UnchainedTV: VEGANUARY is in Full Swing! Why It's Your opportunity to transform!

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I have the vegan Marion Berry Oatmeal Cobbler

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and it is delicious, look at this, oh

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my god, this is so good.

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Veganuary is a great way in restaurants and

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shops like this ice cream shop to introduce

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non-vegans to delicious vegan food.

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I like Veganuary because the restaurants are really

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going out of their way to come up

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with some amazing vegan creations.

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You get to try a lot of stuff

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you would not normally try.

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It's great and it's also a great way

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for these restaurants and stores to see that

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there is, people are interested in eating vegan

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and it's a great way to welcome them

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to be creative with their food because this

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is vegan Marion Berry Oatmeal Cobbler.

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I mean how creative can you be, it's

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delicious.

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Absolutely makes me so happy as a vegan,

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always scrambling around trying to find vegan options.

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During Veganuary it's everywhere.

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I wish every month were Veganuary.

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And we are so excited here at Unshained

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TV to have the U.S. Director of

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Veganuary with us today, a tremendous honour because

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as you might imagine, this is one busy

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lady.

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We are in the midst of Veganuary.

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So tell us Sarah Hungate, how big has

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it gotten this year?

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Hi Jane, thank you.

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It's an honour for me to be on

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your show.

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I've been following and watching your show for

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years.

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So it continues to get bigger every year

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and we don't know the participation numbers yet

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obviously because we're still at the beginning of

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the month, but in sizes of countries participating

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we now have officially 20 countries that are

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running a Veganuary campaign.

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But we actually have participants from every country

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in the world except as of yet North

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Korea.

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We have not yet had a participant there.

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But in terms also of businesses participating, I

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loved your video.

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There's continuously new businesses joining and some of

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our big hits this year in the U

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.S. that we know so far is that

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we have a record breaking number of restaurants

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in New York participating.

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There's over 50 in New York alone.

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We also have more chains than ever before

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in the U.S. participating.

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So like you saw, you just showed Salt,

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Salt and Straw, but we also have and

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Pizza and Ike's and Crisp and Green.

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We always also have Blue Sushi Saki, Mellow

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Mushroom, Veggie Grill, Plant Burger and many, many

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more.

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And so we love to go and try

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all these vegan options.

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And there's even some fun surprises around the

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country.

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Like there's different cities and states that are

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not always like the obvious vegan friendly ones.

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So one big one that I loved or

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like one one that is really special to

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me and to us is that in St.

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Louis, Missouri, there's a ice cream chain, Clementine's,

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that is making their menu for this month

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half vegan, like 50 percent of their flavours

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is vegan.

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So they added eight vegan options for this

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month in St. Louis, which is super exciting.

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So VeganU is everywhere.

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To your point, you have people everywhere celebrating.

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It is so absolutely extraordinary everywhere.

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The reason I said Veganuary is everywhere, it's

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literally every time I open my computer, another

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email, Veganuary this, Veganuary that, I walk down

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the street, Veganuary, Veganuary.

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It's it's so extraordinary.

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And to me, it is it gives me

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inspiration because this began with two people just

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sitting at a kitchen table in late 2013

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saying, how do we wake people up to

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the joys of the vegan lifestyle?

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And they just decided to do this.

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So anybody who has an idea and thinks,

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well, I don't know, do it, because look

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how this has transformed our world.

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I mean, as I said on the tape,

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I wish Veganuary was every single day of

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the week.

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Now, let me ask you about some of

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the exciting aspects, the cookbook, the cookbook.

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So now you can get a free celebrity

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cookbook.

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Tell us about that.

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Yes.

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So every time or every year we have

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a new updated version of the celebrity cookbook.

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So it continues to grow in pages.

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We're around 70 pages now.

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And this year we have a new edition

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from Woody Harrelson and Laura, his wife.

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And then we also have Bethany Antonia from

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the House of Dragons TV show.

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And yeah, just a lot of also international

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celebrities that joined in.

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And this is just one piece of the

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free resources people receive when they register on

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our website.

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So the other pieces are that they receive

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a starter kit that answers all the questions

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about what is plant based eating?

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How do I deal with these kinds of

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challenges or questions from my family?

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I could cover everything so you can be

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ready and you can overcome any challenge that

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might come in your way during the month.

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And then we also give them meal plans,

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a daily dozen nutrition lists to make sure

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that they check all the boxes.

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And then every day at their starting date,

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which is up to them, they can select

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any date of the year.

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They don't even have to do it in

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January.

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Then they receive 31 daily emails that are

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short and sweet, talking about the three pillars

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of our programme.

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So it's the animals, it's health and sustainability.

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And then every day, these emails also include

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a few more recipes and just encouragement and

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links to dive into certain topics, to documentaries,

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joining our official Facebook group to talk with

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other participants and much more support.

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So we want to make sure that it's

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always fun, welcoming and encouraging.

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Well, I want to ask you about this

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because this is so extraordinary.

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I just looked at one area.

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This is the District of Columbia.

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And I'd like you to break it down

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for us because this is just one tiny

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area of the United States.

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And take a look at all the different

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things happening vis-a-vis January.

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Break it down for us.

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Yeah, so we have dozens of participating businesses

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in D.C. this year, but we also

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have events that are booming in D.C.

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like we have our friends at Veg Society

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of D.C. are organising eight events.

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And then there's also Rosie's Sanctuary that is

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having a family event so people can go

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and meet animals.

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There are hikes, there are potlucks.

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We also have from VSDC, there's an event

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with a council member of the Maryland County

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that's just neighbouring D.C. who is also

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supportive of Vegan Year.

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So there's a lot of different ways that

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people are celebrating in their capital.

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And yeah, this is just one of the

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main target cities that we contact, like we

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contact businesses as much as possible in New

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York, D.C. and in the LA area.

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But we also reach out to nationwide chains,

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regional chains, retailers, as many food companies as

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possible.

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However much we can do in our small

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team, we reach out to however many people

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we can so that they can participate.

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And there's so many also who participate just

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because they know of it.

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And we just find out throughout the month

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of January.

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It's like a fun surprise every day for

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the team.

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We find out this business or this city

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is participating.

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These celebrities want to take part.

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Like it's just fun, fun little gifts every

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day.

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Well, all I have to say is bless

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you and bless Veganuary, because as some people

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may know, veganism is under attack.

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The incumbent industry, the meat and dairy industry,

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has really declared a PR war against veganism,

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trying to characterise everything is processed.

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When in truth, we all know that we've

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always had fruits, vegetables, nuts, grains and legumes.

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OK, I had a kale smoothie this morning

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that was packed with nutrients.

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And you could say it was processed because

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I put it in a blender.

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You put a mango in a blender, it

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becomes processed.

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But they've used that as a weapon, never

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mentioning that processed meat is officially cancer causing,

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according to the World Health Organisation.

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So a lot of nasty articles are being

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written.

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Thank God we have Veganuary there to counteract

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that terrible narrative that is motivated by greed.

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And also because these very, very multibillion dollar

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industries have started to see veganism as a

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very real threat and they are fighting back.

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They reportedly, according to The Guardian, have a

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war room the size of Fox News and

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issue things like Masters in Beef Advocacy to

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thousands and thousands of people who go on

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social media and push that agenda.

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So you are counteracting that.

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And I want to go over these stats

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a little bit because I think they're very,

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very important.

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Eighty two percent of respondents to your survey

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who were not already vegan when they took

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part intended to permanently change their diet.

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Seventy three percent of those who aren't committed

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to staying vegan are likely to try vegan

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again in the future.

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Almost half of respondents to the survey that

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Veganuary did saw some improvement in their overall

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health after just 31 days.

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Tell us about this.

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Yeah, and actually the numbers are even higher

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from the latest 2024 survey.

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The last number is 48 percent saw improvements

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in their health within a month, which is

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almost half.

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It's really, really amazing.

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And then we had this time around 92

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percent of the people who are not staying

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vegan after.

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Sorry.

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Yeah, there's there's about a quarter who stay

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vegan after Veganuary.

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We check a month after the Veganuary month

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that they participated and then six months later.

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And usually it's about a quarter who say

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they're going to stay vegan.

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And after six months this past year, 2024,

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27 percent said that they stayed vegan, which

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is a little bit of more than the

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years before, like by two points.

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But then from the ones who said they

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didn't stay vegan, 92 percent said that they're

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likely to try vegan again in the future.

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So the numbers are even better than than

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the previous years.

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As of 2024, we also have a 98

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percent recommendation rates.

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People around half of the participants usually also

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bring a friend into it or their roommate

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or family member.

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Right.

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Because it's more fun if you do it

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with somebody else.

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So the numbers really look really great.

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We're very happy that it's not just for

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the month that a lot of people just

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really find that it aligns with their values

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and they stick to it.

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Now, one of the things that I love

272
00:10:45,660 --> 00:10:50,320
about the Veganuary website, Veganuary.com, is that

273
00:10:50,320 --> 00:10:54,780
it seems like thousands of incredible recipes.

274
00:10:55,400 --> 00:10:57,860
These are some of the photos from the

275
00:10:57,860 --> 00:11:02,960
Veganuary website showing just a smidge of the

276
00:11:02,960 --> 00:11:07,280
recipes, truly extraordinary amount of recipes.

277
00:11:07,940 --> 00:11:10,660
So how do people avail themselves of that?

278
00:11:13,600 --> 00:11:15,020
I'm sorry, how do they what?

279
00:11:15,080 --> 00:11:17,240
How do they how do they actualise that?

280
00:11:17,320 --> 00:11:18,100
How do they take that?

281
00:11:18,200 --> 00:11:19,020
How do they get involved?

282
00:11:19,860 --> 00:11:21,720
Somebody's watching this and said, you know, this

283
00:11:21,720 --> 00:11:22,840
sounds like a great idea.

284
00:11:22,980 --> 00:11:25,320
Like a lot of people, January is the

285
00:11:25,320 --> 00:11:27,500
time, myself included, that I make the vow.

286
00:11:27,880 --> 00:11:30,580
I'm going to get in shape, better shape.

287
00:11:30,700 --> 00:11:32,860
I'm going to change my life.

288
00:11:33,220 --> 00:11:35,600
That's why I'm doing those green smoothies, by

289
00:11:35,600 --> 00:11:36,040
the way.

290
00:11:36,320 --> 00:11:40,620
It's a Veganuary vow, Veganuary vows.

291
00:11:40,700 --> 00:11:41,360
That's a good one.

292
00:11:41,920 --> 00:11:45,340
But if they decide, OK, yeah, I'm in.

293
00:11:45,900 --> 00:11:48,600
Like, what's the process for them to really

294
00:11:48,600 --> 00:11:52,160
maximise the benefits of being Veganuary?

295
00:11:52,280 --> 00:11:54,060
You go to the website, you sign up.

296
00:11:54,360 --> 00:11:55,280
Give us the process.

297
00:11:56,020 --> 00:11:57,300
Yeah, so they go to the website.

298
00:11:57,600 --> 00:12:00,020
There's a button that says participate, take part.

299
00:12:00,200 --> 00:12:02,540
And then they just put their name, email

300
00:12:02,540 --> 00:12:04,940
address, what country they're in to make sure

301
00:12:04,940 --> 00:12:06,920
they get the content for the country they're

302
00:12:06,920 --> 00:12:07,140
in.

303
00:12:07,240 --> 00:12:09,140
And then they select the start date.

304
00:12:09,200 --> 00:12:10,840
As mentioned before, it can be any time

305
00:12:10,840 --> 00:12:11,400
in the year.

306
00:12:11,940 --> 00:12:14,380
And then we encourage them throughout the email

307
00:12:14,380 --> 00:12:16,580
content to make sure to follow our social

308
00:12:16,580 --> 00:12:19,160
media platform, because we also share a lot

309
00:12:19,160 --> 00:12:22,280
of content on especially Instagram, but also most

310
00:12:22,280 --> 00:12:24,580
of the other major social media.

311
00:12:25,080 --> 00:12:26,300
And then that group that I was mentioning,

312
00:12:26,400 --> 00:12:28,460
the Facebook group is a great place also

313
00:12:28,460 --> 00:12:30,480
to find recipes and ask questions to other

314
00:12:30,480 --> 00:12:31,000
participants.

315
00:12:31,300 --> 00:12:33,100
We also have a team that moderates that

316
00:12:33,100 --> 00:12:34,640
group to make sure we can answer the

317
00:12:34,640 --> 00:12:35,840
questions that people have.

318
00:12:36,400 --> 00:12:38,620
And we even encourage people to check out

319
00:12:38,620 --> 00:12:41,540
some apps, to connect with others, to go

320
00:12:41,540 --> 00:12:43,200
to these events that we were talking about,

321
00:12:43,260 --> 00:12:45,040
like in D.C., to connect with others,

322
00:12:45,160 --> 00:12:46,920
because, yeah, it's really helpful when you have

323
00:12:46,920 --> 00:12:49,260
others who also do the programme with you.

324
00:12:49,640 --> 00:12:51,200
And like you said, there's over a thousand

325
00:12:51,200 --> 00:12:52,560
recipes on our website.

326
00:12:52,780 --> 00:12:55,100
We also had one contribution this year from

327
00:12:55,100 --> 00:12:57,460
Pamela Anderson, which we're super, super happy.

328
00:12:58,040 --> 00:13:00,400
And she was also part of my vegan

329
00:13:00,400 --> 00:13:00,780
journey.

330
00:13:01,020 --> 00:13:02,960
Like she back then was the main person

331
00:13:02,960 --> 00:13:04,900
in those ads that I was seeing back

332
00:13:04,900 --> 00:13:05,860
then as a vegetarian.

333
00:13:06,000 --> 00:13:07,900
She was vegetarian, I think, or at least

334
00:13:07,900 --> 00:13:09,120
that was the message back then.

335
00:13:09,120 --> 00:13:10,320
Vegetarian with PETA.

336
00:13:11,080 --> 00:13:12,940
And so, yeah, I was super, super thrilled

337
00:13:12,940 --> 00:13:18,080
that she was sending us a recipe for

338
00:13:18,080 --> 00:13:18,880
the website.

339
00:13:19,300 --> 00:13:21,680
And then to your point earlier, too, because

340
00:13:21,680 --> 00:13:25,460
the meat industry and lots of things are

341
00:13:25,460 --> 00:13:27,920
talking about whether or not veganism is over

342
00:13:27,920 --> 00:13:28,920
processed foods.

343
00:13:28,920 --> 00:13:30,700
So we also talk about that in our

344
00:13:30,700 --> 00:13:33,080
content and we really explain what is a

345
00:13:33,080 --> 00:13:36,420
processed food and what is healthy, what is

346
00:13:36,420 --> 00:13:37,020
not healthy.

347
00:13:37,020 --> 00:13:40,820
And we explain how people can really make

348
00:13:40,820 --> 00:13:43,380
their whole meal with just whole foods, foods

349
00:13:43,380 --> 00:13:45,720
like whole grains and legumes and things like

350
00:13:45,720 --> 00:13:45,960
that.

351
00:13:46,160 --> 00:13:49,520
And our latest campaign also talks about the

352
00:13:49,520 --> 00:13:51,880
animal aspect, the health aspect and sustainability.

353
00:13:52,260 --> 00:13:55,020
And one of my favourite messages is one

354
00:13:55,020 --> 00:13:56,680
of the ads and it says we kill

355
00:13:56,680 --> 00:14:00,240
billions of animals, but then eating that food

356
00:14:00,240 --> 00:14:02,980
from these animals kills us, like in a

357
00:14:02,980 --> 00:14:03,540
nutshell, right?

358
00:14:03,600 --> 00:14:06,040
It's not it makes no sense the way

359
00:14:06,040 --> 00:14:08,120
that that we are eating these animals and

360
00:14:08,120 --> 00:14:09,520
then it's not healthy for us.

361
00:14:09,560 --> 00:14:11,240
So it's really a big part of our

362
00:14:11,240 --> 00:14:11,600
message.

363
00:14:12,260 --> 00:14:12,460
Yeah.

364
00:14:12,620 --> 00:14:16,380
And we here at Unchained TV show some

365
00:14:16,380 --> 00:14:16,760
of that.

366
00:14:16,920 --> 00:14:18,360
We cover some of that.

367
00:14:18,980 --> 00:14:21,940
This happens to be a DXC investigation into

368
00:14:21,940 --> 00:14:24,300
a chicken factory farm.

369
00:14:25,540 --> 00:14:30,540
And, you know, yes, it's it's important that

370
00:14:30,540 --> 00:14:31,660
people see the truth.

371
00:14:31,660 --> 00:14:34,340
But sometimes I get the sensation that people

372
00:14:34,340 --> 00:14:35,720
don't want to see the truth.

373
00:14:35,960 --> 00:14:37,840
And the real way to get to people

374
00:14:37,840 --> 00:14:40,680
and to change their hearts and minds is

375
00:14:40,680 --> 00:14:47,180
by offering them a good, healthy, delicious alternative.

376
00:14:47,520 --> 00:14:49,100
And that's what Veganuary does.

377
00:14:49,180 --> 00:14:50,700
So it's kind of a philosophy.

378
00:14:51,480 --> 00:14:53,860
And what I read was you don't even

379
00:14:53,860 --> 00:14:54,920
say go vegan.

380
00:14:55,360 --> 00:14:59,420
You say try vegan and that that sort

381
00:14:59,420 --> 00:15:02,360
of takes the onus off of people who

382
00:15:02,360 --> 00:15:07,480
might otherwise feel stressed out or resentful or

383
00:15:07,480 --> 00:15:09,280
I can't do this for the rest of

384
00:15:09,280 --> 00:15:09,740
their lives.

385
00:15:09,880 --> 00:15:11,440
It's like 12 step programmes.

386
00:15:11,660 --> 00:15:13,100
You do it one day at a time.

387
00:15:13,440 --> 00:15:15,420
All we have is today.

388
00:15:16,040 --> 00:15:17,480
And so I'd like to hear a little

389
00:15:17,480 --> 00:15:21,000
bit more about the psychology, because maybe folks

390
00:15:21,000 --> 00:15:23,540
who are vegan watching might say, hmm, OK,

391
00:15:23,580 --> 00:15:24,140
that's good.

392
00:15:24,140 --> 00:15:25,360
I might try that myself.

393
00:15:26,060 --> 00:15:28,160
Tell us about the the philosophy of the

394
00:15:28,160 --> 00:15:30,160
psychology of try vegan.

395
00:15:30,820 --> 00:15:31,240
Yes.

396
00:15:31,380 --> 00:15:34,440
So in my work specifically, like I can

397
00:15:34,440 --> 00:15:37,380
share some stories when I present Veganuary to

398
00:15:37,380 --> 00:15:41,220
companies or potential businesses who would participate.

399
00:15:41,980 --> 00:15:43,940
And I mentioned the programme when I talk

400
00:15:43,940 --> 00:15:45,840
about the fact that there's no vegan police,

401
00:15:46,620 --> 00:15:49,060
they sometimes physically you can see that they're

402
00:15:49,060 --> 00:15:52,280
relaxed because we want to make sure that

403
00:15:52,280 --> 00:15:54,240
people don't think I have if I do

404
00:15:54,240 --> 00:15:56,300
this, if I register on Veganuary, that means

405
00:15:56,300 --> 00:15:58,860
I'm all or nothing like it's 100 percent.

406
00:15:58,940 --> 00:15:59,880
I have to stick to it.

407
00:16:00,120 --> 00:16:01,480
We don't want them to have that pressure.

408
00:16:01,600 --> 00:16:03,560
We want them to be able to to

409
00:16:03,560 --> 00:16:03,960
try it.

410
00:16:03,980 --> 00:16:05,540
We want everybody to try it.

411
00:16:05,620 --> 00:16:07,200
And so that's why we make it non

412
00:16:07,200 --> 00:16:10,680
-judgemental and as welcoming and as approachable as

413
00:16:10,680 --> 00:16:11,040
possible.

414
00:16:11,040 --> 00:16:12,760
And we really encourage them to take it

415
00:16:12,760 --> 00:16:13,480
at their own pace.

416
00:16:14,380 --> 00:16:16,000
You know, some people will try Veganuary maybe

417
00:16:16,000 --> 00:16:17,480
on certain days of the week.

418
00:16:18,040 --> 00:16:20,720
Even though the companies that we would talk

419
00:16:20,720 --> 00:16:24,160
about workplace challenges later, I know, but they

420
00:16:24,160 --> 00:16:26,360
they also in their message tell people that.

421
00:16:26,680 --> 00:16:29,060
So that message continues to get trickled down.

422
00:16:29,280 --> 00:16:31,060
And that really helps for everybody to feel

423
00:16:31,060 --> 00:16:33,140
like, oh, I can participate even if I

424
00:16:33,140 --> 00:16:34,300
just do it for one day, even if

425
00:16:34,300 --> 00:16:35,800
I just try one recipe.

426
00:16:35,800 --> 00:16:38,660
But then they see the information and they

427
00:16:38,660 --> 00:16:40,040
then continue to learn.

428
00:16:40,700 --> 00:16:43,060
And then that's often how people stay in

429
00:16:43,060 --> 00:16:44,860
the programme and stay vegan afterwards.

430
00:16:44,860 --> 00:16:47,060
A lot of people also in our survey

431
00:16:47,060 --> 00:16:50,020
said a 40 percent that the reason the

432
00:16:50,020 --> 00:16:51,260
motivation is animals.

433
00:16:52,520 --> 00:16:54,540
Wow, that is extraordinary.

434
00:16:55,760 --> 00:17:00,140
You really know your stuff and it's very

435
00:17:00,140 --> 00:17:00,780
impressive.

436
00:17:01,560 --> 00:17:04,859
What I'd like to ask is about the

437
00:17:04,859 --> 00:17:06,619
stats regarding the results.

438
00:17:06,720 --> 00:17:07,680
And here they are.

439
00:17:07,920 --> 00:17:11,060
We talked about that, but let's talk about

440
00:17:11,060 --> 00:17:14,359
the corporate aspect again.

441
00:17:14,359 --> 00:17:17,099
I mentioned that veganism is under attack and

442
00:17:17,099 --> 00:17:18,700
one of the reasons it's under attack by

443
00:17:18,700 --> 00:17:21,160
the meat, dairy and pharmaceutical industry, because they're

444
00:17:21,160 --> 00:17:22,060
all one in the same.

445
00:17:22,520 --> 00:17:23,880
I mean, let's face it, people would need

446
00:17:23,880 --> 00:17:27,620
all those erectile dysfunction pills and cholesterol lowering

447
00:17:27,620 --> 00:17:30,880
pills and obesity pills if they followed a

448
00:17:30,880 --> 00:17:31,660
vegan diet.

449
00:17:34,160 --> 00:17:37,560
But they can't really stop veganism because there's

450
00:17:37,560 --> 00:17:39,540
no way to stop an idea whose time

451
00:17:39,540 --> 00:17:40,160
has come.

452
00:17:40,780 --> 00:17:43,260
So off of the Veganuary website, it says

453
00:17:43,260 --> 00:17:47,200
ninety one billion dollars is the estimated worth

454
00:17:47,200 --> 00:17:51,140
of the global vegan food industry by the

455
00:17:51,140 --> 00:17:53,360
year 2027.

456
00:17:54,200 --> 00:17:55,540
Tell us about that.

457
00:17:56,360 --> 00:17:59,060
Yeah, so that's a statistic from another organisation.

458
00:17:59,220 --> 00:18:01,100
I believe it's either GFI or Plant Based

459
00:18:01,100 --> 00:18:01,800
Food Association.

460
00:18:02,620 --> 00:18:04,440
And yeah, they measure the markets and how

461
00:18:04,440 --> 00:18:05,000
it increases.

462
00:18:05,480 --> 00:18:07,980
And it just yeah, it's very successful.

463
00:18:07,980 --> 00:18:10,320
I remember there were some stats throughout COVID

464
00:18:10,320 --> 00:18:12,380
where they were showing how the growth of

465
00:18:12,380 --> 00:18:14,780
the different categories were comparing and plant based

466
00:18:14,780 --> 00:18:16,700
was growing faster than than the others.

467
00:18:17,380 --> 00:18:19,520
So there's definitely the data showing that there

468
00:18:19,520 --> 00:18:20,100
is growth.

469
00:18:20,860 --> 00:18:22,880
And then on the on the other side

470
00:18:22,880 --> 00:18:26,820
of your page to write over 10,000

471
00:18:26,820 --> 00:18:27,480
media stories.

472
00:18:27,580 --> 00:18:29,020
So that was our record last year.

473
00:18:29,040 --> 00:18:30,640
We went over the 10,000 mark.

474
00:18:31,000 --> 00:18:32,940
There were over a thousand alone in the

475
00:18:32,940 --> 00:18:34,300
US media hits.

476
00:18:34,320 --> 00:18:36,220
So, yeah, it continues to be talked about.

477
00:18:36,220 --> 00:18:38,660
And we just yeah, like you said, I

478
00:18:38,660 --> 00:18:40,640
guess it is it is unstoppable because it's

479
00:18:40,640 --> 00:18:43,200
everywhere now, whether or not we even are

480
00:18:43,200 --> 00:18:45,160
the ones that are triggering those media hits.

481
00:18:45,160 --> 00:18:46,660
It's just a word of mouth kind of

482
00:18:46,660 --> 00:18:47,020
effect.

483
00:18:47,220 --> 00:18:51,380
And and if businesses and people and everybody's

484
00:18:51,380 --> 00:18:53,380
participating, they kind of encourage each other.

485
00:18:53,460 --> 00:18:55,200
So it's like that snowball effect.

486
00:18:55,260 --> 00:18:56,640
We call it the Veganuary effect.

487
00:18:57,180 --> 00:18:57,640
Oh, yeah.

488
00:18:57,640 --> 00:18:59,840
Let's talk a little bit about the Veganuary

489
00:18:59,840 --> 00:19:02,320
effect and some people who are in the

490
00:19:02,320 --> 00:19:03,080
midst of it.

491
00:19:03,220 --> 00:19:05,420
They've they're drinking the Kool-Aid and love

492
00:19:05,420 --> 00:19:05,520
it.

493
00:19:05,520 --> 00:19:07,860
Our best advice for people trying vegan for

494
00:19:07,860 --> 00:19:11,780
the first time is to stay open and

495
00:19:11,780 --> 00:19:14,140
have fun with it because you just can't

496
00:19:14,140 --> 00:19:15,840
do anything in life without having fun.

497
00:19:15,960 --> 00:19:17,280
See who else is willing to do it

498
00:19:17,280 --> 00:19:17,680
with you.

499
00:19:18,000 --> 00:19:19,240
You're trying out vegan for the first time.

500
00:19:19,280 --> 00:19:19,980
Try new foods.

501
00:19:20,160 --> 00:19:22,480
We've really expanded our palette.

502
00:19:22,720 --> 00:19:23,840
If you live with people, be like, hey,

503
00:19:23,880 --> 00:19:24,840
I want to try a vegan meal.

504
00:19:25,440 --> 00:19:28,360
Let's make a cool beet burger.

505
00:19:29,720 --> 00:19:31,120
And then just see how it goes.

506
00:19:32,020 --> 00:19:34,600
Love how our bodies felt as we transitioned

507
00:19:34,600 --> 00:19:37,860
out of dairy and meat into all plants,

508
00:19:38,180 --> 00:19:38,960
whole food plants.

509
00:19:39,320 --> 00:19:41,000
And we're just never going to go back.

510
00:19:41,080 --> 00:19:42,000
We love it so much.

511
00:19:42,160 --> 00:19:44,180
And it's changed our lives completely.

512
00:19:44,480 --> 00:19:45,560
Make it as easy as possible.

513
00:19:45,940 --> 00:19:48,140
Don't try to build the whole boat at

514
00:19:48,140 --> 00:19:48,600
once.

515
00:19:48,960 --> 00:19:49,980
Be convenient about it.

516
00:19:50,020 --> 00:19:51,860
Maybe go to a restaurant, go to a

517
00:19:51,860 --> 00:19:53,320
vegan restaurant or some takeout.

518
00:19:54,800 --> 00:19:56,680
Wow, very good advice.

519
00:19:56,680 --> 00:20:01,380
So what are we've talked about?

520
00:20:01,500 --> 00:20:03,520
I mean, you make it seem so easy,

521
00:20:03,560 --> 00:20:05,840
but if it were that easy, the entire

522
00:20:05,840 --> 00:20:08,800
planet, all 8.1 billion humans would be

523
00:20:08,800 --> 00:20:11,160
vegan at this point because it makes perfect

524
00:20:11,160 --> 00:20:11,580
sense.

525
00:20:11,680 --> 00:20:13,940
You know, I've been reading a lot about

526
00:20:13,940 --> 00:20:16,680
the 80-20 rule, which is a new

527
00:20:16,680 --> 00:20:17,020
thing.

528
00:20:17,080 --> 00:20:18,340
It's kind of a fad where they try

529
00:20:18,340 --> 00:20:21,020
to explain all sorts of problems with the

530
00:20:21,020 --> 00:20:21,760
80-20 rule.

531
00:20:21,760 --> 00:20:25,080
And I was like, that is exactly the

532
00:20:25,080 --> 00:20:29,880
dynamic of the meat industry.

533
00:20:30,580 --> 00:20:33,240
Meat is creating 80 percent of the problems.

534
00:20:33,880 --> 00:20:36,400
In other words, it's the 20 percent that's

535
00:20:36,400 --> 00:20:38,340
creating the 80 percent of the problems.

536
00:20:38,980 --> 00:20:41,200
We right now in Los Angeles are experiencing

537
00:20:41,200 --> 00:20:42,460
horrific fires.

538
00:20:42,800 --> 00:20:44,880
I'm being inundated even as I speak.

539
00:20:44,920 --> 00:20:45,420
Are you OK?

540
00:20:45,540 --> 00:20:46,020
Are you OK?

541
00:20:46,120 --> 00:20:46,320
Are you?

542
00:20:46,420 --> 00:20:47,340
Yes, I'm fine.

543
00:20:47,800 --> 00:20:50,760
But not a lot of people are not.

544
00:20:50,760 --> 00:20:52,080
Many have lost their homes.

545
00:20:53,320 --> 00:20:55,160
They've they've some people have lost their pets.

546
00:20:56,240 --> 00:20:58,120
Think about the wildlife as well.

547
00:20:58,260 --> 00:20:59,840
How devastating to the wildlife.

548
00:21:00,100 --> 00:21:01,360
And I always think about that.

549
00:21:03,320 --> 00:21:06,300
And climate change is the reason why we're

550
00:21:06,300 --> 00:21:07,540
just in the early stages.

551
00:21:07,840 --> 00:21:08,940
I hate to say it, but it's going

552
00:21:08,940 --> 00:21:09,540
to get worse.

553
00:21:10,080 --> 00:21:13,960
OK, we've got approximately nine boundaries and we're

554
00:21:13,960 --> 00:21:16,680
crashing through six of them in terms of,

555
00:21:16,680 --> 00:21:23,060
you know, glacier evaporation, wildlife extinction, ocean dead

556
00:21:23,060 --> 00:21:23,440
zones.

557
00:21:23,620 --> 00:21:25,460
There's another person trying to find out if

558
00:21:25,460 --> 00:21:25,940
I'm OK.

559
00:21:26,360 --> 00:21:29,980
But it is that the answer is to

560
00:21:29,980 --> 00:21:32,680
end animal agriculture, transition to a plant based

561
00:21:32,680 --> 00:21:38,160
society, reforest all the huge percentage of the

562
00:21:38,160 --> 00:21:40,240
earth's usable land that is used for either

563
00:21:40,240 --> 00:21:43,080
cattle grazing or to grow crops to feed

564
00:21:43,080 --> 00:21:45,180
92 billion animals.

565
00:21:45,320 --> 00:21:47,320
Just land animals were killing every year.

566
00:21:47,500 --> 00:21:50,720
We would have also end world hunger because

567
00:21:50,720 --> 00:21:52,520
we would have an abundance of food.

568
00:21:52,920 --> 00:21:55,940
We would also radically reduce health care costs

569
00:21:55,940 --> 00:21:57,160
because people would be healthier.

570
00:21:57,540 --> 00:21:58,640
And now there's a whole move.

571
00:21:58,700 --> 00:21:59,780
Make America healthy again.

572
00:21:59,840 --> 00:22:00,980
I've been saying that for years.

573
00:22:01,100 --> 00:22:02,100
I was like, wait a second.

574
00:22:02,120 --> 00:22:03,080
I said that first.

575
00:22:04,040 --> 00:22:07,180
So when you look at all the problems

576
00:22:07,180 --> 00:22:11,820
it solves, disease prevention and not to mention,

577
00:22:12,040 --> 00:22:15,200
yes, compassionate animals, all these animals are suffering.

578
00:22:15,600 --> 00:22:18,900
The Guardian just recently had a story where

579
00:22:18,900 --> 00:22:23,340
the headline was the culturally acceptable genocide.

580
00:22:24,220 --> 00:22:27,000
And I agree, culturally accepted genocide.

581
00:22:27,320 --> 00:22:30,300
Ninety two billion animals, many, many, many millions

582
00:22:30,300 --> 00:22:32,960
of animals that have died horrible deaths since

583
00:22:32,960 --> 00:22:33,840
we started talking.

584
00:22:34,440 --> 00:22:35,900
So there it is.

585
00:22:36,260 --> 00:22:37,760
And now people are losing their homes.

586
00:22:38,140 --> 00:22:42,720
But somehow it doesn't seem possible to wake

587
00:22:42,720 --> 00:22:43,560
everybody up.

588
00:22:44,100 --> 00:22:44,740
What are your thoughts?

589
00:22:44,880 --> 00:22:45,840
What are your insights?

590
00:22:46,500 --> 00:22:49,340
Because we're at a pivotal juncture when it

591
00:22:49,340 --> 00:22:50,560
comes to climate change.

592
00:22:51,060 --> 00:22:53,920
Yeah, I have a few answers also to

593
00:22:53,920 --> 00:22:55,420
the parts that the first one, the 80

594
00:22:55,420 --> 00:22:55,960
20 rule.

595
00:22:56,040 --> 00:22:57,780
There's also the land use.

596
00:22:57,920 --> 00:22:59,260
You probably know that one, too.

597
00:22:59,260 --> 00:23:01,200
We use 80 percent of our land to

598
00:23:01,200 --> 00:23:03,300
create only 20 percent of the global calories

599
00:23:03,300 --> 00:23:04,900
with animal agriculture.

600
00:23:05,500 --> 00:23:07,160
But the other 20 percent of the land

601
00:23:07,160 --> 00:23:09,100
that is used currently for crops to feed

602
00:23:09,100 --> 00:23:11,580
people is actually 80 percent of the calories

603
00:23:11,580 --> 00:23:13,040
supplied for the whole world.

604
00:23:13,360 --> 00:23:15,100
So it is it is like there's so

605
00:23:15,100 --> 00:23:16,640
much data that proves what you were talking

606
00:23:16,640 --> 00:23:17,060
about.

607
00:23:17,220 --> 00:23:18,980
And I love using that example because of

608
00:23:18,980 --> 00:23:19,580
the 80 20.

609
00:23:20,720 --> 00:23:23,260
It's easy to understand for people when I

610
00:23:23,260 --> 00:23:24,180
make those presentations.

611
00:23:25,000 --> 00:23:26,960
And then also all these animals, we never

612
00:23:26,960 --> 00:23:27,540
see them.

613
00:23:27,540 --> 00:23:27,780
Right.

614
00:23:27,940 --> 00:23:29,980
So in our campaign, we're also raising the

615
00:23:29,980 --> 00:23:30,380
question.

616
00:23:30,540 --> 00:23:32,700
Isn't it weird that there's millions, billions of

617
00:23:32,700 --> 00:23:35,580
animals that are raised for food?

618
00:23:35,620 --> 00:23:37,340
There are many, many more animals that there

619
00:23:37,340 --> 00:23:38,260
than there are humans.

620
00:23:38,620 --> 00:23:40,920
And the farm animals are the ones that

621
00:23:40,920 --> 00:23:42,460
are the most in the whole world.

622
00:23:42,480 --> 00:23:43,560
And we don't really see them.

623
00:23:43,840 --> 00:23:44,640
Isn't that weird?

624
00:23:45,200 --> 00:23:46,860
So, yes, it's very interesting.

625
00:23:47,900 --> 00:23:50,560
And animal ag is, yeah, it's proven to

626
00:23:50,560 --> 00:23:53,280
be the most contributor to greenhouse emissions.

627
00:23:53,460 --> 00:23:55,000
So there are all these facts.

628
00:23:55,000 --> 00:23:58,300
And then there's also the cognitive dissonance or

629
00:23:58,300 --> 00:24:01,860
the psychological effect of of people defending things

630
00:24:01,860 --> 00:24:04,560
because eating has is cultural.

631
00:24:05,000 --> 00:24:07,560
We are since we're little told what to

632
00:24:07,560 --> 00:24:08,580
eat, what not to eat.

633
00:24:08,700 --> 00:24:11,000
And so we're really trying in our current

634
00:24:11,000 --> 00:24:13,960
message to to raise the question, isn't it

635
00:24:13,960 --> 00:24:15,680
weird that we are eating these animals?

636
00:24:15,720 --> 00:24:18,660
Isn't it weird that we are eating animals

637
00:24:18,660 --> 00:24:20,680
that are smarter than our own dogs like

638
00:24:20,680 --> 00:24:21,340
pigs?

639
00:24:21,340 --> 00:24:24,180
And and hopefully, you know, we've been creating

640
00:24:24,180 --> 00:24:28,400
that conversation that there's always people who who

641
00:24:28,400 --> 00:24:30,280
are like kind of trolling and and they

642
00:24:30,280 --> 00:24:32,740
will respond with a comment that says bacon.

643
00:24:33,000 --> 00:24:35,560
And so it's just that that that seed

644
00:24:35,560 --> 00:24:36,240
that is planted.

645
00:24:36,360 --> 00:24:39,280
And I consider every response, no matter if

646
00:24:39,280 --> 00:24:41,660
it's positive or negative, that person saw the

647
00:24:41,660 --> 00:24:43,900
message and they will maybe talk about it

648
00:24:43,900 --> 00:24:44,960
or think about it again.

649
00:24:45,300 --> 00:24:46,560
And the more they talk about it, the

650
00:24:46,560 --> 00:24:48,300
more you know that they're thinking about it.

651
00:24:49,580 --> 00:24:52,520
But in general, our message is really just,

652
00:24:52,680 --> 00:24:53,860
again, to to invite people.

653
00:24:54,280 --> 00:24:55,660
And we try to make it as easy

654
00:24:55,660 --> 00:24:56,300
as possible.

655
00:24:56,480 --> 00:24:58,640
And also because sometimes it's hard for people

656
00:24:58,640 --> 00:24:59,940
to find the time to cook.

657
00:25:00,280 --> 00:25:02,680
We also do our best to give them

658
00:25:02,680 --> 00:25:07,180
tips of how to find affordable and quick

659
00:25:07,180 --> 00:25:09,860
ways to eat more plant based because we

660
00:25:09,860 --> 00:25:11,560
just want to make sure that everybody can

661
00:25:11,560 --> 00:25:13,860
try it, even even if they have challenges.

662
00:25:13,860 --> 00:25:16,660
And and there's many challenges right at this

663
00:25:16,660 --> 00:25:16,940
moment.

664
00:25:16,940 --> 00:25:19,680
And there's the the cost has been rising

665
00:25:19,680 --> 00:25:20,640
of a lot of food.

666
00:25:20,760 --> 00:25:22,680
So we also just continue telling, hey, rice

667
00:25:22,680 --> 00:25:24,480
and beans is a super cheap way to

668
00:25:24,480 --> 00:25:24,800
eat.

669
00:25:24,940 --> 00:25:27,060
And we just talk about all these topics

670
00:25:27,060 --> 00:25:28,880
to remove all the other challenges.

671
00:25:29,580 --> 00:25:33,220
And look at the delicious, delicious food.

672
00:25:33,320 --> 00:25:34,640
Now, who put this together?

673
00:25:34,740 --> 00:25:37,480
These are such incredible dishes.

674
00:25:38,220 --> 00:25:41,160
Does Veganuary have like an entire chef team

675
00:25:41,160 --> 00:25:44,080
that puts all these incredible dishes together?

676
00:25:44,860 --> 00:25:46,880
No, we're actually really lucky that a lot

677
00:25:46,880 --> 00:25:49,740
of businesses like the food companies and the

678
00:25:49,740 --> 00:25:51,540
retailers and restaurants send us some of those

679
00:25:51,540 --> 00:25:51,980
recipes.

680
00:25:52,200 --> 00:25:54,180
And then there's the celebrities that send them.

681
00:25:55,080 --> 00:25:56,740
You were also talking or there's also a

682
00:25:56,740 --> 00:25:57,660
physical cookbook.

683
00:25:57,820 --> 00:26:02,080
That one was made with a publishing company.

684
00:26:02,820 --> 00:26:05,500
And they also welcomed our team to send

685
00:26:05,500 --> 00:26:06,120
in recipes.

686
00:26:06,760 --> 00:26:09,740
So our teams were able to send some

687
00:26:09,740 --> 00:26:10,740
of their favourite ones.

688
00:26:10,740 --> 00:26:12,800
And then when we need pictures, we do

689
00:26:12,800 --> 00:26:15,540
have a photographer who then is also a

690
00:26:15,540 --> 00:26:15,700
cook.

691
00:26:15,800 --> 00:26:17,520
And so she will make the recipe and

692
00:26:17,520 --> 00:26:18,000
take pictures.

693
00:26:18,100 --> 00:26:19,640
But most of it is provided by others.

694
00:26:19,640 --> 00:26:21,560
And we're just really thankful for that.

695
00:26:22,260 --> 00:26:24,560
I want to talk about corporations.

696
00:26:25,300 --> 00:26:27,680
I was in the news business for many

697
00:26:27,680 --> 00:26:31,540
years and quite often I was the only

698
00:26:31,540 --> 00:26:32,240
vegan.

699
00:26:32,820 --> 00:26:35,940
In fact, our social media director that we

700
00:26:35,940 --> 00:26:37,800
have here at Unchained TV today was the

701
00:26:37,800 --> 00:26:40,700
other only vegan when we both worked at

702
00:26:40,700 --> 00:26:43,440
Paramount Studios at a local TV station here

703
00:26:43,440 --> 00:26:45,740
in Los Angeles 20 years ago.

704
00:26:45,820 --> 00:26:46,880
And now we're working together.

705
00:26:47,200 --> 00:26:49,460
And at the time, we were both considered

706
00:26:49,460 --> 00:26:50,000
freaks.

707
00:26:50,860 --> 00:26:52,440
But things have changed.

708
00:26:53,060 --> 00:26:55,680
I remember at another job I worked at,

709
00:26:56,140 --> 00:26:57,900
couldn't get a vegan option.

710
00:26:58,040 --> 00:26:59,540
And all of a sudden, one day I

711
00:26:59,540 --> 00:27:02,500
walked in the cafeteria, everything had a vegan

712
00:27:02,500 --> 00:27:02,800
option.

713
00:27:02,880 --> 00:27:04,380
I was like, have I died and gone

714
00:27:04,380 --> 00:27:04,700
to heaven?

715
00:27:04,820 --> 00:27:05,320
What happened?

716
00:27:05,320 --> 00:27:07,120
Well, it turns out one of the top

717
00:27:07,120 --> 00:27:08,680
executives had gone vegan.

718
00:27:09,320 --> 00:27:10,500
Boom, like that.

719
00:27:11,020 --> 00:27:12,060
Everything changed.

720
00:27:12,280 --> 00:27:16,360
So let's talk about the workplace and how

721
00:27:16,360 --> 00:27:18,600
people who are vegan or trying to be

722
00:27:18,600 --> 00:27:23,260
vegan can manage the workplace and your workplace

723
00:27:23,260 --> 00:27:24,140
challenge.

724
00:27:25,240 --> 00:27:25,800
Yes.

725
00:27:25,900 --> 00:27:28,720
So one of the challenges is for people

726
00:27:28,720 --> 00:27:29,680
to eat out.

727
00:27:30,020 --> 00:27:31,620
Thirty percent of people say, I have a

728
00:27:31,620 --> 00:27:32,440
hard time eating out.

729
00:27:32,440 --> 00:27:34,780
And then the second top challenge at around

730
00:27:34,780 --> 00:27:37,200
20 percent is dealing with friends and family.

731
00:27:38,360 --> 00:27:40,200
So I don't think we have a data

732
00:27:40,200 --> 00:27:43,380
specifically about challenges in the workplace, but I

733
00:27:43,380 --> 00:27:45,680
know from experience and from my friends that

734
00:27:45,680 --> 00:27:47,120
it is also challenging.

735
00:27:48,020 --> 00:27:50,120
Sometimes there's people who are vegan, but they

736
00:27:50,120 --> 00:27:52,000
don't always want to talk about it because

737
00:27:52,000 --> 00:27:53,560
they don't want to have to deal with

738
00:27:53,560 --> 00:27:56,280
the conversations and the debates that might come

739
00:27:56,280 --> 00:27:56,680
with that.

740
00:27:56,760 --> 00:27:59,640
We do also share tips in our newsletters

741
00:27:59,640 --> 00:28:01,480
and blog about how to handle some of

742
00:28:01,480 --> 00:28:02,060
those questions.

743
00:28:03,020 --> 00:28:04,680
And we also try to give as many

744
00:28:04,680 --> 00:28:07,060
facts as possible to our participants so that

745
00:28:07,060 --> 00:28:08,760
they are ready and they have all those

746
00:28:08,760 --> 00:28:09,180
tools.

747
00:28:09,900 --> 00:28:13,440
But, yeah, we encourage workplaces to also participate

748
00:28:13,440 --> 00:28:16,040
in Veganuary and there's people who have done

749
00:28:16,040 --> 00:28:18,340
Veganuary as a participant and that's how they

750
00:28:18,340 --> 00:28:19,300
bring it to their workplace.

751
00:28:19,460 --> 00:28:20,800
And I say, you know, there's this thing

752
00:28:20,800 --> 00:28:21,960
I want to bring it to my work.

753
00:28:22,200 --> 00:28:24,180
But we also have an official programme, the

754
00:28:24,180 --> 00:28:27,060
Veganuary Workplace Challenge, where we give free resources

755
00:28:27,060 --> 00:28:28,520
to the employers.

756
00:28:29,040 --> 00:28:31,020
Everything we do anyway is free, but we

757
00:28:31,020 --> 00:28:33,880
also then created extra content so that the

758
00:28:33,880 --> 00:28:36,880
person at the workplace can copy paste email

759
00:28:36,880 --> 00:28:40,240
templates, like an email to ask leadership to

760
00:28:40,240 --> 00:28:41,900
approve a Veganuary programme.

761
00:28:42,340 --> 00:28:44,260
We have an email template to just encourage

762
00:28:44,260 --> 00:28:45,620
the colleagues to participate.

763
00:28:46,240 --> 00:28:50,440
Then we also have quizzes and lunch, like

764
00:28:50,440 --> 00:28:52,600
just ideas on how to make it interactive,

765
00:28:52,800 --> 00:28:55,120
like potlucks and luncheons and things like that.

766
00:28:55,120 --> 00:28:57,520
We have leaflets that we give them, posters

767
00:28:57,520 --> 00:29:00,340
where the teams can take pictures and they

768
00:29:00,340 --> 00:29:02,700
can answer, like, why am I doing Veganuary?

769
00:29:02,880 --> 00:29:04,840
So it's like a nice photo op, just

770
00:29:04,840 --> 00:29:06,600
so many tools to make it fun and

771
00:29:06,600 --> 00:29:08,840
as easy as possible to implement.

772
00:29:09,500 --> 00:29:11,980
And what happens is that we reach out

773
00:29:11,980 --> 00:29:17,200
to the bigger employers, HR, sustainability, wellness and

774
00:29:17,200 --> 00:29:18,400
ESG team members.

775
00:29:18,560 --> 00:29:21,200
But we also encourage vegans and people who

776
00:29:21,200 --> 00:29:23,680
are really interested in bringing plant-based into

777
00:29:23,680 --> 00:29:26,200
their work to simply talk about it at

778
00:29:26,200 --> 00:29:26,440
work.

779
00:29:26,840 --> 00:29:28,380
They can use our tools and they can

780
00:29:28,380 --> 00:29:29,200
also work with us.

781
00:29:29,340 --> 00:29:30,800
They can contact us and ask us for

782
00:29:30,800 --> 00:29:31,260
advice.

783
00:29:32,060 --> 00:29:34,420
So we are very happy to help with

784
00:29:34,420 --> 00:29:34,640
that.

785
00:29:34,860 --> 00:29:37,660
And this year we are at over 40

786
00:29:37,660 --> 00:29:40,100
participating companies in the US, which is also

787
00:29:40,100 --> 00:29:40,580
a record.

788
00:29:40,920 --> 00:29:42,020
So we're really, really excited.

789
00:29:42,220 --> 00:29:44,300
And some of the bigger employers this year

790
00:29:44,300 --> 00:29:46,920
are Ernest & Young, EY, Lush.

791
00:29:47,260 --> 00:29:50,360
There's also municipalities that are celebrating the Workplace

792
00:29:50,360 --> 00:29:53,080
Challenge, like City of San Antonio, Texas, is

793
00:29:53,080 --> 00:29:55,060
already participating for the second year.

794
00:29:55,480 --> 00:29:58,020
And then also City of West Hollywood, which

795
00:29:58,020 --> 00:30:00,980
is participating with the Workplace Challenge, but also

796
00:30:00,980 --> 00:30:04,260
as a city overall, did a proclamation and

797
00:30:04,260 --> 00:30:06,540
a resolution as part of their implementation of

798
00:30:06,540 --> 00:30:09,320
the plant-based treaty to communicate about Veganuary

799
00:30:09,320 --> 00:30:11,580
to residents, businesses and staff.

800
00:30:12,260 --> 00:30:14,360
So that was the first newer kind of

801
00:30:14,360 --> 00:30:16,700
size of municipality participating.

802
00:30:16,900 --> 00:30:18,000
And there's many more.

803
00:30:18,000 --> 00:30:21,800
Some of them also don't share it publicly,

804
00:30:21,980 --> 00:30:23,860
so I cannot name all of the participating

805
00:30:23,860 --> 00:30:26,660
companies, but there are some really major ones

806
00:30:26,660 --> 00:30:28,800
that are astonishing sometimes.

807
00:30:28,940 --> 00:30:31,820
Like we're positively surprised to see lots of

808
00:30:31,820 --> 00:30:35,180
industries participating and new ones this year, where

809
00:30:35,180 --> 00:30:40,720
media, trucking, like engineering, manufacturing started to participate

810
00:30:40,720 --> 00:30:41,580
already last year.

811
00:30:41,640 --> 00:30:42,840
And then we also have schools that are

812
00:30:42,840 --> 00:30:43,940
participating this year.

813
00:30:43,940 --> 00:30:46,340
So it just continues to touch new sectors.

814
00:30:46,520 --> 00:30:47,840
And a lot of it is thanks to

815
00:30:47,840 --> 00:30:51,280
just the Veganuary effect and also participants who

816
00:30:51,280 --> 00:30:53,300
speak up and want to talk about it

817
00:30:53,300 --> 00:30:53,660
at work.

818
00:30:54,400 --> 00:30:54,680
And Veganuary.

819
00:30:54,680 --> 00:30:58,640
You said media, because that is so important.

820
00:30:59,260 --> 00:31:02,000
One of the biggest challenges we face and

821
00:31:02,000 --> 00:31:05,640
the reason I started Unchained TV is because

822
00:31:05,640 --> 00:31:08,740
the media is not reporting our story the

823
00:31:08,740 --> 00:31:09,220
way it should.

824
00:31:09,600 --> 00:31:11,720
Veganuary is a big exception.

825
00:31:12,480 --> 00:31:17,040
But I've seen many undercover investigations, for example,

826
00:31:17,500 --> 00:31:19,520
that we've reported here at Unchained TV.

827
00:31:19,700 --> 00:31:21,640
And then I look to see what media

828
00:31:21,640 --> 00:31:22,520
has picked it up.

829
00:31:22,960 --> 00:31:24,300
Oh, laws being broken.

830
00:31:24,620 --> 00:31:25,100
Terrible.

831
00:31:25,600 --> 00:31:28,480
We passed here in California, Prop 12, Prop

832
00:31:28,480 --> 00:31:28,720
2.

833
00:31:28,800 --> 00:31:31,000
These are animal welfare laws that are not

834
00:31:31,000 --> 00:31:32,560
being enforced at all.

835
00:31:32,760 --> 00:31:35,160
So these undercover investigations are very serious.

836
00:31:35,520 --> 00:31:38,080
Also, animal activists being put on trial.

837
00:31:38,300 --> 00:31:40,460
It's not getting the coverage it deserves.

838
00:31:40,460 --> 00:31:43,600
Because look at the advertisers on these major

839
00:31:43,600 --> 00:31:45,580
networks, meat, dairy and pharmaceuticals.

840
00:31:45,760 --> 00:31:47,860
So I would like to understand your strategy

841
00:31:47,860 --> 00:31:50,940
for having success with media, getting all the

842
00:31:50,940 --> 00:31:54,540
media reports, as well as getting media companies,

843
00:31:54,660 --> 00:31:58,540
you said, to participate, actually their staff, their

844
00:31:58,540 --> 00:31:59,900
employees in Veganuary.

845
00:32:00,040 --> 00:32:01,400
Can you elaborate on that a little bit?

846
00:32:01,480 --> 00:32:05,060
Because honestly, that is huge.

847
00:32:05,420 --> 00:32:08,000
As the media goes, so goes the nation.

848
00:32:09,040 --> 00:32:10,360
Yeah, I love that.

849
00:32:10,460 --> 00:32:12,440
And yes, it's the first time we have

850
00:32:12,440 --> 00:32:16,120
a participating media company and they publicly announced

851
00:32:16,120 --> 00:32:17,140
that they gave us a quote.

852
00:32:17,300 --> 00:32:19,700
It's one of the channels in Spokane, Washington,

853
00:32:20,300 --> 00:32:22,940
one of the TV channels, public television, television.

854
00:32:23,420 --> 00:32:26,440
And the person who is leading it is

855
00:32:26,440 --> 00:32:29,740
in the sustainability and did participate in Veganuary

856
00:32:29,740 --> 00:32:33,440
in the past and therefore knew there's this

857
00:32:33,440 --> 00:32:34,540
workplace challenge format.

858
00:32:34,600 --> 00:32:35,660
I can bring it into work.

859
00:32:37,440 --> 00:32:40,180
Oh, oh, oh, I don't know what happened

860
00:32:40,180 --> 00:32:41,780
there, but that's OK.

861
00:32:42,060 --> 00:32:43,800
I'll tell you what, this is a good

862
00:32:43,800 --> 00:32:46,280
opportunity for us while we get that back

863
00:32:46,280 --> 00:32:49,160
on track to talk a little bit about

864
00:32:49,160 --> 00:32:50,820
Unchained TV.

865
00:32:51,120 --> 00:32:52,300
We're going to tell you a little bit

866
00:32:52,300 --> 00:32:54,480
about what Unchained TV does.

867
00:32:54,560 --> 00:32:59,420
We're a 501C3 nonprofit and our whole effort

868
00:32:59,420 --> 00:33:02,440
is to promote veganism.

869
00:33:02,860 --> 00:33:04,600
So it's a vegan Netflix.

870
00:33:04,600 --> 00:33:06,760
OK, that's the craziest thing I've ever heard.

871
00:33:06,800 --> 00:33:08,000
I love Unchained TV.

872
00:33:08,260 --> 00:33:11,000
Unchained, Unchained TV, your life will change.

873
00:33:11,120 --> 00:33:12,180
It's just that easy.

874
00:33:12,540 --> 00:33:15,000
Unchained TV has all sorts of content for

875
00:33:15,000 --> 00:33:15,460
everybody.

876
00:33:15,880 --> 00:33:17,940
Unchained TV changed my life.

877
00:33:18,280 --> 00:33:21,060
Unchained TV is crushing it.

878
00:33:21,140 --> 00:33:22,720
I love Unchained TV.

879
00:33:23,000 --> 00:33:24,720
Unchained TV is my go to.

880
00:33:25,060 --> 00:33:26,820
Unchained TV, who knew?

881
00:33:27,500 --> 00:33:29,360
Unchained baby, yay!

882
00:33:35,300 --> 00:33:36,940
So I can tell you a little bit

883
00:33:36,940 --> 00:33:38,680
more about Unchained TV.

884
00:33:39,000 --> 00:33:41,040
I'm the founder and there it is right

885
00:33:41,040 --> 00:33:43,780
behind me on my Samsung TV.

886
00:33:44,060 --> 00:33:47,760
So if you want to get involved with

887
00:33:47,760 --> 00:33:49,980
telling the story that we all need to

888
00:33:49,980 --> 00:33:52,260
tell, that the solution to so many of

889
00:33:52,260 --> 00:33:55,080
our problems, literally, I would say 90 percent

890
00:33:55,080 --> 00:34:01,800
of our problems, climate change, world hunger, preventable

891
00:34:01,800 --> 00:34:05,860
lifestyle diseases and so many other problems.

892
00:34:09,620 --> 00:34:11,760
We got a little bit of a problem

893
00:34:11,760 --> 00:34:11,960
there.

894
00:34:12,040 --> 00:34:12,659
We'll get through it.

895
00:34:12,940 --> 00:34:18,000
The solution is for the world to understand.

896
00:34:18,360 --> 00:34:19,239
Yes, I can hear you.

897
00:34:19,260 --> 00:34:19,739
You're back.

898
00:34:19,860 --> 00:34:20,199
Yay.

899
00:34:20,860 --> 00:34:23,580
I was just telling everybody about Unchained TV.

900
00:34:24,380 --> 00:34:27,420
Anytime there is an opportunity for me to

901
00:34:27,420 --> 00:34:28,500
talk about it, I will.

902
00:34:28,739 --> 00:34:30,699
So I'm going to explain a little bit

903
00:34:30,699 --> 00:34:33,780
more about how you can get Unchained TV

904
00:34:33,780 --> 00:34:34,659
right on your phone.

905
00:34:34,780 --> 00:34:36,580
We're a 501C3 nonprofit.

906
00:34:36,760 --> 00:34:37,699
It's absolutely free.

907
00:34:37,900 --> 00:34:42,020
And there's 2000 videos, including this one that's

908
00:34:42,020 --> 00:34:43,820
playing right now behind me.

909
00:34:45,159 --> 00:34:49,360
Documentaries, vegan cooking shows, biographies, lifestyle shows and

910
00:34:49,360 --> 00:34:50,300
news shows.

911
00:34:50,300 --> 00:34:52,920
And the greatest part about it is you

912
00:34:52,920 --> 00:34:54,639
can get it on your phone for free.

913
00:34:54,739 --> 00:34:56,460
Just go to your App Store, Google Play

914
00:34:56,460 --> 00:34:59,600
or your Apple App Store, and you just

915
00:34:59,600 --> 00:35:02,200
put in Unchained TV, one word, and then

916
00:35:02,200 --> 00:35:03,640
you can text these videos.

917
00:35:03,840 --> 00:35:05,760
If somebody says, oh, the animals aren't treated

918
00:35:05,760 --> 00:35:07,480
that bad, you can text them a video.

919
00:35:07,600 --> 00:35:08,980
If they say I could never give up

920
00:35:08,980 --> 00:35:10,760
cheese, you can text them a video.

921
00:35:10,860 --> 00:35:11,860
It's all completely free.

922
00:35:12,300 --> 00:35:14,020
And if you want to watch it on

923
00:35:14,020 --> 00:35:16,560
your TV, it's on all Samsung TVs.

924
00:35:16,560 --> 00:35:18,340
But also if you have an Amazon Fire

925
00:35:18,340 --> 00:35:20,240
Stick, a Roku device or an Apple TV

926
00:35:20,240 --> 00:35:24,160
device, you can also get it that way.

927
00:35:24,360 --> 00:35:25,600
And of course, you can watch it online.

928
00:35:26,140 --> 00:35:28,000
So just go to Unchained TV dot com

929
00:35:28,000 --> 00:35:29,600
or watch Unchained TV dot com.

930
00:35:29,820 --> 00:35:31,820
So, all right, we're back with the one

931
00:35:31,820 --> 00:35:34,900
and only Sandra Hungate, the U.S. Director

932
00:35:34,900 --> 00:35:36,060
of the January.

933
00:35:36,640 --> 00:35:38,540
And I see you got some mood lighting

934
00:35:38,540 --> 00:35:38,860
there.

935
00:35:39,120 --> 00:35:41,840
You probably had an electrical outage, if I

936
00:35:41,840 --> 00:35:42,440
had to guess.

937
00:35:42,700 --> 00:35:44,300
But we're happy to have you back.

938
00:35:44,300 --> 00:35:47,300
So you covered a lot of ground, but

939
00:35:47,300 --> 00:35:50,840
I want to know why the January has

940
00:35:50,840 --> 00:35:55,520
succeeded when so many other similar efforts have

941
00:35:55,520 --> 00:35:58,340
not had the same level of success.

942
00:35:58,980 --> 00:36:01,500
What is your secret sauce?

943
00:36:02,580 --> 00:36:03,260
Thanks.

944
00:36:03,360 --> 00:36:06,340
I'm sorry about the technical problem.

945
00:36:07,540 --> 00:36:09,600
We we think that there's a few elements.

946
00:36:09,760 --> 00:36:11,120
The first one is the fact that it

947
00:36:11,120 --> 00:36:13,880
is not nonjudgmental and inviting.

948
00:36:13,880 --> 00:36:15,500
So that there's that pressure.

949
00:36:15,600 --> 00:36:17,640
The pressure is taken away, as mentioned earlier.

950
00:36:17,840 --> 00:36:19,960
So people feel more comfortable giving it a

951
00:36:19,960 --> 00:36:20,340
try.

952
00:36:20,800 --> 00:36:22,500
But we also had a lot of support

953
00:36:22,500 --> 00:36:23,800
early on from celebrities.

954
00:36:23,940 --> 00:36:25,700
So you were saying earlier how it started

955
00:36:25,700 --> 00:36:27,500
in the U.K. 11 years ago with

956
00:36:27,500 --> 00:36:28,100
two people.

957
00:36:28,680 --> 00:36:30,620
And the first year they had about 3000

958
00:36:30,620 --> 00:36:32,640
participants and they thought this was going to

959
00:36:32,640 --> 00:36:33,840
be like a side project.

960
00:36:33,980 --> 00:36:36,340
But then it just exploded because they got

961
00:36:36,340 --> 00:36:38,520
big businesses that took part.

962
00:36:38,680 --> 00:36:40,900
They got celebrities that participated.

963
00:36:40,900 --> 00:36:42,780
And so that that was really how that

964
00:36:42,780 --> 00:36:45,240
snowball effect started, because there were these big

965
00:36:45,240 --> 00:36:46,420
names that participated.

966
00:36:47,160 --> 00:36:48,580
And then also you were asking me about

967
00:36:48,580 --> 00:36:50,560
the media we have ourselves.

968
00:36:50,560 --> 00:36:52,600
You know, we send out the press releases

969
00:36:52,600 --> 00:36:53,480
and the content.

970
00:36:53,820 --> 00:36:56,920
We also have other participating entities that are

971
00:36:56,920 --> 00:36:58,600
sending out the content as well.

972
00:36:58,680 --> 00:37:01,480
So I was mentioning the West Hollywood city

973
00:37:01,480 --> 00:37:02,300
participation.

974
00:37:02,320 --> 00:37:02,760
Right.

975
00:37:02,780 --> 00:37:05,720
So they they had the city council meeting.

976
00:37:05,720 --> 00:37:06,720
There were media there.

977
00:37:06,720 --> 00:37:08,480
So it was also mentioned in the media

978
00:37:08,480 --> 00:37:10,820
because it was part of their programme.

979
00:37:11,100 --> 00:37:13,700
We also have the Mellow Mushroom, for example.

980
00:37:13,860 --> 00:37:15,320
We're talking about them as a chain.

981
00:37:15,440 --> 00:37:16,760
They just sent out a press release about

982
00:37:16,760 --> 00:37:17,600
their participation.

983
00:37:18,140 --> 00:37:20,160
So they also are part of the messaging.

984
00:37:20,320 --> 00:37:22,280
And then we also send our own messages.

985
00:37:23,160 --> 00:37:25,120
Yeah, it's like a team effort between all

986
00:37:25,120 --> 00:37:27,460
the other groups of people who are who

987
00:37:27,460 --> 00:37:29,860
are making this bigger and bigger every year.

988
00:37:30,580 --> 00:37:32,400
It is so amazing.

989
00:37:32,400 --> 00:37:36,880
And, you know, 2013, when that coffee table

990
00:37:36,880 --> 00:37:39,800
discussion was happening is not so long ago.

991
00:37:40,100 --> 00:37:44,180
So it started in 2014 small.

992
00:37:44,360 --> 00:37:45,600
Then it exploded.

993
00:37:46,000 --> 00:37:48,560
You're hearing that it exploded because celebrities got

994
00:37:48,560 --> 00:37:49,040
on board.

995
00:37:49,360 --> 00:37:51,560
What I'd like to know is, first of

996
00:37:51,560 --> 00:37:53,660
all, we have a question from somebody watching

997
00:37:53,660 --> 00:37:56,540
on Facebook, and it's kind of a silly

998
00:37:56,540 --> 00:37:57,640
but fun question.

999
00:37:58,360 --> 00:38:00,460
Sandra, is there any significance to your question

1000
00:38:00,460 --> 00:38:01,180
mark symbol?

1001
00:38:01,180 --> 00:38:03,120
Oh, ha ha.

1002
00:38:03,320 --> 00:38:05,060
Yeah, I actually made these.

1003
00:38:05,180 --> 00:38:07,300
And I love the question mark symbol for

1004
00:38:07,300 --> 00:38:08,000
a few reasons.

1005
00:38:08,020 --> 00:38:09,680
I like to always question things.

1006
00:38:09,800 --> 00:38:11,700
I'm part of also the Generation Y that

1007
00:38:11,700 --> 00:38:12,740
is always asking why.

1008
00:38:13,780 --> 00:38:16,400
And yeah, just overall, like the the symbol

1009
00:38:16,400 --> 00:38:18,000
as a design element itself.

1010
00:38:18,200 --> 00:38:20,280
So, yeah, I thought it would be a

1011
00:38:20,280 --> 00:38:22,400
good a good symbol for today when we're

1012
00:38:22,400 --> 00:38:25,160
talking about and learning about beginner and beginners

1013
00:38:25,160 --> 00:38:28,200
question what you're being told on the news

1014
00:38:28,200 --> 00:38:28,620
media.

1015
00:38:28,620 --> 00:38:31,700
I saw a ridiculous article.

1016
00:38:31,940 --> 00:38:32,820
Somebody told me about it.

1017
00:38:33,100 --> 00:38:35,620
There's something does do veggie burgers cause depression?

1018
00:38:36,340 --> 00:38:38,800
Now, you know, at a certain point, we

1019
00:38:38,800 --> 00:38:40,960
need to counteract this nonsense.

1020
00:38:41,600 --> 00:38:44,560
It's like when if if I have a

1021
00:38:44,560 --> 00:38:46,820
an injured pinky and I go to the

1022
00:38:46,820 --> 00:38:49,020
doctor, sometimes I'll try to make my injured

1023
00:38:49,020 --> 00:38:50,140
pinky about veganism.

1024
00:38:50,260 --> 00:38:51,740
I go, what about all these sick people

1025
00:38:51,740 --> 00:38:53,600
who are lined up in the gurneys in

1026
00:38:53,600 --> 00:38:55,660
the hallways and who are vegan?

1027
00:38:55,660 --> 00:38:58,180
Do you make it about them being meat

1028
00:38:58,180 --> 00:38:58,560
eaters?

1029
00:38:59,080 --> 00:39:02,320
You know, there's this, I think, institutional bias

1030
00:39:02,320 --> 00:39:03,300
that we're seeing.

1031
00:39:03,940 --> 00:39:09,360
And when that institutional bias occurs, we as

1032
00:39:09,360 --> 00:39:11,880
independent thinkers have to question it.

1033
00:39:12,020 --> 00:39:15,240
And we have to question when doctors tell

1034
00:39:15,240 --> 00:39:16,720
us we have to eat meat or dairy.

1035
00:39:16,920 --> 00:39:19,340
Well, how much training have you had in

1036
00:39:19,340 --> 00:39:19,760
nutrition?

1037
00:39:19,900 --> 00:39:22,820
Because the average doctor has very little training

1038
00:39:22,820 --> 00:39:23,340
in nutrition.

1039
00:39:23,340 --> 00:39:25,620
Their health stats aren't better than the general

1040
00:39:25,620 --> 00:39:25,980
public.

1041
00:39:26,600 --> 00:39:29,040
And there's an entire organisation called Physicians Committee

1042
00:39:29,040 --> 00:39:32,100
for Responsible Medicine that tries to educate doctors

1043
00:39:32,100 --> 00:39:34,180
because a lot of them are just repeating

1044
00:39:34,180 --> 00:39:35,660
urban myths.

1045
00:39:36,100 --> 00:39:36,840
They don't know.

1046
00:39:37,440 --> 00:39:39,740
I mean, I read that the guy who

1047
00:39:39,740 --> 00:39:44,240
created the ham and cheese breakfast was a

1048
00:39:44,240 --> 00:39:47,860
PR guy who had ham, you know, pork

1049
00:39:47,860 --> 00:39:49,160
producer as a client.

1050
00:39:49,400 --> 00:39:51,380
And he called one doctor up and said,

1051
00:39:51,480 --> 00:39:53,920
would you recommend eggs and bacon for breakfast?

1052
00:39:54,040 --> 00:39:55,180
And the doctor said, sure.

1053
00:39:55,400 --> 00:39:56,900
And then he turned that into a whole

1054
00:39:56,900 --> 00:39:57,480
campaign.

1055
00:39:57,940 --> 00:39:58,760
It's online.

1056
00:39:58,860 --> 00:40:01,200
You can find this where he said the

1057
00:40:01,200 --> 00:40:05,640
medical establishment is suggesting that we all eat

1058
00:40:05,640 --> 00:40:06,380
this breakfast.

1059
00:40:06,740 --> 00:40:09,580
And he on the online video.

1060
00:40:09,940 --> 00:40:11,340
He's very old now.

1061
00:40:11,500 --> 00:40:14,580
He brags about how he basically scammed everybody.

1062
00:40:15,220 --> 00:40:18,380
So, you know, we have to question what

1063
00:40:18,380 --> 00:40:22,320
we're being told, because as somebody far wiser

1064
00:40:22,320 --> 00:40:25,600
than myself said, we're all being factory farmed.

1065
00:40:26,260 --> 00:40:28,220
If the animals are being factory farmed, but

1066
00:40:28,220 --> 00:40:30,980
we're being factory farmed to to get sick,

1067
00:40:31,060 --> 00:40:33,820
to get diabetes, to get high cholesterol, to

1068
00:40:33,820 --> 00:40:36,120
need operations, to need drugs.

1069
00:40:36,840 --> 00:40:38,120
We don't inherently.

1070
00:40:38,560 --> 00:40:39,620
There's a lot of stuff.

1071
00:40:39,720 --> 00:40:41,060
Look, I believe in doctors.

1072
00:40:41,140 --> 00:40:42,280
I do go to the doctor.

1073
00:40:42,660 --> 00:40:45,420
I'm not somebody who's against established medicine.

1074
00:40:45,680 --> 00:40:47,480
There's a there's a good reason for doctors,

1075
00:40:47,520 --> 00:40:47,780
OK?

1076
00:40:47,780 --> 00:40:52,220
But we also have to question authority and

1077
00:40:52,220 --> 00:40:53,520
not just obey.

1078
00:40:54,520 --> 00:40:55,020
All right.

1079
00:40:55,160 --> 00:40:57,680
We're back with Sandra Hungate.

1080
00:40:57,940 --> 00:41:01,080
And I want to ask you, what's next?

1081
00:41:01,480 --> 00:41:04,020
OK, if you could tell us what are

1082
00:41:04,020 --> 00:41:06,580
the future plans for the January?

1083
00:41:07,360 --> 00:41:09,600
Obviously, we won't know all the stats until

1084
00:41:09,600 --> 00:41:10,740
2025.

1085
00:41:11,380 --> 00:41:12,760
January is done.

1086
00:41:12,880 --> 00:41:16,040
But what's happening in the years ahead?

1087
00:41:16,040 --> 00:41:17,320
If you could unmute and tell us.

1088
00:41:18,620 --> 00:41:21,480
Yeah, so we work all year long.

1089
00:41:21,800 --> 00:41:23,460
That's sometimes the question that we get.

1090
00:41:23,560 --> 00:41:23,660
Yeah.

1091
00:41:23,660 --> 00:41:25,560
What what does the January do after January

1092
00:41:25,560 --> 00:41:26,020
is over?

1093
00:41:26,100 --> 00:41:28,040
So we work all year long in contacting

1094
00:41:28,040 --> 00:41:31,800
businesses and different organisations and entities to to

1095
00:41:31,800 --> 00:41:33,360
prepare for the next campaign.

1096
00:41:33,360 --> 00:41:35,100
And also some campaigns that are in the

1097
00:41:35,100 --> 00:41:35,840
middle of the year.

1098
00:41:35,860 --> 00:41:37,940
We do call them mini campaigns.

1099
00:41:38,100 --> 00:41:42,680
So we already are planning one in April,

1100
00:41:42,680 --> 00:41:45,200
May to talk about chickens.

1101
00:41:45,780 --> 00:41:47,820
And, you know, they're the ones that are

1102
00:41:47,820 --> 00:41:50,840
in numbers suffering the most from animal agriculture.

1103
00:41:51,100 --> 00:41:53,560
So we're talking about how to how to

1104
00:41:53,560 --> 00:41:56,320
swap out chicken products specifically.

1105
00:41:56,580 --> 00:41:58,660
And that helps to keep people on the

1106
00:41:58,660 --> 00:42:00,360
January waggon, how we call it.

1107
00:42:00,800 --> 00:42:03,620
And we also talk about other topics like

1108
00:42:03,620 --> 00:42:06,700
the fish industries, usually in the summer and

1109
00:42:06,700 --> 00:42:10,160
then plants, milks versus dairy later in the

1110
00:42:10,160 --> 00:42:10,400
summer.

1111
00:42:10,400 --> 00:42:14,000
And yeah, just to keep people as as

1112
00:42:14,000 --> 00:42:15,240
much on the waggon as possible.

1113
00:42:15,660 --> 00:42:18,600
We also continuously email the participants throughout the

1114
00:42:18,600 --> 00:42:18,800
year.

1115
00:42:18,900 --> 00:42:21,460
They get every few weeks more emails and

1116
00:42:21,460 --> 00:42:23,100
tips and recipes, kind of like those ones

1117
00:42:23,100 --> 00:42:24,800
that are in the first month.

1118
00:42:25,160 --> 00:42:27,180
And then, of course, we also do fundraising.

1119
00:42:27,300 --> 00:42:28,320
We're also a nonprofit.

1120
00:42:28,820 --> 00:42:31,540
We also need and rely on other donations

1121
00:42:31,540 --> 00:42:33,480
to make sure that our content also is

1122
00:42:33,480 --> 00:42:35,200
available and free to everybody.

1123
00:42:35,700 --> 00:42:36,940
We also regroup.

1124
00:42:37,220 --> 00:42:39,140
We see what worked, what didn't work.

1125
00:42:39,140 --> 00:42:40,980
To your point with media, we look at

1126
00:42:40,980 --> 00:42:43,400
what are the stories that the media is

1127
00:42:43,400 --> 00:42:45,700
actually picking up the most and how can

1128
00:42:45,700 --> 00:42:47,500
we then utilise that in the next year?

1129
00:42:48,560 --> 00:42:50,360
And then I also forgot, I guess we

1130
00:42:50,360 --> 00:42:53,860
also take a quick break in February because

1131
00:42:53,860 --> 00:42:55,680
we work throughout the holidays, as you can

1132
00:42:55,680 --> 00:42:56,060
imagine.

1133
00:42:56,260 --> 00:42:58,100
That's like our main time, December, January.

1134
00:42:58,240 --> 00:42:59,920
So we still have a few days where

1135
00:42:59,920 --> 00:43:01,780
we take a break as an organisation in

1136
00:43:01,780 --> 00:43:02,180
February.

1137
00:43:03,200 --> 00:43:05,360
And then we also start brainstorming already in

1138
00:43:05,360 --> 00:43:07,360
the summer about like, what is our next

1139
00:43:07,360 --> 00:43:07,820
angle?

1140
00:43:07,820 --> 00:43:09,360
What do we want to talk about next

1141
00:43:09,360 --> 00:43:09,580
year?

1142
00:43:09,620 --> 00:43:12,740
And it's usually based on what the industry

1143
00:43:12,740 --> 00:43:17,420
and the current cultural news are about or

1144
00:43:17,420 --> 00:43:19,980
what are some of the products or things

1145
00:43:19,980 --> 00:43:22,200
that people are looking for and things like

1146
00:43:22,200 --> 00:43:22,340
that.

1147
00:43:22,360 --> 00:43:23,800
We just kind of look at everything and

1148
00:43:23,800 --> 00:43:25,880
then decide on some of the new topics.

1149
00:43:26,680 --> 00:43:27,920
I love it.

1150
00:43:28,120 --> 00:43:32,140
And what really fascinates me is it's constantly

1151
00:43:32,140 --> 00:43:37,220
evolving, but it remains very positive, which I

1152
00:43:37,220 --> 00:43:40,320
think could be a challenge, honestly, because a

1153
00:43:40,320 --> 00:43:42,900
lot of us who are vegan experience frustration.

1154
00:43:44,300 --> 00:43:47,320
For example, the environmental catastrophe happening here, I

1155
00:43:47,320 --> 00:43:50,380
remember there was a catastrophe on the East

1156
00:43:50,380 --> 00:43:54,720
Coast and people had held a news conference

1157
00:43:54,720 --> 00:43:57,360
saying, we have to have no more factory

1158
00:43:57,360 --> 00:43:59,960
farms here in this particular state until we

1159
00:43:59,960 --> 00:44:04,380
find out the connection between these factory farms

1160
00:44:04,380 --> 00:44:10,280
and the ever escalating weather turbulence and just

1161
00:44:10,280 --> 00:44:13,580
meteorological nightmare that we're experiencing.

1162
00:44:13,900 --> 00:44:17,000
And the news media videotaped that news conference.

1163
00:44:17,300 --> 00:44:18,500
None of them aired it.

1164
00:44:18,800 --> 00:44:21,940
But what they did air instead was a

1165
00:44:21,940 --> 00:44:24,280
barbecue for the victims, a meat barbecue.

1166
00:44:25,040 --> 00:44:26,500
And I remember that.

1167
00:44:26,760 --> 00:44:29,160
Yes, it was so frustrating to me.

1168
00:44:29,220 --> 00:44:31,940
It's like we're trying to help you avoid

1169
00:44:31,940 --> 00:44:33,080
the next catastrophe.

1170
00:44:33,080 --> 00:44:36,800
This is just the appetiser of climate change.

1171
00:44:37,240 --> 00:44:39,640
I mean, it's going to get exponentially worse.

1172
00:44:39,940 --> 00:44:42,140
And yet the very people we're trying to

1173
00:44:42,140 --> 00:44:45,320
help are refusing.

1174
00:44:48,240 --> 00:44:52,600
It's this weird dilemma that they're regarding us

1175
00:44:52,600 --> 00:44:55,300
as some of some of them infringing on

1176
00:44:55,300 --> 00:44:57,520
their lifestyle when we're trying to say, hey,

1177
00:44:57,740 --> 00:44:59,460
it doesn't matter how much money you make.

1178
00:45:00,200 --> 00:45:03,180
If you can't walk outside the street without

1179
00:45:03,180 --> 00:45:06,740
collapsing because of extreme heat, you know, your

1180
00:45:06,740 --> 00:45:08,240
money isn't going to mean that much to

1181
00:45:08,240 --> 00:45:08,440
you.

1182
00:45:09,040 --> 00:45:13,240
What are your secret strategies for maintaining a

1183
00:45:13,240 --> 00:45:15,920
positive approach no matter what?

1184
00:45:15,980 --> 00:45:17,160
I'd like to hear it.

1185
00:45:19,920 --> 00:45:22,080
I just need to tell you, sorry, I

1186
00:45:22,080 --> 00:45:25,100
cannot speak to that as an organisation.

1187
00:45:25,420 --> 00:45:27,900
But personally, I would say my strategy is

1188
00:45:27,900 --> 00:45:30,540
that I focus on the the impact that

1189
00:45:30,540 --> 00:45:31,180
we're creating.

1190
00:45:31,420 --> 00:45:32,620
And that's what motivates me.

1191
00:45:32,720 --> 00:45:34,940
And especially in this time of year, like

1192
00:45:34,940 --> 00:45:36,980
in the winter time is when we see

1193
00:45:36,980 --> 00:45:39,540
all those those entities participating and all that

1194
00:45:39,540 --> 00:45:39,980
energy.

1195
00:45:40,340 --> 00:45:42,360
And then when you see the stats in

1196
00:45:42,360 --> 00:45:44,380
the spring of how people how many people

1197
00:45:44,380 --> 00:45:47,540
participated, how many stayed vegan, that just fuels

1198
00:45:47,540 --> 00:45:49,280
you for the rest of the year, basically.

1199
00:45:49,420 --> 00:45:51,220
Which is like, oh, my gosh, we continue

1200
00:45:51,220 --> 00:45:52,220
to reach more people.

1201
00:45:52,380 --> 00:45:53,880
And we just we just want to do

1202
00:45:53,880 --> 00:45:55,780
more and more and more until we don't

1203
00:45:55,780 --> 00:45:56,540
need to anymore.

1204
00:45:56,660 --> 00:45:58,460
And the world will be vegan, which is

1205
00:45:58,460 --> 00:45:59,500
our our vision.

1206
00:45:59,540 --> 00:46:01,560
And I think all of our vision in

1207
00:46:01,560 --> 00:46:02,500
the vegan space.

1208
00:46:03,160 --> 00:46:04,940
So let me let me ask you, we

1209
00:46:04,940 --> 00:46:07,420
we here at Unchained TV, just like you

1210
00:46:07,420 --> 00:46:09,360
accept everybody wherever they are on the journey

1211
00:46:09,360 --> 00:46:10,120
we put up.

1212
00:46:10,580 --> 00:46:12,480
You know, you said there's no there's no

1213
00:46:12,480 --> 00:46:13,880
problem with answering any questions.

1214
00:46:14,040 --> 00:46:16,400
So here's sort of a provocative question from

1215
00:46:16,400 --> 00:46:19,180
Animal Vegan Animal Defender 269.

1216
00:46:19,400 --> 00:46:21,540
How is asking people to change their diet

1217
00:46:21,540 --> 00:46:24,100
for a month while still using animals fighting

1218
00:46:24,100 --> 00:46:27,320
for emancipation is justice or respect a challenge?

1219
00:46:27,780 --> 00:46:29,760
How is it respectful to ask for just

1220
00:46:29,760 --> 00:46:30,800
a month of respect?

1221
00:46:31,220 --> 00:46:32,400
What's your answer to that?

1222
00:46:33,820 --> 00:46:36,300
So because we know that we are just

1223
00:46:36,300 --> 00:46:39,540
the beginning and we're the the first trial

1224
00:46:39,540 --> 00:46:42,460
for them, we then give them the information

1225
00:46:42,460 --> 00:46:44,040
so that they can learn about all these

1226
00:46:44,040 --> 00:46:46,300
other problems that are linked to not just

1227
00:46:46,300 --> 00:46:48,980
how they eat, but also how what they

1228
00:46:48,980 --> 00:46:50,760
wear, what kind of cosmetic they use.

1229
00:46:50,840 --> 00:46:52,920
And as mentioned earlier, a lot of people

1230
00:46:52,920 --> 00:46:56,100
say that their main motivation are the animals.

1231
00:46:56,720 --> 00:46:58,560
So even though maybe they start for health

1232
00:46:58,560 --> 00:47:01,340
reasons or sustainability reasons, which are also really,

1233
00:47:01,480 --> 00:47:03,840
really important reasons, they just learn a lot

1234
00:47:03,840 --> 00:47:06,180
about animals and then realise there are so

1235
00:47:06,180 --> 00:47:08,280
many problems in in this.

1236
00:47:08,400 --> 00:47:10,560
And I even after eight years of being

1237
00:47:10,560 --> 00:47:12,700
vegan, I continue to learn more things about

1238
00:47:12,700 --> 00:47:16,100
how awful they're the animal ag and and

1239
00:47:16,100 --> 00:47:17,320
the industries are.

1240
00:47:17,460 --> 00:47:20,820
And so we continue to just we give

1241
00:47:20,820 --> 00:47:22,720
them that way in and we encourage them

1242
00:47:22,720 --> 00:47:24,320
to continue to learn more so that they

1243
00:47:24,320 --> 00:47:26,840
can really also become a defender of the

1244
00:47:26,840 --> 00:47:28,040
animals and learn more.

1245
00:47:28,720 --> 00:47:31,400
And you know what I remind myself of?

1246
00:47:31,740 --> 00:47:33,880
My point is not to be right.

1247
00:47:34,460 --> 00:47:37,740
My point is to convince other people.

1248
00:47:38,480 --> 00:47:41,320
And so there is a psychological strategy to

1249
00:47:41,320 --> 00:47:42,860
convincing other people.

1250
00:47:43,620 --> 00:47:46,660
And so sometimes you've got to speak truth

1251
00:47:46,660 --> 00:47:47,960
to power and confront people.

1252
00:47:48,180 --> 00:47:50,820
I went vegan when a fourth generation cattle

1253
00:47:50,820 --> 00:47:55,840
rancher turned vegan advocate named forget his name

1254
00:47:55,840 --> 00:47:57,020
now, but he's the mad cowboy.

1255
00:47:57,340 --> 00:47:59,700
OK, he was on Oprah and he was

1256
00:47:59,700 --> 00:48:00,360
quite famous.

1257
00:48:00,700 --> 00:48:03,580
And he pointed at me when I said

1258
00:48:03,580 --> 00:48:06,180
I still consume dairy and pointed his finger

1259
00:48:06,180 --> 00:48:07,920
right in my nose and said liquid meat,

1260
00:48:08,140 --> 00:48:10,120
because I was a vegetarian who committed who

1261
00:48:10,120 --> 00:48:13,600
would continue to consume dairy, liquid meat like

1262
00:48:13,600 --> 00:48:13,920
that.

1263
00:48:15,540 --> 00:48:17,560
And I'm sure somebody's going to tell me

1264
00:48:17,560 --> 00:48:19,080
his name because I just for some reason

1265
00:48:19,080 --> 00:48:19,620
forgot it.

1266
00:48:19,620 --> 00:48:24,100
But anyway, that was confrontational.

1267
00:48:24,320 --> 00:48:25,960
It was a little rude, but it got

1268
00:48:25,960 --> 00:48:26,260
to me.

1269
00:48:26,300 --> 00:48:28,600
And that was the last day that I

1270
00:48:28,600 --> 00:48:29,860
consumed dairy.

1271
00:48:30,200 --> 00:48:31,520
That was twenty nine years ago.

1272
00:48:31,940 --> 00:48:33,100
So I was already vegetarian.

1273
00:48:33,280 --> 00:48:36,080
Then I went vegan because somebody confronted me

1274
00:48:36,080 --> 00:48:36,560
rudely.

1275
00:48:37,040 --> 00:48:38,240
But that's me.

1276
00:48:39,300 --> 00:48:40,960
I'm a certain type of person.

1277
00:48:41,380 --> 00:48:43,860
Somebody else might be horribly offended and go

1278
00:48:43,860 --> 00:48:45,760
out and drink a gallon of milk because

1279
00:48:45,760 --> 00:48:46,160
of that.

1280
00:48:46,160 --> 00:48:49,180
So it really depends.

1281
00:48:49,440 --> 00:48:53,180
It's it's a multi level chess game, a

1282
00:48:53,180 --> 00:48:54,640
three dimensional chess game.

1283
00:48:55,180 --> 00:48:57,240
There's no right answer for any one person.

1284
00:48:57,460 --> 00:49:00,020
Different people, because of their life habits, are

1285
00:49:00,020 --> 00:49:02,220
going to respond differently to different stimuli.

1286
00:49:04,780 --> 00:49:08,900
So, yeah, if you want, he has one

1287
00:49:08,900 --> 00:49:09,640
more follow up.

1288
00:49:09,680 --> 00:49:12,500
We can we can live dangerously and check

1289
00:49:12,500 --> 00:49:13,160
that out, too.

1290
00:49:13,160 --> 00:49:14,840
But why can't you call it something else

1291
00:49:14,840 --> 00:49:18,120
without using the only word for animal emancipation,

1292
00:49:18,280 --> 00:49:20,320
like plant based challenge or diet challenge?

1293
00:49:20,420 --> 00:49:22,760
Why hijack the term, which means rejecting animal

1294
00:49:22,760 --> 00:49:23,280
use?

1295
00:49:23,720 --> 00:49:24,460
I'll let you answer.

1296
00:49:27,260 --> 00:49:29,300
I am not the one who created the

1297
00:49:29,300 --> 00:49:32,640
name, so I cannot really discuss that or

1298
00:49:32,640 --> 00:49:34,100
or change it.

1299
00:49:34,400 --> 00:49:37,660
But I'm trying to think if there's anything

1300
00:49:37,660 --> 00:49:39,420
I can really share otherwise.

1301
00:49:39,700 --> 00:49:41,020
But I understand your question.

1302
00:49:42,260 --> 00:49:43,940
There's obviously a lot of other challenges.

1303
00:49:43,940 --> 00:49:45,260
I would like to say a couple of

1304
00:49:45,260 --> 00:49:45,440
things.

1305
00:49:45,580 --> 00:49:47,540
One, somebody reminded me the person's name was

1306
00:49:47,540 --> 00:49:49,040
Howard Lyman, who I know well.

1307
00:49:49,220 --> 00:49:50,540
Oh, I forgot his name is crazy.

1308
00:49:51,060 --> 00:49:53,740
But I'd like to respond because.

1309
00:49:55,180 --> 00:49:56,960
This brings up a bigger issue that I'd

1310
00:49:56,960 --> 00:49:59,980
like to address, and that is when vegans

1311
00:49:59,980 --> 00:50:02,340
are fighting amongst themselves, the other side is

1312
00:50:02,340 --> 00:50:03,200
applauding and winning.

1313
00:50:03,240 --> 00:50:04,340
Keep going, keep fighting.

1314
00:50:04,760 --> 00:50:08,500
The truth is the January works and it

1315
00:50:08,500 --> 00:50:14,720
is arguably the most successful vegan campaign that

1316
00:50:14,720 --> 00:50:19,180
has ever happened in the history of veganism.

1317
00:50:19,900 --> 00:50:22,800
You know, and I I learned recently that

1318
00:50:22,800 --> 00:50:24,740
veganism is a very new term.

1319
00:50:25,000 --> 00:50:26,920
In fact, it only went into the dictionary

1320
00:50:26,920 --> 00:50:28,040
in 1962.

1321
00:50:29,120 --> 00:50:29,380
Wow.

1322
00:50:29,580 --> 00:50:31,660
The word vegan only went into the dictionary

1323
00:50:31,660 --> 00:50:32,400
in 1962.

1324
00:50:32,980 --> 00:50:37,000
So let's not attack something that's working so

1325
00:50:37,000 --> 00:50:37,380
well.

1326
00:50:37,940 --> 00:50:41,620
And I also would urge everyone who is

1327
00:50:41,620 --> 00:50:44,520
vegan to take all the energy that you

1328
00:50:44,520 --> 00:50:47,620
might use telling somebody else, you know, this

1329
00:50:47,620 --> 00:50:50,260
is how you should do it and actually

1330
00:50:50,260 --> 00:50:54,140
use that energy and send it out to

1331
00:50:54,140 --> 00:50:56,820
people who are not yet vegan and spread

1332
00:50:56,820 --> 00:50:57,320
the word.

1333
00:50:57,580 --> 00:51:03,680
There's too much of this bubble vegan bubble

1334
00:51:03,680 --> 00:51:04,760
conversation.

1335
00:51:05,380 --> 00:51:06,980
And I say, cut it out.

1336
00:51:07,480 --> 00:51:09,100
When two vegans are talking to each other,

1337
00:51:09,240 --> 00:51:11,560
although we are talking, but hopefully others are

1338
00:51:11,560 --> 00:51:16,900
listening and will listen, then what are we

1339
00:51:16,900 --> 00:51:17,440
accomplishing?

1340
00:51:17,620 --> 00:51:20,200
But when we talk to somebody else who

1341
00:51:20,200 --> 00:51:23,300
needs the message, that's when we're going to

1342
00:51:23,300 --> 00:51:24,160
achieve change.

1343
00:51:24,480 --> 00:51:27,280
So I don't think we should all try

1344
00:51:27,280 --> 00:51:31,640
to do report cards on other people's activism.

1345
00:51:32,420 --> 00:51:35,520
My activism is an imperfect, completely imperfect.

1346
00:51:35,640 --> 00:51:38,260
I mess up every day, go knucklehead.

1347
00:51:38,300 --> 00:51:38,940
What were you thinking?

1348
00:51:39,340 --> 00:51:41,740
But I keep going and learning and hopefully

1349
00:51:41,740 --> 00:51:42,260
improving.

1350
00:51:42,600 --> 00:51:45,460
But I have to say that Veganuary is

1351
00:51:45,460 --> 00:51:46,100
brilliant.

1352
00:51:46,500 --> 00:51:50,240
It's a brilliant concept from a psychological standpoint

1353
00:51:50,660 --> 00:51:54,060
for the very reason that it's like, I'll

1354
00:51:54,060 --> 00:51:55,860
just tell you, I'm 29 years sober.

1355
00:51:55,980 --> 00:51:57,140
I'm a recovering alcoholic.

1356
00:51:57,320 --> 00:51:58,660
And the first thing that they'll tell you

1357
00:51:58,660 --> 00:52:00,360
is if you tell yourself when you first

1358
00:52:00,360 --> 00:52:02,260
get sober, I'll never drink again.

1359
00:52:02,340 --> 00:52:03,660
The pressure is so enormous.

1360
00:52:04,020 --> 00:52:05,120
You'll last five minutes.

1361
00:52:05,640 --> 00:52:08,360
But if you say just for today, just

1362
00:52:08,360 --> 00:52:09,760
for today, I'm not going to do it.

1363
00:52:09,880 --> 00:52:11,600
Sometimes it's just for five minutes.

1364
00:52:11,700 --> 00:52:12,540
I'm not going to do it.

1365
00:52:13,000 --> 00:52:15,720
Well, for 29 years and hopefully on April

1366
00:52:15,720 --> 00:52:18,020
1st, April Fool's Day, which is very appropriate,

1367
00:52:18,620 --> 00:52:20,420
I will celebrate 30 years sober.

1368
00:52:20,760 --> 00:52:22,880
I've managed to do it 30 years, one

1369
00:52:22,880 --> 00:52:23,680
day at a time.

1370
00:52:24,820 --> 00:52:26,980
And it's the first day I got sober.

1371
00:52:27,180 --> 00:52:28,400
You're going to have to you're never going

1372
00:52:28,400 --> 00:52:29,480
to be able to drink for 30 years.

1373
00:52:29,480 --> 00:52:30,600
I'd be like, you're crazy.

1374
00:52:30,700 --> 00:52:31,180
I can't.

1375
00:52:31,240 --> 00:52:31,560
I can't.

1376
00:52:31,660 --> 00:52:32,280
I can't.

1377
00:52:32,280 --> 00:52:34,460
But one day at a time, I was

1378
00:52:34,460 --> 00:52:35,200
able to do it.

1379
00:52:35,320 --> 00:52:36,500
So it's psychological.

1380
00:52:36,900 --> 00:52:39,920
Just thinking about never being even now today,

1381
00:52:40,040 --> 00:52:42,180
30 years later, I get a physical reaction.

1382
00:52:42,720 --> 00:52:45,520
No, it takes the pressure off to answer

1383
00:52:45,520 --> 00:52:46,080
your question.

1384
00:52:46,280 --> 00:52:48,640
That's why Veganuary is brilliant, because it takes

1385
00:52:48,640 --> 00:52:50,840
the pressure off and then allows people to

1386
00:52:50,840 --> 00:52:53,860
participate because they're not worried about failing.

1387
00:52:54,180 --> 00:52:56,000
The anxiety is being removed.

1388
00:52:56,000 --> 00:53:00,720
So I'm just answering the question because I

1389
00:53:00,720 --> 00:53:02,480
think it's that's the answer.

1390
00:53:02,820 --> 00:53:04,540
I as a person who has a dubious

1391
00:53:04,540 --> 00:53:06,320
honour of being an expert in addiction, I've

1392
00:53:06,320 --> 00:53:07,400
written two books about it.

1393
00:53:09,060 --> 00:53:11,720
That's the psychological issue that we come up

1394
00:53:11,720 --> 00:53:12,180
against.

1395
00:53:13,060 --> 00:53:14,880
That's why Try Vegan is so brilliant.

1396
00:53:14,880 --> 00:53:17,200
And would you like to elaborate more on

1397
00:53:17,200 --> 00:53:17,420
that?

1398
00:53:18,560 --> 00:53:20,640
I agree with what you're saying, even though,

1399
00:53:20,740 --> 00:53:21,940
like I said, I can't comment to the

1400
00:53:21,940 --> 00:53:24,780
word, I think that the efficiency or the

1401
00:53:24,780 --> 00:53:26,200
efficacy shows itself.

1402
00:53:27,120 --> 00:53:28,940
And there's many stories like the one you

1403
00:53:28,940 --> 00:53:29,620
just described.

1404
00:53:29,720 --> 00:53:32,780
Even in our team who say, I started

1405
00:53:32,780 --> 00:53:35,000
Veganuary so many years like it was seven

1406
00:53:35,000 --> 00:53:36,280
years ago for one of them the other

1407
00:53:36,280 --> 00:53:36,520
day.

1408
00:53:36,720 --> 00:53:39,020
And she was saying, and I was telling

1409
00:53:39,020 --> 00:53:40,620
myself at just one month and then I'll

1410
00:53:40,620 --> 00:53:41,920
get back to my favourite chocolate.

1411
00:53:42,080 --> 00:53:43,720
And she looked at her chocolate and she

1412
00:53:43,720 --> 00:53:45,560
said, I haven't had that chocolate for seven

1413
00:53:45,560 --> 00:53:47,020
years now, and I'm waiting for it to

1414
00:53:47,020 --> 00:53:47,740
be veganized.

1415
00:53:47,940 --> 00:53:50,560
And it's the Lindor, which they veganized this

1416
00:53:50,560 --> 00:53:50,780
year.

1417
00:53:50,780 --> 00:53:53,880
So it's just so cool, the stories that

1418
00:53:53,880 --> 00:53:54,300
we hear.

1419
00:53:54,680 --> 00:53:56,840
And to your point earlier, to everybody, every

1420
00:53:56,840 --> 00:53:59,120
story that I've heard is different.

1421
00:53:59,480 --> 00:54:00,980
And we're just part of that story.

1422
00:54:01,220 --> 00:54:03,780
Everybody will find their why inside of them.

1423
00:54:03,820 --> 00:54:05,120
And we just give them the tools.

1424
00:54:05,240 --> 00:54:06,020
We invite them in.

1425
00:54:06,520 --> 00:54:08,180
And that's what we're focussing on.

1426
00:54:08,960 --> 00:54:10,580
And, you know, he says, I don't see

1427
00:54:10,580 --> 00:54:12,120
why you're not open to discussing this and

1428
00:54:12,120 --> 00:54:12,860
frame it as hostile.

1429
00:54:12,940 --> 00:54:14,440
I'm not framing it as hostile at all.

1430
00:54:14,940 --> 00:54:17,540
I'm only giving my opinion about it.

1431
00:54:17,660 --> 00:54:18,980
You asked a question.

1432
00:54:18,980 --> 00:54:20,860
I'm not framing it as hostile at all.

1433
00:54:21,000 --> 00:54:24,880
I do think that dialectics, which is by

1434
00:54:24,880 --> 00:54:27,220
definition, argument and counter argument to reach a

1435
00:54:27,220 --> 00:54:29,240
higher understanding of the given subject matter is

1436
00:54:29,240 --> 00:54:29,660
fine.

1437
00:54:30,260 --> 00:54:31,500
I'm I respect you.

1438
00:54:31,580 --> 00:54:32,300
I posted it.

1439
00:54:32,340 --> 00:54:34,140
I'm not I'm not characterising it in a

1440
00:54:34,140 --> 00:54:34,620
negative way.

1441
00:54:35,100 --> 00:54:37,300
What I'm giving you is my take on

1442
00:54:37,300 --> 00:54:39,240
what needs to be done.

1443
00:54:39,720 --> 00:54:42,940
We are at a pivotal juncture.

1444
00:54:43,520 --> 00:54:46,420
Perhaps it's been brought home to me because

1445
00:54:46,420 --> 00:54:48,860
people I know have had their houses burned

1446
00:54:48,860 --> 00:54:49,220
down.

1447
00:54:49,720 --> 00:54:52,660
People I know have had their dogs die

1448
00:54:52,660 --> 00:54:54,960
of smoke inhalation as as they try to

1449
00:54:54,960 --> 00:54:56,140
find them in a burning building.

1450
00:54:56,260 --> 00:54:59,060
I mean, we are in crisis and we

1451
00:54:59,060 --> 00:55:01,440
really have to stick together, is my opinion,

1452
00:55:02,120 --> 00:55:05,080
and and support each other.

1453
00:55:05,520 --> 00:55:06,980
I hope you support the January.

1454
00:55:07,100 --> 00:55:08,520
I hope you support Unshade TV.

1455
00:55:09,800 --> 00:55:12,860
It's these are all things that different people

1456
00:55:12,860 --> 00:55:13,520
are doing.

1457
00:55:13,520 --> 00:55:16,800
And yes, trying to get in with Mario

1458
00:55:16,800 --> 00:55:18,860
says, hope everyone stays safe in L.A.

1459
00:55:18,860 --> 00:55:19,240
right now.

1460
00:55:19,340 --> 00:55:20,020
Thank you, Mario.

1461
00:55:20,220 --> 00:55:21,920
And he has a cooking show on Unshade

1462
00:55:21,920 --> 00:55:22,280
TV.

1463
00:55:23,900 --> 00:55:28,140
I want to just look at a couple

1464
00:55:28,140 --> 00:55:28,880
of other comments.

1465
00:55:29,040 --> 00:55:30,020
Vegan going to be around forever.

1466
00:55:30,120 --> 00:55:31,940
I'm proud to be vegan and everything is

1467
00:55:31,940 --> 00:55:33,540
going to be vegan eyes.

1468
00:55:34,000 --> 00:55:34,420
Whoo hoo.

1469
00:55:34,900 --> 00:55:36,960
I want to say thank you so much,

1470
00:55:37,060 --> 00:55:39,300
Sandra, for taking an hour of your very

1471
00:55:39,300 --> 00:55:40,060
busy time.

1472
00:55:40,460 --> 00:55:45,060
You are a dynamic team member, leader of

1473
00:55:45,060 --> 00:55:48,700
U.S. Vianuary, and we hope you will

1474
00:55:48,700 --> 00:55:53,080
come by next year and tell us what

1475
00:55:53,080 --> 00:55:58,940
the fabulous Vianuary strategy is for 2025 and

1476
00:55:58,940 --> 00:55:59,920
2026.

1477
00:56:00,740 --> 00:56:01,780
Thank you so much.

1478
00:56:02,500 --> 00:56:08,360
And for everybody, please, please support Unshade TV.

1479
00:56:08,560 --> 00:56:09,420
We'll leave you with this.

1480
00:56:10,060 --> 00:56:13,480
Discover Unshade TV and transform your life for

1481
00:56:13,480 --> 00:56:13,980
free.

1482
00:56:18,120 --> 00:56:21,860
Unshade TV is a nonprofit organisation producing plant

1483
00:56:21,860 --> 00:56:24,980
based content built with tips and tricks to

1484
00:56:24,980 --> 00:56:27,900
spice up those healthy veggies, grains and legumes.

1485
00:56:29,600 --> 00:56:33,160
For more information on Unshade TV productions, just

1486
00:56:33,160 --> 00:56:35,880
visit Unshade TV dot com.

1487
00:56:36,280 --> 00:56:36,720
That's.