated meat?
479
00:21:06,220 --> 00:21:08,560
Do you think it's an answer or a
480
00:21:08,560 --> 00:21:09,620
way to the future?
481
00:21:09,820 --> 00:21:12,400
I see so much mixed information about it.
482
00:21:12,680 --> 00:21:13,120
Thank you.
483
00:21:13,880 --> 00:21:17,360
Yeah, I definitely think it's a positive thing
484
00:21:17,360 --> 00:21:20,900
for the movement because on the pure fact
485
00:21:20,900 --> 00:21:24,180
that we might not be able to meet
486
00:21:24,180 --> 00:21:27,180
the demands for the meat industry and meet
487
00:21:27,180 --> 00:21:30,480
all those people who still don't care or
488
00:21:30,480 --> 00:21:34,280
love the taste of meat or just don't
489
00:21:34,280 --> 00:21:34,980
wanna change.
490
00:21:35,780 --> 00:21:38,780
So the cultivated meat, as they now call
491
00:21:38,780 --> 00:21:41,300
it, is really an answer to that.
492
00:21:42,200 --> 00:21:46,340
Me personally, I've never had meat in that
493
00:21:46,340 --> 00:21:46,620
way.
494
00:21:46,700 --> 00:21:48,720
So I don't want to, or I don't
495
00:21:48,720 --> 00:21:50,500
feel a need that I would want to
496
00:21:50,500 --> 00:21:50,860
have it.
497
00:21:51,640 --> 00:21:54,680
And other vegans would be in the same
498
00:21:54,680 --> 00:21:57,560
position where they feel, okay, even taking a
499
00:21:57,560 --> 00:22:01,500
cell from an animal and then growing that
500
00:22:01,500 --> 00:22:07,480
cell in a non-harmful way, they wouldn't
501
00:22:07,480 --> 00:22:08,100
accept it.
502
00:22:08,520 --> 00:22:11,240
But I'm definitely pro it because I feel
503
00:22:11,240 --> 00:22:14,480
that we need these innovations happening as well
504
00:22:14,480 --> 00:22:17,660
as the meat or cultured meat, the other
505
00:22:17,660 --> 00:22:22,020
side is actually precision fermentation, where there's a
506
00:22:22,020 --> 00:22:23,780
lot of investment going in that, which is
507
00:22:23,780 --> 00:22:27,040
basically building the same protein as what you
508
00:22:27,040 --> 00:22:28,940
get in dairy, which would be things like
509
00:22:28,940 --> 00:22:29,500
casein.
510
00:22:29,820 --> 00:22:35,280
And then using those proteins to basically put
511
00:22:35,280 --> 00:22:40,220
inside ingredients where you're using, say, milk, cheese,
512
00:22:40,640 --> 00:22:44,620
eggs, all that will get displaced from using
513
00:22:44,620 --> 00:22:45,800
precision fermentation.
514
00:22:45,800 --> 00:22:49,080
So both areas of technology, I've had people
515
00:22:49,080 --> 00:22:51,320
on the show talking about this, I'm definitely
516
00:22:51,320 --> 00:22:53,420
pro it because I feel that we need
517
00:22:53,420 --> 00:22:56,440
to, anything we can do to save more
518
00:22:56,440 --> 00:23:00,020
lives quicker, that is definitely an answer.
519
00:23:00,540 --> 00:23:03,240
The question is how big they can get
520
00:23:03,240 --> 00:23:06,620
in terms of scale to replace the amount
521
00:23:06,620 --> 00:23:09,360
of meat and dairy that's being consumed at
522
00:23:09,360 --> 00:23:09,720
the moment.
523
00:23:09,920 --> 00:23:12,420
So I definitely see there's a future in
524
00:23:12,420 --> 00:23:13,360
cultivated meat.
525
00:23:13,360 --> 00:23:15,620
And I will say some of the most
526
00:23:15,620 --> 00:23:17,040
powerful people in the world are starting to
527
00:23:17,040 --> 00:23:17,820
recognise this.
528
00:23:17,960 --> 00:23:19,740
Bill Gates has said publicly, we need to
529
00:23:19,740 --> 00:23:21,000
switch to synthetic meat.
530
00:23:21,360 --> 00:23:25,260
Jeff Bezos, obviously founder of Amazon, has donated
531
00:23:25,260 --> 00:23:28,940
something like $100 million to all proteins.
532
00:23:29,780 --> 00:23:32,020
So people are starting to realise this is
533
00:23:32,020 --> 00:23:33,840
completely unsustainable.
534
00:23:34,200 --> 00:23:36,660
We've got two more callers, Lindsay in Tarzana,
535
00:23:36,760 --> 00:23:38,540
then we'll go to Maggie after that in
536
00:23:38,540 --> 00:23:38,860
Sacramento.
537
00:23:39,260 --> 00:23:39,440
Lindsay.
538
00:23:40,980 --> 00:23:44,160
Yes, back to the AI for a moment.
539
00:23:44,760 --> 00:23:47,300
It was just very enlightening what you said
540
00:23:47,960 --> 00:23:51,700
about how basically it's listening to us and
541
00:23:51,700 --> 00:23:53,320
we have these opportunities.
542
00:23:53,560 --> 00:23:55,380
I'm a content creator and I get offered
543
00:23:55,380 --> 00:23:58,360
collabs and every time it's a consumer product,
544
00:23:58,480 --> 00:24:00,600
I go online and Google it to see
545
00:24:00,600 --> 00:24:01,960
if it's vegan and cruelty free.
546
00:24:02,320 --> 00:24:04,240
Well, AI is listening when I do that.
547
00:24:04,300 --> 00:24:06,140
Every time we go in a restaurant and
548
00:24:06,140 --> 00:24:09,800
ask what's your vegan options, we are informing
549
00:24:09,800 --> 00:24:10,260
people.
550
00:24:10,440 --> 00:24:13,040
So I think it's just a good reminder
551
00:24:13,040 --> 00:24:14,960
to all of us that are vegan or
552
00:24:14,960 --> 00:24:18,100
plant-based that we have an opportunity and
553
00:24:18,100 --> 00:24:20,080
we need to take advantage of it.
554
00:24:20,180 --> 00:24:20,680
Thank you.
555
00:24:21,140 --> 00:24:25,480
Absolutely and a very, very good point, Lindsay
556
00:24:25,480 --> 00:24:26,040
in Tarzana.
557
00:24:26,100 --> 00:24:27,560
Let's go to Maggie in Sacramento.
558
00:24:30,200 --> 00:24:32,400
Hi, thank you so much for having me
559
00:24:32,400 --> 00:24:34,720
and thank you so much for all the
560
00:24:34,720 --> 00:24:38,240
interesting topics that you actually mentioned here.
561
00:24:38,920 --> 00:24:42,020
I'm the older generation and I'm not really
562
00:24:42,020 --> 00:24:43,980
using AI every day.
563
00:24:44,220 --> 00:24:46,980
And as a vegan, is there someone who
564
00:24:46,980 --> 00:24:50,180
can advise us what we can do like
565
00:24:50,180 --> 00:24:54,040
every day with vegans and AI to promote
566
00:24:54,040 --> 00:24:56,200
less cruelty?
567
00:24:56,720 --> 00:25:00,100
And is there someone who actually teaches and
568
00:25:00,100 --> 00:25:02,520
gives like a workshop on how we can
569
00:25:02,520 --> 00:25:02,980
do it?
570
00:25:03,260 --> 00:25:05,700
Because actually I couldn't find it anywhere and
571
00:25:05,700 --> 00:25:07,540
I don't know how to use that.
572
00:25:07,540 --> 00:25:10,680
And I would love to promote, you know,
573
00:25:10,900 --> 00:25:11,720
my liberation.
574
00:25:12,700 --> 00:25:15,040
That is a really good question.
575
00:25:15,180 --> 00:25:16,760
We keep talking about AI, AI.
576
00:25:17,240 --> 00:25:19,800
You know, the truth is that we all
577
00:25:19,800 --> 00:25:23,360
have access to, I have a chat GPT
578
00:25:23,360 --> 00:25:25,360
and I go in there and I do
579
00:25:25,360 --> 00:25:28,320
all sorts of things, try to get answers
580
00:25:28,320 --> 00:25:28,940
to things.
581
00:25:29,380 --> 00:25:33,220
What can the average person do to utilise
582
00:25:33,220 --> 00:25:36,940
AI so that every single vegan is inputting
583
00:25:36,940 --> 00:25:40,580
pro-animal, pro-plant-based content?
584
00:25:41,120 --> 00:25:43,820
Yeah, I mean, if you're a content creator,
585
00:25:44,120 --> 00:25:48,160
then obviously putting content out, any form of
586
00:25:48,160 --> 00:25:51,760
positive content that you're putting out there will
587
00:25:51,760 --> 00:25:55,560
help whether it's articles, YouTube videos, you know,
588
00:25:55,640 --> 00:25:58,440
if you're putting audio files, that is one
589
00:25:58,440 --> 00:25:58,700
thing.
590
00:25:58,840 --> 00:26:01,320
So like you said before, Jane, about just,
591
00:26:01,560 --> 00:26:03,880
we need more content being produced.
592
00:26:04,780 --> 00:26:08,560
The second one I think, Maggie, is really
593
00:26:08,560 --> 00:26:11,580
about the education part.
594
00:26:11,900 --> 00:26:15,380
There's lots of content on YouTube in general
595
00:26:15,380 --> 00:26:19,420
about AI and tutorials, I guess, about how
596
00:26:19,420 --> 00:26:23,320
to, you say, use the prompts and what
597
00:26:23,320 --> 00:26:26,500
way you can get the right results that
598
00:26:26,500 --> 00:26:28,700
you're looking for and how to ask those
599
00:26:28,700 --> 00:26:29,480
right questions.
600
00:26:30,760 --> 00:26:32,680
But I think it's a valid point in
601
00:26:32,680 --> 00:26:35,820
terms of maybe we need something specific about
602
00:26:35,820 --> 00:26:36,380
- How about this?
603
00:26:37,140 --> 00:26:39,220
Not to interrupt, but what about just taking
604
00:26:39,220 --> 00:26:43,120
all the reports that show that plant-based
605
00:26:43,120 --> 00:26:44,840
is the best way to reduce your greenhouse
606
00:26:44,840 --> 00:26:48,560
gas emissions footprint and just copying that and
607
00:26:48,560 --> 00:26:50,140
putting it in chat GPT?
608
00:26:50,640 --> 00:26:53,380
I would think that if it's an open
609
00:26:53,380 --> 00:26:56,100
source, right, and it's taking all this information
610
00:26:56,100 --> 00:26:58,620
in, and believe me, I'm no expert.
611
00:26:58,620 --> 00:27:00,360
I'm just coming up with this off the
612
00:27:00,360 --> 00:27:03,300
top of my head because sometimes I'll put
613
00:27:03,300 --> 00:27:05,880
a report in there seeking information or seeking
614
00:27:05,880 --> 00:27:06,560
a summary.
615
00:27:07,480 --> 00:27:09,540
And so if you take all these reports,
616
00:27:10,060 --> 00:27:14,680
for example, last year, Oxford University did a
617
00:27:14,680 --> 00:27:17,500
study that showed that the average meat eater
618
00:27:17,500 --> 00:27:20,760
can reduce their greenhouse gas emissions footprint by
619
00:27:20,760 --> 00:27:23,660
75% by switching to a plant-based
620
00:27:23,660 --> 00:27:25,380
diet, 75%.
621
00:27:25,380 --> 00:27:27,960
If we all did that, we could all
622
00:27:27,960 --> 00:27:32,240
immediately collectively begin to reduce greenhouse gas emissions
623
00:27:32,240 --> 00:27:33,340
by 75%.
624
00:27:33,340 --> 00:27:35,480
That is the solution to climate change.
625
00:27:35,560 --> 00:27:37,060
Of course, nobody covered it.
626
00:27:37,380 --> 00:27:38,460
I didn't see it on CNN.
627
00:27:38,700 --> 00:27:39,860
I didn't see it on MSNBC.
628
00:27:40,040 --> 00:27:41,280
It was in the New York Times and
629
00:27:41,280 --> 00:27:41,800
that's it.
630
00:27:42,340 --> 00:27:45,620
And shame on mainstream media not covering solutions.
631
00:27:46,200 --> 00:27:47,640
They love to stick with what I call
632
00:27:47,640 --> 00:27:48,940
catastrophe porn.
633
00:27:49,340 --> 00:27:51,760
Oh, the fires and the floods and the
634
00:27:51,760 --> 00:27:54,440
people, all these terrible things happening.
635
00:27:54,440 --> 00:27:55,540
And my heart goes out to them.
636
00:27:55,720 --> 00:27:58,120
But then when a solution shows up, you
637
00:27:58,120 --> 00:27:58,940
don't cover it.
638
00:28:00,140 --> 00:28:04,960
So I would say, Maggie, start downloading those
639
00:28:04,960 --> 00:28:05,460
reports.
640
00:28:05,880 --> 00:28:08,100
Start downloading those news articles.
641
00:28:08,520 --> 00:28:11,720
Every single positive thing about veganism, I would
642
00:28:11,720 --> 00:28:13,340
just cut and paste it and put it
643
00:28:13,340 --> 00:28:14,340
in chat GPT.
644
00:28:15,420 --> 00:28:18,160
Now, Anat, come back and correct me and
645
00:28:18,160 --> 00:28:19,940
say, Jane, you're absolutely wrong.
646
00:28:20,000 --> 00:28:22,680
But until I hear further, if it takes
647
00:28:22,680 --> 00:28:26,260
in information, let's give it all the information
648
00:28:26,260 --> 00:28:27,080
we need to give it.
649
00:28:27,200 --> 00:28:29,840
And I'd love to ask Sam Tucker if
650
00:28:29,840 --> 00:28:32,120
that is effective and we will get back
651
00:28:32,120 --> 00:28:32,440
to you.
652
00:28:32,620 --> 00:28:33,880
This is an ongoing thing.
653
00:28:34,000 --> 00:28:35,620
Keep watching Unchained TV.
654
00:28:36,720 --> 00:28:40,040
And we will stay on top of that
655
00:28:40,040 --> 00:28:42,420
whole issue and get back to you on
656
00:28:42,420 --> 00:28:43,940
that, Maggie and our viewers.
657
00:28:44,080 --> 00:28:45,800
Because wouldn't it be great to have a
658
00:28:45,800 --> 00:28:50,640
peaceful army of vegans inputting good information into
659
00:28:50,640 --> 00:28:56,880
these artificial intelligence vehicles?
660
00:28:57,380 --> 00:28:59,880
We've got another caller, Christina in Los Angeles.
661
00:29:00,060 --> 00:29:02,580
Your question or thought for Plant CEO.
662
00:29:04,280 --> 00:29:05,960
Hi, thank you.
663
00:29:06,340 --> 00:29:09,300
So I just wanted to share that recently,
664
00:29:09,520 --> 00:29:10,960
I was with a small group of folks
665
00:29:10,960 --> 00:29:16,640
who went to the Hollywood Climate Conference out
666
00:29:16,640 --> 00:29:17,640
here in Beverly Hills.
667
00:29:18,200 --> 00:29:22,520
And we have signs that said, normalise veganism,
668
00:29:22,800 --> 00:29:26,020
put the topic, put vegan characters in movies,
669
00:29:26,240 --> 00:29:28,680
scripts, TV shows, commercials, all of that.
670
00:29:29,340 --> 00:29:32,240
And surprisingly, the few folks that I was
671
00:29:32,240 --> 00:29:35,180
able to stop did say that they were
672
00:29:35,180 --> 00:29:36,020
all vegan.
673
00:29:36,620 --> 00:29:40,540
And this climate convention served all vegan food.
674
00:29:41,060 --> 00:29:43,060
So I guess my question is to all
675
00:29:43,060 --> 00:29:45,380
of you and to Jane and to our
676
00:29:45,380 --> 00:29:48,940
esteemed speaker today, I feel like the climate
677
00:29:48,940 --> 00:29:53,800
community activists, environmentalists is a pretty good avenue
678
00:29:53,800 --> 00:29:56,240
to go through because they are forced to
679
00:29:56,240 --> 00:30:00,720
make that connection between veganism and climate.
680
00:30:01,000 --> 00:30:04,740
And then of course to animal issues and
681
00:30:04,740 --> 00:30:05,780
human health issues.
682
00:30:05,780 --> 00:30:07,820
And how do we make more of an
683
00:30:07,820 --> 00:30:10,760
inroad into the whole climate community?
684
00:30:11,580 --> 00:30:14,580
I thank you, Christina for that question.
685
00:30:14,820 --> 00:30:16,400
And since you said that I could answer
686
00:30:16,400 --> 00:30:19,040
it too, I will, I think we're making
687
00:30:19,040 --> 00:30:20,440
progress on that front.
688
00:30:20,640 --> 00:30:24,220
Having been vegan 28 years and having gone
689
00:30:24,220 --> 00:30:26,900
to so-called environmental events that are serving
690
00:30:26,900 --> 00:30:30,260
and conservation events that are serving meat and
691
00:30:30,260 --> 00:30:34,860
being disgusted because it's like serving coal at
692
00:30:34,860 --> 00:30:35,220
an end.
693
00:30:35,300 --> 00:30:38,780
I mean, it's just not smart.
694
00:30:39,440 --> 00:30:40,500
It's hypocritical.
695
00:30:40,940 --> 00:30:44,020
But I'm starting to see a lot of
696
00:30:44,020 --> 00:30:46,180
environmental organisations changing.
697
00:30:46,800 --> 00:30:49,120
And I went to the Badass Green Awards,
698
00:30:49,280 --> 00:30:49,880
all vegan.
699
00:30:50,140 --> 00:30:52,300
And there were some of the top leaders
700
00:30:52,300 --> 00:30:54,000
in California government there.
701
00:30:54,400 --> 00:30:57,740
And everything was 100% plant-based and
702
00:30:57,740 --> 00:30:58,960
I asked around.
703
00:30:59,660 --> 00:31:02,960
And apparently somebody who was part of the
704
00:31:02,960 --> 00:31:06,060
organisation just made a point of speaking to
705
00:31:06,060 --> 00:31:08,480
the heads of the group a few years
706
00:31:08,480 --> 00:31:09,760
ago, a couple of years ago and saying,
707
00:31:09,760 --> 00:31:13,120
hey, and they listened and kudos to them.
708
00:31:14,220 --> 00:31:17,280
And we were recently at the Hollywood Climate
709
00:31:17,280 --> 00:31:20,360
Summit that was also vegan and kudos to
710
00:31:20,360 --> 00:31:20,700
them.
711
00:31:21,280 --> 00:31:23,000
But I will say, and I'm not gonna
712
00:31:23,000 --> 00:31:23,840
name names here.
713
00:31:23,980 --> 00:31:26,920
There are some other so-called environmental groups
714
00:31:26,920 --> 00:31:30,100
that I've been a part of where, and
715
00:31:30,100 --> 00:31:32,040
sometimes it's a generational thing.
716
00:31:32,860 --> 00:31:36,040
Some people are like, no, we're gonna serve
717
00:31:36,040 --> 00:31:38,000
at our event what we think people wanna
718
00:31:38,000 --> 00:31:39,520
eat so we can get people there.
719
00:31:39,520 --> 00:31:40,940
And I'm like, that's not the point.
720
00:31:41,840 --> 00:31:45,580
So where are we with environmental groups getting
721
00:31:45,580 --> 00:31:46,420
the message?
722
00:31:46,980 --> 00:31:50,380
Because I've had run-ins with years, I'd
723
00:31:50,380 --> 00:31:51,720
say six years ago, I had run-ins
724
00:31:51,720 --> 00:31:54,120
with a couple of environmental groups where they
725
00:31:54,120 --> 00:31:55,660
didn't wanna talk about it at all.
726
00:31:56,460 --> 00:32:00,400
And they were kind of like buzz off.
727
00:32:00,460 --> 00:32:03,160
And in fact, a very famous person at
728
00:32:03,160 --> 00:32:07,620
a Fire Drills Friday event told me, you
729
00:32:07,620 --> 00:32:08,400
be quiet.
730
00:32:08,400 --> 00:32:12,340
When I said, and animal agriculture even got
731
00:32:12,340 --> 00:32:13,800
written up in a newspaper.
732
00:32:14,280 --> 00:32:16,800
Again, I'm not gonna name names, but I've
733
00:32:16,800 --> 00:32:19,140
had run-ins with so-called environmentalists.
734
00:32:19,560 --> 00:32:20,740
I see it getting better.
735
00:32:20,880 --> 00:32:21,520
What do you see?
736
00:32:22,580 --> 00:32:25,300
I see it getting better, but I agree
737
00:32:25,300 --> 00:32:26,880
with you that there's some of the big
738
00:32:26,880 --> 00:32:31,200
organisations, especially like the COP28, for example, of
739
00:32:31,200 --> 00:32:33,940
the world where they have a huge convention
740
00:32:33,940 --> 00:32:37,400
of so many people attending, still serving meat
741
00:32:37,400 --> 00:32:37,800
and dairy.
742
00:32:37,800 --> 00:32:39,500
They have some options.
743
00:32:40,080 --> 00:32:42,740
I would love for them to have plant
744
00:32:42,740 --> 00:32:44,820
-based food as a default.
745
00:32:45,300 --> 00:32:47,140
I mean, how can you be a climate
746
00:32:47,140 --> 00:32:52,880
activist and still be serving steak or fish,
747
00:32:53,100 --> 00:32:53,620
for example?
748
00:32:54,180 --> 00:32:57,640
So it's just insane to me, like they
749
00:32:57,640 --> 00:32:59,340
haven't quite made that connection.
750
00:33:00,320 --> 00:33:04,160
And I'm happy to hear, Christina, that if
751
00:33:04,160 --> 00:33:10,380
this climate conference in Hollywood was all plant
752
00:33:10,380 --> 00:33:12,220
-based, but in other parts of the world,
753
00:33:12,680 --> 00:33:15,940
doesn't all other cities, they still haven't made
754
00:33:15,940 --> 00:33:17,220
that connection strong enough.
755
00:33:17,360 --> 00:33:18,960
And again, it comes back to the point
756
00:33:18,960 --> 00:33:21,280
that we've been making here, both Jane and
757
00:33:21,280 --> 00:33:23,580
I, is that we need to have more
758
00:33:23,580 --> 00:33:24,520
coverage about this.
759
00:33:24,640 --> 00:33:26,760
We need more documentaries produced about this.
760
00:33:26,840 --> 00:33:27,800
We need more coverage.
761
00:33:28,260 --> 00:33:31,960
And we need, especially the climate activists, to
762
00:33:31,960 --> 00:33:32,820
know about this.
763
00:33:33,540 --> 00:33:36,700
So yeah, we still need to do a
764
00:33:36,700 --> 00:33:37,720
lot better job on it.
765
00:33:38,360 --> 00:33:40,300
And one thing just- I have a
766
00:33:40,300 --> 00:33:43,380
New York Times article from last year up.
767
00:33:44,040 --> 00:33:46,000
Save the planet, put down that hamburger.
768
00:33:46,400 --> 00:33:49,980
Researchers examined the diets of 55,500 people
769
00:33:49,980 --> 00:33:52,740
and found that vegans are responsible for 75
770
00:33:52,740 --> 00:33:56,120
% less in greenhouse gases than meat eaters.
771
00:33:56,680 --> 00:33:58,060
Now this was in the New York Times.
772
00:33:58,380 --> 00:34:00,800
So all those important people who go to
773
00:34:00,800 --> 00:34:04,400
COP28, I mean, they probably read the New
774
00:34:04,400 --> 00:34:04,820
York Times.
775
00:34:04,920 --> 00:34:05,800
They certainly should.
776
00:34:06,040 --> 00:34:07,800
It is the paper of record.
777
00:34:07,980 --> 00:34:11,600
It is the most important journalistic publication in
778
00:34:11,600 --> 00:34:12,199
the world.
779
00:34:12,639 --> 00:34:15,380
And it's saying it right there, flat out.
780
00:34:15,600 --> 00:34:18,340
So you kind of would have to live
781
00:34:18,340 --> 00:34:20,920
with your head in the sand not to
782
00:34:20,920 --> 00:34:22,100
know this at this point.
783
00:34:22,639 --> 00:34:25,500
To me, what I see is, I'll just
784
00:34:25,500 --> 00:34:26,800
call it the way I see it.
785
00:34:27,020 --> 00:34:33,480
Arrogance, an unwillingness to change, and wilful blindness
786
00:34:33,480 --> 00:34:35,780
and hypocrisy.
787
00:34:36,420 --> 00:34:36,620
Yeah.
788
00:34:37,020 --> 00:34:40,219
One other important thing is, when it comes
789
00:34:40,219 --> 00:34:45,820
to investment, the plant-based industry went through
790
00:34:45,820 --> 00:34:48,880
a bit of a downturn in terms of
791
00:34:48,880 --> 00:34:52,719
VCs and investors looking to invest into plant
792
00:34:52,719 --> 00:34:53,440
-based companies.
793
00:34:53,960 --> 00:34:58,420
Another avenue could be, is that we should
794
00:34:58,420 --> 00:35:02,520
be talking to these climate firms, these VC
795
00:35:02,520 --> 00:35:07,320
firms that are predominantly tasked with IP money,
796
00:35:07,600 --> 00:35:10,160
investors' money to make a change.
797
00:35:10,620 --> 00:35:13,560
And therefore they should be investing more on
798
00:35:13,560 --> 00:35:14,320
plant-based companies.
799
00:35:14,560 --> 00:35:18,460
So this is potentially another angle that vegan
800
00:35:18,460 --> 00:35:22,560
startups or plant-based food startups can seek
801
00:35:22,560 --> 00:35:25,060
money is by going directly to those climate
802
00:35:25,060 --> 00:35:28,180
VCs as well as the plant-based VCs
803
00:35:28,180 --> 00:35:28,660
as well.
804
00:35:29,060 --> 00:35:30,800
And what about the government?
805
00:35:31,280 --> 00:35:36,420
I mean, that's, you know, the really big
806
00:35:36,420 --> 00:35:38,540
story is that right now here in the
807
00:35:38,540 --> 00:35:41,820
United States, the farm bill is being debated.
808
00:35:42,080 --> 00:35:46,660
It will determine US government policy toward agriculture,
809
00:35:46,860 --> 00:35:49,860
including animal agriculture for the next five years.
810
00:35:50,360 --> 00:35:52,940
And of course, they're trying to undo what
811
00:35:52,940 --> 00:35:55,120
we did here in California with Prop 12,
812
00:35:55,300 --> 00:36:00,620
which says that pigs from gestation crates, these
813
00:36:00,620 --> 00:36:02,780
are crates the size of an animal's body.
814
00:36:02,980 --> 00:36:05,060
They are never able to turn around or
815
00:36:05,060 --> 00:36:06,420
even scratch themselves.
816
00:36:06,620 --> 00:36:09,660
They go mad and they break their teeth
817
00:36:09,660 --> 00:36:10,440
on the bars.
818
00:36:10,740 --> 00:36:13,120
It's a torture device, plain and simple.
819
00:36:13,920 --> 00:36:17,540
And this kind of confinement is extreme confinement.
820
00:36:17,800 --> 00:36:21,120
Pigs are the fifth smartest animal, smarter than
821
00:36:21,120 --> 00:36:21,640
dogs.
822
00:36:21,640 --> 00:36:24,300
So the people of California voted to ban
823
00:36:24,300 --> 00:36:26,040
any products that come from pigs who are
824
00:36:26,040 --> 00:36:26,860
kept in these crates.
825
00:36:27,620 --> 00:36:30,880
And Prop 12, as it is known, went
826
00:36:30,880 --> 00:36:32,140
all the way up to the US Supreme
827
00:36:32,140 --> 00:36:32,520
Court.
828
00:36:32,660 --> 00:36:35,860
The US Supreme Court upheld Prop 12 and
829
00:36:35,860 --> 00:36:40,060
still the meat industry, as the farm bill
830
00:36:40,060 --> 00:36:42,540
is being debated, is still trying to insert
831
00:36:42,540 --> 00:36:46,420
language to undo what the people of California,
832
00:36:46,700 --> 00:36:48,620
which is the fifth largest economy in the
833
00:36:48,620 --> 00:36:50,980
world and supposedly about to become the fourth
834
00:36:50,980 --> 00:36:54,000
largest economy in the world, said very clearly,
835
00:36:54,220 --> 00:36:56,620
we do not condone this kind of cruelty.
836
00:36:57,380 --> 00:36:59,780
And so I can show you, because we've
837
00:36:59,780 --> 00:37:06,200
interviewed various people protesting against this, and there
838
00:37:06,200 --> 00:37:10,880
are so many people who are literally getting
839
00:37:10,880 --> 00:37:13,880
arrested trying to speak to our representatives to
840
00:37:13,880 --> 00:37:17,620
say, if you continue massive subsidies for animal
841
00:37:17,620 --> 00:37:19,980
agriculture for the next five years, you are
842
00:37:19,980 --> 00:37:23,300
going to doom us to a climate apocalypse.
843
00:37:23,420 --> 00:37:26,600
We are paying millions of dollars to bail
844
00:37:26,600 --> 00:37:30,980
out the chicken and egg industry, a $276
845
00:37:30,980 --> 00:37:32,860
billion industry.
846
00:37:33,500 --> 00:37:38,120
Why are hardworking Americans paid to bail out
847
00:37:38,120 --> 00:37:39,060
this industry?
848
00:37:39,260 --> 00:37:41,260
It is absurd and immoral.
849
00:37:41,880 --> 00:37:44,900
You have betrayed hardworking constituents in America.
850
00:37:46,240 --> 00:37:48,980
It's time for a plant-based pay-as
851
00:37:48,980 --> 00:37:49,480
-you-go future.
852
00:37:51,560 --> 00:37:53,020
The committee will be in order.
853
00:37:56,520 --> 00:37:57,700
The committee will be in order.
854
00:37:58,840 --> 00:38:01,660
The committee will stand in recess until the
855
00:38:01,660 --> 00:38:04,400
police can restore order.
856
00:38:05,640 --> 00:38:08,140
That just happened recently.
857
00:38:08,480 --> 00:38:10,560
We interviewed the gentleman there who was arrested,
858
00:38:10,720 --> 00:38:12,680
Robert Grillo, the head of Free From Harm,
859
00:38:13,300 --> 00:38:17,040
and he is, you know, look, prior to
860
00:38:17,040 --> 00:38:20,680
doing anything like that, like non-violently disrupting
861
00:38:20,680 --> 00:38:23,740
a congressional hearing, thousands of letters have been
862
00:38:23,740 --> 00:38:24,020
written.
863
00:38:24,340 --> 00:38:26,960
But these folks are supposed to represent us.
864
00:38:27,220 --> 00:38:30,480
They're not supposed to represent the meat industry
865
00:38:30,480 --> 00:38:34,440
and the 0.1% that are billionaires.
866
00:38:34,600 --> 00:38:36,380
And in fact, a lot of the meat
867
00:38:36,380 --> 00:38:38,100
industry isn't even United States.
868
00:38:38,220 --> 00:38:41,080
The biggest pork producer in the world, Smithfield,
869
00:38:41,160 --> 00:38:42,720
is a Chinese-owned company.
870
00:38:44,160 --> 00:38:45,820
I mean, what?
871
00:38:46,540 --> 00:38:49,820
Meanwhile, we are spending tax dollars trying to
872
00:38:49,820 --> 00:38:53,920
fight climate change when the meat industry is
873
00:38:53,920 --> 00:38:57,300
a huge, if not the leading driver of
874
00:38:57,300 --> 00:38:59,660
climate change, and not us.
875
00:39:00,240 --> 00:39:03,820
Yeah, the governments have to be tackled from
876
00:39:03,820 --> 00:39:06,700
a lobbyist point of view, obviously.
877
00:39:07,660 --> 00:39:12,280
And we need groups in each country to
878
00:39:12,280 --> 00:39:13,360
take charge on this.
879
00:39:14,460 --> 00:39:16,160
And more needs to be done.
880
00:39:16,440 --> 00:39:19,140
I mean, the meat industry is so powerful
881
00:39:19,140 --> 00:39:22,240
in terms of the billions of dollars that
882
00:39:22,240 --> 00:39:27,460
it makes every year, that they are putting
883
00:39:27,460 --> 00:39:30,100
their efforts to do the same with the
884
00:39:30,100 --> 00:39:30,480
governments.
885
00:39:30,660 --> 00:39:33,200
And we need to sort of fight back
886
00:39:33,200 --> 00:39:34,800
in some ways to do this.
887
00:39:35,680 --> 00:39:38,660
But the message obviously needs to go to
888
00:39:38,660 --> 00:39:38,920
them.
889
00:39:39,480 --> 00:39:43,400
But unfortunately, not all governments in the world
890
00:39:43,400 --> 00:39:47,080
today are very moral, I would say.
891
00:39:47,380 --> 00:39:51,660
A lot of them can be corrupt, especially
892
00:39:51,660 --> 00:39:56,200
when there's money involved, whether it's coming from
893
00:39:56,200 --> 00:39:59,680
corporation tax from these large companies that are
894
00:39:59,680 --> 00:40:02,700
paying for different initiatives within the governments.
895
00:40:04,080 --> 00:40:07,440
The main thing is that the governments actually
896
00:40:07,440 --> 00:40:10,260
need to come back to science and actually
897
00:40:10,260 --> 00:40:13,140
look at what the cause is for climate
898
00:40:13,140 --> 00:40:13,680
change.
899
00:40:14,360 --> 00:40:17,900
And once they start to realise that, a
900
00:40:17,900 --> 00:40:19,020
lot of work can be done.
901
00:40:19,420 --> 00:40:24,800
And there is countries now in Netherlands, for
902
00:40:24,800 --> 00:40:27,960
example, have started to make some changes.
903
00:40:28,360 --> 00:40:32,580
Also putting dietary guidelines like in Canada, that's
904
00:40:32,580 --> 00:40:35,620
also been done where they're pushing forward for
905
00:40:35,620 --> 00:40:37,660
plant-based diets.
906
00:40:38,020 --> 00:40:39,320
But that needs to be done in every
907
00:40:39,320 --> 00:40:40,200
country, right?
908
00:40:40,380 --> 00:40:44,560
So as well as the lobbyist group, that's
909
00:40:44,560 --> 00:40:49,080
the key thing because also one part is
910
00:40:49,080 --> 00:40:51,040
that we just don't have enough people.
911
00:40:52,600 --> 00:40:55,440
We don't have the power of people as
912
00:40:55,440 --> 00:40:57,800
much as the meat and dairy industry has
913
00:40:57,800 --> 00:40:59,900
to throw at the governments.
914
00:40:59,900 --> 00:41:02,760
Well, I wanna challenge that for a second
915
00:41:02,760 --> 00:41:07,680
because somebody I admire a lot said recently,
916
00:41:07,860 --> 00:41:11,520
Wayne Chung, a former constitutional law professor.
917
00:41:11,800 --> 00:41:14,120
And he's been arrested many times.
918
00:41:14,280 --> 00:41:16,640
He's considered the leader of the open rescue
919
00:41:16,640 --> 00:41:17,100
movement.
920
00:41:17,740 --> 00:41:20,420
They go in, they do undercover investigations, they
921
00:41:20,420 --> 00:41:22,680
show the horrors and then they tell prosecutors
922
00:41:22,680 --> 00:41:23,400
prosecute.
923
00:41:23,500 --> 00:41:26,880
The prosecutors say no and often arrest them
924
00:41:26,880 --> 00:41:30,780
for going in and taking a couple of
925
00:41:30,780 --> 00:41:34,480
animals out of a ginormous factory farm who
926
00:41:34,480 --> 00:41:39,400
were sick while documenting and usually live streaming
927
00:41:39,400 --> 00:41:40,420
everything they're doing.
928
00:41:41,080 --> 00:41:43,560
In fact, the only reason that they even
929
00:41:43,560 --> 00:41:45,540
find out that these so-called crimes are
930
00:41:45,540 --> 00:41:48,600
occurring is that the people who are doing
931
00:41:48,600 --> 00:41:50,420
it show it to the world.
932
00:41:50,720 --> 00:41:53,280
And he said, if every single vegan turned
933
00:41:53,280 --> 00:41:55,800
into an animal activist, we could achieve animal
934
00:41:55,800 --> 00:41:57,040
liberation tomorrow.
935
00:41:57,880 --> 00:42:01,220
So how do we get vegans activated?
936
00:42:01,380 --> 00:42:02,940
You have a lady who just said, how
937
00:42:02,940 --> 00:42:03,800
do we use AI?
938
00:42:04,520 --> 00:42:06,560
Okay, Maggie in Sacramento, how can we use
939
00:42:06,560 --> 00:42:06,800
AI?
940
00:42:07,160 --> 00:42:11,000
Imagine if every vegan just got online and
941
00:42:11,000 --> 00:42:13,580
we figured out an intelligence strategy for the
942
00:42:13,580 --> 00:42:16,700
average vegan to use artificial intelligence to input
943
00:42:16,700 --> 00:42:20,320
into the system all the important things about
944
00:42:20,320 --> 00:42:24,800
the connection between animal agriculture and habitat destruction,
945
00:42:24,980 --> 00:42:28,340
wildlife extinction, human world hunger, preventable lifestyle diseases,
946
00:42:28,580 --> 00:42:31,900
pandemics, pandemics, et cetera, et cetera.
947
00:42:33,580 --> 00:42:38,860
That I think we do have enough, but
948
00:42:38,860 --> 00:42:41,780
we've got to get everybody to get activated.
949
00:42:42,260 --> 00:42:45,900
Yeah, I think we should, obviously as a
950
00:42:45,900 --> 00:42:49,080
community, I guess not all vegans want to
951
00:42:49,080 --> 00:42:49,700
be activists.
952
00:42:50,300 --> 00:42:51,320
That's the thing.
953
00:42:51,320 --> 00:42:53,740
And maybe vegans are doing it for their
954
00:42:53,740 --> 00:42:54,320
own reasons.
955
00:42:54,560 --> 00:42:57,060
Maybe it's personal health.
956
00:42:57,960 --> 00:43:00,920
If they're likely to be a lot younger
957
00:43:00,920 --> 00:43:03,820
millennials, they're probably doing it for climate change
958
00:43:05,220 --> 00:43:07,280
or even for the animals.
959
00:43:07,580 --> 00:43:09,940
But some people as they get older might
960
00:43:09,940 --> 00:43:14,040
have certain diseases related to their diet and
961
00:43:14,040 --> 00:43:17,280
they've turned, but not necessarily, but a lot
962
00:43:17,280 --> 00:43:18,460
of people like, it's quite interesting.
963
00:43:18,460 --> 00:43:21,820
I was speaking to somebody earlier today about
964
00:43:21,820 --> 00:43:24,580
new people who are coming into veganism in
965
00:43:24,580 --> 00:43:24,900
London.
966
00:43:25,540 --> 00:43:28,540
And a lot of them are by themselves.
967
00:43:28,960 --> 00:43:30,580
Well, he froze a little bit and that
968
00:43:30,580 --> 00:43:34,260
gives me my opportunity to just tell you
969
00:43:34,260 --> 00:43:37,600
for a second about Unchained TV.
970
00:43:38,180 --> 00:43:40,800
We are, and it's right behind me, the
971
00:43:40,800 --> 00:43:43,620
world's only vegan streaming television network.
972
00:43:43,840 --> 00:43:46,380
So this is happening live.
973
00:43:46,380 --> 00:43:48,400
If I click that, you'll see this interview.
974
00:43:48,600 --> 00:43:53,840
And we have about 2000 documentaries, cooking shows,
975
00:43:54,020 --> 00:44:00,240
talks, interviews, news shows, biographies, nature, wildlife, everything
976
00:44:00,240 --> 00:44:04,620
from weight loss to companion animal dog training
977
00:44:05,180 --> 00:44:09,460
to hardcore vegan documentaries and animal rights documentaries.
978
00:44:10,320 --> 00:44:12,820
And so what you can do is download
979
00:44:12,820 --> 00:44:15,200
Unchained TV for free on your phone.
980
00:44:15,200 --> 00:44:17,480
I mean, literally you just go to your
981
00:44:17,480 --> 00:44:19,920
app store and put in Unchained TV and
982
00:44:19,920 --> 00:44:22,340
boom, you have access to all of this
983
00:44:22,340 --> 00:44:23,040
for free.
984
00:44:23,480 --> 00:44:26,160
We are a 501C3 nonprofit.
985
00:44:26,580 --> 00:44:27,660
I don't take a salary.
986
00:44:27,900 --> 00:44:29,800
We're mostly volunteer run.
987
00:44:30,100 --> 00:44:32,120
And we're a really fun group.
988
00:44:32,240 --> 00:44:35,420
We have a lot of fun doing all
989
00:44:35,420 --> 00:44:40,060
sorts of coverage of activism in and around,
990
00:44:40,520 --> 00:44:42,560
not only New York and Los Angeles, but
991
00:44:42,560 --> 00:44:43,840
all across the world.
992
00:44:43,840 --> 00:44:45,900
So it's a vegan Netflix.
993
00:44:46,080 --> 00:44:47,960
Okay, that's the craziest thing I've ever heard.
994
00:44:47,980 --> 00:44:49,200
I love Unchained TV.
995
00:44:49,460 --> 00:44:51,240
Unchained, Unchained TV.
996
00:44:51,380 --> 00:44:52,180
Your life will change.
997
00:44:52,320 --> 00:44:53,380
It's just that easy.
998
00:44:53,740 --> 00:44:56,200
Unchained TV has all sorts of content for
999
00:44:56,200 --> 00:44:56,680
everybody.
1000
00:44:57,080 --> 00:44:59,140
Unchained TV changed my life.
1001
00:44:59,500 --> 00:45:02,220
Unchained TV is crushing it.
1002
00:45:02,340 --> 00:45:03,900
I love Unchained TV.
1003
00:45:04,200 --> 00:45:05,920
Unchained TV is my go-to.
1004
00:45:06,280 --> 00:45:07,040
Unchained TV.
1005
00:45:07,540 --> 00:45:08,020
Who knew?
1006
00:45:08,760 --> 00:45:10,480
Unchained, baby, yay!
1007
00:45:11,680 --> 00:45:12,120
Unchained TV.
1008
00:45:15,070 --> 00:45:17,750
And you can download Unchained TV.
1009
00:45:17,930 --> 00:45:19,210
As I say, it's very easy.
1010
00:45:19,510 --> 00:45:21,650
You literally go to your app store on
1011
00:45:21,650 --> 00:45:24,270
your phone, or you can go to unchainedtv
1012
00:45:24,270 --> 00:45:27,290
.com, or you can go on your television.
1013
00:45:27,490 --> 00:45:28,790
It's on all Samsung TVs.
1014
00:45:28,970 --> 00:45:30,610
I got a Samsung TV behind me.
1015
00:45:30,990 --> 00:45:32,630
And any TV, if you have an Amazon
1016
00:45:32,630 --> 00:45:34,610
Fire Stick, a Roku device, or an Apple
1017
00:45:34,610 --> 00:45:36,970
TV device, and it's 100% free.
1018
00:45:37,150 --> 00:45:38,710
And the best thing about it is you
1019
00:45:38,710 --> 00:45:41,370
can actually text videos.
1020
00:45:41,370 --> 00:45:44,130
So let's say you wanna text this video
1021
00:45:44,130 --> 00:45:46,970
to a friend who's interested in artificial intelligence
1022
00:45:46,970 --> 00:45:48,870
or anything we're discussing.
1023
00:45:49,270 --> 00:45:51,710
You just hit send, and you can send
1024
00:45:51,710 --> 00:45:52,430
it right to them.
1025
00:45:52,710 --> 00:45:54,290
So I hope you download it.
1026
00:45:54,530 --> 00:45:56,590
Uh-oh, I just activated one of our
1027
00:45:56,590 --> 00:45:56,990
videos.
1028
00:45:57,390 --> 00:45:59,510
All right, we're gonna get back now to
1029
00:45:59,510 --> 00:46:00,070
Anant.
1030
00:46:00,430 --> 00:46:03,890
We have one more clip to play, and
1031
00:46:03,890 --> 00:46:05,550
I would love to get to this because
1032
00:46:05,550 --> 00:46:13,070
this person is incredibly influential in our movement
1033
00:46:13,070 --> 00:46:17,270
on the business side of the plant-based
1034
00:46:17,270 --> 00:46:17,750
space.
1035
00:46:17,870 --> 00:46:19,570
I'm talking about Matthew Glover.
1036
00:46:19,610 --> 00:46:23,250
It's a David and Goliath type of scenario
1037
00:46:23,250 --> 00:46:27,650
where you've got this huge meat industry, this
1038
00:46:27,650 --> 00:46:31,750
animal industrial complex with thousands of lobbyists and
1039
00:46:31,750 --> 00:46:34,590
lots of money to be able to create
1040
00:46:34,590 --> 00:46:35,010
doubt.
1041
00:46:35,170 --> 00:46:37,810
And they've done a great job over the
1042
00:46:37,810 --> 00:46:40,410
last couple of years in creating doubt about
1043
00:46:40,410 --> 00:46:41,870
meat alternatives.
1044
00:46:42,510 --> 00:46:44,750
I keep thinking, what is our slingshot?
1045
00:46:45,530 --> 00:46:48,110
What is that tool that's gonna beat the
1046
00:46:48,110 --> 00:46:48,650
Goliath?
1047
00:46:49,190 --> 00:46:51,830
I feel like the stone is truth.
1048
00:46:52,110 --> 00:46:53,750
We have truth on our side, but what
1049
00:46:53,750 --> 00:46:55,510
I don't know is what is the weapon,
1050
00:46:55,670 --> 00:46:57,990
what is the tool that's gonna deliver that
1051
00:46:57,990 --> 00:46:58,390
truth?
1052
00:46:58,770 --> 00:47:01,170
I'd never heard of Topham Town either, being
1053
00:47:01,170 --> 00:47:03,410
honest with you, Anant, but we've acquired the
1054
00:47:03,410 --> 00:47:03,870
business.
1055
00:47:04,230 --> 00:47:06,930
It has two facilities, is massive.
1056
00:47:06,930 --> 00:47:08,850
I mean, I got my 10,000 steps
1057
00:47:08,850 --> 00:47:10,730
in just having a tour around the factory.
1058
00:47:10,970 --> 00:47:12,270
It's just to give you an idea on
1059
00:47:12,270 --> 00:47:12,730
the scale.
1060
00:47:13,410 --> 00:47:16,490
It's got warehousing with up to 5,000
1061
00:47:16,490 --> 00:47:16,990
pallets.
1062
00:47:17,150 --> 00:47:18,550
It's got huge lines.
1063
00:47:18,930 --> 00:47:21,470
Over the years, this business has invested tens
1064
00:47:21,470 --> 00:47:23,590
of millions in machinery and in equipment.
1065
00:47:24,190 --> 00:47:26,250
As far as I'm aware, it's the biggest
1066
00:47:26,250 --> 00:47:29,070
plant-based factory in Europe, possibly the world.
1067
00:47:30,470 --> 00:47:30,950
Wow.
1068
00:47:31,210 --> 00:47:33,450
Well, he is just an extraordinary man.
1069
00:47:33,450 --> 00:47:34,990
And by the way, co-founder of the
1070
00:47:34,990 --> 00:47:37,390
January Million Dollar Vegan.
1071
00:47:37,530 --> 00:47:38,770
So many things, we could be here all
1072
00:47:38,770 --> 00:47:41,010
day, but he is a businessman.
1073
00:47:41,470 --> 00:47:44,690
So where is plant-based business today?
1074
00:47:45,610 --> 00:47:48,310
Yeah, so it was really happy to hear
1075
00:47:48,310 --> 00:47:52,190
the acquisition that Matthew Glover and his team
1076
00:47:52,190 --> 00:47:56,390
at the Vegan Food Group made with Tofu
1077
00:47:56,390 --> 00:48:00,010
Town, which is a big independent family-run
1078
00:48:00,010 --> 00:48:03,210
producer of tofu and manufacturing.
1079
00:48:03,890 --> 00:48:05,610
And they bought this facility.
1080
00:48:06,350 --> 00:48:09,570
And as the Vegan Food Group, they also
1081
00:48:09,570 --> 00:48:14,250
own a number of other brands like the
1082
00:48:14,250 --> 00:48:17,730
vegan fried chicken, for example, is one, but
1083
00:48:17,730 --> 00:48:22,750
they've also invested in other companies through VegCapital.
1084
00:48:24,030 --> 00:48:26,450
So he's actively in this space.
1085
00:48:27,070 --> 00:48:29,730
They also bought a UK-based plant-based
1086
00:48:29,730 --> 00:48:31,430
company called Meatless Farms.
1087
00:48:32,250 --> 00:48:34,470
So yeah, I mean, it's gonna be exciting
1088
00:48:34,470 --> 00:48:38,710
to see how they effectively use that factory,
1089
00:48:38,990 --> 00:48:43,190
not only just to make tofu in the
1090
00:48:43,190 --> 00:48:45,470
German market and all over Europe, but also
1091
00:48:45,470 --> 00:48:49,130
use it to help the companies that they
1092
00:48:49,130 --> 00:48:54,530
acquire get their products being manufactured there and
1093
00:48:54,530 --> 00:48:56,530
going into mainland Europe, for example.
1094
00:48:56,950 --> 00:48:59,710
So I think that's really exciting that they've
1095
00:48:59,710 --> 00:49:01,090
acquired that big business.
1096
00:49:01,430 --> 00:49:05,610
And as you know, as well as tofu
1097
00:49:05,610 --> 00:49:09,730
and a lot of alternative proteins are being
1098
00:49:09,730 --> 00:49:12,290
looked at, and that's where the investment is
1099
00:49:12,290 --> 00:49:12,650
happening.
1100
00:49:13,050 --> 00:49:15,910
And also around, I would say, clean label
1101
00:49:15,910 --> 00:49:17,890
foods and clean label products.
1102
00:49:18,750 --> 00:49:23,350
So there's definitely that drive of less ingredients,
1103
00:49:24,170 --> 00:49:27,850
even like for today, for example, me and
1104
00:49:27,850 --> 00:49:29,750
my wife, we went on a, we had
1105
00:49:29,750 --> 00:49:31,570
two meals that were raw vegan.
1106
00:49:31,870 --> 00:49:35,830
So we wanna experiment with having raw vegan
1107
00:49:35,830 --> 00:49:36,450
diet as well.
1108
00:49:36,710 --> 00:49:38,370
So, and, but there's space.
1109
00:49:38,510 --> 00:49:42,010
There's space to get these plant-based alternatives,
1110
00:49:42,630 --> 00:49:45,970
whether you're vegan, whether you're flexitarian, whether you're
1111
00:49:45,970 --> 00:49:47,190
open omnivore.
1112
00:49:47,470 --> 00:49:49,290
You know, that's a new term that I
1113
00:49:49,290 --> 00:49:49,590
heard.
1114
00:49:50,090 --> 00:49:53,870
So all these foods are gonna be far
1115
00:49:53,870 --> 00:49:58,230
healthier than the meat equivalents that they are.
1116
00:49:59,110 --> 00:49:59,710
Absolutely.
1117
00:50:00,290 --> 00:50:04,010
And people often talk about processed, and I
1118
00:50:04,010 --> 00:50:07,870
urge all vegans, anybody watching, do not repeat
1119
00:50:07,870 --> 00:50:09,790
meat industry talking points.
1120
00:50:09,970 --> 00:50:12,790
They love to talk about how vegan food
1121
00:50:12,790 --> 00:50:15,450
is processed or even ultra processed.
1122
00:50:15,950 --> 00:50:17,970
Now, let me tell you that the meat
1123
00:50:17,970 --> 00:50:21,030
industry, according to the Guardian newspaper, has a
1124
00:50:21,030 --> 00:50:22,990
war room the size of Fox News and
1125
00:50:22,990 --> 00:50:25,190
a little bit of the Pentagon in Denver,
1126
00:50:25,270 --> 00:50:28,250
Colorado, where it's manned 24 hours a day,
1127
00:50:28,330 --> 00:50:32,190
and they send out negative stories, allegedly purportedly
1128
00:50:32,190 --> 00:50:38,350
about the, about vegan products, denouncing them as
1129
00:50:38,350 --> 00:50:39,990
processed and ultra processed.
1130
00:50:40,590 --> 00:50:41,890
Now, let me say a couple of things
1131
00:50:41,890 --> 00:50:42,390
about this.
1132
00:50:42,650 --> 00:50:44,610
First of all, you should read, and I
1133
00:50:44,610 --> 00:50:47,970
recently interviewed Robbie Lockey, the co-founder of
1134
00:50:47,970 --> 00:50:50,130
Plant-Based News, who has now a group
1135
00:50:50,130 --> 00:50:51,510
called the Freedom Food Alliance.
1136
00:50:51,510 --> 00:50:55,770
He just issued a 150-page report on
1137
00:50:55,770 --> 00:50:56,030
this.
1138
00:50:56,170 --> 00:50:58,970
So you can go to freedomfoodalliance.org and
1139
00:50:58,970 --> 00:51:01,890
read this report, because it's really terrifying.
1140
00:51:02,310 --> 00:51:05,790
They actually have something called a Masters of
1141
00:51:05,790 --> 00:51:08,430
Beef Advocacy, and they're training all these social
1142
00:51:08,430 --> 00:51:11,390
media activists to go out there and promote
1143
00:51:11,390 --> 00:51:13,170
a meat diet.
1144
00:51:13,390 --> 00:51:16,430
So we have to counteract that, obviously, and
1145
00:51:16,430 --> 00:51:18,630
frankly, that's why I started Unchained TV.
1146
00:51:18,630 --> 00:51:20,510
I was in the mainstream media for more
1147
00:51:20,510 --> 00:51:21,370
than 30 years.
1148
00:51:21,510 --> 00:51:22,530
I worked at CNN.
1149
00:51:22,670 --> 00:51:23,790
I had my own show on CNN.
1150
00:51:24,090 --> 00:51:25,930
I worked at Disney.
1151
00:51:26,290 --> 00:51:27,890
I was a local news anchor in New
1152
00:51:27,890 --> 00:51:29,370
York City and in Los Angeles.
1153
00:51:29,570 --> 00:51:31,750
I've worked at all the big, a lot
1154
00:51:31,750 --> 00:51:34,910
of the big companies, CBS, Disney, CNN.
1155
00:51:35,650 --> 00:51:36,570
I've been behind the curtain.
1156
00:51:37,410 --> 00:51:42,030
And, you know, generally TV is most, well,
1157
00:51:42,170 --> 00:51:43,110
who keeps the lights on?
1158
00:51:43,170 --> 00:51:43,750
The advertisers.
1159
00:51:44,010 --> 00:51:44,930
And who are the advertisers?
1160
00:51:45,810 --> 00:51:49,070
Meat, dairy, and pharmaceuticals, fast food and pharmaceuticals.
1161
00:51:51,570 --> 00:51:54,810
So we have to take it upon ourselves.
1162
00:51:54,810 --> 00:51:57,370
If you look at any social justice movements,
1163
00:51:57,410 --> 00:51:59,950
even in like the 19th century, people are,
1164
00:51:59,950 --> 00:52:02,930
you know, handing out leaflets in the dark
1165
00:52:02,930 --> 00:52:03,350
of night.
1166
00:52:03,490 --> 00:52:05,950
Well, luckily we have social media, but I
1167
00:52:05,950 --> 00:52:10,350
would urge everybody, everybody to get active, to
1168
00:52:10,350 --> 00:52:12,030
get really, really active.
1169
00:52:12,190 --> 00:52:14,310
So we only have about two minutes.
1170
00:52:14,790 --> 00:52:17,950
I want to get your final thoughts.
1171
00:52:18,450 --> 00:52:19,890
Where are we as a movement?
1172
00:52:20,070 --> 00:52:23,610
In a minute, Anant Joshi, plant CEO.
1173
00:52:24,290 --> 00:52:27,350
Yeah, I think we just need more people
1174
00:52:27,350 --> 00:52:28,910
to join the movement.
1175
00:52:29,130 --> 00:52:31,690
And like looking at the UK market, there's
1176
00:52:31,690 --> 00:52:35,510
now about 2.5 million people, which is
1177
00:52:35,510 --> 00:52:38,970
up from about 1.1 million from 2023
1178
00:52:38,970 --> 00:52:42,190
to 2024, which is a great sign.
1179
00:52:42,190 --> 00:52:45,130
Nearly 5% of the population here in
1180
00:52:45,130 --> 00:52:48,150
the UK are vegan, but we need more,
1181
00:52:48,250 --> 00:52:48,450
right?
1182
00:52:48,550 --> 00:52:51,790
We need more activism being done, like you
1183
00:52:51,790 --> 00:52:54,170
said, like for the people who wanna do
1184
00:52:54,170 --> 00:52:57,290
it, let's encourage this more content to be
1185
00:52:57,290 --> 00:52:57,750
produced.
1186
00:52:58,770 --> 00:53:02,090
And there was some comments about earlier on
1187
00:53:02,090 --> 00:53:06,570
the show about some game designers.
1188
00:53:07,350 --> 00:53:10,170
We need those games to be put in
1189
00:53:10,170 --> 00:53:11,090
the hands of users.
1190
00:53:11,090 --> 00:53:12,910
So we need to build up the awareness,
1191
00:53:13,450 --> 00:53:14,970
but I do take the point about the
1192
00:53:14,970 --> 00:53:15,910
AI education.
1193
00:53:15,910 --> 00:53:18,390
And I think I'm gonna talk to Sam
1194
00:53:18,390 --> 00:53:19,870
and see if we can do some sessions
1195
00:53:19,870 --> 00:53:21,990
about that as well as you, Jane, maybe
1196
00:53:21,990 --> 00:53:23,030
we can put that together.
1197
00:53:23,450 --> 00:53:25,330
But there's a lot more work that needs
1198
00:53:25,330 --> 00:53:25,770
to be done.
1199
00:53:25,870 --> 00:53:27,870
And we obviously need to speak up for
1200
00:53:27,870 --> 00:53:29,830
the animals that don't have a voice.
1201
00:53:29,910 --> 00:53:31,870
So that's our mission here.
1202
00:53:32,390 --> 00:53:33,970
Yeah, because that could be fun.
1203
00:53:34,230 --> 00:53:35,410
I know there are a lot of people
1204
00:53:35,410 --> 00:53:36,690
who don't like to protest.
1205
00:53:36,990 --> 00:53:38,310
Okay, they don't like to march around.
1206
00:53:38,370 --> 00:53:39,730
I happen to enjoy it, but a lot
1207
00:53:39,730 --> 00:53:40,410
of people don't.
1208
00:53:41,020 --> 00:53:42,530
But that's something they could do.
1209
00:53:42,630 --> 00:53:43,890
If it turns out that we could just
1210
00:53:43,890 --> 00:53:47,470
be inputting this information into chat GPT or
1211
00:53:47,470 --> 00:53:49,430
whatever, that's something people could do from their
1212
00:53:49,430 --> 00:53:50,490
own home.
1213
00:53:50,530 --> 00:53:51,770
And we could do it as a group.
1214
00:53:51,850 --> 00:53:53,770
We could start a Facebook group and we
1215
00:53:53,770 --> 00:53:54,770
could trade ideas.
1216
00:53:55,070 --> 00:53:56,930
So please check that out.
1217
00:53:57,790 --> 00:54:01,630
I am really, really so excited to collaborate
1218
00:54:01,630 --> 00:54:02,430
with you.
1219
00:54:02,910 --> 00:54:06,290
I wanna say that we need to have
1220
00:54:06,290 --> 00:54:09,690
like 20,000 plant CEOs.
1221
00:54:10,110 --> 00:54:12,190
So keep churning out that content.
1222
00:54:12,490 --> 00:54:15,010
Please talking to all, keep talking to all
1223
00:54:15,010 --> 00:54:17,310
these movers and shakers in the industry who
1224
00:54:17,310 --> 00:54:20,070
have done so much and bringing us these
1225
00:54:20,070 --> 00:54:21,270
incredible interviews.
1226
00:54:21,750 --> 00:54:23,830
We're very happy to have you.
1227
00:54:23,950 --> 00:54:26,870
And for all of you watching, please download
1228
00:54:26,870 --> 00:54:28,010
Unchained TV.
1229
00:54:28,190 --> 00:54:30,170
We are a 501C3 nonprofit.
1230
00:54:30,330 --> 00:54:32,390
You can also donate to us.
1231
00:54:32,850 --> 00:54:35,550
We'd love to have your support and your
1232
00:54:35,550 --> 00:54:36,170
participation.
1233
00:54:36,720 --> 00:54:39,390
This episode was brought to you by Unchained
1234
00:54:39,390 --> 00:54:39,790
TV.
1235
00:54:40,030 --> 00:54:43,770
Unchained TV is a nonprofit organisation producing plant
1236
00:54:43,770 --> 00:54:46,870
-based content built with tips and tricks to
1237
00:54:46,870 --> 00:54:49,790
spice up those healthy veggies, grains, and legumes.
1238
00:54:50,110 --> 00:54:53,310
For more information on Unchained TV productions, just
1239
00:54:53,310 --> 00:54:56,050
visit unchainedtv.com.
1240
00:54:56,450 --> 00:54:59,230
That's unchainedtv.com.
1241
00:55:00,110 --> 00:55:02,050
Thank you so much for joining us.
1242
00:55:02,050 --> 00:55:04,590
And we will see you next time here
1243
00:55:04,590 --> 00:55:06,170
on Unchained TV.
00:00:00,740 --> 00:00:03,440
Pollution, all it takes is one simple choice.
2
00:00:03,800 --> 00:00:06,420
Now, here's your host, Jane Velez Mitchell.
3
00:00:08,220 --> 00:00:11,520
Hello, and boy, do we have an exciting
4
00:00:11,520 --> 00:00:13,900
guest for you today.
5
00:00:14,600 --> 00:00:18,860
He goes by Plant CEO, and I called
6
00:00:18,860 --> 00:00:20,960
him the Oprah of veganism.
7
00:00:21,120 --> 00:00:23,800
Then some people said, oh, well, is that
8
00:00:23,800 --> 00:00:25,640
a compliment or is it not a compliment?
9
00:00:25,740 --> 00:00:27,180
Well, I was in the news media for
10
00:00:27,180 --> 00:00:29,440
38 years, and I can tell you that
11
00:00:29,440 --> 00:00:32,220
Oprah is a genius at what she does.
12
00:00:32,440 --> 00:00:34,840
You may not like her, you may like
13
00:00:34,840 --> 00:00:36,980
her, but she knows what she's doing, and
14
00:00:36,980 --> 00:00:40,020
she's one of the most successful broadcasters in
15
00:00:40,020 --> 00:00:40,540
history.
16
00:00:40,820 --> 00:00:43,240
So when I said he's the Oprah of
17
00:00:43,240 --> 00:00:47,440
veganism, it was meant as a compliment.
18
00:00:49,460 --> 00:00:53,100
Now, Plant CEO interviews some of the biggest
19
00:00:53,100 --> 00:00:56,180
names in the vegan world, and we're delighted
20
00:00:56,180 --> 00:00:58,740
that he has a lovely series of these
21
00:00:58,740 --> 00:01:01,460
interviews on Unchained TV, our streaming network.
22
00:01:01,600 --> 00:01:02,860
You can listen to them for free.
23
00:01:03,660 --> 00:01:06,500
Here's a billionaire, here's people making vegan dog
24
00:01:06,500 --> 00:01:11,680
food, vegan stuntman, artificial intelligence expert, filmmaker, and
25
00:01:11,680 --> 00:01:14,480
of course, the head of Veganuary, turning millions
26
00:01:14,480 --> 00:01:15,580
of people vegan.
27
00:01:16,160 --> 00:01:22,500
Plant CEO, Anant Jhansi, joins us live from
28
00:01:22,500 --> 00:01:27,780
London, England, and we are so absolutely honoured
29
00:01:27,780 --> 00:01:28,620
to have you.
30
00:01:28,820 --> 00:01:30,400
You're a great sport.
31
00:01:30,880 --> 00:01:33,380
I'd like to say that I love collaborating
32
00:01:33,380 --> 00:01:34,000
with you.
33
00:01:34,120 --> 00:01:36,420
You're always there, you give me advice, you
34
00:01:36,420 --> 00:01:39,060
help, and you do these great interviews.
35
00:01:39,280 --> 00:01:43,220
So tell me, why have you decided to
36
00:01:43,220 --> 00:01:45,960
devote your life to interviewing vegan leaders?
37
00:01:47,160 --> 00:01:49,480
Yeah, thank you so much, Jane, for having
38
00:01:49,480 --> 00:01:52,100
me on, and yeah, you're fantastic as well
39
00:01:52,100 --> 00:01:53,260
in all the work that you're doing.
40
00:01:53,720 --> 00:01:56,360
I think it's really driven in the fact
41
00:01:56,360 --> 00:01:59,640
that, I went vegan now nearly six years
42
00:01:59,640 --> 00:02:01,640
ago, and I decided to try and give
43
00:02:01,640 --> 00:02:02,400
something back.
44
00:02:03,040 --> 00:02:05,040
My day job's actually in marketing.
45
00:02:05,480 --> 00:02:07,580
So I thought, what can I do marketing
46
00:02:07,580 --> 00:02:11,860
-wise to promote more people, to find companies,
47
00:02:12,140 --> 00:02:17,420
get inspired, whether that's trying different products, or
48
00:02:17,420 --> 00:02:21,520
even seeing different documentaries, or even getting funding
49
00:02:21,520 --> 00:02:23,180
from VC firms?
50
00:02:23,740 --> 00:02:26,320
So I think that was the passion, and
51
00:02:26,320 --> 00:02:28,140
that's why I created the show, to try
52
00:02:28,140 --> 00:02:31,960
and give this space to all these wonderful
53
00:02:31,960 --> 00:02:35,740
leaders from our community to inspire others.
54
00:02:35,880 --> 00:02:37,600
That's the main core reason.
55
00:02:37,820 --> 00:02:40,860
And the actual reason that I've done it
56
00:02:40,860 --> 00:02:43,520
myself is the passion for animals.
57
00:02:43,760 --> 00:02:46,540
So a lot of people go vegan for
58
00:02:46,540 --> 00:02:51,200
the planet, environmental reasons, or animal welfare, or
59
00:02:51,200 --> 00:02:52,420
their own personal health.
60
00:02:52,540 --> 00:02:55,560
I come at it from saving as many
61
00:02:55,560 --> 00:02:56,540
animals as possible.
62
00:02:56,740 --> 00:02:58,560
That's the reason why I'm doing it.
63
00:02:58,940 --> 00:03:02,000
And that's exactly why I'm doing it as
64
00:03:02,000 --> 00:03:02,340
well.
65
00:03:02,480 --> 00:03:04,160
So you did so many interviews.
66
00:03:04,640 --> 00:03:07,200
I was just having to just pick a
67
00:03:07,200 --> 00:03:09,000
couple as a taste.
68
00:03:09,120 --> 00:03:11,700
I wanna start with a man who may
69
00:03:11,700 --> 00:03:15,900
be the most effective animal rights, vegan, plant
70
00:03:15,900 --> 00:03:18,640
-based activist in the history of the world.
71
00:03:18,900 --> 00:03:21,460
I'm sure there's a lot of competition, but
72
00:03:21,460 --> 00:03:24,340
this guy has brought us The Cove.
73
00:03:24,540 --> 00:03:25,400
He won an Oscar.
74
00:03:25,940 --> 00:03:29,300
He brought us Racing Extinction, Racing to Extinction.
75
00:03:29,500 --> 00:03:33,140
He brought us The Game Changers, and he
76
00:03:33,140 --> 00:03:36,960
brought us most recently on Netflix, You Are
77
00:03:36,960 --> 00:03:38,940
What You Eat, A Twin Experiment.
78
00:03:39,260 --> 00:03:42,100
Let's listen and talk about his interview on
79
00:03:42,100 --> 00:03:42,760
the other side.
80
00:03:42,760 --> 00:03:44,160
After we did a film called The Game
81
00:03:44,160 --> 00:03:47,540
Changers, people said, oh, well, I got off
82
00:03:47,540 --> 00:03:49,900
the diet because I'm really, I'm Northern European,
83
00:03:50,280 --> 00:03:54,020
I need milk, or I'm Asian, I need
84
00:03:54,020 --> 00:03:54,540
fish.
85
00:03:55,120 --> 00:03:56,940
And I was curious, I was like, well,
86
00:03:57,580 --> 00:04:01,380
is there really anything about genetics that predisposes
87
00:04:01,380 --> 00:04:05,220
somebody to needing a different kind of nutrition?
88
00:04:06,260 --> 00:04:09,020
And I thought, well, why not use twins,
89
00:04:09,020 --> 00:04:12,840
identical twins, as kind of guinea pigs for
90
00:04:12,840 --> 00:04:14,780
a project, and what we did is we
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took 21 sets of twins, actually 22, one
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pair dropped out.
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So 21 sets of twins, and for eight
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weeks, we gave one of them a whole
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foods, plant-based diet, and the other twin
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a healthy, well, a healthy omnivore diet.
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So what if we got people who are
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genetically the same?
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Just like us.
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I was scared to death to tell you
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the truth of what was gonna happen, because
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we didn't know.
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Twins share the same DNA, so we get
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to see if it's about your greens, not
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your genes.
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Vegan twins were biologically younger, they were no
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longer identical, because they had, their DNA was
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changing.
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And that was shocking to everyone.
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When you have the data, the signal that's
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so clear, like you wanna live long, you
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wanna have, live without chronic disease, a vegan
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diet's the way to go.
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So I thought this was such a fascinating
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interview.
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What I loved about it, as a person
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who has done documentaries and produced TV shows,
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was that this incredibly overachieving director, who's won
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an Oscar, revealed that he was scared out
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of his mind when he did the twin
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experiment, because he had no idea what it
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was gonna show.
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Tell us about that.
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Yeah, I was actually quite surprised about that
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too, when he said that.
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You always think that, oh, they might have
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had an agenda in terms of what they
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were trying to get, achieve in terms of
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the results.
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So that was fascinating, where he was equally
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as, wasn't aware where it was gonna go
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to, but they just wanted to put the
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content out there.
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And he's such an amazing guy, to give
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up his time and devote so much of
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his career, when he could have been making
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any other types of documentaries, right?
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To focus his attention on this.
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And I remember from the documentary, the bit
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that he said there in the clip that
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you showed was about how the twins' DNA
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started to change.
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And I remember from the documentary, there was
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a part where at the ends of your
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DNA, you've got the telomeres.
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And the telomeres for the plant-based twin
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started to extend.
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So basically protecting the DNA, increasing your longevity.
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So to expose that, that hadn't been really
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shown before in such a short space of
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time, shows really how powerful plants are in
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terms of our diet and lifestyle, especially in
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relation to longevity.
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And also at the end of the discussion,
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I said, okay, what are you doing next?
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And he goes, well, I've got so many
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projects.
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I've got like six on the go.
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And it was quite amazing to see that
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he had so many other projects that he's
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working on.
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And one thing that was quite interesting for
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me is how he has now been looking
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into animals and their behaviour in terms of
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communication and using basically AI to analyse that
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behaviour.
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And so one of his films that he's
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working on next will be looking into that
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intersection between understanding animals by using AI and
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seeing how they're communicating to each other.
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So that's gonna be amazing, I'm sure, as
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well as his other documentaries that he's working
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on.
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And tell me how you pronounce his name
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because it's often mispronounced.
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We're talking about the director, the Oscar-winning
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director of The Cove, of The Game Changers,
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of Racing to Extinction.
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And you are what you eat, a twin
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experiment.
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Right, so it's Louis Fasoyas.
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Fasoyas, Louis Fasoyas, what an incredible activist.
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Really, really great interview.
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Now, you talked about artificial intelligence and we
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know it is changing the landscape.
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There are people who say it's more significant
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than the invention of fire.
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I don't know about that, but I know
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that every time I go online, I'm being
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invited now to use artificial intelligence.
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And so you interviewed Sam Tucker, who is
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the head of OpenPAWS.
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And he is very worried that artificial intelligence
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could basically compound some of the worst influences
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and instincts that humans have to treat animals
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as mere commodities and even expand the whole
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notion of animals as products.
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I wanna hear what he has to say
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on your Plant CEO podcast and then talk
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about this.
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The potential for AI is so infinite that
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it's hard for people to grasp concretely, like
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where do we actually apply this within our
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current organisation?
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Because the technology is so powerful and there's
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so many things you can do with it
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that it's like, where do you even start?
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The most dangerous situation I could think of
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would be a system that thinks that it's
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okay to discriminate against and to harm less
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intelligent species.
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And sadly, that's exactly what we're training into
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AI at the moment.
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Not only are we not taking any steps
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to actively address it, like we have with
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a lot of human bias in AI against
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particular groups of people, but we're actually continuing
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to embed more and more of it.
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And so I think that if we want
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to have the best possible chance of having
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a super intelligent AI that treats us well,
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we have to actually be an example for
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how we treat less intelligent species or less
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powerful species.
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In a way, we're not at the moment
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at all, right?
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In terms of what we do to animals.
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But we have such a limited number of
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conversations that we're looking at compared to an
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AI that could potentially be looking at all
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of them.
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It can be so hyper-personalised at scale.
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This is terrifying to me.
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Of all the interviews that you've done, this
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one was the most alarming to me.
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I was like, oh my God, they're going
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to just make it more efficient in the
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way that we institutionally torture animals with these
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massive factory farms, concentrated animal feeding operations.
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But there's also a plus, which we're gonna
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get to in a second.
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But what were your thoughts as you were
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hearing that?
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It was alarm bells were going off for
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me.
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Yeah, I think the main thing is that
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these AI systems are all using a form
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of training models.
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So whatever input they're getting, and I guess
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these AI companies, OpenAI, Google, Gemini are pulling
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in these massive sources of data that's available
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on the internet.
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And if that data has shown animals to
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be in a negative light in the way
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that we're basically abusing them for either their
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flesh, their skin, or their byproducts, that's gonna
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be reflective inside the responses the AI then
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gives.
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And one worry area for me is like,
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okay, so as an industry, in two sides,
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there would be the meat and the dairy
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industry that will probably be using AI quite
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a lot to experiment their own way.
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But as our industry, the vegan industry, we
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need to ensure that we're on top of
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this.
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So one of his core things is to
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actually go to a vegan charity, for example,
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who are looking to do certain outreach and
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actually use the data that they have to
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put into their own version of an AI.
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So let's look at a different data set
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and let's try and help those organisations come
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up.
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At the same time, he will be having
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conversations with Google, which I know he's had,
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and also with OpenAI to say, okay, can
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we ensure that we're also pulling in this
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level of data so the responses that you
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give back is relevant?
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Now, I did my own experiments actually.
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So I went to all the AI platforms
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and I said, okay, what can an individual
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do to reduce their carbon emissions?
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And each AI would give a different response.
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So, and then I kind of found one,
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which was Antropic and Claude, which did say,
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okay, the biggest thing that you can do
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as an individual is go on a plant
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-based diet.
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And then there'll be other things like, okay,
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insulate your home or drive electric car or
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travel less, those other things.
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But the biggest impact an individual can make
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is to switch their diet.
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It's the easiest thing that we can do.
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If you're lucky and you live in the
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Western world, you'll be having three meals a
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day.
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Let's look at those three meals.
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And if you're eating seven days a week,
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that's 21 meal choices in a week.
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Let's start by each one of those decisions
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that you're making.
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Just go on to a plant-based one
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for one of them.
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You're preaching to this converted person.
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Obviously I've been vegan 28 years, but what
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I'm hearing is we've all got to get
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online and start publishing more articles that tell
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the other side of the story.
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Because we know the mainstream media doesn't tell
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the animal side of the story because look
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at the advertisers, meat, dairy, and pharmaceuticals.
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So everybody, you need to get online and
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get more vegan content out there.
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And we're certainly doing that.
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We got a caller, Sarah in Atlanta.
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Your question or thought for Plant CEO and
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not Joshie.
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Hi, my question is there's a lot of
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young millennials that are video content creators.
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They make video games, vegan video games, and
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they're already in that full AI industry.
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And I'm wondering if you're gonna be reaching
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out to them or like finding out how
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to connect with them because I feel like
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there's not a connection because that's why it's
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not progressing faster because the people that are
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doing this already, you don't even know about
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them.
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All the young people that are making these
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video games that are actually saving animals and
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helping animals is my point.
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Maybe you guys could try to somehow collaborate.
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And that's my question is, do you even
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know about these people?
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In particular, there's one girl named Tricia who
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lives in LA now.
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She's a very popular video game creator.
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Thank you.
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Thank you.
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Well, you know, I've never thought about video
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game creators but I know that video games
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are huge.
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And I mean, it's such a massive, massive
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group.
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I also know that there are unfortunately a
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lot of video games that are centred around
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violence, killing not only humans, but other animals.
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And there's even video games that involve farming
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of animals or hunting of animals.
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How can we turn that around?
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So Sarah, yeah.
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Thank you for your question.
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Great question.
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We've got to give them more exposure.
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So I'll be happy to get the person
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that you said if you can share with
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that afterwards, them on the show.
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I know that Redfoo has also been from
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LMFAO.
363
00:15:56,200 --> 00:15:59,860
He's been creating some content as well.
364
00:16:00,640 --> 00:16:03,040
I think all types of content, like so
365
00:16:03,040 --> 00:16:06,160
video games is definitely a key one to
366
00:16:06,160 --> 00:16:08,040
sort of engage with that audience.
367
00:16:08,240 --> 00:16:12,020
But I also interviewed somebody and I have
368
00:16:12,020 --> 00:16:13,900
spoken to people who want to create like
369
00:16:13,900 --> 00:16:16,600
animated series of their books, for example.
370
00:16:17,600 --> 00:16:21,040
So I would like to see those sort
371
00:16:21,040 --> 00:16:24,980
of children's programmes getting into mainstream TV that
372
00:16:24,980 --> 00:16:28,840
will influence younger viewers to understand about animal
373
00:16:28,840 --> 00:16:31,640
agriculture and the impact that it's making on
374
00:16:31,640 --> 00:16:32,080
our planet.
375
00:16:33,120 --> 00:16:36,440
So yeah, I think both areas we need
376
00:16:36,440 --> 00:16:37,440
to invest more in.
377
00:16:38,080 --> 00:16:40,840
If there's people out there just who have
378
00:16:40,840 --> 00:16:44,780
created a game, do contact me and are
379
00:16:44,780 --> 00:16:46,340
happy to have a chat and see if
380
00:16:46,340 --> 00:16:47,180
we can get you on the show.
381
00:16:47,960 --> 00:16:50,220
I want to talk about you.
382
00:16:50,480 --> 00:16:55,480
You're a cheerful gentleman living in London and
383
00:16:55,480 --> 00:16:58,620
yet you've decided to really devote and you're
384
00:16:58,620 --> 00:17:01,020
a family man, you have daughters, you have
385
00:17:01,020 --> 00:17:04,380
a wife, but you've decided to devote yourself
386
00:17:04,380 --> 00:17:06,060
to this.
387
00:17:06,900 --> 00:17:07,800
Why you?
388
00:17:07,980 --> 00:17:10,200
Because that's what I always want to find
389
00:17:10,200 --> 00:17:10,339
out.
390
00:17:10,339 --> 00:17:14,119
What's the secret sauce that made somebody like
391
00:17:14,119 --> 00:17:16,560
you, instead of just going out there, making
392
00:17:16,560 --> 00:17:19,800
money and enjoying your life and spending time
393
00:17:19,800 --> 00:17:22,819
with your family, you're devoting a considerable percentage
394
00:17:22,819 --> 00:17:27,180
of your life for no apparent remuneration just
395
00:17:27,180 --> 00:17:28,760
to get the word out.
396
00:17:29,120 --> 00:17:29,800
Why?
397
00:17:30,860 --> 00:17:32,460
It's a great question.
398
00:17:34,460 --> 00:17:37,840
I think it's in a way, I just
399
00:17:37,840 --> 00:17:41,480
feel that we need to give the animals
400
00:17:41,480 --> 00:17:45,600
a voice and nobody else really is.
401
00:17:46,480 --> 00:17:47,980
So I kind of see it as like
402
00:17:47,980 --> 00:17:49,600
a, in a way a bit of a
403
00:17:49,600 --> 00:17:55,160
spiritual mission of mine to help us save
404
00:17:55,160 --> 00:17:57,580
these animals who are getting slaughtered every day.
405
00:17:57,980 --> 00:18:01,520
And part of it is to talk about
406
00:18:01,520 --> 00:18:02,460
the environment.
407
00:18:02,840 --> 00:18:04,780
Part of it is to talk about the
408
00:18:04,780 --> 00:18:09,880
science related to your health and also talk
409
00:18:09,880 --> 00:18:10,840
to activists.
410
00:18:11,440 --> 00:18:15,580
Something fascinating happened to me where I recently
411
00:18:15,580 --> 00:18:20,820
joined a firm called Save for the Animals.
412
00:18:21,580 --> 00:18:23,440
And they have this cube of truth where
413
00:18:23,440 --> 00:18:26,860
you have a TV screen and you have
414
00:18:26,860 --> 00:18:29,920
activists in the middle of Leicester Square, probably
415
00:18:29,920 --> 00:18:32,480
the most busiest part of London.
416
00:18:33,080 --> 00:18:35,940
And they're showing footage from Dominion.
417
00:18:37,000 --> 00:18:40,580
And it's all about showing the insides of
418
00:18:40,580 --> 00:18:42,820
what happens in a factory farm, for example,
419
00:18:43,320 --> 00:18:46,460
or whether it's dairy or a chicken farm,
420
00:18:46,560 --> 00:18:47,100
for example.
421
00:18:48,340 --> 00:18:51,820
And then just seeing people's reaction and some
422
00:18:51,820 --> 00:18:54,120
people would like, go away and like, I
423
00:18:54,120 --> 00:18:54,880
don't wanna see it.
424
00:18:55,220 --> 00:18:57,100
Other people would just sit and just like
425
00:18:57,100 --> 00:18:59,820
be fascinated and then they'll be prepared to
426
00:18:59,820 --> 00:19:01,080
have a conversation.
427
00:19:01,080 --> 00:19:04,640
So I think that's definitely part of it,
428
00:19:04,740 --> 00:19:06,600
like the activism side.
429
00:19:06,780 --> 00:19:08,840
But I think the way I do it
430
00:19:08,840 --> 00:19:11,680
is not necessarily talk about that so much.
431
00:19:11,680 --> 00:19:13,700
And there's so many brilliant people who are
432
00:19:13,700 --> 00:19:14,340
doing that.
433
00:19:14,620 --> 00:19:17,920
What I like to do is have these
434
00:19:17,920 --> 00:19:23,360
really insightful chats and let people come up
435
00:19:23,360 --> 00:19:24,300
to their own decision.
436
00:19:24,520 --> 00:19:26,640
And the same thing happened to me.
437
00:19:27,040 --> 00:19:30,280
I was brought up a vegetarian and then
438
00:19:30,280 --> 00:19:34,640
six years ago, after watching those documentaries, like
439
00:19:34,640 --> 00:19:37,840
the Game Changers, for example, or Cowspiracy and
440
00:19:37,840 --> 00:19:44,320
What the Health, all these fantastic documentaries led
441
00:19:44,320 --> 00:19:46,100
me to a decision after I did my
442
00:19:46,100 --> 00:19:49,460
own research, saying actually the dairy industry is
443
00:19:49,460 --> 00:19:51,280
the same side of the coin as the
444
00:19:51,280 --> 00:19:51,900
meat industry.
445
00:19:52,540 --> 00:19:55,080
So once you start to figure that out,
446
00:19:55,660 --> 00:19:58,060
and I think really the passion comes, I
447
00:19:58,060 --> 00:20:00,360
think a lot of people who are sort
448
00:20:00,360 --> 00:20:03,180
of in this space and more vocal are
449
00:20:03,180 --> 00:20:04,980
doing it for the animals.
450
00:20:05,100 --> 00:20:09,440
So they're definitely more into the long-term,
451
00:20:09,640 --> 00:20:11,520
I would say, in making a change.
452
00:20:12,100 --> 00:20:14,220
And if nobody else is talking about it,
453
00:20:14,300 --> 00:20:14,700
why not?
454
00:20:14,840 --> 00:20:16,320
This is what we need to do.
455
00:20:17,260 --> 00:20:19,200
And don't get me wrong, I do love
456
00:20:19,200 --> 00:20:21,460
spending time and I do spend time with
457
00:20:21,460 --> 00:20:24,420
my family and my girls, but this is
458
00:20:24,420 --> 00:20:27,500
just another project that I need to devote
459
00:20:27,500 --> 00:20:28,400
my attention to.
460
00:20:28,640 --> 00:20:29,040
So yeah.
461
00:20:29,040 --> 00:20:30,820
And you're doing an incredible job and we're
462
00:20:30,820 --> 00:20:34,120
very grateful that you can watch his top
463
00:20:34,120 --> 00:20:35,900
interviews on Unchained TV.
464
00:20:36,380 --> 00:20:37,640
And I hope you do.
465
00:20:37,740 --> 00:20:40,480
And also Dominion is on Unchained TV as
466
00:20:40,480 --> 00:20:40,700
well.
467
00:20:40,820 --> 00:20:42,220
Now that's a tough one to watch.
468
00:20:42,700 --> 00:20:44,520
More people have watched even a little part
469
00:20:44,520 --> 00:20:46,040
of that and gone vegan, saying I can't
470
00:20:46,040 --> 00:20:47,780
be a part of what's happening to these
471
00:20:47,780 --> 00:20:48,040
animals.
472
00:20:48,140 --> 00:20:49,500
We've got more callers.
473
00:20:50,420 --> 00:20:52,760
Tiffany in Los Angeles, your question or thought
474
00:20:52,760 --> 00:20:55,500
for Anant Joshi, plant CEO.
475
00:20:57,160 --> 00:20:59,780
Thank you, Jane, for taking my call and
476
00:20:59,780 --> 00:21:01,840
thank you, Anit, for all you do.
477
00:21:01,960 --> 00:21:03,340
I wanted to ask you, what is your
478
00:21:03,340 --> 00:21:06,120
take on sell meat and cultivated meat?
479
00:21:06,220 --> 00:21:08,560
Do you think it's an answer or a
480
00:21:08,560 --> 00:21:09,620
way to the future?
481
00:21:09,820 --> 00:21:12,400
I see so much mixed information about it.
482
00:21:12,680 --> 00:21:13,120
Thank you.
483
00:21:13,880 --> 00:21:17,360
Yeah, I definitely think it's a positive thing
484
00:21:17,360 --> 00:21:20,900
for the movement because on the pure fact
485
00:21:20,900 --> 00:21:24,180
that we might not be able to meet
486
00:21:24,180 --> 00:21:27,180
the demands for the meat industry and meet
487
00:21:27,180 --> 00:21:30,480
all those people who still don't care or
488
00:21:30,480 --> 00:21:34,280
love the taste of meat or just don't
489
00:21:34,280 --> 00:21:34,980
wanna change.
490
00:21:35,780 --> 00:21:38,780
So the cultivated meat, as they now call
491
00:21:38,780 --> 00:21:41,300
it, is really an answer to that.
492
00:21:42,200 --> 00:21:46,340
Me personally, I've never had meat in that
493
00:21:46,340 --> 00:21:46,620
way.
494
00:21:46,700 --> 00:21:48,720
So I don't want to, or I don't
495
00:21:48,720 --> 00:21:50,500
feel a need that I would want to
496
00:21:50,500 --> 00:21:50,860
have it.
497
00:21:51,640 --> 00:21:54,680
And other vegans would be in the same
498
00:21:54,680 --> 00:21:57,560
position where they feel, okay, even taking a
499
00:21:57,560 --> 00:22:01,500
cell from an animal and then growing that
500
00:22:01,500 --> 00:22:07,480
cell in a non-harmful way, they wouldn't
501
00:22:07,480 --> 00:22:08,100
accept it.
502
00:22:08,520 --> 00:22:11,240
But I'm definitely pro it because I feel
503
00:22:11,240 --> 00:22:14,480
that we need these innovations happening as well
504
00:22:14,480 --> 00:22:17,660
as the meat or cultured meat, the other
505
00:22:17,660 --> 00:22:22,020
side is actually precision fermentation, where there's a
506
00:22:22,020 --> 00:22:23,780
lot of investment going in that, which is
507
00:22:23,780 --> 00:22:27,040
basically building the same protein as what you
508
00:22:27,040 --> 00:22:28,940
get in dairy, which would be things like
509
00:22:28,940 --> 00:22:29,500
casein.
510
00:22:29,820 --> 00:22:35,280
And then using those proteins to basically put
511
00:22:35,280 --> 00:22:40,220
inside ingredients where you're using, say, milk, cheese,
512
00:22:40,640 --> 00:22:44,620
eggs, all that will get displaced from using
513
00:22:44,620 --> 00:22:45,800
precision fermentation.
514
00:22:45,800 --> 00:22:49,080
So both areas of technology, I've had people
515
00:22:49,080 --> 00:22:51,320
on the show talking about this, I'm definitely
516
00:22:51,320 --> 00:22:53,420
pro it because I feel that we need
517
00:22:53,420 --> 00:22:56,440
to, anything we can do to save more
518
00:22:56,440 --> 00:23:00,020
lives quicker, that is definitely an answer.
519
00:23:00,540 --> 00:23:03,240
The question is how big they can get
520
00:23:03,240 --> 00:23:06,620
in terms of scale to replace the amount
521
00:23:06,620 --> 00:23:09,360
of meat and dairy that's being consumed at
522
00:23:09,360 --> 00:23:09,720
the moment.
523
00:23:09,920 --> 00:23:12,420
So I definitely see there's a future in
524
00:23:12,420 --> 00:23:13,360
cultivated meat.
525
00:23:13,360 --> 00:23:15,620
And I will say some of the most
526
00:23:15,620 --> 00:23:17,040
powerful people in the world are starting to
527
00:23:17,040 --> 00:23:17,820
recognise this.
528
00:23:17,960 --> 00:23:19,740
Bill Gates has said publicly, we need to
529
00:23:19,740 --> 00:23:21,000
switch to synthetic meat.
530
00:23:21,360 --> 00:23:25,260
Jeff Bezos, obviously founder of Amazon, has donated
531
00:23:25,260 --> 00:23:28,940
something like $100 million to all proteins.
532
00:23:29,780 --> 00:23:32,020
So people are starting to realise this is
533
00:23:32,020 --> 00:23:33,840
completely unsustainable.
534
00:23:34,200 --> 00:23:36,660
We've got two more callers, Lindsay in Tarzana,
535
00:23:36,760 --> 00:23:38,540
then we'll go to Maggie after that in
536
00:23:38,540 --> 00:23:38,860
Sacramento.
537
00:23:39,260 --> 00:23:39,440
Lindsay.
538
00:23:40,980 --> 00:23:44,160
Yes, back to the AI for a moment.
539
00:23:44,760 --> 00:23:47,300
It was just very enlightening what you said
540
00:23:47,960 --> 00:23:51,700
about how basically it's listening to us and
541
00:23:51,700 --> 00:23:53,320
we have these opportunities.
542
00:23:53,560 --> 00:23:55,380
I'm a content creator and I get offered
543
00:23:55,380 --> 00:23:58,360
collabs and every time it's a consumer product,
544
00:23:58,480 --> 00:24:00,600
I go online and Google it to see
545
00:24:00,600 --> 00:24:01,960
if it's vegan and cruelty free.
546
00:24:02,320 --> 00:24:04,240
Well, AI is listening when I do that.
547
00:24:04,300 --> 00:24:06,140
Every time we go in a restaurant and
548
00:24:06,140 --> 00:24:09,800
ask what's your vegan options, we are informing
549
00:24:09,800 --> 00:24:10,260
people.
550
00:24:10,440 --> 00:24:13,040
So I think it's just a good reminder
551
00:24:13,040 --> 00:24:14,960
to all of us that are vegan or
552
00:24:14,960 --> 00:24:18,100
plant-based that we have an opportunity and
553
00:24:18,100 --> 00:24:20,080
we need to take advantage of it.
554
00:24:20,180 --> 00:24:20,680
Thank you.
555
00:24:21,140 --> 00:24:25,480
Absolutely and a very, very good point, Lindsay
556
00:24:25,480 --> 00:24:26,040
in Tarzana.
557
00:24:26,100 --> 00:24:27,560
Let's go to Maggie in Sacramento.
558
00:24:30,200 --> 00:24:32,400
Hi, thank you so much for having me
559
00:24:32,400 --> 00:24:34,720
and thank you so much for all the
560
00:24:34,720 --> 00:24:38,240
interesting topics that you actually mentioned here.
561
00:24:38,920 --> 00:24:42,020
I'm the older generation and I'm not really
562
00:24:42,020 --> 00:24:43,980
using AI every day.
563
00:24:44,220 --> 00:24:46,980
And as a vegan, is there someone who
564
00:24:46,980 --> 00:24:50,180
can advise us what we can do like
565
00:24:50,180 --> 00:24:54,040
every day with vegans and AI to promote
566
00:24:54,040 --> 00:24:56,200
less cruelty?
567
00:24:56,720 --> 00:25:00,100
And is there someone who actually teaches and
568
00:25:00,100 --> 00:25:02,520
gives like a workshop on how we can
569
00:25:02,520 --> 00:25:02,980
do it?
570
00:25:03,260 --> 00:25:05,700
Because actually I couldn't find it anywhere and
571
00:25:05,700 --> 00:25:07,540
I don't know how to use that.
572
00:25:07,540 --> 00:25:10,680
And I would love to promote, you know,
573
00:25:10,900 --> 00:25:11,720
my liberation.
574
00:25:12,700 --> 00:25:15,040
That is a really good question.
575
00:25:15,180 --> 00:25:16,760
We keep talking about AI, AI.
576
00:25:17,240 --> 00:25:19,800
You know, the truth is that we all
577
00:25:19,800 --> 00:25:23,360
have access to, I have a chat GPT
578
00:25:23,360 --> 00:25:25,360
and I go in there and I do
579
00:25:25,360 --> 00:25:28,320
all sorts of things, try to get answers
580
00:25:28,320 --> 00:25:28,940
to things.
581
00:25:29,380 --> 00:25:33,220
What can the average person do to utilise
582
00:25:33,220 --> 00:25:36,940
AI so that every single vegan is inputting
583
00:25:36,940 --> 00:25:40,580
pro-animal, pro-plant-based content?
584
00:25:41,120 --> 00:25:43,820
Yeah, I mean, if you're a content creator,
585
00:25:44,120 --> 00:25:48,160
then obviously putting content out, any form of
586
00:25:48,160 --> 00:25:51,760
positive content that you're putting out there will
587
00:25:51,760 --> 00:25:55,560
help whether it's articles, YouTube videos, you know,
588
00:25:55,640 --> 00:25:58,440
if you're putting audio files, that is one
589
00:25:58,440 --> 00:25:58,700
thing.
590
00:25:58,840 --> 00:26:01,320
So like you said before, Jane, about just,
591
00:26:01,560 --> 00:26:03,880
we need more content being produced.
592
00:26:04,780 --> 00:26:08,560
The second one I think, Maggie, is really
593
00:26:08,560 --> 00:26:11,580
about the education part.
594
00:26:11,900 --> 00:26:15,380
There's lots of content on YouTube in general
595
00:26:15,380 --> 00:26:19,420
about AI and tutorials, I guess, about how
596
00:26:19,420 --> 00:26:23,320
to, you say, use the prompts and what
597
00:26:23,320 --> 00:26:26,500
way you can get the right results that
598
00:26:26,500 --> 00:26:28,700
you're looking for and how to ask those
599
00:26:28,700 --> 00:26:29,480
right questions.
600
00:26:30,760 --> 00:26:32,680
But I think it's a valid point in
601
00:26:32,680 --> 00:26:35,820
terms of maybe we need something specific about
602
00:26:35,820 --> 00:26:36,380
- How about this?
603
00:26:37,140 --> 00:26:39,220
Not to interrupt, but what about just taking
604
00:26:39,220 --> 00:26:43,120
all the reports that show that plant-based
605
00:26:43,120 --> 00:26:44,840
is the best way to reduce your greenhouse
606
00:26:44,840 --> 00:26:48,560
gas emissions footprint and just copying that and
607
00:26:48,560 --> 00:26:50,140
putting it in chat GPT?
608
00:26:50,640 --> 00:26:53,380
I would think that if it's an open
609
00:26:53,380 --> 00:26:56,100
source, right, and it's taking all this information
610
00:26:56,100 --> 00:26:58,620
in, and believe me, I'm no expert.
611
00:26:58,620 --> 00:27:00,360
I'm just coming up with this off the
612
00:27:00,360 --> 00:27:03,300
top of my head because sometimes I'll put
613
00:27:03,300 --> 00:27:05,880
a report in there seeking information or seeking
614
00:27:05,880 --> 00:27:06,560
a summary.
615
00:27:07,480 --> 00:27:09,540
And so if you take all these reports,
616
00:27:10,060 --> 00:27:14,680
for example, last year, Oxford University did a
617
00:27:14,680 --> 00:27:17,500
study that showed that the average meat eater
618
00:27:17,500 --> 00:27:20,760
can reduce their greenhouse gas emissions footprint by
619
00:27:20,760 --> 00:27:23,660
75% by switching to a plant-based
620
00:27:23,660 --> 00:27:25,380
diet, 75%.
621
00:27:25,380 --> 00:27:27,960
If we all did that, we could all
622
00:27:27,960 --> 00:27:32,240
immediately collectively begin to reduce greenhouse gas emissions
623
00:27:32,240 --> 00:27:33,340
by 75%.
624
00:27:33,340 --> 00:27:35,480
That is the solution to climate change.
625
00:27:35,560 --> 00:27:37,060
Of course, nobody covered it.
626
00:27:37,380 --> 00:27:38,460
I didn't see it on CNN.
627
00:27:38,700 --> 00:27:39,860
I didn't see it on MSNBC.
628
00:27:40,040 --> 00:27:41,280
It was in the New York Times and
629
00:27:41,280 --> 00:27:41,800
that's it.
630
00:27:42,340 --> 00:27:45,620
And shame on mainstream media not covering solutions.
631
00:27:46,200 --> 00:27:47,640
They love to stick with what I call
632
00:27:47,640 --> 00:27:48,940
catastrophe porn.
633
00:27:49,340 --> 00:27:51,760
Oh, the fires and the floods and the
634
00:27:51,760 --> 00:27:54,440
people, all these terrible things happening.
635
00:27:54,440 --> 00:27:55,540
And my heart goes out to them.
636
00:27:55,720 --> 00:27:58,120
But then when a solution shows up, you
637
00:27:58,120 --> 00:27:58,940
don't cover it.
638
00:28:00,140 --> 00:28:04,960
So I would say, Maggie, start downloading those
639
00:28:04,960 --> 00:28:05,460
reports.
640
00:28:05,880 --> 00:28:08,100
Start downloading those news articles.
641
00:28:08,520 --> 00:28:11,720
Every single positive thing about veganism, I would
642
00:28:11,720 --> 00:28:13,340
just cut and paste it and put it
643
00:28:13,340 --> 00:28:14,340
in chat GPT.
644
00:28:15,420 --> 00:28:18,160
Now, Anat, come back and correct me and
645
00:28:18,160 --> 00:28:19,940
say, Jane, you're absolutely wrong.
646
00:28:20,000 --> 00:28:22,680
But until I hear further, if it takes
647
00:28:22,680 --> 00:28:26,260
in information, let's give it all the information
648
00:28:26,260 --> 00:28:27,080
we need to give it.
649
00:28:27,200 --> 00:28:29,840
And I'd love to ask Sam Tucker if
650
00:28:29,840 --> 00:28:32,120
that is effective and we will get back
651
00:28:32,120 --> 00:28:32,440
to you.
652
00:28:32,620 --> 00:28:33,880
This is an ongoing thing.
653
00:28:34,000 --> 00:28:35,620
Keep watching Unchained TV.
654
00:28:36,720 --> 00:28:40,040
And we will stay on top of that
655
00:28:40,040 --> 00:28:42,420
whole issue and get back to you on
656
00:28:42,420 --> 00:28:43,940
that, Maggie and our viewers.
657
00:28:44,080 --> 00:28:45,800
Because wouldn't it be great to have a
658
00:28:45,800 --> 00:28:50,640
peaceful army of vegans inputting good information into
659
00:28:50,640 --> 00:28:56,880
these artificial intelligence vehicles?
660
00:28:57,380 --> 00:28:59,880
We've got another caller, Christina in Los Angeles.
661
00:29:00,060 --> 00:29:02,580
Your question or thought for Plant CEO.
662
00:29:04,280 --> 00:29:05,960
Hi, thank you.
663
00:29:06,340 --> 00:29:09,300
So I just wanted to share that recently,
664
00:29:09,520 --> 00:29:10,960
I was with a small group of folks
665
00:29:10,960 --> 00:29:16,640
who went to the Hollywood Climate Conference out
666
00:29:16,640 --> 00:29:17,640
here in Beverly Hills.
667
00:29:18,200 --> 00:29:22,520
And we have signs that said, normalise veganism,
668
00:29:22,800 --> 00:29:26,020
put the topic, put vegan characters in movies,
669
00:29:26,240 --> 00:29:28,680
scripts, TV shows, commercials, all of that.
670
00:29:29,340 --> 00:29:32,240
And surprisingly, the few folks that I was
671
00:29:32,240 --> 00:29:35,180
able to stop did say that they were
672
00:29:35,180 --> 00:29:36,020
all vegan.
673
00:29:36,620 --> 00:29:40,540
And this climate convention served all vegan food.
674
00:29:41,060 --> 00:29:43,060
So I guess my question is to all
675
00:29:43,060 --> 00:29:45,380
of you and to Jane and to our
676
00:29:45,380 --> 00:29:48,940
esteemed speaker today, I feel like the climate
677
00:29:48,940 --> 00:29:53,800
community activists, environmentalists is a pretty good avenue
678
00:29:53,800 --> 00:29:56,240
to go through because they are forced to
679
00:29:56,240 --> 00:30:00,720
make that connection between veganism and climate.
680
00:30:01,000 --> 00:30:04,740
And then of course to animal issues and
681
00:30:04,740 --> 00:30:05,780
human health issues.
682
00:30:05,780 --> 00:30:07,820
And how do we make more of an
683
00:30:07,820 --> 00:30:10,760
inroad into the whole climate community?
684
00:30:11,580 --> 00:30:14,580
I thank you, Christina for that question.
685
00:30:14,820 --> 00:30:16,400
And since you said that I could answer
686
00:30:16,400 --> 00:30:19,040
it too, I will, I think we're making
687
00:30:19,040 --> 00:30:20,440
progress on that front.
688
00:30:20,640 --> 00:30:24,220
Having been vegan 28 years and having gone
689
00:30:24,220 --> 00:30:26,900
to so-called environmental events that are serving
690
00:30:26,900 --> 00:30:30,260
and conservation events that are serving meat and
691
00:30:30,260 --> 00:30:34,860
being disgusted because it's like serving coal at
692
00:30:34,860 --> 00:30:35,220
an end.
693
00:30:35,300 --> 00:30:38,780
I mean, it's just not smart.
694
00:30:39,440 --> 00:30:40,500
It's hypocritical.
695
00:30:40,940 --> 00:30:44,020
But I'm starting to see a lot of
696
00:30:44,020 --> 00:30:46,180
environmental organisations changing.
697
00:30:46,800 --> 00:30:49,120
And I went to the Badass Green Awards,
698
00:30:49,280 --> 00:30:49,880
all vegan.
699
00:30:50,140 --> 00:30:52,300
And there were some of the top leaders
700
00:30:52,300 --> 00:30:54,000
in California government there.
701
00:30:54,400 --> 00:30:57,740
And everything was 100% plant-based and
702
00:30:57,740 --> 00:30:58,960
I asked around.
703
00:30:59,660 --> 00:31:02,960
And apparently somebody who was part of the
704
00:31:02,960 --> 00:31:06,060
organisation just made a point of speaking to
705
00:31:06,060 --> 00:31:08,480
the heads of the group a few years
706
00:31:08,480 --> 00:31:09,760
ago, a couple of years ago and saying,
707
00:31:09,760 --> 00:31:13,120
hey, and they listened and kudos to them.
708
00:31:14,220 --> 00:31:17,280
And we were recently at the Hollywood Climate
709
00:31:17,280 --> 00:31:20,360
Summit that was also vegan and kudos to
710
00:31:20,360 --> 00:31:20,700
them.
711
00:31:21,280 --> 00:31:23,000
But I will say, and I'm not gonna
712
00:31:23,000 --> 00:31:23,840
name names here.
713
00:31:23,980 --> 00:31:26,920
There are some other so-called environmental groups
714
00:31:26,920 --> 00:31:30,100
that I've been a part of where, and
715
00:31:30,100 --> 00:31:32,040
sometimes it's a generational thing.
716
00:31:32,860 --> 00:31:36,040
Some people are like, no, we're gonna serve
717
00:31:36,040 --> 00:31:38,000
at our event what we think people wanna
718
00:31:38,000 --> 00:31:39,520
eat so we can get people there.
719
00:31:39,520 --> 00:31:40,940
And I'm like, that's not the point.
720
00:31:41,840 --> 00:31:45,580
So where are we with environmental groups getting
721
00:31:45,580 --> 00:31:46,420
the message?
722
00:31:46,980 --> 00:31:50,380
Because I've had run-ins with years, I'd
723
00:31:50,380 --> 00:31:51,720
say six years ago, I had run-ins
724
00:31:51,720 --> 00:31:54,120
with a couple of environmental groups where they
725
00:31:54,120 --> 00:31:55,660
didn't wanna talk about it at all.
726
00:31:56,460 --> 00:32:00,400
And they were kind of like buzz off.
727
00:32:00,460 --> 00:32:03,160
And in fact, a very famous person at
728
00:32:03,160 --> 00:32:07,620
a Fire Drills Friday event told me, you
729
00:32:07,620 --> 00:32:08,400
be quiet.
730
00:32:08,400 --> 00:32:12,340
When I said, and animal agriculture even got
731
00:32:12,340 --> 00:32:13,800
written up in a newspaper.
732
00:32:14,280 --> 00:32:16,800
Again, I'm not gonna name names, but I've
733
00:32:16,800 --> 00:32:19,140
had run-ins with so-called environmentalists.
734
00:32:19,560 --> 00:32:20,740
I see it getting better.
735
00:32:20,880 --> 00:32:21,520
What do you see?
736
00:32:22,580 --> 00:32:25,300
I see it getting better, but I agree
737
00:32:25,300 --> 00:32:26,880
with you that there's some of the big
738
00:32:26,880 --> 00:32:31,200
organisations, especially like the COP28, for example, of
739
00:32:31,200 --> 00:32:33,940
the world where they have a huge convention
740
00:32:33,940 --> 00:32:37,400
of so many people attending, still serving meat
741
00:32:37,400 --> 00:32:37,800
and dairy.
742
00:32:37,800 --> 00:32:39,500
They have some options.
743
00:32:40,080 --> 00:32:42,740
I would love for them to have plant
744
00:32:42,740 --> 00:32:44,820
-based food as a default.
745
00:32:45,300 --> 00:32:47,140
I mean, how can you be a climate
746
00:32:47,140 --> 00:32:52,880
activist and still be serving steak or fish,
747
00:32:53,100 --> 00:32:53,620
for example?
748
00:32:54,180 --> 00:32:57,640
So it's just insane to me, like they
749
00:32:57,640 --> 00:32:59,340
haven't quite made that connection.
750
00:33:00,320 --> 00:33:04,160
And I'm happy to hear, Christina, that if
751
00:33:04,160 --> 00:33:10,380
this climate conference in Hollywood was all plant
752
00:33:10,380 --> 00:33:12,220
-based, but in other parts of the world,
753
00:33:12,680 --> 00:33:15,940
doesn't all other cities, they still haven't made
754
00:33:15,940 --> 00:33:17,220
that connection strong enough.
755
00:33:17,360 --> 00:33:18,960
And again, it comes back to the point
756
00:33:18,960 --> 00:33:21,280
that we've been making here, both Jane and
757
00:33:21,280 --> 00:33:23,580
I, is that we need to have more
758
00:33:23,580 --> 00:33:24,520
coverage about this.
759
00:33:24,640 --> 00:33:26,760
We need more documentaries produced about this.
760
00:33:26,840 --> 00:33:27,800
We need more coverage.
761
00:33:28,260 --> 00:33:31,960
And we need, especially the climate activists, to
762
00:33:31,960 --> 00:33:32,820
know about this.
763
00:33:33,540 --> 00:33:36,700
So yeah, we still need to do a
764
00:33:36,700 --> 00:33:37,720
lot better job on it.
765
00:33:38,360 --> 00:33:40,300
And one thing just- I have a
766
00:33:40,300 --> 00:33:43,380
New York Times article from last year up.
767
00:33:44,040 --> 00:33:46,000
Save the planet, put down that hamburger.
768
00:33:46,400 --> 00:33:49,980
Researchers examined the diets of 55,500 people
769
00:33:49,980 --> 00:33:52,740
and found that vegans are responsible for 75
770
00:33:52,740 --> 00:33:56,120
% less in greenhouse gases than meat eaters.
771
00:33:56,680 --> 00:33:58,060
Now this was in the New York Times.
772
00:33:58,380 --> 00:34:00,800
So all those important people who go to
773
00:34:00,800 --> 00:34:04,400
COP28, I mean, they probably read the New
774
00:34:04,400 --> 00:34:04,820
York Times.
775
00:34:04,920 --> 00:34:05,800
They certainly should.
776
00:34:06,040 --> 00:34:07,800
It is the paper of record.
777
00:34:07,980 --> 00:34:11,600
It is the most important journalistic publication in
778
00:34:11,600 --> 00:34:12,199
the world.
779
00:34:12,639 --> 00:34:15,380
And it's saying it right there, flat out.
780
00:34:15,600 --> 00:34:18,340
So you kind of would have to live
781
00:34:18,340 --> 00:34:20,920
with your head in the sand not to
782
00:34:20,920 --> 00:34:22,100
know this at this point.
783
00:34:22,639 --> 00:34:25,500
To me, what I see is, I'll just
784
00:34:25,500 --> 00:34:26,800
call it the way I see it.
785
00:34:27,020 --> 00:34:33,480
Arrogance, an unwillingness to change, and wilful blindness
786
00:34:33,480 --> 00:34:35,780
and hypocrisy.
787
00:34:36,420 --> 00:34:36,620
Yeah.
788
00:34:37,020 --> 00:34:40,219
One other important thing is, when it comes
789
00:34:40,219 --> 00:34:45,820
to investment, the plant-based industry went through
790
00:34:45,820 --> 00:34:48,880
a bit of a downturn in terms of
791
00:34:48,880 --> 00:34:52,719
VCs and investors looking to invest into plant
792
00:34:52,719 --> 00:34:53,440
-based companies.
793
00:34:53,960 --> 00:34:58,420
Another avenue could be, is that we should
794
00:34:58,420 --> 00:35:02,520
be talking to these climate firms, these VC
795
00:35:02,520 --> 00:35:07,320
firms that are predominantly tasked with IP money,
796
00:35:07,600 --> 00:35:10,160
investors' money to make a change.
797
00:35:10,620 --> 00:35:13,560
And therefore they should be investing more on
798
00:35:13,560 --> 00:35:14,320
plant-based companies.
799
00:35:14,560 --> 00:35:18,460
So this is potentially another angle that vegan
800
00:35:18,460 --> 00:35:22,560
startups or plant-based food startups can seek
801
00:35:22,560 --> 00:35:25,060
money is by going directly to those climate
802
00:35:25,060 --> 00:35:28,180
VCs as well as the plant-based VCs
803
00:35:28,180 --> 00:35:28,660
as well.
804
00:35:29,060 --> 00:35:30,800
And what about the government?
805
00:35:31,280 --> 00:35:36,420
I mean, that's, you know, the really big
806
00:35:36,420 --> 00:35:38,540
story is that right now here in the
807
00:35:38,540 --> 00:35:41,820
United States, the farm bill is being debated.
808
00:35:42,080 --> 00:35:46,660
It will determine US government policy toward agriculture,
809
00:35:46,860 --> 00:35:49,860
including animal agriculture for the next five years.
810
00:35:50,360 --> 00:35:52,940
And of course, they're trying to undo what
811
00:35:52,940 --> 00:35:55,120
we did here in California with Prop 12,
812
00:35:55,300 --> 00:36:00,620
which says that pigs from gestation crates, these
813
00:36:00,620 --> 00:36:02,780
are crates the size of an animal's body.
814
00:36:02,980 --> 00:36:05,060
They are never able to turn around or
815
00:36:05,060 --> 00:36:06,420
even scratch themselves.
816
00:36:06,620 --> 00:36:09,660
They go mad and they break their teeth
817
00:36:09,660 --> 00:36:10,440
on the bars.
818
00:36:10,740 --> 00:36:13,120
It's a torture device, plain and simple.
819
00:36:13,920 --> 00:36:17,540
And this kind of confinement is extreme confinement.
820
00:36:17,800 --> 00:36:21,120
Pigs are the fifth smartest animal, smarter than
821
00:36:21,120 --> 00:36:21,640
dogs.
822
00:36:21,640 --> 00:36:24,300
So the people of California voted to ban
823
00:36:24,300 --> 00:36:26,040
any products that come from pigs who are
824
00:36:26,040 --> 00:36:26,860
kept in these crates.
825
00:36:27,620 --> 00:36:30,880
And Prop 12, as it is known, went
826
00:36:30,880 --> 00:36:32,140
all the way up to the US Supreme
827
00:36:32,140 --> 00:36:32,520
Court.
828
00:36:32,660 --> 00:36:35,860
The US Supreme Court upheld Prop 12 and
829
00:36:35,860 --> 00:36:40,060
still the meat industry, as the farm bill
830
00:36:40,060 --> 00:36:42,540
is being debated, is still trying to insert
831
00:36:42,540 --> 00:36:46,420
language to undo what the people of California,
832
00:36:46,700 --> 00:36:48,620
which is the fifth largest economy in the
833
00:36:48,620 --> 00:36:50,980
world and supposedly about to become the fourth
834
00:36:50,980 --> 00:36:54,000
largest economy in the world, said very clearly,
835
00:36:54,220 --> 00:36:56,620
we do not condone this kind of cruelty.
836
00:36:57,380 --> 00:36:59,780
And so I can show you, because we've
837
00:36:59,780 --> 00:37:06,200
interviewed various people protesting against this, and there
838
00:37:06,200 --> 00:37:10,880
are so many people who are literally getting
839
00:37:10,880 --> 00:37:13,880
arrested trying to speak to our representatives to
840
00:37:13,880 --> 00:37:17,620
say, if you continue massive subsidies for animal
841
00:37:17,620 --> 00:37:19,980
agriculture for the next five years, you are
842
00:37:19,980 --> 00:37:23,300
going to doom us to a climate apocalypse.
843
00:37:23,420 --> 00:37:26,600
We are paying millions of dollars to bail
844
00:37:26,600 --> 00:37:30,980
out the chicken and egg industry, a $276
845
00:37:30,980 --> 00:37:32,860
billion industry.
846
00:37:33,500 --> 00:37:38,120
Why are hardworking Americans paid to bail out
847
00:37:38,120 --> 00:37:39,060
this industry?
848
00:37:39,260 --> 00:37:41,260
It is absurd and immoral.
849
00:37:41,880 --> 00:37:44,900
You have betrayed hardworking constituents in America.
850
00:37:46,240 --> 00:37:48,980
It's time for a plant-based pay-as
851
00:37:48,980 --> 00:37:49,480
-you-go future.
852
00:37:51,560 --> 00:37:53,020
The committee will be in order.
853
00:37:56,520 --> 00:37:57,700
The committee will be in order.
854
00:37:58,840 --> 00:38:01,660
The committee will stand in recess until the
855
00:38:01,660 --> 00:38:04,400
police can restore order.
856
00:38:05,640 --> 00:38:08,140
That just happened recently.
857
00:38:08,480 --> 00:38:10,560
We interviewed the gentleman there who was arrested,
858
00:38:10,720 --> 00:38:12,680
Robert Grillo, the head of Free From Harm,
859
00:38:13,300 --> 00:38:17,040
and he is, you know, look, prior to
860
00:38:17,040 --> 00:38:20,680
doing anything like that, like non-violently disrupting
861
00:38:20,680 --> 00:38:23,740
a congressional hearing, thousands of letters have been
862
00:38:23,740 --> 00:38:24,020
written.
863
00:38:24,340 --> 00:38:26,960
But these folks are supposed to represent us.
864
00:38:27,220 --> 00:38:30,480
They're not supposed to represent the meat industry
865
00:38:30,480 --> 00:38:34,440
and the 0.1% that are billionaires.
866
00:38:34,600 --> 00:38:36,380
And in fact, a lot of the meat
867
00:38:36,380 --> 00:38:38,100
industry isn't even United States.
868
00:38:38,220 --> 00:38:41,080
The biggest pork producer in the world, Smithfield,
869
00:38:41,160 --> 00:38:42,720
is a Chinese-owned company.
870
00:38:44,160 --> 00:38:45,820
I mean, what?
871
00:38:46,540 --> 00:38:49,820
Meanwhile, we are spending tax dollars trying to
872
00:38:49,820 --> 00:38:53,920
fight climate change when the meat industry is
873
00:38:53,920 --> 00:38:57,300
a huge, if not the leading driver of
874
00:38:57,300 --> 00:38:59,660
climate change, and not us.
875
00:39:00,240 --> 00:39:03,820
Yeah, the governments have to be tackled from
876
00:39:03,820 --> 00:39:06,700
a lobbyist point of view, obviously.
877
00:39:07,660 --> 00:39:12,280
And we need groups in each country to
878
00:39:12,280 --> 00:39:13,360
take charge on this.
879
00:39:14,460 --> 00:39:16,160
And more needs to be done.
880
00:39:16,440 --> 00:39:19,140
I mean, the meat industry is so powerful
881
00:39:19,140 --> 00:39:22,240
in terms of the billions of dollars that
882
00:39:22,240 --> 00:39:27,460
it makes every year, that they are putting
883
00:39:27,460 --> 00:39:30,100
their efforts to do the same with the
884
00:39:30,100 --> 00:39:30,480
governments.
885
00:39:30,660 --> 00:39:33,200
And we need to sort of fight back
886
00:39:33,200 --> 00:39:34,800
in some ways to do this.
887
00:39:35,680 --> 00:39:38,660
But the message obviously needs to go to
888
00:39:38,660 --> 00:39:38,920
them.
889
00:39:39,480 --> 00:39:43,400
But unfortunately, not all governments in the world
890
00:39:43,400 --> 00:39:47,080
today are very moral, I would say.
891
00:39:47,380 --> 00:39:51,660
A lot of them can be corrupt, especially
892
00:39:51,660 --> 00:39:56,200
when there's money involved, whether it's coming from
893
00:39:56,200 --> 00:39:59,680
corporation tax from these large companies that are
894
00:39:59,680 --> 00:40:02,700
paying for different initiatives within the governments.
895
00:40:04,080 --> 00:40:07,440
The main thing is that the governments actually
896
00:40:07,440 --> 00:40:10,260
need to come back to science and actually
897
00:40:10,260 --> 00:40:13,140
look at what the cause is for climate
898
00:40:13,140 --> 00:40:13,680
change.
899
00:40:14,360 --> 00:40:17,900
And once they start to realise that, a
900
00:40:17,900 --> 00:40:19,020
lot of work can be done.
901
00:40:19,420 --> 00:40:24,800
And there is countries now in Netherlands, for
902
00:40:24,800 --> 00:40:27,960
example, have started to make some changes.
903
00:40:28,360 --> 00:40:32,580
Also putting dietary guidelines like in Canada, that's
904
00:40:32,580 --> 00:40:35,620
also been done where they're pushing forward for
905
00:40:35,620 --> 00:40:37,660
plant-based diets.
906
00:40:38,020 --> 00:40:39,320
But that needs to be done in every
907
00:40:39,320 --> 00:40:40,200
country, right?
908
00:40:40,380 --> 00:40:44,560
So as well as the lobbyist group, that's
909
00:40:44,560 --> 00:40:49,080
the key thing because also one part is
910
00:40:49,080 --> 00:40:51,040
that we just don't have enough people.
911
00:40:52,600 --> 00:40:55,440
We don't have the power of people as
912
00:40:55,440 --> 00:40:57,800
much as the meat and dairy industry has
913
00:40:57,800 --> 00:40:59,900
to throw at the governments.
914
00:40:59,900 --> 00:41:02,760
Well, I wanna challenge that for a second
915
00:41:02,760 --> 00:41:07,680
because somebody I admire a lot said recently,
916
00:41:07,860 --> 00:41:11,520
Wayne Chung, a former constitutional law professor.
917
00:41:11,800 --> 00:41:14,120
And he's been arrested many times.
918
00:41:14,280 --> 00:41:16,640
He's considered the leader of the open rescue
919
00:41:16,640 --> 00:41:17,100
movement.
920
00:41:17,740 --> 00:41:20,420
They go in, they do undercover investigations, they
921
00:41:20,420 --> 00:41:22,680
show the horrors and then they tell prosecutors
922
00:41:22,680 --> 00:41:23,400
prosecute.
923
00:41:23,500 --> 00:41:26,880
The prosecutors say no and often arrest them
924
00:41:26,880 --> 00:41:30,780
for going in and taking a couple of
925
00:41:30,780 --> 00:41:34,480
animals out of a ginormous factory farm who
926
00:41:34,480 --> 00:41:39,400
were sick while documenting and usually live streaming
927
00:41:39,400 --> 00:41:40,420
everything they're doing.
928
00:41:41,080 --> 00:41:43,560
In fact, the only reason that they even
929
00:41:43,560 --> 00:41:45,540
find out that these so-called crimes are
930
00:41:45,540 --> 00:41:48,600
occurring is that the people who are doing
931
00:41:48,600 --> 00:41:50,420
it show it to the world.
932
00:41:50,720 --> 00:41:53,280
And he said, if every single vegan turned
933
00:41:53,280 --> 00:41:55,800
into an animal activist, we could achieve animal
934
00:41:55,800 --> 00:41:57,040
liberation tomorrow.
935
00:41:57,880 --> 00:42:01,220
So how do we get vegans activated?
936
00:42:01,380 --> 00:42:02,940
You have a lady who just said, how
937
00:42:02,940 --> 00:42:03,800
do we use AI?
938
00:42:04,520 --> 00:42:06,560
Okay, Maggie in Sacramento, how can we use
939
00:42:06,560 --> 00:42:06,800
AI?
940
00:42:07,160 --> 00:42:11,000
Imagine if every vegan just got online and
941
00:42:11,000 --> 00:42:13,580
we figured out an intelligence strategy for the
942
00:42:13,580 --> 00:42:16,700
average vegan to use artificial intelligence to input
943
00:42:16,700 --> 00:42:20,320
into the system all the important things about
944
00:42:20,320 --> 00:42:24,800
the connection between animal agriculture and habitat destruction,
945
00:42:24,980 --> 00:42:28,340
wildlife extinction, human world hunger, preventable lifestyle diseases,
946
00:42:28,580 --> 00:42:31,900
pandemics, pandemics, et cetera, et cetera.
947
00:42:33,580 --> 00:42:38,860
That I think we do have enough, but
948
00:42:38,860 --> 00:42:41,780
we've got to get everybody to get activated.
949
00:42:42,260 --> 00:42:45,900
Yeah, I think we should, obviously as a
950
00:42:45,900 --> 00:42:49,080
community, I guess not all vegans want to
951
00:42:49,080 --> 00:42:49,700
be activists.
952
00:42:50,300 --> 00:42:51,320
That's the thing.
953
00:42:51,320 --> 00:42:53,740
And maybe vegans are doing it for their
954
00:42:53,740 --> 00:42:54,320
own reasons.
955
00:42:54,560 --> 00:42:57,060
Maybe it's personal health.
956
00:42:57,960 --> 00:43:00,920
If they're likely to be a lot younger
957
00:43:00,920 --> 00:43:03,820
millennials, they're probably doing it for climate change
958
00:43:05,220 --> 00:43:07,280
or even for the animals.
959
00:43:07,580 --> 00:43:09,940
But some people as they get older might
960
00:43:09,940 --> 00:43:14,040
have certain diseases related to their diet and
961
00:43:14,040 --> 00:43:17,280
they've turned, but not necessarily, but a lot
962
00:43:17,280 --> 00:43:18,460
of people like, it's quite interesting.
963
00:43:18,460 --> 00:43:21,820
I was speaking to somebody earlier today about
964
00:43:21,820 --> 00:43:24,580
new people who are coming into veganism in
965
00:43:24,580 --> 00:43:24,900
London.
966
00:43:25,540 --> 00:43:28,540
And a lot of them are by themselves.
967
00:43:28,960 --> 00:43:30,580
Well, he froze a little bit and that
968
00:43:30,580 --> 00:43:34,260
gives me my opportunity to just tell you
969
00:43:34,260 --> 00:43:37,600
for a second about Unchained TV.
970
00:43:38,180 --> 00:43:40,800
We are, and it's right behind me, the
971
00:43:40,800 --> 00:43:43,620
world's only vegan streaming television network.
972
00:43:43,840 --> 00:43:46,380
So this is happening live.
973
00:43:46,380 --> 00:43:48,400
If I click that, you'll see this interview.
974
00:43:48,600 --> 00:43:53,840
And we have about 2000 documentaries, cooking shows,
975
00:43:54,020 --> 00:44:00,240
talks, interviews, news shows, biographies, nature, wildlife, everything
976
00:44:00,240 --> 00:44:04,620
from weight loss to companion animal dog training
977
00:44:05,180 --> 00:44:09,460
to hardcore vegan documentaries and animal rights documentaries.
978
00:44:10,320 --> 00:44:12,820
And so what you can do is download
979
00:44:12,820 --> 00:44:15,200
Unchained TV for free on your phone.
980
00:44:15,200 --> 00:44:17,480
I mean, literally you just go to your
981
00:44:17,480 --> 00:44:19,920
app store and put in Unchained TV and
982
00:44:19,920 --> 00:44:22,340
boom, you have access to all of this
983
00:44:22,340 --> 00:44:23,040
for free.
984
00:44:23,480 --> 00:44:26,160
We are a 501C3 nonprofit.
985
00:44:26,580 --> 00:44:27,660
I don't take a salary.
986
00:44:27,900 --> 00:44:29,800
We're mostly volunteer run.
987
00:44:30,100 --> 00:44:32,120
And we're a really fun group.
988
00:44:32,240 --> 00:44:35,420
We have a lot of fun doing all
989
00:44:35,420 --> 00:44:40,060
sorts of coverage of activism in and around,
990
00:44:40,520 --> 00:44:42,560
not only New York and Los Angeles, but
991
00:44:42,560 --> 00:44:43,840
all across the world.
992
00:44:43,840 --> 00:44:45,900
So it's a vegan Netflix.
993
00:44:46,080 --> 00:44:47,960
Okay, that's the craziest thing I've ever heard.
994
00:44:47,980 --> 00:44:49,200
I love Unchained TV.
995
00:44:49,460 --> 00:44:51,240
Unchained, Unchained TV.
996
00:44:51,380 --> 00:44:52,180
Your life will change.
997
00:44:52,320 --> 00:44:53,380
It's just that easy.
998
00:44:53,740 --> 00:44:56,200
Unchained TV has all sorts of content for
999
00:44:56,200 --> 00:44:56,680
everybody.
1000
00:44:57,080 --> 00:44:59,140
Unchained TV changed my life.
1001
00:44:59,500 --> 00:45:02,220
Unchained TV is crushing it.
1002
00:45:02,340 --> 00:45:03,900
I love Unchained TV.
1003
00:45:04,200 --> 00:45:05,920
Unchained TV is my go-to.
1004
00:45:06,280 --> 00:45:07,040
Unchained TV.
1005
00:45:07,540 --> 00:45:08,020
Who knew?
1006
00:45:08,760 --> 00:45:10,480
Unchained, baby, yay!
1007
00:45:11,680 --> 00:45:12,120
Unchained TV.
1008
00:45:15,070 --> 00:45:17,750
And you can download Unchained TV.
1009
00:45:17,930 --> 00:45:19,210
As I say, it's very easy.
1010
00:45:19,510 --> 00:45:21,650
You literally go to your app store on
1011
00:45:21,650 --> 00:45:24,270
your phone, or you can go to unchainedtv
1012
00:45:24,270 --> 00:45:27,290
.com, or you can go on your television.
1013
00:45:27,490 --> 00:45:28,790
It's on all Samsung TVs.
1014
00:45:28,970 --> 00:45:30,610
I got a Samsung TV behind me.
1015
00:45:30,990 --> 00:45:32,630
And any TV, if you have an Amazon
1016
00:45:32,630 --> 00:45:34,610
Fire Stick, a Roku device, or an Apple
1017
00:45:34,610 --> 00:45:36,970
TV device, and it's 100% free.
1018
00:45:37,150 --> 00:45:38,710
And the best thing about it is you
1019
00:45:38,710 --> 00:45:41,370
can actually text videos.
1020
00:45:41,370 --> 00:45:44,130
So let's say you wanna text this video
1021
00:45:44,130 --> 00:45:46,970
to a friend who's interested in artificial intelligence
1022
00:45:46,970 --> 00:45:48,870
or anything we're discussing.
1023
00:45:49,270 --> 00:45:51,710
You just hit send, and you can send
1024
00:45:51,710 --> 00:45:52,430
it right to them.
1025
00:45:52,710 --> 00:45:54,290
So I hope you download it.
1026
00:45:54,530 --> 00:45:56,590
Uh-oh, I just activated one of our
1027
00:45:56,590 --> 00:45:56,990
videos.
1028
00:45:57,390 --> 00:45:59,510
All right, we're gonna get back now to
1029
00:45:59,510 --> 00:46:00,070
Anant.
1030
00:46:00,430 --> 00:46:03,890
We have one more clip to play, and
1031
00:46:03,890 --> 00:46:05,550
I would love to get to this because
1032
00:46:05,550 --> 00:46:13,070
this person is incredibly influential in our movement
1033
00:46:13,070 --> 00:46:17,270
on the business side of the plant-based
1034
00:46:17,270 --> 00:46:17,750
space.
1035
00:46:17,870 --> 00:46:19,570
I'm talking about Matthew Glover.
1036
00:46:19,610 --> 00:46:23,250
It's a David and Goliath type of scenario
1037
00:46:23,250 --> 00:46:27,650
where you've got this huge meat industry, this
1038
00:46:27,650 --> 00:46:31,750
animal industrial complex with thousands of lobbyists and
1039
00:46:31,750 --> 00:46:34,590
lots of money to be able to create
1040
00:46:34,590 --> 00:46:35,010
doubt.
1041
00:46:35,170 --> 00:46:37,810
And they've done a great job over the
1042
00:46:37,810 --> 00:46:40,410
last couple of years in creating doubt about
1043
00:46:40,410 --> 00:46:41,870
meat alternatives.
1044
00:46:42,510 --> 00:46:44,750
I keep thinking, what is our slingshot?
1045
00:46:45,530 --> 00:46:48,110
What is that tool that's gonna beat the
1046
00:46:48,110 --> 00:46:48,650
Goliath?
1047
00:46:49,190 --> 00:46:51,830
I feel like the stone is truth.
1048
00:46:52,110 --> 00:46:53,750
We have truth on our side, but what
1049
00:46:53,750 --> 00:46:55,510
I don't know is what is the weapon,
1050
00:46:55,670 --> 00:46:57,990
what is the tool that's gonna deliver that
1051
00:46:57,990 --> 00:46:58,390
truth?
1052
00:46:58,770 --> 00:47:01,170
I'd never heard of Topham Town either, being
1053
00:47:01,170 --> 00:47:03,410
honest with you, Anant, but we've acquired the
1054
00:47:03,410 --> 00:47:03,870
business.
1055
00:47:04,230 --> 00:47:06,930
It has two facilities, is massive.
1056
00:47:06,930 --> 00:47:08,850
I mean, I got my 10,000 steps
1057
00:47:08,850 --> 00:47:10,730
in just having a tour around the factory.
1058
00:47:10,970 --> 00:47:12,270
It's just to give you an idea on
1059
00:47:12,270 --> 00:47:12,730
the scale.
1060
00:47:13,410 --> 00:47:16,490
It's got warehousing with up to 5,000
1061
00:47:16,490 --> 00:47:16,990
pallets.
1062
00:47:17,150 --> 00:47:18,550
It's got huge lines.
1063
00:47:18,930 --> 00:47:21,470
Over the years, this business has invested tens
1064
00:47:21,470 --> 00:47:23,590
of millions in machinery and in equipment.
1065
00:47:24,190 --> 00:47:26,250
As far as I'm aware, it's the biggest
1066
00:47:26,250 --> 00:47:29,070
plant-based factory in Europe, possibly the world.
1067
00:47:30,470 --> 00:47:30,950
Wow.
1068
00:47:31,210 --> 00:47:33,450
Well, he is just an extraordinary man.
1069
00:47:33,450 --> 00:47:34,990
And by the way, co-founder of the
1070
00:47:34,990 --> 00:47:37,390
January Million Dollar Vegan.
1071
00:47:37,530 --> 00:47:38,770
So many things, we could be here all
1072
00:47:38,770 --> 00:47:41,010
day, but he is a businessman.
1073
00:47:41,470 --> 00:47:44,690
So where is plant-based business today?
1074
00:47:45,610 --> 00:47:48,310
Yeah, so it was really happy to hear
1075
00:47:48,310 --> 00:47:52,190
the acquisition that Matthew Glover and his team
1076
00:47:52,190 --> 00:47:56,390
at the Vegan Food Group made with Tofu
1077
00:47:56,390 --> 00:48:00,010
Town, which is a big independent family-run
1078
00:48:00,010 --> 00:48:03,210
producer of tofu and manufacturing.
1079
00:48:03,890 --> 00:48:05,610
And they bought this facility.
1080
00:48:06,350 --> 00:48:09,570
And as the Vegan Food Group, they also
1081
00:48:09,570 --> 00:48:14,250
own a number of other brands like the
1082
00:48:14,250 --> 00:48:17,730
vegan fried chicken, for example, is one, but
1083
00:48:17,730 --> 00:48:22,750
they've also invested in other companies through VegCapital.
1084
00:48:24,030 --> 00:48:26,450
So he's actively in this space.
1085
00:48:27,070 --> 00:48:29,730
They also bought a UK-based plant-based
1086
00:48:29,730 --> 00:48:31,430
company called Meatless Farms.
1087
00:48:32,250 --> 00:48:34,470
So yeah, I mean, it's gonna be exciting
1088
00:48:34,470 --> 00:48:38,710
to see how they effectively use that factory,
1089
00:48:38,990 --> 00:48:43,190
not only just to make tofu in the
1090
00:48:43,190 --> 00:48:45,470
German market and all over Europe, but also
1091
00:48:45,470 --> 00:48:49,130
use it to help the companies that they
1092
00:48:49,130 --> 00:48:54,530
acquire get their products being manufactured there and
1093
00:48:54,530 --> 00:48:56,530
going into mainland Europe, for example.
1094
00:48:56,950 --> 00:48:59,710
So I think that's really exciting that they've
1095
00:48:59,710 --> 00:49:01,090
acquired that big business.
1096
00:49:01,430 --> 00:49:05,610
And as you know, as well as tofu
1097
00:49:05,610 --> 00:49:09,730
and a lot of alternative proteins are being
1098
00:49:09,730 --> 00:49:12,290
looked at, and that's where the investment is
1099
00:49:12,290 --> 00:49:12,650
happening.
1100
00:49:13,050 --> 00:49:15,910
And also around, I would say, clean label
1101
00:49:15,910 --> 00:49:17,890
foods and clean label products.
1102
00:49:18,750 --> 00:49:23,350
So there's definitely that drive of less ingredients,
1103
00:49:24,170 --> 00:49:27,850
even like for today, for example, me and
1104
00:49:27,850 --> 00:49:29,750
my wife, we went on a, we had
1105
00:49:29,750 --> 00:49:31,570
two meals that were raw vegan.
1106
00:49:31,870 --> 00:49:35,830
So we wanna experiment with having raw vegan
1107
00:49:35,830 --> 00:49:36,450
diet as well.
1108
00:49:36,710 --> 00:49:38,370
So, and, but there's space.
1109
00:49:38,510 --> 00:49:42,010
There's space to get these plant-based alternatives,
1110
00:49:42,630 --> 00:49:45,970
whether you're vegan, whether you're flexitarian, whether you're
1111
00:49:45,970 --> 00:49:47,190
open omnivore.
1112
00:49:47,470 --> 00:49:49,290
You know, that's a new term that I
1113
00:49:49,290 --> 00:49:49,590
heard.
1114
00:49:50,090 --> 00:49:53,870
So all these foods are gonna be far
1115
00:49:53,870 --> 00:49:58,230
healthier than the meat equivalents that they are.
1116
00:49:59,110 --> 00:49:59,710
Absolutely.
1117
00:50:00,290 --> 00:50:04,010
And people often talk about processed, and I
1118
00:50:04,010 --> 00:50:07,870
urge all vegans, anybody watching, do not repeat
1119
00:50:07,870 --> 00:50:09,790
meat industry talking points.
1120
00:50:09,970 --> 00:50:12,790
They love to talk about how vegan food
1121
00:50:12,790 --> 00:50:15,450
is processed or even ultra processed.
1122
00:50:15,950 --> 00:50:17,970
Now, let me tell you that the meat
1123
00:50:17,970 --> 00:50:21,030
industry, according to the Guardian newspaper, has a
1124
00:50:21,030 --> 00:50:22,990
war room the size of Fox News and
1125
00:50:22,990 --> 00:50:25,190
a little bit of the Pentagon in Denver,
1126
00:50:25,270 --> 00:50:28,250
Colorado, where it's manned 24 hours a day,
1127
00:50:28,330 --> 00:50:32,190
and they send out negative stories, allegedly purportedly
1128
00:50:32,190 --> 00:50:38,350
about the, about vegan products, denouncing them as
1129
00:50:38,350 --> 00:50:39,990
processed and ultra processed.
1130
00:50:40,590 --> 00:50:41,890
Now, let me say a couple of things
1131
00:50:41,890 --> 00:50:42,390
about this.
1132
00:50:42,650 --> 00:50:44,610
First of all, you should read, and I
1133
00:50:44,610 --> 00:50:47,970
recently interviewed Robbie Lockey, the co-founder of
1134
00:50:47,970 --> 00:50:50,130
Plant-Based News, who has now a group
1135
00:50:50,130 --> 00:50:51,510
called the Freedom Food Alliance.
1136
00:50:51,510 --> 00:50:55,770
He just issued a 150-page report on
1137
00:50:55,770 --> 00:50:56,030
this.
1138
00:50:56,170 --> 00:50:58,970
So you can go to freedomfoodalliance.org and
1139
00:50:58,970 --> 00:51:01,890
read this report, because it's really terrifying.
1140
00:51:02,310 --> 00:51:05,790
They actually have something called a Masters of
1141
00:51:05,790 --> 00:51:08,430
Beef Advocacy, and they're training all these social
1142
00:51:08,430 --> 00:51:11,390
media activists to go out there and promote
1143
00:51:11,390 --> 00:51:13,170
a meat diet.
1144
00:51:13,390 --> 00:51:16,430
So we have to counteract that, obviously, and
1145
00:51:16,430 --> 00:51:18,630
frankly, that's why I started Unchained TV.
1146
00:51:18,630 --> 00:51:20,510
I was in the mainstream media for more
1147
00:51:20,510 --> 00:51:21,370
than 30 years.
1148
00:51:21,510 --> 00:51:22,530
I worked at CNN.
1149
00:51:22,670 --> 00:51:23,790
I had my own show on CNN.
1150
00:51:24,090 --> 00:51:25,930
I worked at Disney.
1151
00:51:26,290 --> 00:51:27,890
I was a local news anchor in New
1152
00:51:27,890 --> 00:51:29,370
York City and in Los Angeles.
1153
00:51:29,570 --> 00:51:31,750
I've worked at all the big, a lot
1154
00:51:31,750 --> 00:51:34,910
of the big companies, CBS, Disney, CNN.
1155
00:51:35,650 --> 00:51:36,570
I've been behind the curtain.
1156
00:51:37,410 --> 00:51:42,030
And, you know, generally TV is most, well,
1157
00:51:42,170 --> 00:51:43,110
who keeps the lights on?
1158
00:51:43,170 --> 00:51:43,750
The advertisers.
1159
00:51:44,010 --> 00:51:44,930
And who are the advertisers?
1160
00:51:45,810 --> 00:51:49,070
Meat, dairy, and pharmaceuticals, fast food and pharmaceuticals.
1161
00:51:51,570 --> 00:51:54,810
So we have to take it upon ourselves.
1162
00:51:54,810 --> 00:51:57,370
If you look at any social justice movements,
1163
00:51:57,410 --> 00:51:59,950
even in like the 19th century, people are,
1164
00:51:59,950 --> 00:52:02,930
you know, handing out leaflets in the dark
1165
00:52:02,930 --> 00:52:03,350
of night.
1166
00:52:03,490 --> 00:52:05,950
Well, luckily we have social media, but I
1167
00:52:05,950 --> 00:52:10,350
would urge everybody, everybody to get active, to
1168
00:52:10,350 --> 00:52:12,030
get really, really active.
1169
00:52:12,190 --> 00:52:14,310
So we only have about two minutes.
1170
00:52:14,790 --> 00:52:17,950
I want to get your final thoughts.
1171
00:52:18,450 --> 00:52:19,890
Where are we as a movement?
1172
00:52:20,070 --> 00:52:23,610
In a minute, Anant Joshi, plant CEO.
1173
00:52:24,290 --> 00:52:27,350
Yeah, I think we just need more people
1174
00:52:27,350 --> 00:52:28,910
to join the movement.
1175
00:52:29,130 --> 00:52:31,690
And like looking at the UK market, there's
1176
00:52:31,690 --> 00:52:35,510
now about 2.5 million people, which is
1177
00:52:35,510 --> 00:52:38,970
up from about 1.1 million from 2023
1178
00:52:38,970 --> 00:52:42,190
to 2024, which is a great sign.
1179
00:52:42,190 --> 00:52:45,130
Nearly 5% of the population here in
1180
00:52:45,130 --> 00:52:48,150
the UK are vegan, but we need more,
1181
00:52:48,250 --> 00:52:48,450
right?
1182
00:52:48,550 --> 00:52:51,790
We need more activism being done, like you
1183
00:52:51,790 --> 00:52:54,170
said, like for the people who wanna do
1184
00:52:54,170 --> 00:52:57,290
it, let's encourage this more content to be
1185
00:52:57,290 --> 00:52:57,750
produced.
1186
00:52:58,770 --> 00:53:02,090
And there was some comments about earlier on
1187
00:53:02,090 --> 00:53:06,570
the show about some game designers.
1188
00:53:07,350 --> 00:53:10,170
We need those games to be put in
1189
00:53:10,170 --> 00:53:11,090
the hands of users.
1190
00:53:11,090 --> 00:53:12,910
So we need to build up the awareness,
1191
00:53:13,450 --> 00:53:14,970
but I do take the point about the
1192
00:53:14,970 --> 00:53:15,910
AI education.
1193
00:53:15,910 --> 00:53:18,390
And I think I'm gonna talk to Sam
1194
00:53:18,390 --> 00:53:19,870
and see if we can do some sessions
1195
00:53:19,870 --> 00:53:21,990
about that as well as you, Jane, maybe
1196
00:53:21,990 --> 00:53:23,030
we can put that together.
1197
00:53:23,450 --> 00:53:25,330
But there's a lot more work that needs
1198
00:53:25,330 --> 00:53:25,770
to be done.
1199
00:53:25,870 --> 00:53:27,870
And we obviously need to speak up for
1200
00:53:27,870 --> 00:53:29,830
the animals that don't have a voice.
1201
00:53:29,910 --> 00:53:31,870
So that's our mission here.
1202
00:53:32,390 --> 00:53:33,970
Yeah, because that could be fun.
1203
00:53:34,230 --> 00:53:35,410
I know there are a lot of people
1204
00:53:35,410 --> 00:53:36,690
who don't like to protest.
1205
00:53:36,990 --> 00:53:38,310
Okay, they don't like to march around.
1206
00:53:38,370 --> 00:53:39,730
I happen to enjoy it, but a lot
1207
00:53:39,730 --> 00:53:40,410
of people don't.
1208
00:53:41,020 --> 00:53:42,530
But that's something they could do.
1209
00:53:42,630 --> 00:53:43,890
If it turns out that we could just
1210
00:53:43,890 --> 00:53:47,470
be inputting this information into chat GPT or
1211
00:53:47,470 --> 00:53:49,430
whatever, that's something people could do from their
1212
00:53:49,430 --> 00:53:50,490
own home.
1213
00:53:50,530 --> 00:53:51,770
And we could do it as a group.
1214
00:53:51,850 --> 00:53:53,770
We could start a Facebook group and we
1215
00:53:53,770 --> 00:53:54,770
could trade ideas.
1216
00:53:55,070 --> 00:53:56,930
So please check that out.
1217
00:53:57,790 --> 00:54:01,630
I am really, really so excited to collaborate
1218
00:54:01,630 --> 00:54:02,430
with you.
1219
00:54:02,910 --> 00:54:06,290
I wanna say that we need to have
1220
00:54:06,290 --> 00:54:09,690
like 20,000 plant CEOs.
1221
00:54:10,110 --> 00:54:12,190
So keep churning out that content.
1222
00:54:12,490 --> 00:54:15,010
Please talking to all, keep talking to all
1223
00:54:15,010 --> 00:54:17,310
these movers and shakers in the industry who
1224
00:54:17,310 --> 00:54:20,070
have done so much and bringing us these
1225
00:54:20,070 --> 00:54:21,270
incredible interviews.
1226
00:54:21,750 --> 00:54:23,830
We're very happy to have you.
1227
00:54:23,950 --> 00:54:26,870
And for all of you watching, please download
1228
00:54:26,870 --> 00:54:28,010
Unchained TV.
1229
00:54:28,190 --> 00:54:30,170
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1230
00:54:30,330 --> 00:54:32,390
You can also donate to us.
1231
00:54:32,850 --> 00:54:35,550
We'd love to have your support and your
1232
00:54:35,550 --> 00:54:36,170
participation.
1233
00:54:36,720 --> 00:54:39,390
This episode was brought to you by Unchained
1234
00:54:39,390 --> 00:54:39,790
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1235
00:54:40,030 --> 00:54:43,770
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1236
00:54:43,770 --> 00:54:46,870
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1237
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00:54:50,110 --> 00:54:53,310
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1239
00:54:53,310 --> 00:54:56,050
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1240
00:54:56,450 --> 00:54:59,230
That's unchainedtv.com.
1241
00:55:00,110 --> 00:55:02,050
Thank you so much for joining us.
1242
00:55:02,050 --> 00:55:04,590
And we will see you next time here
1243
00:55:04,590 --> 00:55:06,170
on Unchained TV.