Nov. 6, 2024
UnchainedTV: VICTORY: Starbucks Drop Surcharge for Vegan Milks!
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Starbucks has dropped its surcharge for plant-based milks, a surcharge that was as high as 70 to 80 cents per drink. So, now, those who love soy, oat, almond and coconut milk are treated as equal citizens at Starbucks in US and Canadian stores. FINALLY! This is a monumental victory for the vegan movement! So, UnchainedTV is honoring two organizations that went all out in the battle to end this unfair penalty: PETA and Switch4Good. We talk to S4G’s Executive Director, Dotsie Bausch who is a vegan Olympic medalist & PETA’s Campaigns Manager Amber Canavan about the impact on animals, human health, climate change and OTHER coffee shops and outlets that still charge extra. How do we use this victory to get other stores to change? What are the implications for the societal move away from dairy? UnchainedTV’s Jane Velez-Mitchell digs for answers with two of the nation’s leading experts on the issue! Get involved: https://www.peta.org/ & https://switch4good.org/ & https://unchainedtv.com/
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We have breaking news for you.
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Fasten your seatbelts.
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This is huge.
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Stop everything you're doing.
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Starbucks dropped their surcharge for the plant-based
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milks.
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Finally, do you know how long we've been
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asking for this?
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This is a huge victory for the vegan
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movement, for the animal rights movement, for organisations
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like PETA and Switch for Good.
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No one should be paying extra for making
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better choices for our planet, for themselves, and
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for the animals.
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It's a victory.
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Now, the inside story of how it happened.
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And it is making headlines around the world.
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There you see it, VegNews, Starbucks drops dairy
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-free surcharge, embracing all the ways our customers
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enjoy their Starbucks.
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This is a huge vegan victory.
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Starbucks drops surcharge for non-dairy.
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Starbucks won't charge extra for plant-based milk.
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Other companies should follow suit.
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So we've got representatives from two of the
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leading organisations that made this happen, PETA and
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Switch for Good.
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I want to start with one of my
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favourite people on the planet, Dotsie Bausch, vegan
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Olympian who has literally devoted her life to
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this issue.
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And that's why she started Switch for Good.
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So, Dotsie, tell us, what is the significance
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of this surcharge being dropped by Starbucks?
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Yeah, well, when we decided to go after
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the largest coffee chain in the world, we
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did it because we felt like if we
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go big and we are successful, we knew
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it was going to be a multi-year
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approach, that it would trickle down to all
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of the other coffee shops in the world.
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And we definitely think that it will.
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The reason behind it is simply to normalise
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plant food, normalise plant milk.
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We know that the 95% just wants
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normal, right?
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They want average.
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They don't want things to be weird or
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niche.
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And by charging extra money, which is also
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a certain form of dietary racism, which we
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brought to light in this campaign and really
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helped people to understand what that is, how
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it gets developed and how it's incredibly unfair.
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But it was all about normalising this plant
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milk.
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When something's normal and it's just on the
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menu alongside the cow's milk, because we all
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know the cow's milk is what should have
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had the upcharge, then people feel free, open,
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even excited to order a plant food, a
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plant milk, because it's just the same and
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they don't have to pay this niche extra
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upcharge.
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So it's about normalisation for us.
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PETA was one of the other organisations that
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led the charge.
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These two groups were working, you know, hand
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in hand, protests here, protests there.
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We're going to show you and you can
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hear some of these protests in a moment.
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But Amber, what would you say is the
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significance of this in the vegan movement, in
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the animal rights movement, the dropping of this
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surcharge?
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Yeah, thanks for having us on.
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PETA's been going after Starbucks for years.
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And, you know, in order to get animals
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out of these factory farms and out of
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the dairy industry, we need to normalise and
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make vegan foods more accessible.
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So getting one of the largest chains that
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is such a large seller of dairy products
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is a huge win and it will have
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ripple effects.
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You know, now the smaller coffee chains will
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have absolutely no excuse.
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So we are looking very closely toward the
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future on the ripple effects of this.
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All right.
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Well, one of the iconic moments of this
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campaign was when Succession and Babe star James
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Cromwell literally glued himself to a Starbucks counter.
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Let's watch it and then we'll talk about
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it on the other side.
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A single cow emits more smog, farming pollutants
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than a car.
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One cow on a dairy farm also requires
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50 gallons of water a day.
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So we're in the vegan upcharge now because
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they charge for vegan milk in there.
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It does damage to the planet.
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It does damage to people who ingest it,
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who can't metabolise it.
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And it's simple greed.
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Wow.
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Simple greed.
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Now, do you think these campaigns alleging that
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this was being done, this surcharge for simple
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greed, were what turned the corner?
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Or was it that Starbucks had started to
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suffer economically because they were charging extra?
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Because according to Starbucks' own account, the requests
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for vegan milks, oat milk, soy milk, almond
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milk, coconut milk, is the second most requested
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customisation right after an extra shot of espresso,
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which I could probably use right now myself.
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Oh, my gosh.
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Yeah.
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Well, about 10 weeks before they dropped the
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upcharge, we had been working with a whistleblower,
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with an informant who worked inside at Starbucks
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for some years.
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And we uncovered quite a lot, which we
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privately sent to Starbucks.
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And I think maybe was their final lever
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in the breaking to make this happen.
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What we uncovered was absolute egregious price gouging.
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Like we knew they made a lot of
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money on this, right?
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Because why else would they do it?
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But what we uncovered was that they make
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a 788% markup for almond milk, a
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566% markup on soy milk, and 185
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% markup on oat milk.
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We know that they made a billion dollars
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on these markups.
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They charge 80 cents.
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And almond milk, for example, that they charge
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nine.
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It costs nine cents and they charge 80
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cents.
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It's a 788% markup.
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So revealing that we uncovered those numbers, and
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then also revealing something that was almost even
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more egregious, them going back to 2019 and
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erasing and changing their climate baselines because they
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recognised they were not going to make their
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2025 target.
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We have all of that paperwork and sent
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it to them.
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So those are two big surprises, I think,
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for them, that they didn't realise that anyone
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knew about either one of those.
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And I think that Brian Nickell trying to
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do the right thing, having to change and
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really turn this entire company around from it
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being in the toilet with the shareholders, didn't
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want this out, either one of these facts.
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And we invite Starbucks on any time.
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I think we can all say kudos to
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the new CEO, Brian Nickell, for making this
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change.
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So we applaud and congratulate him.
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What we're doing is talking about how and
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why it happened when it did, because the
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protest by James Cromwell was two years ago.
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So there have been protests for years demanding
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this.
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Let's take a look at some of the
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protests organised by Switch for Good.
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Put your money where your mouth is and
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stop the upcharge of the plant-based milk
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now.
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What the hell is up, you guys?
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My name is Jamie Logan, and we are
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here in Los Angeles outside of Starbucks.
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We are asking, we are demanding that they
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drop the surcharge on plant-based milk.
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And let's find out why.
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Extra charges aren't fair.
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Stop the upcharge, stop the green.
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Keep our prices what we need.
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So we are here because we have been
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working for two and a half years trying
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to get Starbucks to drop their plant milk
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upcharge.
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It's $0.70, $0.80, $0.80 at
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the top.
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Extra to have planet-friendly, animal-friendly, people
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-friendly, health-friendly plant milk.
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And as many of you know now, because
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we've been doing this work for so long,
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35% of Americans cannot digest dairy.
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80% of people of colour all over
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the world, it makes them sick, uncomfortable, and
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in some cases, unable to breathe.
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Yet that milk is free at Starbucks, and
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they're charging for planet-friendly plant milk.
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It's insanity.
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So all those were excellent arguments, but-
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I apparently had a lot of coffee before
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that.
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Wow.
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I think they cut you off.
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No more shots.
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Exactly.
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No more shots.
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And you know what?
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I've had this Starbucks coffee plastic cup for
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about six years, and so I use it
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every time I have to do an update
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on Starbucks.
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I haven't actually gone into Starbucks, however.
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That may change now that they've eliminated the
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upcharge.
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I would be happy to go there.
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Tomorrow.
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Yeah, we're celebrating this.
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So let me say this.
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Those were all great reasons.
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Climate change, suffering of animals, human health with
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the huge amount of lactose intolerance in the
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populace.
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In fact, there's even been lawsuits surrounding that
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issue.
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But those are not what were cited in
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news reports as the defining reason why this
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happened.
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It was more described as Starbucks is having
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some problems with sales and wanted to appeal
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to its customers.
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So is this still a case of follow
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the money at the end of the day,
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DOTC?
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And then we'll go to Amber.
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I mean, most definitely.
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And Amber and PETA know this even more
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because they've been campaigning for 50 years, right,
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that there is never a world where the
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major multinational public corporation says, thank you, activists,
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for letting us see our flaws.
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Thank you for exposing the price gouging.
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Thank you for exposing our corporate fraud and
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changing.
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Thank you for exposing the climate.
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I mean, et cetera, et cetera.
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So, you know, we're never going to know
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exactly.
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But I think because of all that both
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of us have done on this, they were
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done with the pressure.
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They were done with it.
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I mean, they just wanted to turn the
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corner.
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And I think that they didn't.
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I know for sure that Brian did not
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want the latest bits that we'd uncover revealed.
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And they didn't want the pressure from PETA
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anymore.
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They just didn't want it.
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Right.
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He wanted to turn a new leaf.
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He didn't want to deal with that.
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And he turned it into a kind of
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a conversation around its customisation season, the holidays.
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And so we're going to make customisation easier
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by not charging for plant milk.
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So that's how they spun it.
270
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And we were expecting nothing less.
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Right, Amber?
272
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Yeah.
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Yeah, I mean, PETA has been going after
274
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Starbucks on this issue through multiple CEOs.
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And, in fact, when Brian Nichol came on
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board, we suspended our campaign because we were
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so hopeful.
278
00:11:50,720 --> 00:11:53,420
With his past history at the other companies
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he worked at, you know, Chipotle having such
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great vegan options.
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You know, we were hopeful and it did
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pay off.
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And we're seeing now the massive PR move,
284
00:12:05,460 --> 00:12:08,620
positive PR for them, that the previous CEOs
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who are no longer with Starbucks really missed
286
00:12:12,100 --> 00:12:12,660
out on.
287
00:12:13,320 --> 00:12:16,600
And that really shows that doing the right
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00:12:16,600 --> 00:12:18,620
thing, whether they did it for the right
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00:12:18,620 --> 00:12:21,640
reasons or not, is a good business move.
290
00:12:22,360 --> 00:12:24,560
And do you think it will, Amber, inspire
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other companies to follow suit?
292
00:12:27,780 --> 00:12:28,500
Absolutely.
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We have been, you know, not just Starbucks,
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00:12:31,360 --> 00:12:34,260
there are some other handfuls of chains and
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also individual coffee stores, right?
296
00:12:36,260 --> 00:12:38,960
So the small coffee shops who might still
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be charging extra maybe felt like they had
298
00:12:42,380 --> 00:12:43,900
to because the big guys were.
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00:12:44,040 --> 00:12:45,380
And they needed to do that to remain
300
00:12:45,380 --> 00:12:45,820
competitive.
301
00:12:46,100 --> 00:12:47,980
So this is just showing that across the
302
00:12:47,980 --> 00:12:51,020
board it is, you know, affordable and accessible.
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And just the right thing to do for
304
00:12:53,740 --> 00:12:56,180
any company that, you know, is trying to
305
00:12:56,180 --> 00:12:58,580
appeal to customers who care about animals, care
306
00:12:58,580 --> 00:13:00,940
about their carbon footprints, and just doing the
307
00:13:00,940 --> 00:13:01,340
right thing.
308
00:13:01,960 --> 00:13:03,740
And, you know, PETA has worked with so
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00:13:03,740 --> 00:13:04,720
many celebrities.
310
00:13:05,240 --> 00:13:08,680
James Cromwell, and there is a building named
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00:13:08,680 --> 00:13:11,820
the James Cromwell Empathy Centre that is part
312
00:13:11,820 --> 00:13:14,080
of PETA's overall headquarters.
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00:13:14,080 --> 00:13:16,640
In fact, Unchained TV just had a premier
314
00:13:16,640 --> 00:13:19,740
party at the PETA Empathy Centre, the James
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00:13:19,740 --> 00:13:21,260
Cromwell PETA Empathy Centre.
316
00:13:21,840 --> 00:13:24,600
And, you know, there's no better activist than
317
00:13:24,600 --> 00:13:25,540
James Cromwell.
318
00:13:25,700 --> 00:13:27,060
He is out there on the front lines
319
00:13:27,060 --> 00:13:30,380
lending his fame and celebrity to this and
320
00:13:30,380 --> 00:13:32,800
other issues when it comes to animal rights
321
00:13:32,800 --> 00:13:33,380
and veganism.
322
00:13:33,380 --> 00:13:36,880
Let's take a look at PETA's now iconic
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00:13:36,880 --> 00:13:40,940
commercial that they did to put pressure on
324
00:13:40,940 --> 00:13:44,660
Starbucks to drop the extra charge, which Starbucks
325
00:13:44,660 --> 00:13:46,120
has now done.
326
00:13:46,380 --> 00:13:47,320
Starbucks cares.
327
00:13:48,080 --> 00:13:50,020
We care about the world turning into a
328
00:13:50,020 --> 00:13:51,240
giant burning hellscape.
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00:13:53,560 --> 00:13:56,440
And we care that you care that cow's
330
00:13:56,440 --> 00:13:59,400
milk production emits about three times more greenhouse
331
00:13:59,400 --> 00:14:00,860
gases than vegan milk.
332
00:14:01,620 --> 00:14:03,740
We care, but you care more.
333
00:14:04,280 --> 00:14:05,980
That's why we charge you up to 90
334
00:14:05,980 --> 00:14:07,960
cents extra for our vegan milk.
335
00:14:08,500 --> 00:14:11,100
Because when you really care, like you do,
336
00:14:11,260 --> 00:14:12,640
it's a small price to pay.
337
00:14:12,920 --> 00:14:14,940
And it's good that you pay, I mean,
338
00:14:15,360 --> 00:14:17,860
care, because we also have other things to
339
00:14:17,860 --> 00:14:18,340
care about.
340
00:14:18,920 --> 00:14:21,700
Like the $1.6 million cash sign-on
341
00:14:21,700 --> 00:14:23,160
bonus for our new CEO.
342
00:14:24,260 --> 00:14:26,040
We care about profits.
343
00:14:26,820 --> 00:14:27,380
Confused?
344
00:14:27,660 --> 00:14:28,260
We're not.
345
00:14:28,260 --> 00:14:30,940
You just keep caring about saving the world
346
00:14:30,940 --> 00:14:33,360
and we'll keep caring about our savings account.
347
00:14:34,020 --> 00:14:36,760
Because Starbucks cares about money.
348
00:14:37,540 --> 00:14:39,680
Heck, it's right there in our name.
349
00:14:40,320 --> 00:14:41,340
There you go.
350
00:14:41,780 --> 00:14:42,360
Drink that in.
351
00:14:42,800 --> 00:14:43,620
You take care now.
352
00:14:47,000 --> 00:14:49,200
What a sophisticated campaign.
353
00:14:49,760 --> 00:14:52,600
And the CEO he referred to is no
354
00:14:52,600 --> 00:14:53,560
longer there.
355
00:14:54,080 --> 00:14:56,460
Correct me if I'm wrong, replaced by Brian
356
00:14:56,460 --> 00:14:59,520
Nickell, who came over from Chipotle because they
357
00:14:59,520 --> 00:15:00,120
were struggling.
358
00:15:00,120 --> 00:15:02,340
I mean, do you think at the end
359
00:15:02,340 --> 00:15:06,200
of the day, it's just not smart business?
360
00:15:06,380 --> 00:15:08,860
Like everybody's praising Brian Nickell as a very
361
00:15:08,860 --> 00:15:09,840
smart business person.
362
00:15:10,680 --> 00:15:13,320
He did drop the upcharge.
363
00:15:13,900 --> 00:15:17,340
Is that the smart business move?
364
00:15:17,920 --> 00:15:21,120
Couldn't it be also not just good for
365
00:15:21,120 --> 00:15:23,180
the animals, good for human health, good for
366
00:15:23,180 --> 00:15:26,100
the planet, but also good for business?
367
00:15:26,100 --> 00:15:28,520
Why do those two have to be at
368
00:15:28,520 --> 00:15:29,900
loggerheads, Dotsie?
369
00:15:30,680 --> 00:15:30,900
Yeah.
370
00:15:31,380 --> 00:15:32,640
I mean, I think they'll win a lot
371
00:15:32,640 --> 00:15:33,920
of people over by doing it.
372
00:15:33,980 --> 00:15:38,000
I also do think it's, you know, interesting
373
00:15:38,000 --> 00:15:40,700
timing that it's customisation season and people want
374
00:15:40,700 --> 00:15:43,740
to try all sorts of, you know, different
375
00:15:43,740 --> 00:15:47,820
foofy drinks over the holidays and they'll make
376
00:15:47,820 --> 00:15:49,060
some of the money up during that.
377
00:15:49,060 --> 00:15:51,820
I won't be entirely shocked if the overall
378
00:15:51,820 --> 00:15:54,620
prices of their beverages start to creep up
379
00:15:54,620 --> 00:15:57,260
to make it back, because like I said,
380
00:15:57,300 --> 00:15:59,120
it was a billion dollars for them last
381
00:15:59,120 --> 00:15:59,240
year.
382
00:15:59,360 --> 00:16:00,460
So that's a lot of money to let
383
00:16:00,460 --> 00:16:00,700
go.
384
00:16:01,060 --> 00:16:04,780
So they might get new customers.
385
00:16:05,020 --> 00:16:06,660
That's where that exactly.
386
00:16:07,080 --> 00:16:07,240
Yeah.
387
00:16:07,320 --> 00:16:08,980
I used to go to Starbucks all the
388
00:16:08,980 --> 00:16:09,240
time.
389
00:16:09,580 --> 00:16:11,280
I just walk around with this thing for
390
00:16:11,280 --> 00:16:12,420
four or five years.
391
00:16:12,740 --> 00:16:13,560
Well, that's the question.
392
00:16:13,680 --> 00:16:15,740
I mean, how many people were boycotting Starbucks
393
00:16:15,740 --> 00:16:16,760
because of the plant milk?
394
00:16:16,760 --> 00:16:18,420
I mean, that's what we don't they don't
395
00:16:18,420 --> 00:16:18,660
know.
396
00:16:18,960 --> 00:16:19,140
Yeah.
397
00:16:20,700 --> 00:16:25,320
Boycotting, if not boycotting outright, just thinking, you
398
00:16:25,320 --> 00:16:27,260
know, one of the issues that I've had
399
00:16:27,260 --> 00:16:28,140
when I've gone in there.
400
00:16:28,340 --> 00:16:30,640
And by the way, again, we invite Starbucks
401
00:16:30,640 --> 00:16:31,820
on any time.
402
00:16:32,140 --> 00:16:34,400
As as we've said at the start of
403
00:16:34,400 --> 00:16:37,260
this broadcast, we applaud your decision.
404
00:16:37,520 --> 00:16:40,180
So this isn't like attack Starbucks day.
405
00:16:40,260 --> 00:16:41,920
This is applaud Starbucks day.
406
00:16:41,920 --> 00:16:44,280
But we're trying to understand it and we're
407
00:16:44,280 --> 00:16:46,120
trying to understand why it took so long
408
00:16:46,120 --> 00:16:51,040
and why these two organisations, Switch for Good
409
00:16:51,040 --> 00:16:55,280
and PETA, had to go to extreme lengths,
410
00:16:55,480 --> 00:16:58,520
like getting movie stars to record fake commercials
411
00:16:58,520 --> 00:17:01,120
and glueing themselves to a counter in order
412
00:17:01,120 --> 00:17:02,380
to make the case.
413
00:17:03,500 --> 00:17:07,200
For those who aren't animal activists, please know
414
00:17:07,200 --> 00:17:10,220
that all campaigns start out with polite letters.
415
00:17:10,220 --> 00:17:11,880
Right, Amber?
416
00:17:12,140 --> 00:17:14,859
All campaigns start out with here's the facts
417
00:17:14,859 --> 00:17:18,380
behind the scenes before anything public ever, ever
418
00:17:18,380 --> 00:17:19,020
happened.
419
00:17:19,920 --> 00:17:20,200
You know.
420
00:17:20,940 --> 00:17:21,280
Yes.
421
00:17:21,500 --> 00:17:22,819
Well, can you outline that?
422
00:17:22,859 --> 00:17:24,960
Because people sometimes say, oh, why are they
423
00:17:24,960 --> 00:17:25,560
protesting?
424
00:17:27,140 --> 00:17:29,340
Yeah, I mean, any time you see PETA
425
00:17:29,340 --> 00:17:32,460
has an action alert out against something, you
426
00:17:32,460 --> 00:17:35,140
know, we've attempted to resolve things.
427
00:17:35,140 --> 00:17:37,760
The best campaigns are the ones you never
428
00:17:37,760 --> 00:17:39,660
have to launch in the first place.
429
00:17:40,620 --> 00:17:44,360
And Starbucks previous CEOs, you know, just weren't
430
00:17:44,360 --> 00:17:46,700
were open to it at the time.
431
00:17:47,320 --> 00:17:49,800
It took a little bit of cajoling.
432
00:17:50,000 --> 00:17:51,580
I've still got a scar on my hand
433
00:17:51,580 --> 00:17:53,120
from the time I glued my hand to
434
00:17:53,120 --> 00:17:55,460
their headquarters countertop.
435
00:17:55,460 --> 00:17:58,560
But, you know, that scar is going to
436
00:17:58,560 --> 00:18:01,800
fade and eventually and we'll be moving on
437
00:18:01,800 --> 00:18:03,660
to, you know, on and on to the
438
00:18:03,660 --> 00:18:06,360
next victories down the road.
439
00:18:07,020 --> 00:18:10,620
And in fact, tomorrow, PETA is officially calling
440
00:18:10,620 --> 00:18:13,980
off our boycott that we've been having with
441
00:18:13,980 --> 00:18:14,420
support.
442
00:18:14,480 --> 00:18:16,980
Starbucks Vegan Coffee Day is going to be
443
00:18:16,980 --> 00:18:17,340
tomorrow.
444
00:18:17,340 --> 00:18:22,240
So go in and get those soy lattes
445
00:18:22,240 --> 00:18:25,340
and, you know, to keep working and keep
446
00:18:25,340 --> 00:18:26,180
that caffeine up.
447
00:18:26,720 --> 00:18:28,520
Well, I wanted to ask you what it
448
00:18:28,520 --> 00:18:30,800
was like to glue, because I did have
449
00:18:30,800 --> 00:18:31,780
questions about this.
450
00:18:31,860 --> 00:18:34,760
I'm like, we all know glueing yourself, super
451
00:18:34,760 --> 00:18:35,520
glueing yourself.
452
00:18:35,560 --> 00:18:36,420
That's painful.
453
00:18:36,540 --> 00:18:37,960
And how does it end?
454
00:18:38,180 --> 00:18:39,620
I never quite got the answer.
455
00:18:40,020 --> 00:18:43,300
Since you actually superglue yourself as well.
456
00:18:43,500 --> 00:18:44,720
Can you tell us, please?
457
00:18:44,720 --> 00:18:48,760
I went a little overboard and used an
458
00:18:48,760 --> 00:18:53,380
entire tube of the superglue at the Starbucks
459
00:18:53,380 --> 00:18:56,460
Reserve in their headquarters in Seattle.
460
00:18:58,020 --> 00:18:59,900
They didn't really know what to do about
461
00:18:59,900 --> 00:19:00,180
it.
462
00:19:00,460 --> 00:19:04,460
And the firefighters tried many things.
463
00:19:04,860 --> 00:19:08,380
A butter knife ended up being the main
464
00:19:08,380 --> 00:19:10,140
thing that worked to get me out.
465
00:19:10,260 --> 00:19:11,640
We were in there for a couple hours.
466
00:19:12,520 --> 00:19:13,080
Wow.
467
00:19:13,220 --> 00:19:15,160
It was an interesting experience.
468
00:19:15,420 --> 00:19:17,980
And I had one hand glued with the
469
00:19:17,980 --> 00:19:21,080
phone with the live stream the entire time.
470
00:19:21,840 --> 00:19:22,400
Wow.
471
00:19:22,500 --> 00:19:23,900
And you think it was worth it?
472
00:19:25,080 --> 00:19:25,640
Absolutely.
473
00:19:26,480 --> 00:19:27,040
Yeah.
474
00:19:27,240 --> 00:19:31,820
They filed some charges and never pursued them.
475
00:19:32,060 --> 00:19:34,480
So, you know, I was willing to go
476
00:19:34,480 --> 00:19:37,380
the full way, but they just wanted to
477
00:19:37,380 --> 00:19:38,080
get us out of there.
478
00:19:38,080 --> 00:19:38,760
Yeah.
479
00:19:38,960 --> 00:19:41,240
And I really think that's important because so
480
00:19:41,240 --> 00:19:44,240
many people, I've been working with PETA for
481
00:19:44,240 --> 00:19:45,300
decades now.
482
00:19:46,660 --> 00:19:50,940
And as a journalist, always there, always there
483
00:19:50,940 --> 00:19:52,520
saying, sure, I'll talk to you.
484
00:19:52,660 --> 00:19:52,840
Sure.
485
00:19:52,900 --> 00:19:54,600
I'll try to connect you with a celebrity
486
00:19:54,600 --> 00:19:56,920
who might care about this, whatever the case
487
00:19:56,920 --> 00:19:57,560
may be.
488
00:19:58,320 --> 00:20:00,820
And I really hate it when people say
489
00:20:00,820 --> 00:20:01,220
PETA.
490
00:20:01,360 --> 00:20:02,400
Oh, they throw blood.
491
00:20:02,400 --> 00:20:05,600
PETA hasn't thrown fake blood at anything in
492
00:20:05,600 --> 00:20:07,220
I don't know how long.
493
00:20:07,320 --> 00:20:09,120
I mean, that's got to be decades.
494
00:20:09,700 --> 00:20:11,800
But they like to do that to kind
495
00:20:11,800 --> 00:20:13,000
of dismiss.
496
00:20:13,620 --> 00:20:16,600
What I say is, you know, journalists should
497
00:20:16,600 --> 00:20:18,780
be covering this issue seriously and all the
498
00:20:18,780 --> 00:20:20,840
other issues that PETA raises seriously.
499
00:20:21,080 --> 00:20:23,300
But the truth is PETA has something like
500
00:20:23,300 --> 00:20:24,120
19 lawyers.
501
00:20:24,340 --> 00:20:27,520
They're filing Freedom of Information Act requests, holding
502
00:20:27,520 --> 00:20:29,940
news conferences, putting out news releases.
503
00:20:29,940 --> 00:20:32,580
But yet when they get the media attention
504
00:20:32,580 --> 00:20:35,620
is when James Cromwell glues himself to a
505
00:20:35,620 --> 00:20:39,920
supermarket, to a Starbucks counter or somebody gets
506
00:20:39,920 --> 00:20:41,460
naked or almost naked.
507
00:20:41,860 --> 00:20:45,180
In other words, these animal rights organisations are
508
00:20:45,180 --> 00:20:48,000
put in a situation where they're completely ignored
509
00:20:48,000 --> 00:20:49,000
when they're serious.
510
00:20:49,300 --> 00:20:52,540
And then when they in desperation become somewhat
511
00:20:52,540 --> 00:20:57,240
outlandish after begging for change politely, then they're
512
00:20:57,240 --> 00:20:58,560
attacked for being outlandish.
513
00:20:58,560 --> 00:21:00,300
Would you like to address that, Amber?
514
00:21:01,900 --> 00:21:03,560
Yeah, it takes everything.
515
00:21:03,860 --> 00:21:06,700
I mean, I've attended board meetings from giant
516
00:21:06,700 --> 00:21:07,360
corporations.
517
00:21:08,880 --> 00:21:11,760
And, you know, we've had Alicia Silverstone actually,
518
00:21:11,940 --> 00:21:15,220
you know, called into a Starbucks board meeting
519
00:21:15,220 --> 00:21:17,120
as well in the past.
520
00:21:17,920 --> 00:21:21,980
But it sometimes takes steps, stepping things up
521
00:21:21,980 --> 00:21:24,880
and taking some bold actions in a safe
522
00:21:24,880 --> 00:21:25,200
way.
523
00:21:25,200 --> 00:21:27,000
I mean, my hand was maybe in a
524
00:21:27,000 --> 00:21:29,600
little danger that day, but it all ended
525
00:21:29,600 --> 00:21:30,400
up fine.
526
00:21:31,380 --> 00:21:33,300
And, you know, at the end of the
527
00:21:33,300 --> 00:21:35,480
day, the planet is in crisis.
528
00:21:35,660 --> 00:21:36,780
The animals are in crisis.
529
00:21:37,260 --> 00:21:39,800
And, you know, we need to get active
530
00:21:39,800 --> 00:21:42,360
and keep doing what we need to do
531
00:21:42,360 --> 00:21:46,640
to keep these victories coming in, because the
532
00:21:46,640 --> 00:21:49,100
animals really, really need us to step it
533
00:21:49,100 --> 00:21:49,280
up.
534
00:21:49,280 --> 00:21:50,940
And the people.
535
00:21:51,520 --> 00:21:53,980
Let's hear a little bit more from the
536
00:21:53,980 --> 00:21:58,440
protests that Dotsie Bausch organised outside a Starbucks.
537
00:21:58,860 --> 00:22:02,340
I was there and her right hand man
538
00:22:02,340 --> 00:22:04,160
also spoke.
539
00:22:04,340 --> 00:22:06,540
Dairy and milk means stomach pain.
540
00:22:06,640 --> 00:22:08,840
Starbucks coffee is to blame.
541
00:22:09,040 --> 00:22:11,140
Plant based milk should not cost more.
542
00:22:11,240 --> 00:22:13,480
Starbucks green, we do have more.
543
00:22:13,480 --> 00:22:16,280
The intention of this campaign is to get
544
00:22:16,280 --> 00:22:18,220
them to finally drop the plant based milk
545
00:22:18,220 --> 00:22:18,640
upcharge.
546
00:22:18,760 --> 00:22:20,640
What they have already done in the United
547
00:22:20,640 --> 00:22:25,340
Kingdom, France, Chile, Germany, Japan and other major
548
00:22:25,340 --> 00:22:26,780
World Cup countries.
549
00:22:26,900 --> 00:22:28,360
They have resisted here in the US so
550
00:22:28,360 --> 00:22:28,520
far.
551
00:22:28,620 --> 00:22:29,660
This is their biggest market.
552
00:22:30,100 --> 00:22:31,880
They make over we've estimated they make over
553
00:22:31,880 --> 00:22:35,200
300 million dollars a year on the upcharge
554
00:22:35,200 --> 00:22:35,720
alone.
555
00:22:35,880 --> 00:22:36,760
Not just the drinks.
556
00:22:37,080 --> 00:22:37,900
The upcharge.
557
00:22:38,040 --> 00:22:39,080
Three hundred million dollars a year.
558
00:22:39,080 --> 00:22:41,020
So this is part of our ongoing Justice
559
00:22:41,020 --> 00:22:43,040
Cup campaign to get them to put their
560
00:22:43,040 --> 00:22:45,540
money where their mouth is and actually finally
561
00:22:45,540 --> 00:22:48,360
drop the upcharge for people, planet and the
562
00:22:48,360 --> 00:22:48,660
animals.
563
00:22:48,800 --> 00:22:49,800
That is why we are here today.
564
00:22:50,220 --> 00:22:51,640
Thank you guys so much for being here.
565
00:22:56,520 --> 00:22:57,240
All right.
566
00:22:57,240 --> 00:23:01,780
So again, we applaud Starbucks for finally dropping
567
00:23:01,780 --> 00:23:07,520
that surcharge for soy, almond, coconut and what
568
00:23:07,520 --> 00:23:07,840
is it?
569
00:23:07,920 --> 00:23:08,420
Oat milk.
570
00:23:08,780 --> 00:23:08,900
OK.
571
00:23:09,380 --> 00:23:11,180
And we have a lot of people saying,
572
00:23:11,280 --> 00:23:13,020
yes, I'm going to go back and start
573
00:23:13,020 --> 00:23:14,440
going to Starbucks.
574
00:23:15,500 --> 00:23:16,980
Let me ask you a question.
575
00:23:17,140 --> 00:23:19,440
Oh, that's quite a quite a comment there.
576
00:23:19,440 --> 00:23:20,780
Let me ask you a question.
577
00:23:20,920 --> 00:23:22,520
Do you think this is going to encourage
578
00:23:22,520 --> 00:23:24,380
more people who are not vegan, who are
579
00:23:24,380 --> 00:23:27,820
not plant based to try the vegan option?
580
00:23:27,820 --> 00:23:30,660
Because that's another benefit from this Stasi.
581
00:23:30,900 --> 00:23:33,200
It's not just people who are already drinking
582
00:23:33,200 --> 00:23:35,360
plant based milks who will say, oh, now
583
00:23:35,360 --> 00:23:37,620
I can go in there and and have
584
00:23:37,620 --> 00:23:40,620
my soy latte without paying extra.
585
00:23:40,620 --> 00:23:44,220
It's also people that maybe don't really try
586
00:23:44,220 --> 00:23:46,580
the plant based milks that might be encouraged
587
00:23:46,580 --> 00:23:48,480
to try them because they're not being charged
588
00:23:48,480 --> 00:23:48,760
more.
589
00:23:49,540 --> 00:23:50,740
Of course they will.
590
00:23:51,020 --> 00:23:51,220
Yeah.
591
00:23:51,380 --> 00:23:52,640
I mean, we know the stats.
592
00:23:52,760 --> 00:23:55,640
We know that 80 to 97 percent of
593
00:23:55,640 --> 00:23:57,240
people of colour just make some sick dairy
594
00:23:57,240 --> 00:23:57,540
milk.
595
00:23:58,080 --> 00:23:58,760
So absolutely.
596
00:23:58,920 --> 00:24:00,520
It's a huge celebration for them to be
597
00:24:00,520 --> 00:24:01,820
able to go in there and try these
598
00:24:01,820 --> 00:24:03,100
different plant based milks.
599
00:24:03,100 --> 00:24:05,380
And maybe some of them are, you know,
600
00:24:05,620 --> 00:24:07,120
who have not been going to Starbucks as
601
00:24:07,120 --> 00:24:09,440
well and and be able to enjoy their
602
00:24:09,440 --> 00:24:11,140
coffee without running the bathroom afterwards.
603
00:24:11,220 --> 00:24:14,020
I think it it will really encourage most
604
00:24:14,020 --> 00:24:14,260
people.
605
00:24:14,340 --> 00:24:17,740
I think curiosity alone, too, will encourage people
606
00:24:17,740 --> 00:24:19,180
who aren't lactose intolerant.
607
00:24:19,240 --> 00:24:20,060
What does that taste like?
608
00:24:20,060 --> 00:24:21,140
I've always wondered about it.
609
00:24:21,160 --> 00:24:22,060
People talk about it.
610
00:24:22,380 --> 00:24:26,760
I mean, we're up to 44 percent of
611
00:24:26,760 --> 00:24:29,280
U.S. households has plant make plant based
612
00:24:29,280 --> 00:24:30,100
milk in the refrigerator.
613
00:24:31,180 --> 00:24:33,420
We're close to reaching the tipping point of
614
00:24:33,420 --> 00:24:34,820
50 percent household penetration.
615
00:24:35,000 --> 00:24:38,020
I mean, some of those households may also
616
00:24:38,020 --> 00:24:40,700
have dairy milk, but that is a massive
617
00:24:40,700 --> 00:24:41,240
step forward.
618
00:24:41,320 --> 00:24:43,520
So they're drinking at home, is my point.
619
00:24:43,680 --> 00:24:46,020
So they are absolutely going to go to
620
00:24:46,020 --> 00:24:48,680
the coffee shop and be excited to be
621
00:24:48,680 --> 00:24:50,380
able to order it for free.
622
00:24:50,380 --> 00:24:52,580
And what I want to ask you is
623
00:24:52,580 --> 00:24:55,320
what can the rest of the plant based
624
00:24:55,320 --> 00:24:59,120
movement learn from the success of the dairy
625
00:24:59,120 --> 00:24:59,780
sector?
626
00:25:00,160 --> 00:25:02,160
I think it's fair to say and correct
627
00:25:02,160 --> 00:25:04,820
me if I'm wrong, but my observation is
628
00:25:04,820 --> 00:25:08,920
that the milk alternatives, the dairy free milk
629
00:25:08,920 --> 00:25:12,220
alternatives, soy milk, rice milk, almond milk, oat
630
00:25:12,220 --> 00:25:15,040
milk, the list goes on and on.
631
00:25:15,140 --> 00:25:16,040
I've seen hemp milk.
632
00:25:16,160 --> 00:25:17,920
I've seen all sorts of sort of even.
633
00:25:17,920 --> 00:25:22,500
But it's the most successful aspect of the
634
00:25:22,500 --> 00:25:23,500
plant based movement.
635
00:25:23,680 --> 00:25:25,840
I mean, it's taking over the supermarket shelves.
636
00:25:26,080 --> 00:25:28,200
When I check out, I'm always looking around.
637
00:25:28,320 --> 00:25:31,680
I'm seeing so many people, even in, you
638
00:25:31,680 --> 00:25:35,040
know, not like just fancy grocery stores.
639
00:25:35,120 --> 00:25:36,560
But I was just at Smart and Final
640
00:25:36,560 --> 00:25:37,520
two days ago.
641
00:25:37,520 --> 00:25:40,020
The guy behind me has got the plant
642
00:25:40,020 --> 00:25:40,540
based milks.
643
00:25:42,240 --> 00:25:45,500
What can we learn from the success of
644
00:25:45,500 --> 00:25:48,220
the plant based milk sector about what we
645
00:25:48,220 --> 00:25:52,380
need to do with other sectors, particularly meat
646
00:25:52,380 --> 00:25:53,340
alternatives?
647
00:25:54,180 --> 00:25:56,700
Yeah, well, I mean, we also know that
648
00:25:56,700 --> 00:26:00,500
that Gen Z, 49 percent of Gen Z,
649
00:26:00,760 --> 00:26:03,040
almost half of them are embarrassed to order
650
00:26:03,040 --> 00:26:04,020
dairy in public.
651
00:26:04,020 --> 00:26:07,060
So the younger generation, they get it.
652
00:26:07,100 --> 00:26:08,260
They get it for all the reasons.
653
00:26:08,480 --> 00:26:10,680
And they're certainly pushing hard.
654
00:26:10,760 --> 00:26:12,020
And I think what we can learn is
655
00:26:12,020 --> 00:26:14,020
I mean, that's why we focus on this
656
00:26:14,020 --> 00:26:16,260
from day one at Switch for Good, because
657
00:26:16,260 --> 00:26:19,020
I have and will always believe that dairy
658
00:26:19,020 --> 00:26:21,500
is the way in to a plant based
659
00:26:21,500 --> 00:26:22,240
vegan world.
660
00:26:22,500 --> 00:26:25,440
People are accepting the dairy alternatives.
661
00:26:25,440 --> 00:26:26,440
They like them.
662
00:26:26,600 --> 00:26:28,100
They're bringing them into their house.
663
00:26:28,240 --> 00:26:29,400
They make them feel great.
664
00:26:29,960 --> 00:26:33,360
We've already discussed how many people dairy makes
665
00:26:33,360 --> 00:26:34,080
feel terrible.
666
00:26:34,580 --> 00:26:37,580
And because of that, people have this almost
667
00:26:37,580 --> 00:26:41,820
like religious experience when they drop dairy and
668
00:26:41,820 --> 00:26:43,660
feel better in five days, six days, seven
669
00:26:43,660 --> 00:26:43,840
days.
670
00:26:43,900 --> 00:26:45,140
I mean, it's a really short period of
671
00:26:45,140 --> 00:26:45,340
time.
672
00:26:45,380 --> 00:26:47,040
And then they get excited about feeling that
673
00:26:47,040 --> 00:26:48,700
much better and their health improving.
674
00:26:48,860 --> 00:26:50,980
And then they start asking questions about what
675
00:26:50,980 --> 00:26:52,740
else could they do to make themselves feel
676
00:26:52,740 --> 00:26:52,960
better?
677
00:26:53,360 --> 00:26:56,280
Unfortunately, we don't have that with a chicken
678
00:26:56,280 --> 00:26:56,740
sandwich.
679
00:26:56,740 --> 00:26:59,420
Nobody feels better if they drop chicken.
680
00:27:00,320 --> 00:27:01,460
You drop all of it.
681
00:27:01,620 --> 00:27:02,540
Things start to change.
682
00:27:03,060 --> 00:27:05,160
But I think dairy is the way in
683
00:27:05,160 --> 00:27:06,980
to dropping all of the meat.
684
00:27:07,260 --> 00:27:10,300
And the more of us that recognise that
685
00:27:10,300 --> 00:27:13,020
and start to work on what is working
686
00:27:13,020 --> 00:27:16,900
and pushing that and finally breaking that lever
687
00:27:16,900 --> 00:27:19,700
of dairy, they're almost on their way out.
688
00:27:19,820 --> 00:27:21,360
They're not keeping themselves in business.
689
00:27:21,600 --> 00:27:23,100
Meat is keeping themselves in business.
690
00:27:23,100 --> 00:27:25,480
Our federal government is keeping dairy in business.
691
00:27:25,940 --> 00:27:27,660
Seventy three percent of their income comes from
692
00:27:27,660 --> 00:27:28,140
the feds.
693
00:27:28,560 --> 00:27:29,880
So they are teetering.
694
00:27:30,240 --> 00:27:32,280
And it's going to take all of us
695
00:27:32,280 --> 00:27:33,460
to push them over.
696
00:27:33,680 --> 00:27:35,860
And then we can go, you know, sector
697
00:27:35,860 --> 00:27:37,480
to sector to sector and win this.
698
00:27:38,480 --> 00:27:40,380
Well, I think you're absolutely right in terms
699
00:27:40,380 --> 00:27:43,460
of kids aren't just sitting down like out
700
00:27:43,460 --> 00:27:46,000
of a leave it to beaver TV show.
701
00:27:46,200 --> 00:27:48,700
You know, these are 60s and drinking an
702
00:27:48,700 --> 00:27:49,660
entire glass of milk.
703
00:27:49,740 --> 00:27:50,720
They don't do it anymore.
704
00:27:50,720 --> 00:27:54,860
So there's been a cultural shift and that's
705
00:27:54,860 --> 00:27:57,060
the kind of cultural shift we need in
706
00:27:57,060 --> 00:27:58,040
other sectors.
707
00:27:58,280 --> 00:28:00,020
Amber, do you have any thoughts on what
708
00:28:00,020 --> 00:28:02,920
we can learn from the success of the
709
00:28:02,920 --> 00:28:07,260
dairy alternative movement in terms of what we
710
00:28:07,260 --> 00:28:09,380
can do with other sectors in the plant
711
00:28:09,380 --> 00:28:10,620
based food market?
712
00:28:10,620 --> 00:28:14,560
Well, the other big thing with dairy, aside
713
00:28:14,560 --> 00:28:16,660
from Starbucks, you know, which we don't need
714
00:28:16,660 --> 00:28:19,980
to worry about anymore, is is is cheese
715
00:28:19,980 --> 00:28:24,100
consumption is still, you know, something that needs
716
00:28:24,100 --> 00:28:24,980
to be hammered on.
717
00:28:25,240 --> 00:28:28,600
And the you know, the vegan cheeses are
718
00:28:28,600 --> 00:28:31,280
getting better and better all the time.
719
00:28:31,280 --> 00:28:35,440
So that is the kind of secondary dairy
720
00:28:35,440 --> 00:28:38,520
related campaign that PETA has been focussing on.
721
00:28:38,860 --> 00:28:42,100
Just getting people to try it because the
722
00:28:42,100 --> 00:28:44,880
numbers of people trying it, they're more likely
723
00:28:44,880 --> 00:28:47,520
to be more comfortable picking it up off
724
00:28:47,520 --> 00:28:50,920
the grocery store shelf or the vegan burger
725
00:28:50,920 --> 00:28:52,940
that has vegan cheese on it at the
726
00:28:52,940 --> 00:28:53,680
restaurants.
727
00:28:53,680 --> 00:28:55,260
Vegan mac and cheese.
728
00:28:55,640 --> 00:28:57,440
It's, you know, it's all there ready to
729
00:28:57,440 --> 00:28:57,780
go.
730
00:28:58,480 --> 00:29:00,560
And that's that's kind of the next the
731
00:29:00,560 --> 00:29:01,980
next hurdle we're looking at.
732
00:29:02,220 --> 00:29:04,320
We've been giving away like tens of thousands
733
00:29:04,320 --> 00:29:06,960
of samples of vegan cheese, just getting people
734
00:29:06,960 --> 00:29:09,640
to try it because just like the soy
735
00:29:09,640 --> 00:29:12,280
and oat milk with your cookie or whatever
736
00:29:12,280 --> 00:29:14,940
we've been giving away at, you know, activism
737
00:29:14,940 --> 00:29:15,910
events and booths.
738
00:29:16,480 --> 00:29:18,060
We just need to get them to try
739
00:29:18,060 --> 00:29:20,740
it and say, hey, I had some misconceptions
740
00:29:20,740 --> 00:29:21,520
about that.
741
00:29:22,520 --> 00:29:24,660
If you're just joining us, we're celebrating a
742
00:29:24,660 --> 00:29:25,080
victory.
743
00:29:25,360 --> 00:29:29,160
Starbucks has ended its vegan milk upcharge in
744
00:29:29,160 --> 00:29:31,900
the United States and Canada after a powerful
745
00:29:31,900 --> 00:29:32,640
campaign.
746
00:29:33,200 --> 00:29:35,220
We have PETA and Switch for Good, the
747
00:29:35,220 --> 00:29:39,680
two leading organisations that worked very hard to
748
00:29:39,680 --> 00:29:40,600
make this happen.
749
00:29:41,040 --> 00:29:44,620
And there's just happiness all the way around.
750
00:29:44,740 --> 00:29:46,080
Stop everything you're doing.
751
00:29:46,320 --> 00:29:49,500
Starbucks dropped their surcharge for the plant based
752
00:29:49,500 --> 00:29:49,780
milk.
753
00:29:49,780 --> 00:29:52,860
Finally, do you know how long we've been
754
00:29:52,860 --> 00:29:53,780
asking for this?
755
00:29:53,900 --> 00:29:55,980
This is a huge victory for the vegan
756
00:29:55,980 --> 00:29:58,260
movement, for the animal rights movement, for organisations
757
00:29:58,260 --> 00:30:00,240
like PETA and Switch for Good.
758
00:30:00,340 --> 00:30:01,960
No one should be paying extra for making
759
00:30:01,960 --> 00:30:05,480
better choices for our planet, for themselves and
760
00:30:05,480 --> 00:30:06,240
for the animals.
761
00:30:06,560 --> 00:30:07,780
It's a victory.
762
00:30:08,380 --> 00:30:11,860
Now, the inside story of how it happened.
763
00:30:13,200 --> 00:30:15,920
And I have to play once again Dotsie
764
00:30:15,920 --> 00:30:18,880
Bausch at her protest because she was in
765
00:30:18,880 --> 00:30:20,840
fuego outside Starbucks.
766
00:30:20,920 --> 00:30:24,480
Put your money where your mouth is and
767
00:30:24,480 --> 00:30:27,420
stop the upcharge of the plant based milk
768
00:30:27,420 --> 00:30:27,860
now.
769
00:30:33,720 --> 00:30:35,140
What the hell is up, you guys?
770
00:30:35,200 --> 00:30:37,100
My name is Jamie Logan and we're here
771
00:30:37,100 --> 00:30:39,040
in Los Angeles outside of Starbucks.
772
00:30:39,040 --> 00:30:42,480
We are asking, we are demanding that they
773
00:30:42,480 --> 00:30:45,120
drop the surcharge on plant based milk.
774
00:30:45,460 --> 00:30:46,740
And let's find out why.
775
00:30:47,300 --> 00:30:49,760
Extra charges aren't fair.
776
00:30:49,980 --> 00:30:52,140
Stop the stopping doesn't care.
777
00:30:52,380 --> 00:30:54,460
Stop the upcharge, stop the greed.
778
00:30:54,720 --> 00:30:56,900
Keep our prices what we need.
779
00:30:57,020 --> 00:30:58,300
So we are here because we have been
780
00:30:58,300 --> 00:31:00,560
working for two and a half years trying
781
00:31:00,560 --> 00:31:02,540
to get Starbucks to drop their plant milk
782
00:31:02,540 --> 00:31:03,060
upcharge.
783
00:31:03,240 --> 00:31:05,380
It's 70, 80 cents, 80 cents at the
784
00:31:05,380 --> 00:31:05,620
top.
785
00:31:06,400 --> 00:31:10,940
Extra to have planet friendly, animal friendly, people
786
00:31:10,940 --> 00:31:13,100
friendly, health friendly plant milk.
787
00:31:13,240 --> 00:31:16,400
And as many of you know now because
788
00:31:16,400 --> 00:31:17,780
we've been doing this work for so long,
789
00:31:17,960 --> 00:31:21,880
35% of Americans cannot digest dairy.
790
00:31:22,380 --> 00:31:25,120
80% of people of colour all over
791
00:31:25,120 --> 00:31:27,940
the world, it makes them sick, uncomfortable and
792
00:31:27,940 --> 00:31:29,660
in some cases unable to breathe.
793
00:31:29,660 --> 00:31:33,600
Yet that milk is free at Starbucks and
794
00:31:33,600 --> 00:31:37,000
they're charging for planet friendly plant milk.
795
00:31:37,180 --> 00:31:37,900
It's insanity.
796
00:31:38,600 --> 00:31:41,000
So when you think about it and I'd
797
00:31:41,000 --> 00:31:43,520
like to get your response, both of you
798
00:31:43,520 --> 00:31:44,040
to this.
799
00:31:44,520 --> 00:31:48,940
Amber, shouldn't they be charging more for dairy?
800
00:31:49,160 --> 00:31:51,820
Right now we have equal price.
801
00:31:51,820 --> 00:31:55,140
Thanks to this breakthrough where Starbucks agreed to
802
00:31:55,140 --> 00:31:58,260
drop the surcharge for vegan milks like soy
803
00:31:58,260 --> 00:32:01,580
milk, oat milk, rice milk, coconut milk, whatever
804
00:32:01,580 --> 00:32:04,320
milks they carry in their various stores.
805
00:32:04,480 --> 00:32:05,880
I know they mixed it up quite a
806
00:32:05,880 --> 00:32:06,040
bit.
807
00:32:06,040 --> 00:32:09,500
But if you think about what Doxie said,
808
00:32:09,860 --> 00:32:12,400
the impact on the climate, the impact on
809
00:32:12,400 --> 00:32:14,360
human health with the high levels of lactose
810
00:32:14,360 --> 00:32:17,280
intolerance and obviously the cruelty as well.
811
00:32:17,800 --> 00:32:20,840
Wouldn't it be smarter to either eliminate dairy
812
00:32:20,840 --> 00:32:25,040
entirely or charge more for the privilege of
813
00:32:25,040 --> 00:32:27,200
drinking the breast milk of cows if that's
814
00:32:27,200 --> 00:32:28,160
what you really want to do?
815
00:32:29,620 --> 00:32:32,640
Yeah, we had suggested that, you know, to
816
00:32:32,640 --> 00:32:36,060
Starbucks in the past that, you know, the
817
00:32:36,060 --> 00:32:37,600
prices should even out.
818
00:32:37,980 --> 00:32:40,980
If you're going to stop upcharging for vegan
819
00:32:40,980 --> 00:32:45,340
milk, then balance it out with the non
820
00:32:45,340 --> 00:32:46,000
-vegan milks.
821
00:32:46,760 --> 00:32:49,460
As Doxie mentioned, there are, you know, major
822
00:32:49,460 --> 00:32:51,800
subsidies going on and PETA is working on
823
00:32:51,800 --> 00:32:53,980
the side on that as well with our
824
00:32:53,980 --> 00:32:57,260
food justice campaign, getting those subsidies out of
825
00:32:57,260 --> 00:33:00,520
dairy, meat and egg industries and, you know,
826
00:33:00,860 --> 00:33:04,580
promoting the healthy vegan foods that the government
827
00:33:04,580 --> 00:33:05,620
should be promoting.
828
00:33:06,420 --> 00:33:11,260
But absolutely, people are not paying that full
829
00:33:11,260 --> 00:33:15,340
cost, whether it's for the animals or the
830
00:33:15,340 --> 00:33:19,340
climate, human health, public health costs of all
831
00:33:19,340 --> 00:33:22,660
this heavy dairy consumption, that all adds up
832
00:33:22,660 --> 00:33:24,820
and it's not being reflected in that sticker
833
00:33:24,820 --> 00:33:26,180
price at the counters.
834
00:33:26,180 --> 00:33:31,380
You know, sometimes people are saying now, well,
835
00:33:31,540 --> 00:33:34,960
there was this huge move toward plant-based
836
00:33:34,960 --> 00:33:39,040
products when, for example, in 2019, Beyond Meat's
837
00:33:39,040 --> 00:33:42,240
IPO initial public offering was the most successful
838
00:33:42,240 --> 00:33:46,780
IPO since the 2008 financial crisis and everybody
839
00:33:46,780 --> 00:33:49,280
was just sort of going crazy over it.
840
00:33:49,280 --> 00:33:51,600
And now there's a bit of retrenchment and
841
00:33:51,600 --> 00:33:53,180
I always say nothing goes straight up.
842
00:33:53,340 --> 00:33:56,160
Even the most successful stock goes like this.
843
00:33:56,800 --> 00:34:01,320
But this is, I think, a marker of
844
00:34:01,320 --> 00:34:03,080
now we're back on the way up.
845
00:34:03,080 --> 00:34:08,420
I think this change, given that Starbucks is,
846
00:34:08,560 --> 00:34:11,000
according to you, and I believe you, and
847
00:34:11,000 --> 00:34:14,100
Starbucks you're invited on anytime again, but the
848
00:34:14,100 --> 00:34:16,880
largest purveyor of dairy in the United States
849
00:34:16,880 --> 00:34:18,699
aside from the U.S. government.
850
00:34:19,480 --> 00:34:25,580
And it is essentially acknowledging that vegan milks,
851
00:34:26,199 --> 00:34:28,920
soy milk and almond milk and coconut milk,
852
00:34:28,960 --> 00:34:30,580
should be on an even playing field.
853
00:34:30,580 --> 00:34:33,360
I feel that this is a moment of
854
00:34:33,360 --> 00:34:34,400
cultural shift.
855
00:34:34,560 --> 00:34:35,460
What say you?
856
00:34:36,860 --> 00:34:40,940
Yeah, I know it's been disappointing to see
857
00:34:40,940 --> 00:34:42,420
what's happened in the last year.
858
00:34:42,420 --> 00:34:44,940
But if we look back, we see that
859
00:34:44,940 --> 00:34:49,880
around 2019, as you mentioned, Meat & Dairy
860
00:34:49,880 --> 00:34:54,139
got together, the PR firm, and they've only
861
00:34:54,139 --> 00:34:55,480
had to spend about $2 million a year,
862
00:34:55,540 --> 00:34:59,180
which is not so much for them, only
863
00:34:59,180 --> 00:35:02,240
solely focussing on the ultra processed milk.
864
00:35:02,900 --> 00:35:05,120
And it's been working.
865
00:35:05,900 --> 00:35:08,760
And that's now what's in our hands to
866
00:35:08,760 --> 00:35:09,880
fight back with.
867
00:35:09,880 --> 00:35:13,000
And there's lots of options on how to
868
00:35:13,000 --> 00:35:15,680
fight that back, whether to fight directly against
869
00:35:15,680 --> 00:35:19,400
that or introduce a different concept about what
870
00:35:19,400 --> 00:35:20,540
is in Meat & Dairy.
871
00:35:21,360 --> 00:35:22,680
But it's working.
872
00:35:22,900 --> 00:35:25,620
I mean, we used to have the basketball
873
00:35:25,620 --> 00:35:28,660
players, the big NBA stars sitting courtside in
874
00:35:28,660 --> 00:35:29,740
their Beyond Meat hats.
875
00:35:30,060 --> 00:35:32,620
And now they won't even take sponsorship money
876
00:35:32,620 --> 00:35:33,260
from Beyond Meat.
877
00:35:33,520 --> 00:35:35,640
They're like, no, no, dude, it's ultra processed.
878
00:35:36,140 --> 00:35:38,780
So their campaigns worked.
879
00:35:38,780 --> 00:35:41,420
And I think we always had to know
880
00:35:41,420 --> 00:35:43,560
that they weren't going to just lay down,
881
00:35:43,620 --> 00:35:43,820
right?
882
00:35:44,040 --> 00:35:44,920
Of course, they were going to fight.
883
00:35:46,160 --> 00:35:50,460
So we have to band together and fight
884
00:35:50,460 --> 00:35:52,360
back against that, because that's really what you'll
885
00:35:52,360 --> 00:35:54,940
hear most people who are no longer eating
886
00:35:54,940 --> 00:35:55,660
vegan say.
887
00:35:56,100 --> 00:35:57,080
It's too processed.
888
00:35:57,160 --> 00:35:57,840
It's not good for you.
889
00:35:58,480 --> 00:36:00,560
Well, and oh, my gosh, I have so
890
00:36:00,560 --> 00:36:02,600
many arguments that I would love to hear
891
00:36:02,600 --> 00:36:04,500
from all the American people.
892
00:36:04,500 --> 00:36:08,220
But A, we just profiled Beyond Meat, and
893
00:36:08,220 --> 00:36:10,620
they have a new heart healthy version.
894
00:36:10,800 --> 00:36:11,060
Yes.
895
00:36:11,160 --> 00:36:13,720
Because Ethan Brown said, well, you know, we've
896
00:36:13,720 --> 00:36:16,160
come under attack by the incumbent industry is
897
00:36:16,160 --> 00:36:16,760
how he put it.
898
00:36:16,960 --> 00:36:19,220
So instead of fighting back with just words,
899
00:36:19,220 --> 00:36:20,700
we've decided we're going to make our product
900
00:36:20,700 --> 00:36:21,320
even healthier.
901
00:36:21,580 --> 00:36:25,100
And now it's certified by the American Heart
902
00:36:25,100 --> 00:36:25,740
Association.
903
00:36:26,440 --> 00:36:28,400
And it's much healthier.
904
00:36:28,400 --> 00:36:31,580
Not that it was unhealthy, but he responded
905
00:36:31,580 --> 00:36:33,780
that way, which I thought was so evolved
906
00:36:33,780 --> 00:36:34,240
of him.
907
00:36:34,400 --> 00:36:35,660
But you're absolutely right.
908
00:36:35,800 --> 00:36:37,940
There is, according to The Guardian, there's like
909
00:36:37,940 --> 00:36:40,040
a war room the size of a major
910
00:36:40,040 --> 00:36:43,840
network somewhere in Denver, Colorado, where they spew
911
00:36:43,840 --> 00:36:47,780
out all this stuff about how vegan meat
912
00:36:47,780 --> 00:36:49,460
alternatives are ultra processed.
913
00:36:49,460 --> 00:36:53,000
Now, mind you, you can always eat tofu,
914
00:36:53,320 --> 00:37:00,420
brown rice, kale, legumes, carrots, all the reason
915
00:37:00,420 --> 00:37:03,720
those items were created was because people said,
916
00:37:03,840 --> 00:37:04,820
no, I can't eat.
917
00:37:04,980 --> 00:37:06,420
Oh, I'm not going to eat whole food
918
00:37:06,420 --> 00:37:07,120
plant based.
919
00:37:07,500 --> 00:37:09,440
So they try to put you in a
920
00:37:09,440 --> 00:37:10,400
no win circumstance.
921
00:37:10,620 --> 00:37:13,080
If you say, look, whole food is there.
922
00:37:13,160 --> 00:37:13,820
You can eat it.
923
00:37:13,880 --> 00:37:14,820
It's super healthy.
924
00:37:14,820 --> 00:37:18,460
We've got gazillion studies that show that that's
925
00:37:18,460 --> 00:37:20,880
the route to disease prevention and longevity.
926
00:37:21,080 --> 00:37:23,400
Oh, no, I have to have my burger.
927
00:37:23,500 --> 00:37:24,820
I have to have my wings.
928
00:37:25,600 --> 00:37:27,140
I have to have my this, that and
929
00:37:27,140 --> 00:37:27,360
the other.
930
00:37:27,440 --> 00:37:28,960
OK, we're going to make you plant based
931
00:37:28,960 --> 00:37:29,300
versions.
932
00:37:29,820 --> 00:37:31,560
And then they say, oh, well, that's processed.
933
00:37:31,880 --> 00:37:34,080
So that's kind of trying to put you
934
00:37:34,080 --> 00:37:35,740
in a situation where you can't win.
935
00:37:35,740 --> 00:37:40,200
What I do say is processed meat is
936
00:37:40,200 --> 00:37:43,960
officially cancer causing, according to the World Health
937
00:37:43,960 --> 00:37:44,700
Organisation.
938
00:37:46,440 --> 00:37:48,280
Meat alternatives are not.
939
00:37:48,440 --> 00:37:49,880
And they have zero cholesterol.
940
00:37:50,120 --> 00:37:51,720
So they're automatically healthier.
941
00:37:52,550 --> 00:37:55,740
Amber, how does PETA make that case, given
942
00:37:55,740 --> 00:37:59,280
that there is this, I would call it
943
00:37:59,280 --> 00:38:04,100
a misinformation campaign out there against meat alternatives?
944
00:38:05,700 --> 00:38:08,400
Yeah, there have been so many new buzzwords
945
00:38:08,400 --> 00:38:09,920
that they have come up with in the
946
00:38:09,920 --> 00:38:11,060
past couple of years.
947
00:38:11,700 --> 00:38:13,960
We have a whole guide on our Web
948
00:38:13,960 --> 00:38:18,970
site about how, especially that buzzword regenerative agriculture.
949
00:38:18,970 --> 00:38:21,310
I just heard it on an ad for
950
00:38:21,310 --> 00:38:24,530
cheese, cheesy crackers or something like that this
951
00:38:24,530 --> 00:38:24,850
week.
952
00:38:24,850 --> 00:38:26,370
And I was like, really?
953
00:38:28,210 --> 00:38:31,270
But, you know, I think part of the
954
00:38:31,270 --> 00:38:34,810
fact that they've had to spend so much
955
00:38:34,810 --> 00:38:37,750
effort creating all these new buzzwords, all these
956
00:38:37,750 --> 00:38:40,910
humane labels that they have to slap on
957
00:38:40,910 --> 00:38:43,410
things, is a testament to how much the
958
00:38:43,410 --> 00:38:46,510
public does care about these issues that they
959
00:38:46,510 --> 00:38:49,770
have had to go on the offensive and
960
00:38:49,770 --> 00:38:54,350
go on the defensive to get people to
961
00:38:54,350 --> 00:38:57,310
stop going vegan in droves.
962
00:38:57,630 --> 00:38:59,330
And, you know, largely they are failing.
963
00:38:59,990 --> 00:39:02,230
It's still going to be a lot of
964
00:39:02,230 --> 00:39:04,850
work out there to counteract all of these
965
00:39:04,850 --> 00:39:08,610
false and misleading labels and marketing claims.
966
00:39:08,610 --> 00:39:11,970
Honestly, that's just more opportunities to talk about
967
00:39:11,970 --> 00:39:15,250
this issue and show how, you know, devious
968
00:39:15,250 --> 00:39:17,350
the meat, dairy and egg industries really can
969
00:39:17,350 --> 00:39:17,650
be.
970
00:39:17,790 --> 00:39:20,670
They're not just abusing animals, but they are
971
00:39:20,670 --> 00:39:24,710
relying on misleading and cover ups.
972
00:39:25,090 --> 00:39:26,870
You know, we shouldn't have to have ag
973
00:39:26,870 --> 00:39:27,290
laws.
974
00:39:27,350 --> 00:39:30,030
We shouldn't have to have undercover investigators who
975
00:39:30,030 --> 00:39:31,830
have to go in and show the real
976
00:39:31,830 --> 00:39:33,530
conditions behind these things.
977
00:39:33,530 --> 00:39:34,690
But we do.
978
00:39:35,170 --> 00:39:37,190
And that just, you know, is a testament
979
00:39:37,190 --> 00:39:40,790
to how cruel these industries are and the
980
00:39:40,790 --> 00:39:42,130
length that they need to go to to
981
00:39:42,130 --> 00:39:44,350
stay in business and keep people buying those
982
00:39:44,350 --> 00:39:44,770
products.
983
00:39:45,470 --> 00:39:48,270
And, you know, we are seeing so many
984
00:39:48,270 --> 00:39:50,510
people ordering the free vegan starter guides that
985
00:39:50,510 --> 00:39:53,210
we have on our website, accessing all the
986
00:39:53,210 --> 00:39:57,510
resources and the health resources from groups like
987
00:39:57,510 --> 00:40:00,110
Dotsies who are focused on, you know, health
988
00:40:00,110 --> 00:40:00,910
and fitness.
989
00:40:00,910 --> 00:40:03,810
All those resources are out there at people's
990
00:40:03,810 --> 00:40:06,390
fingertips and we're always there and available to
991
00:40:06,390 --> 00:40:09,050
help people get active and do what needs
992
00:40:09,050 --> 00:40:10,570
to be done to help get these animals
993
00:40:10,570 --> 00:40:11,670
out of these factory farms.
994
00:40:12,110 --> 00:40:14,230
And I think we're actually doing better than
995
00:40:14,230 --> 00:40:15,890
we give ourselves credit for.
996
00:40:16,570 --> 00:40:19,810
And if you look, a lot of the
997
00:40:19,810 --> 00:40:22,650
more successful brands have been bought up by
998
00:40:22,650 --> 00:40:23,710
big companies.
999
00:40:23,710 --> 00:40:28,170
So while yes, vegan restaurants might be struggling
1000
00:40:28,170 --> 00:40:30,530
right now, well, all restaurants are struggling.
1001
00:40:30,910 --> 00:40:33,150
There's been a cultural change since the pandemic.
1002
00:40:33,610 --> 00:40:35,750
I myself don't go to as many restaurants
1003
00:40:35,750 --> 00:40:36,670
as I used to.
1004
00:40:37,990 --> 00:40:40,870
And so it's across the board with restaurants,
1005
00:40:40,990 --> 00:40:42,170
not just vegan restaurants.
1006
00:40:42,170 --> 00:40:44,170
But then if you look at the frozen
1007
00:40:44,170 --> 00:40:49,290
food section in your average large supermarket, my
1008
00:40:49,290 --> 00:40:53,410
gosh, the amount of plant based alternatives, the
1009
00:40:53,410 --> 00:40:58,050
vegan wings, the vegan fish, the vegan burgers.
1010
00:40:58,270 --> 00:41:00,310
I mean, it's all over the place and
1011
00:41:00,310 --> 00:41:01,730
a lot of it is being adopted.
1012
00:41:02,110 --> 00:41:03,850
So I think we have to keep it
1013
00:41:03,850 --> 00:41:05,150
in perspective.
1014
00:41:05,150 --> 00:41:08,970
A lot of these brands have been purchased
1015
00:41:08,970 --> 00:41:10,830
by big, big companies.
1016
00:41:11,050 --> 00:41:13,670
And interestingly enough, once they get purchased by
1017
00:41:13,670 --> 00:41:16,110
the big companies, they don't seem to be
1018
00:41:16,110 --> 00:41:17,210
targets anymore.
1019
00:41:17,630 --> 00:41:19,110
It's kind of funny how that happens.
1020
00:41:19,270 --> 00:41:23,610
Like it's the upstart companies that are not
1021
00:41:23,610 --> 00:41:26,970
bought by international conglomerates that get a lot
1022
00:41:26,970 --> 00:41:27,350
of hits.
1023
00:41:27,470 --> 00:41:30,790
But once they're bought by international conglomerates, they
1024
00:41:30,790 --> 00:41:32,230
don't seem to get that many hits.
1025
00:41:32,230 --> 00:41:34,790
And they're filling up the supermarket aisle, at
1026
00:41:34,790 --> 00:41:36,050
least my perspective.
1027
00:41:36,370 --> 00:41:37,570
What are your thoughts, Dotsie?
1028
00:41:39,010 --> 00:41:41,690
Yeah, I mean, I agree with you.
1029
00:41:42,030 --> 00:41:44,870
It does seem to be that we have
1030
00:41:44,870 --> 00:41:46,410
had a little bit of a surge in
1031
00:41:46,410 --> 00:41:49,250
the last year with the products because it
1032
00:41:49,250 --> 00:41:50,410
felt like there was a downturn.
1033
00:41:50,530 --> 00:41:51,390
Like all of a sudden we had like
1034
00:41:51,390 --> 00:41:53,690
three or four choices after 2019 when it
1035
00:41:53,690 --> 00:41:54,270
had 20.
1036
00:41:54,350 --> 00:41:56,750
But it seems to me that the major
1037
00:41:56,750 --> 00:41:58,830
problem is how challenging it is to get
1038
00:41:58,830 --> 00:41:59,530
shelf space.
1039
00:41:59,530 --> 00:42:02,850
And that's why some of these smaller companies
1040
00:42:02,850 --> 00:42:04,670
who've been bought by the bigger companies, sadly,
1041
00:42:04,850 --> 00:42:07,370
many of them also distributing meat and dairy,
1042
00:42:07,570 --> 00:42:10,310
have been able to get shelf space and
1043
00:42:10,310 --> 00:42:11,350
stay in the grocery store.
1044
00:42:11,750 --> 00:42:13,930
So I don't love how it's had to
1045
00:42:13,930 --> 00:42:14,370
happen.
1046
00:42:15,770 --> 00:42:22,110
But we're working with a new child-focused
1047
00:42:22,110 --> 00:42:26,790
non-dairy milk that's made from chickpeas this
1048
00:42:26,790 --> 00:42:29,830
past weekend at the New York City Marathon.
1049
00:42:29,910 --> 00:42:30,670
We were in the expo.
1050
00:42:30,970 --> 00:42:32,670
It is absolutely delicious.
1051
00:42:32,890 --> 00:42:34,090
I mean, they have done the most beautiful
1052
00:42:34,090 --> 00:42:34,470
job.
1053
00:42:34,630 --> 00:42:37,250
I mean, it's an ingredient list that you
1054
00:42:37,250 --> 00:42:38,590
can only dream of or a mother can
1055
00:42:38,590 --> 00:42:40,150
only dream of for their children.
1056
00:42:40,150 --> 00:42:45,090
But the shelf space, I mean, they just
1057
00:42:45,090 --> 00:42:47,110
they're having such a hard time.
1058
00:42:47,170 --> 00:42:47,310
Right.
1059
00:42:47,330 --> 00:42:49,130
You can only hang in for so long.
1060
00:42:49,250 --> 00:42:51,410
You know, you get that seed money and
1061
00:42:51,410 --> 00:42:55,650
that is blown immediately making this incredible product
1062
00:42:55,650 --> 00:42:57,730
because it's not cheap to make when it's
1063
00:42:57,730 --> 00:42:59,390
that healthy.
1064
00:42:59,550 --> 00:43:02,690
So it's shelf space to me, every food
1065
00:43:02,690 --> 00:43:04,430
company I talk to and start up.
1066
00:43:04,430 --> 00:43:05,970
That is their challenge.
1067
00:43:06,970 --> 00:43:08,070
And I don't know how to change that,
1068
00:43:08,110 --> 00:43:08,510
by the way.
1069
00:43:08,510 --> 00:43:09,650
So I mean, right.
1070
00:43:09,830 --> 00:43:11,790
I bet that's that's why it's so frustrating
1071
00:43:11,790 --> 00:43:15,550
is because it's the depth of the large
1072
00:43:15,550 --> 00:43:19,290
food companies, you know, like Nabisco and others.
1073
00:43:19,470 --> 00:43:22,130
They have all the shelf space and they're
1074
00:43:22,130 --> 00:43:23,090
not moving it.
1075
00:43:23,350 --> 00:43:24,830
The grocery stores aren't wanting to move it
1076
00:43:24,830 --> 00:43:27,070
around because they know what works.
1077
00:43:27,670 --> 00:43:27,850
Wow.
1078
00:43:28,010 --> 00:43:29,210
Well, yes, you're right.
1079
00:43:29,350 --> 00:43:31,470
Shelf space is very important.
1080
00:43:31,470 --> 00:43:33,990
And I'll tell you a funny story.
1081
00:43:34,110 --> 00:43:36,950
When I was in New York, I would
1082
00:43:36,950 --> 00:43:40,830
notice this one supermarket that the vegan products
1083
00:43:40,830 --> 00:43:42,650
were always in the back in a horrible
1084
00:43:42,650 --> 00:43:43,390
area.
1085
00:43:43,630 --> 00:43:45,930
And I would get off work late and
1086
00:43:45,930 --> 00:43:47,970
I would go back there and I'd move
1087
00:43:47,970 --> 00:43:49,730
them to the front.
1088
00:43:49,730 --> 00:43:58,410
And I was doing like rearranging the supermarket.
1089
00:43:58,670 --> 00:44:00,650
And then one day that one night because
1090
00:44:00,650 --> 00:44:02,290
I would be there like at 11 o
1091
00:44:02,290 --> 00:44:03,750
'clock at night where nobody's paying attention.
1092
00:44:03,950 --> 00:44:06,730
One night manager caught me and he's like,
1093
00:44:06,810 --> 00:44:08,290
what the hell are you doing?
1094
00:44:08,450 --> 00:44:10,170
I'm like, oh, I'm just rearranging a little
1095
00:44:10,170 --> 00:44:10,410
bit.
1096
00:44:11,510 --> 00:44:12,310
You're welcome.
1097
00:44:12,870 --> 00:44:13,890
Yeah, exactly.
1098
00:44:13,890 --> 00:44:17,450
Well, look, getting back to the reason that
1099
00:44:17,450 --> 00:44:19,930
we're talking to you today, this this incredible
1100
00:44:19,930 --> 00:44:24,230
news that has just been such good news.
1101
00:44:24,230 --> 00:44:26,490
And we can talk about challenges, but let's
1102
00:44:26,490 --> 00:44:27,710
celebrate our victories.
1103
00:44:28,350 --> 00:44:31,150
This victory is absolutely extraordinary.
1104
00:44:31,610 --> 00:44:34,770
Starbucks ending the vegan milk upcharge after a
1105
00:44:34,770 --> 00:44:37,870
powerful PETA campaign and a campaign by Switch
1106
00:44:37,870 --> 00:44:38,630
for Good.
1107
00:44:39,350 --> 00:44:42,550
They are two of the most incredible organisations
1108
00:44:42,550 --> 00:44:44,330
that are relentless.
1109
00:44:45,250 --> 00:44:52,390
And James Cromwell led PETA's campaign, literally glueing
1110
00:44:52,390 --> 00:44:55,430
himself to a Starbucks counter.
1111
00:44:55,430 --> 00:44:59,090
And we'll just hear once again what he
1112
00:44:59,090 --> 00:44:59,450
said.
1113
00:44:59,490 --> 00:45:04,110
It's very short, but this got so much
1114
00:45:04,110 --> 00:45:09,370
publicity that it really was worth it.
1115
00:45:10,310 --> 00:45:14,350
The half an hour, hour or so really
1116
00:45:14,350 --> 00:45:15,010
made headlines.
1117
00:45:15,010 --> 00:45:19,690
A single cow emits more smog, warming pollutants
1118
00:45:19,690 --> 00:45:20,890
than a car.
1119
00:45:21,710 --> 00:45:24,950
One cow on a dairy farm also requires
1120
00:45:24,950 --> 00:45:27,610
50 gallons of water a day.
1121
00:45:27,950 --> 00:45:29,650
So we're in the vegan upcharge now because
1122
00:45:29,650 --> 00:45:31,550
they charge for vegan milk in there.
1123
00:45:34,610 --> 00:45:36,450
It does damage to the planet.
1124
00:45:36,850 --> 00:45:39,090
It does damage to people who ingest it,
1125
00:45:39,170 --> 00:45:40,810
who can't metabolise it.
1126
00:45:42,370 --> 00:45:44,610
And it's simple greed.
1127
00:45:45,610 --> 00:45:48,830
And again, the good news is that as
1128
00:45:48,830 --> 00:45:51,410
a result of this campaign, the Dotsy Bausch,
1129
00:45:51,770 --> 00:45:55,130
Switch for Good campaigns, and the fact that
1130
00:45:55,130 --> 00:45:57,130
it was hurting their business, they have now
1131
00:45:57,130 --> 00:46:01,610
stopped charging more for plant-based milks.
1132
00:46:02,050 --> 00:46:06,190
So, you know, as we kind of try
1133
00:46:06,190 --> 00:46:10,630
to understand the significance of this, Amber, in
1134
00:46:10,630 --> 00:46:13,170
the big picture, I always say we never
1135
00:46:13,170 --> 00:46:15,970
know what these big turning points are in
1136
00:46:15,970 --> 00:46:17,870
any social justice movement.
1137
00:46:18,610 --> 00:46:20,490
Wouldn't it be nice if we can all
1138
00:46:20,490 --> 00:46:22,610
think of moments in history where one person
1139
00:46:22,610 --> 00:46:25,730
did something and it ended up becoming a
1140
00:46:25,730 --> 00:46:28,030
moment in history, but it may not have
1141
00:46:28,030 --> 00:46:30,010
been obvious at the time.
1142
00:46:30,090 --> 00:46:32,390
It became obvious in retrospect.
1143
00:46:32,390 --> 00:46:36,870
Where does this Starbucks dropping the vegan upcharge
1144
00:46:36,870 --> 00:46:39,750
in the United States and Canada rank in
1145
00:46:39,750 --> 00:46:43,550
terms of groundbreaking change for the vegan movement,
1146
00:46:43,910 --> 00:46:44,410
animal rights?
1147
00:46:45,910 --> 00:46:49,410
Well, it's one of the probably first big
1148
00:46:49,410 --> 00:46:54,050
barriers to hopefully in the very near future,
1149
00:46:54,050 --> 00:46:59,350
where vegan milks and meat and eggs are
1150
00:46:59,350 --> 00:47:03,150
the default, you know, that are just being
1151
00:47:03,150 --> 00:47:03,570
served.
1152
00:47:03,690 --> 00:47:06,850
And maybe then you have to ask especially
1153
00:47:06,850 --> 00:47:09,890
for the cow's milk in your coffee if
1154
00:47:09,890 --> 00:47:10,750
you really want it.
1155
00:47:10,810 --> 00:47:13,170
And then eventually the dairy industry is just
1156
00:47:13,170 --> 00:47:14,770
not going to be able to survive without
1157
00:47:14,770 --> 00:47:19,210
the subsidies that they are getting and all
1158
00:47:19,210 --> 00:47:22,730
of the, you know, unfounded money that they're
1159
00:47:22,730 --> 00:47:25,050
getting from the school lunch programmes and things
1160
00:47:25,050 --> 00:47:26,170
like that and from Starbucks.
1161
00:47:26,410 --> 00:47:30,510
Because, again, Starbucks was, you know, is even
1162
00:47:30,510 --> 00:47:33,750
with the roughly half of their customers who
1163
00:47:33,750 --> 00:47:37,050
are already choosing the vegan milks despite the
1164
00:47:37,050 --> 00:47:37,410
upcharge.
1165
00:47:37,470 --> 00:47:40,370
That's another big thing is people were already
1166
00:47:40,370 --> 00:47:43,830
largely choosing the vegan milks despite the upcharge.
1167
00:47:43,830 --> 00:47:46,330
So, I mean, it remains to be seen
1168
00:47:46,330 --> 00:47:49,370
how much more it's going to be now
1169
00:47:49,370 --> 00:47:51,690
that people aren't facing this, you know, this
1170
00:47:51,690 --> 00:47:54,410
upcharge that really raised the cost on things.
1171
00:47:55,350 --> 00:47:56,950
It's just more accessible.
1172
00:47:57,450 --> 00:48:00,650
And other coffee chains and coffee shops and
1173
00:48:00,650 --> 00:48:03,850
restaurants and grocery stores, you know, it is
1174
00:48:03,850 --> 00:48:05,370
going to have that ripple effect.
1175
00:48:06,510 --> 00:48:08,810
Well, I certainly hope so.
1176
00:48:08,910 --> 00:48:10,370
And one thing, I don't know if maybe
1177
00:48:10,370 --> 00:48:12,670
some Starbucks executives might watch this.
1178
00:48:12,670 --> 00:48:13,430
Who knows?
1179
00:48:13,570 --> 00:48:14,730
We invite you on anytime.
1180
00:48:14,930 --> 00:48:16,870
We would love to dialogue with you.
1181
00:48:17,150 --> 00:48:18,890
But one thing I think that all the
1182
00:48:18,890 --> 00:48:21,850
baristas should be informed of is what's vegan
1183
00:48:21,850 --> 00:48:22,750
and what isn't.
1184
00:48:22,970 --> 00:48:25,170
Because I was actually in a Starbucks recently
1185
00:48:25,170 --> 00:48:27,370
and I saw that they had some kind
1186
00:48:27,370 --> 00:48:30,350
of soy something or other or oat something
1187
00:48:30,350 --> 00:48:32,410
or other, some kind of, it appeared to
1188
00:48:32,410 --> 00:48:33,550
be, non-dairy.
1189
00:48:33,890 --> 00:48:36,170
And I said, since it was not just
1190
00:48:36,170 --> 00:48:39,530
a cup of coffee with a milk of
1191
00:48:39,530 --> 00:48:41,530
whatever kind, it was sort of a fancy
1192
00:48:41,530 --> 00:48:41,750
thing.
1193
00:48:41,850 --> 00:48:42,950
I said, is that vegan?
1194
00:48:43,530 --> 00:48:45,450
And they said, I don't know.
1195
00:48:45,930 --> 00:48:48,870
So, and it said like oats.
1196
00:48:49,370 --> 00:48:52,190
So, I think that all these baristas need
1197
00:48:52,190 --> 00:48:55,050
to be informed of what drinks are vegan
1198
00:48:55,050 --> 00:48:56,730
for their business.
1199
00:48:56,890 --> 00:48:59,610
Not just to do me a personal favour,
1200
00:48:59,890 --> 00:49:01,610
but because there's a lot of people like
1201
00:49:01,610 --> 00:49:03,610
me going in and saying, is that vegan
1202
00:49:03,610 --> 00:49:05,770
or does it, sometimes the powders have dairy
1203
00:49:05,770 --> 00:49:06,230
in them.
1204
00:49:06,330 --> 00:49:08,570
Because sometimes they'll have like a little powder,
1205
00:49:08,830 --> 00:49:09,090
you know.
1206
00:49:09,090 --> 00:49:11,090
And I don't want to take that risk.
1207
00:49:11,150 --> 00:49:12,490
So, I just said, no, I'm not going
1208
00:49:12,490 --> 00:49:12,850
to have it.
1209
00:49:13,370 --> 00:49:15,230
But if I knew 100% it was
1210
00:49:15,230 --> 00:49:20,530
completely vegan, I would have tried it.
1211
00:49:20,830 --> 00:49:22,850
Now, let me say one other thing, because
1212
00:49:22,850 --> 00:49:25,110
obviously Starbucks also serves food.
1213
00:49:25,690 --> 00:49:27,970
Again, I want to say, full disclosure, I
1214
00:49:27,970 --> 00:49:30,870
haven't been into a Starbucks to really look
1215
00:49:30,870 --> 00:49:32,750
for anything or buy anything, except for that
1216
00:49:32,750 --> 00:49:34,590
one incident in a long time.
1217
00:49:34,590 --> 00:49:37,050
But I was in Switzerland, in Zurich.
1218
00:49:37,230 --> 00:49:39,950
And I walked into a Starbucks and they
1219
00:49:39,950 --> 00:49:41,830
had the most incredible vegan waffle.
1220
00:49:42,310 --> 00:49:44,270
In fact, this one lady and I kind
1221
00:49:44,270 --> 00:49:46,330
of, we kind of had a tug of
1222
00:49:46,330 --> 00:49:48,030
war over it for a minute.
1223
00:49:48,870 --> 00:49:50,890
The guy behind the counter said, oh, you
1224
00:49:50,890 --> 00:49:52,790
know, these sell like hotcakes.
1225
00:49:53,070 --> 00:49:55,370
And I thought, why the heck aren't we
1226
00:49:55,370 --> 00:49:57,110
having this in the United States?
1227
00:49:58,170 --> 00:49:59,670
I'd like to ask both of you.
1228
00:49:59,670 --> 00:50:01,910
Why is it that a lot of countries
1229
00:50:01,910 --> 00:50:06,310
in Europe, they didn't have the surcharge, but
1230
00:50:06,310 --> 00:50:07,890
they had it here in the United States?
1231
00:50:08,250 --> 00:50:11,510
And from my own personal observation, Starbucks in
1232
00:50:11,510 --> 00:50:16,130
other countries like Switzerland are offering vegan options
1233
00:50:16,130 --> 00:50:18,190
that are not available in the United States.
1234
00:50:18,590 --> 00:50:18,890
Dotsie?
1235
00:50:20,050 --> 00:50:22,970
Well, here's something that you really don't want
1236
00:50:22,970 --> 00:50:23,350
to know.
1237
00:50:23,610 --> 00:50:25,490
And the listeners don't really want to know.
1238
00:50:25,490 --> 00:50:27,830
But one thing that we uncovered that was
1239
00:50:27,830 --> 00:50:31,730
unrelated to the non-dairy milk upcharge with
1240
00:50:31,730 --> 00:50:35,990
the whistleblowers, most of their sugary syrups at
1241
00:50:35,990 --> 00:50:37,970
Starbucks have bone char.
1242
00:50:39,070 --> 00:50:41,410
So if you're getting a vanilla latte like
1243
00:50:41,410 --> 00:50:44,350
I used to, it has bone char in
1244
00:50:44,350 --> 00:50:44,530
it.
1245
00:50:45,270 --> 00:50:49,030
So there's not a lot of speciality drinks
1246
00:50:49,030 --> 00:50:51,330
at Starbucks that are vegan.
1247
00:50:51,910 --> 00:50:54,630
So that's just disgusting.
1248
00:50:54,630 --> 00:50:58,530
I have to say legally, I can't independently
1249
00:50:58,530 --> 00:50:59,310
confirm that.
1250
00:50:59,450 --> 00:51:00,550
That's the first I've heard of it.
1251
00:51:00,690 --> 00:51:03,770
So again, I would invite Starbucks on any
1252
00:51:03,770 --> 00:51:06,210
time to respond to anything said by me,
1253
00:51:06,370 --> 00:51:08,370
Dotsie or Amber or anybody.
1254
00:51:09,050 --> 00:51:11,510
We would love to dialogue with you and
1255
00:51:11,510 --> 00:51:14,590
set the record straight on all of this.
1256
00:51:15,030 --> 00:51:19,770
But thank you for doing your investigations, Dotsie.
1257
00:51:19,910 --> 00:51:21,110
So where do we go from here?
1258
00:51:21,310 --> 00:51:23,290
We've only got two minutes.
1259
00:51:23,290 --> 00:51:24,550
Final thoughts.
1260
00:51:24,770 --> 00:51:25,770
Where do we go from here?
1261
00:51:26,630 --> 00:51:28,950
Can I just take a day off?
1262
00:51:29,590 --> 00:51:30,070
No.
1263
00:51:30,750 --> 00:51:31,210
You sure?
1264
00:51:32,850 --> 00:51:33,770
Oh, my God.
1265
00:51:33,970 --> 00:51:35,090
We keep hammering.
1266
00:51:35,210 --> 00:51:36,030
We don't stop.
1267
00:51:36,150 --> 00:51:37,910
I mean, a coffee shop is a coffee
1268
00:51:37,910 --> 00:51:40,730
shop, even though it's a multinational coffee shop,
1269
00:51:40,810 --> 00:51:42,150
multi-international coffee shop.
1270
00:51:42,270 --> 00:51:44,950
But we keep fighting with all the things
1271
00:51:44,950 --> 00:51:46,070
that we're already fighting for.
1272
00:51:46,210 --> 00:51:49,310
And after yesterday, I'm feeling a little bit
1273
00:51:49,310 --> 00:51:51,290
down about our federal legislation.
1274
00:51:51,290 --> 00:51:53,270
But that's not going to stop us, right?
1275
00:51:53,530 --> 00:51:54,090
We fight.
1276
00:51:54,190 --> 00:51:54,630
You fight.
1277
00:51:54,770 --> 00:51:55,370
Amber fights.
1278
00:51:55,710 --> 00:51:57,670
And we keep going.
1279
00:51:57,930 --> 00:51:58,930
We can't not fight.
1280
00:51:59,490 --> 00:52:01,510
When I wake up on mornings like this
1281
00:52:01,510 --> 00:52:05,410
morning and feel like I don't know where
1282
00:52:05,410 --> 00:52:08,110
we're going or what just happened, I always
1283
00:52:08,110 --> 00:52:10,190
try and remind myself if I wasn't doing
1284
00:52:10,190 --> 00:52:12,070
this, I wouldn't be able to live with
1285
00:52:12,070 --> 00:52:12,390
myself.
1286
00:52:12,970 --> 00:52:15,370
The three of us are incapable of not
1287
00:52:15,370 --> 00:52:15,690
fighting.
1288
00:52:16,450 --> 00:52:18,570
And Tom says put Dotsie on the team
1289
00:52:18,570 --> 00:52:19,010
immediately.
1290
00:52:19,010 --> 00:52:21,170
I said, Dotsie can put me on the
1291
00:52:21,170 --> 00:52:21,270
team.
1292
00:52:21,270 --> 00:52:21,770
We're on the same team.
1293
00:52:21,970 --> 00:52:23,450
It's her team.
1294
00:52:24,050 --> 00:52:24,750
I'm on the team.
1295
00:52:25,370 --> 00:52:25,950
All right.
1296
00:52:26,950 --> 00:52:28,470
We're all on the same team.
1297
00:52:28,850 --> 00:52:30,230
Amber, what are your thoughts?
1298
00:52:30,350 --> 00:52:31,170
What's next?
1299
00:52:31,410 --> 00:52:32,830
Where do we go with this victory?
1300
00:52:34,490 --> 00:52:37,050
PETA's motto, one of many, is never be
1301
00:52:37,050 --> 00:52:37,570
silent.
1302
00:52:37,950 --> 00:52:39,130
Every animal is someone.
1303
00:52:39,510 --> 00:52:41,690
And we are just going to keep plugging
1304
00:52:41,690 --> 00:52:42,590
away at that.
1305
00:52:42,750 --> 00:52:45,350
Whether it's Starbucks or any other company that's
1306
00:52:45,350 --> 00:52:47,650
exploiting animals, we don't stop.
1307
00:52:47,650 --> 00:52:48,870
We just don't stop.
1308
00:52:49,090 --> 00:52:49,930
We're going to keep going.
1309
00:52:50,290 --> 00:52:52,330
And we need to get everybody on board.
1310
00:52:52,550 --> 00:52:53,930
So come with us.
1311
00:52:54,490 --> 00:52:55,710
I got the super glue.
1312
00:52:58,430 --> 00:52:58,950
Yeah.
1313
00:52:59,190 --> 00:53:01,250
And once again, I want to compliment both
1314
00:53:01,250 --> 00:53:03,750
these organisations for being so relentless.
1315
00:53:04,050 --> 00:53:05,270
I mean, if you look at some of
1316
00:53:05,270 --> 00:53:08,310
these protests, this is not easy to pull
1317
00:53:08,310 --> 00:53:08,970
off.
1318
00:53:09,330 --> 00:53:12,270
These are difficult to pull off.
1319
00:53:12,510 --> 00:53:14,850
They involve tremendous coordination.
1320
00:53:14,850 --> 00:53:20,710
And the people here are almost exclusively volunteers.
1321
00:53:21,170 --> 00:53:23,450
There I am, a volunteer, shouting.
1322
00:53:23,790 --> 00:53:26,230
And there's one of the leaders of Switch
1323
00:53:26,230 --> 00:53:27,770
for Good, along with Dotsie Bausch.
1324
00:53:30,570 --> 00:53:33,390
People think, oh, are we doing all this
1325
00:53:33,390 --> 00:53:34,510
because it's fun?
1326
00:53:34,870 --> 00:53:35,270
No.
1327
00:53:36,210 --> 00:53:38,470
There's plenty of other things that I would
1328
00:53:38,470 --> 00:53:41,350
have rather done in a perfect world other
1329
00:53:41,350 --> 00:53:43,730
than go and drive to a Starbucks and
1330
00:53:43,730 --> 00:53:45,550
stand there and chant for an hour and
1331
00:53:45,550 --> 00:53:45,790
a half.
1332
00:53:46,350 --> 00:53:50,730
But we do it because the animals cannot
1333
00:53:50,730 --> 00:53:51,730
speak for themselves.
1334
00:53:52,170 --> 00:53:54,450
The planet cannot speak for itself.
1335
00:53:55,250 --> 00:54:00,670
And humans need to know that there's an
1336
00:54:00,670 --> 00:54:03,550
alternative to dairy that is zero cholesterol, that's
1337
00:54:03,550 --> 00:54:05,770
better for them, better for the animals, and
1338
00:54:05,770 --> 00:54:06,910
better for the planet.
1339
00:54:07,390 --> 00:54:09,570
So I just want to say thank you
1340
00:54:09,570 --> 00:54:09,790
both.
1341
00:54:09,790 --> 00:54:12,850
I know you are very, very busy, busy
1342
00:54:12,850 --> 00:54:13,330
people.
1343
00:54:13,610 --> 00:54:15,290
And I can't tell you how much I
1344
00:54:15,290 --> 00:54:20,490
appreciate you coming here today and just celebrating
1345
00:54:20,490 --> 00:54:21,470
this victory.
1346
00:54:21,690 --> 00:54:24,350
This is a major, major victory.
1347
00:54:24,950 --> 00:54:29,150
Again, according to Dotsie, Starbucks is the leading
1348
00:54:29,150 --> 00:54:31,650
purveyor of dairy in the United States aside
1349
00:54:31,650 --> 00:54:35,130
from the U.S. government and government institutions.
1350
00:54:35,310 --> 00:54:36,810
So it's a major breakthrough.
1351
00:54:36,810 --> 00:54:41,430
I will say once again, thank you, Starbucks.
1352
00:54:42,050 --> 00:54:44,850
We're going to sing your praises today for
1353
00:54:44,850 --> 00:54:45,950
doing the right thing.
1354
00:54:46,090 --> 00:54:48,550
And we invite you on anytime.
1355
00:54:48,750 --> 00:54:53,750
Meanwhile, I urge everybody to download Unchained TV.
1356
00:54:53,750 --> 00:54:56,590
We are the world's only vegan streaming television
1357
00:54:56,590 --> 00:54:57,170
network.
1358
00:54:57,250 --> 00:55:00,410
And we are mostly volunteer run.
1359
00:55:00,610 --> 00:55:02,850
We are a 501C3 nonprofit.
1360
00:55:03,390 --> 00:55:05,290
And check us out.
1361
00:55:05,290 --> 00:55:07,110
So it's a vegan network.
1362
00:55:07,430 --> 00:55:09,310
Okay, that's the craziest thing I've ever heard.
1363
00:55:09,330 --> 00:55:10,530
I love Unchained TV.
1364
00:55:10,770 --> 00:55:12,590
Unchained, Unchained TV.
1365
00:55:12,730 --> 00:55:13,530
Your life will change.
1366
00:55:13,670 --> 00:55:14,710
It's just that easy.
1367
00:55:15,070 --> 00:55:17,550
Unchained TV has all sorts of content for
1368
00:55:17,550 --> 00:55:18,030
everybody.
1369
00:55:18,410 --> 00:55:20,450
Unchained TV changed my life.
1370
00:55:20,690 --> 00:55:23,590
Unchained TV is crushing it.
1371
00:55:23,710 --> 00:55:25,270
I love Unchained TV.
1372
00:55:25,530 --> 00:55:27,250
Unchained TV is my go-to.
1373
00:55:27,610 --> 00:55:29,350
Unchained TV, who knew?
1374
00:55:30,050 --> 00:55:31,990
Unchained, baby, yay!
1375
00:55:35,730 --> 00:55:38,590
So you can download Unchained TV on your
1376
00:55:38,590 --> 00:55:39,030
phone.
1377
00:55:39,150 --> 00:55:42,470
You can download it on any TV with
1378
00:55:42,470 --> 00:55:44,610
Amazon Fire Stick, Roku device, or Apple TV
1379
00:55:44,610 --> 00:55:44,970
device.
1380
00:55:45,090 --> 00:55:47,570
It's also on all Samsung TVs and about
1381
00:55:47,570 --> 00:55:49,310
to go on all LG TVs.
1382
00:55:50,150 --> 00:55:52,830
And I tell you, there's about 2,000
1383
00:55:52,830 --> 00:55:54,990
videos, including this one, that are a lot
1384
00:55:54,990 --> 00:55:56,630
of fun to watch and highly educational.
1385
00:55:56,990 --> 00:55:57,510
All free.
1386
00:55:57,650 --> 00:55:59,110
We are a 501C3 nonprofit.
1387
00:55:59,430 --> 00:56:00,830
Thank you very much, ladies.
1388
00:56:01,430 --> 00:56:02,570
Rock on!
1389
00:56:02,570 --> 00:56:03,430
Bye-bye, VAMPers!
00:00:00,450 --> 00:00:04,990
We have breaking news for you.
2
00:00:05,110 --> 00:00:06,230
Fasten your seatbelts.
3
00:00:06,370 --> 00:00:08,170
This is huge.
4
00:00:09,490 --> 00:00:11,130
Stop everything you're doing.
5
00:00:11,370 --> 00:00:14,530
Starbucks dropped their surcharge for the plant-based
6
00:00:14,530 --> 00:00:14,850
milks.
7
00:00:15,450 --> 00:00:17,910
Finally, do you know how long we've been
8
00:00:17,910 --> 00:00:18,810
asking for this?
9
00:00:18,930 --> 00:00:21,010
This is a huge victory for the vegan
10
00:00:21,010 --> 00:00:23,290
movement, for the animal rights movement, for organisations
11
00:00:23,290 --> 00:00:25,270
like PETA and Switch for Good.
12
00:00:25,270 --> 00:00:27,010
No one should be paying extra for making
13
00:00:27,010 --> 00:00:30,530
better choices for our planet, for themselves, and
14
00:00:30,530 --> 00:00:31,270
for the animals.
15
00:00:31,710 --> 00:00:32,810
It's a victory.
16
00:00:33,250 --> 00:00:36,870
Now, the inside story of how it happened.
17
00:00:38,310 --> 00:00:41,650
And it is making headlines around the world.
18
00:00:41,810 --> 00:00:44,350
There you see it, VegNews, Starbucks drops dairy
19
00:00:44,350 --> 00:00:47,850
-free surcharge, embracing all the ways our customers
20
00:00:47,850 --> 00:00:49,310
enjoy their Starbucks.
21
00:00:49,490 --> 00:00:51,230
This is a huge vegan victory.
22
00:00:51,230 --> 00:00:54,570
Starbucks drops surcharge for non-dairy.
23
00:00:54,930 --> 00:00:57,450
Starbucks won't charge extra for plant-based milk.
24
00:00:57,790 --> 00:00:59,390
Other companies should follow suit.
25
00:00:59,450 --> 00:01:02,590
So we've got representatives from two of the
26
00:01:02,590 --> 00:01:05,670
leading organisations that made this happen, PETA and
27
00:01:05,670 --> 00:01:06,890
Switch for Good.
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00:01:07,070 --> 00:01:09,650
I want to start with one of my
29
00:01:09,650 --> 00:01:12,490
favourite people on the planet, Dotsie Bausch, vegan
30
00:01:12,490 --> 00:01:16,650
Olympian who has literally devoted her life to
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00:01:16,650 --> 00:01:17,930
this issue.
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00:01:17,930 --> 00:01:20,890
And that's why she started Switch for Good.
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00:01:21,290 --> 00:01:24,590
So, Dotsie, tell us, what is the significance
34
00:01:24,590 --> 00:01:28,790
of this surcharge being dropped by Starbucks?
35
00:01:29,950 --> 00:01:32,950
Yeah, well, when we decided to go after
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00:01:32,950 --> 00:01:36,930
the largest coffee chain in the world, we
37
00:01:36,930 --> 00:01:40,430
did it because we felt like if we
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00:01:40,430 --> 00:01:43,290
go big and we are successful, we knew
39
00:01:43,290 --> 00:01:45,770
it was going to be a multi-year
40
00:01:45,770 --> 00:01:48,790
approach, that it would trickle down to all
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00:01:48,790 --> 00:01:51,350
of the other coffee shops in the world.
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00:01:51,830 --> 00:01:53,350
And we definitely think that it will.
43
00:01:53,930 --> 00:01:57,970
The reason behind it is simply to normalise
44
00:01:57,970 --> 00:01:59,790
plant food, normalise plant milk.
45
00:01:59,870 --> 00:02:02,650
We know that the 95% just wants
46
00:02:02,650 --> 00:02:04,050
normal, right?
47
00:02:04,110 --> 00:02:04,850
They want average.
48
00:02:04,950 --> 00:02:06,510
They don't want things to be weird or
49
00:02:06,510 --> 00:02:06,910
niche.
50
00:02:06,910 --> 00:02:09,650
And by charging extra money, which is also
51
00:02:09,650 --> 00:02:13,050
a certain form of dietary racism, which we
52
00:02:13,050 --> 00:02:15,250
brought to light in this campaign and really
53
00:02:15,250 --> 00:02:18,690
helped people to understand what that is, how
54
00:02:18,690 --> 00:02:21,870
it gets developed and how it's incredibly unfair.
55
00:02:22,350 --> 00:02:25,430
But it was all about normalising this plant
56
00:02:25,430 --> 00:02:25,710
milk.
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00:02:25,790 --> 00:02:27,810
When something's normal and it's just on the
58
00:02:27,810 --> 00:02:30,230
menu alongside the cow's milk, because we all
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00:02:30,230 --> 00:02:31,310
know the cow's milk is what should have
60
00:02:31,310 --> 00:02:35,110
had the upcharge, then people feel free, open,
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00:02:35,230 --> 00:02:38,350
even excited to order a plant food, a
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00:02:38,350 --> 00:02:41,070
plant milk, because it's just the same and
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they don't have to pay this niche extra
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upcharge.
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00:02:44,010 --> 00:02:45,910
So it's about normalisation for us.
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PETA was one of the other organisations that
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led the charge.
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00:02:50,930 --> 00:02:53,070
These two groups were working, you know, hand
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00:02:53,070 --> 00:02:55,630
in hand, protests here, protests there.
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00:02:55,750 --> 00:02:57,670
We're going to show you and you can
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00:02:57,670 --> 00:02:59,210
hear some of these protests in a moment.
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00:02:59,210 --> 00:03:02,110
But Amber, what would you say is the
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significance of this in the vegan movement, in
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00:03:04,790 --> 00:03:07,450
the animal rights movement, the dropping of this
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00:03:07,450 --> 00:03:07,990
surcharge?
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00:03:09,770 --> 00:03:11,150
Yeah, thanks for having us on.
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00:03:11,690 --> 00:03:15,250
PETA's been going after Starbucks for years.
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00:03:15,950 --> 00:03:18,170
And, you know, in order to get animals
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out of these factory farms and out of
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the dairy industry, we need to normalise and
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00:03:24,430 --> 00:03:26,130
make vegan foods more accessible.
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00:03:26,130 --> 00:03:29,230
So getting one of the largest chains that
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is such a large seller of dairy products
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00:03:33,410 --> 00:03:37,190
is a huge win and it will have
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00:03:37,190 --> 00:03:38,110
ripple effects.
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00:03:38,710 --> 00:03:40,470
You know, now the smaller coffee chains will
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have absolutely no excuse.
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00:03:42,250 --> 00:03:45,330
So we are looking very closely toward the
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00:03:45,330 --> 00:03:47,630
future on the ripple effects of this.
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00:03:47,630 --> 00:03:48,630
All right.
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00:03:48,690 --> 00:03:51,070
Well, one of the iconic moments of this
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00:03:51,070 --> 00:03:55,290
campaign was when Succession and Babe star James
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00:03:55,290 --> 00:03:59,710
Cromwell literally glued himself to a Starbucks counter.
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00:04:00,250 --> 00:04:01,450
Let's watch it and then we'll talk about
95
00:04:01,450 --> 00:04:02,090
it on the other side.
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00:04:02,270 --> 00:04:06,690
A single cow emits more smog, farming pollutants
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00:04:06,690 --> 00:04:07,890
than a car.
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00:04:08,910 --> 00:04:11,950
One cow on a dairy farm also requires
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00:04:11,950 --> 00:04:14,570
50 gallons of water a day.
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00:04:14,570 --> 00:04:16,649
So we're in the vegan upcharge now because
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they charge for vegan milk in there.
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It does damage to the planet.
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It does damage to people who ingest it,
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who can't metabolise it.
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And it's simple greed.
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Wow.
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Simple greed.
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Now, do you think these campaigns alleging that
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this was being done, this surcharge for simple
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greed, were what turned the corner?
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00:04:46,920 --> 00:04:50,400
Or was it that Starbucks had started to
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suffer economically because they were charging extra?
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Because according to Starbucks' own account, the requests
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for vegan milks, oat milk, soy milk, almond
115
00:05:04,220 --> 00:05:07,260
milk, coconut milk, is the second most requested
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customisation right after an extra shot of espresso,
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which I could probably use right now myself.
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Oh, my gosh.
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Yeah.
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Well, about 10 weeks before they dropped the
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upcharge, we had been working with a whistleblower,
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with an informant who worked inside at Starbucks
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for some years.
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And we uncovered quite a lot, which we
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privately sent to Starbucks.
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00:05:38,920 --> 00:05:42,200
And I think maybe was their final lever
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in the breaking to make this happen.
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What we uncovered was absolute egregious price gouging.
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00:05:52,000 --> 00:05:53,400
Like we knew they made a lot of
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money on this, right?
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Because why else would they do it?
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But what we uncovered was that they make
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a 788% markup for almond milk, a
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00:06:03,380 --> 00:06:07,620
566% markup on soy milk, and 185
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00:06:07,620 --> 00:06:09,140
% markup on oat milk.
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00:06:09,420 --> 00:06:11,140
We know that they made a billion dollars
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on these markups.
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00:06:12,660 --> 00:06:13,640
They charge 80 cents.
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And almond milk, for example, that they charge
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nine.
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It costs nine cents and they charge 80
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cents.
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It's a 788% markup.
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00:06:23,840 --> 00:06:29,080
So revealing that we uncovered those numbers, and
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00:06:29,080 --> 00:06:32,640
then also revealing something that was almost even
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00:06:32,640 --> 00:06:36,180
more egregious, them going back to 2019 and
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00:06:36,180 --> 00:06:39,280
erasing and changing their climate baselines because they
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00:06:39,280 --> 00:06:41,860
recognised they were not going to make their
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2025 target.
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We have all of that paperwork and sent
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it to them.
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So those are two big surprises, I think,
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for them, that they didn't realise that anyone
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knew about either one of those.
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00:06:56,480 --> 00:06:58,300
And I think that Brian Nickell trying to
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do the right thing, having to change and
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00:07:00,320 --> 00:07:03,160
really turn this entire company around from it
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00:07:03,160 --> 00:07:07,420
being in the toilet with the shareholders, didn't
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00:07:07,420 --> 00:07:10,380
want this out, either one of these facts.
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And we invite Starbucks on any time.
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00:07:14,580 --> 00:07:16,700
I think we can all say kudos to
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00:07:16,700 --> 00:07:20,340
the new CEO, Brian Nickell, for making this
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change.
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So we applaud and congratulate him.
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00:07:24,000 --> 00:07:26,340
What we're doing is talking about how and
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00:07:26,340 --> 00:07:30,540
why it happened when it did, because the
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00:07:30,540 --> 00:07:33,520
protest by James Cromwell was two years ago.
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00:07:34,060 --> 00:07:37,700
So there have been protests for years demanding
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00:07:37,700 --> 00:07:38,020
this.
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00:07:38,400 --> 00:07:39,720
Let's take a look at some of the
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00:07:39,720 --> 00:07:42,040
protests organised by Switch for Good.
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00:07:42,300 --> 00:07:45,940
Put your money where your mouth is and
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00:07:45,940 --> 00:07:48,860
stop the upcharge of the plant-based milk
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00:07:48,860 --> 00:07:49,960
now.
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00:07:55,260 --> 00:07:56,600
What the hell is up, you guys?
176
00:07:56,680 --> 00:07:58,320
My name is Jamie Logan, and we are
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00:07:58,320 --> 00:08:00,980
here in Los Angeles outside of Starbucks.
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We are asking, we are demanding that they
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drop the surcharge on plant-based milk.
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And let's find out why.
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Extra charges aren't fair.
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Stop the upcharge, stop the green.
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00:08:16,200 --> 00:08:18,380
Keep our prices what we need.
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00:08:18,380 --> 00:08:19,760
So we are here because we have been
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00:08:19,760 --> 00:08:22,020
working for two and a half years trying
186
00:08:22,020 --> 00:08:24,000
to get Starbucks to drop their plant milk
187
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upcharge.
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00:08:24,680 --> 00:08:26,740
It's $0.70, $0.80, $0.80 at
189
00:08:26,740 --> 00:08:27,100
the top.
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00:08:28,060 --> 00:08:32,380
Extra to have planet-friendly, animal-friendly, people
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00:08:32,380 --> 00:08:34,520
-friendly, health-friendly plant milk.
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00:08:35,100 --> 00:08:37,860
And as many of you know now, because
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00:08:37,860 --> 00:08:39,240
we've been doing this work for so long,
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00:08:39,520 --> 00:08:43,340
35% of Americans cannot digest dairy.
195
00:08:43,840 --> 00:08:46,560
80% of people of colour all over
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00:08:46,560 --> 00:08:49,400
the world, it makes them sick, uncomfortable, and
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00:08:49,400 --> 00:08:51,140
in some cases, unable to breathe.
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00:08:51,560 --> 00:08:55,060
Yet that milk is free at Starbucks, and
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00:08:55,060 --> 00:08:58,440
they're charging for planet-friendly plant milk.
200
00:08:58,620 --> 00:08:59,360
It's insanity.
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00:09:00,500 --> 00:09:04,480
So all those were excellent arguments, but-
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00:09:04,480 --> 00:09:05,940
I apparently had a lot of coffee before
203
00:09:05,940 --> 00:09:06,180
that.
204
00:09:06,280 --> 00:09:06,400
Wow.
205
00:09:10,060 --> 00:09:12,000
I think they cut you off.
206
00:09:12,100 --> 00:09:13,100
No more shots.
207
00:09:13,480 --> 00:09:14,040
Exactly.
208
00:09:14,360 --> 00:09:15,220
No more shots.
209
00:09:15,220 --> 00:09:16,340
And you know what?
210
00:09:16,420 --> 00:09:20,940
I've had this Starbucks coffee plastic cup for
211
00:09:20,940 --> 00:09:24,380
about six years, and so I use it
212
00:09:24,380 --> 00:09:25,700
every time I have to do an update
213
00:09:25,700 --> 00:09:26,340
on Starbucks.
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00:09:26,680 --> 00:09:29,060
I haven't actually gone into Starbucks, however.
215
00:09:29,380 --> 00:09:32,020
That may change now that they've eliminated the
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00:09:32,020 --> 00:09:32,300
upcharge.
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00:09:33,140 --> 00:09:34,640
I would be happy to go there.
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00:09:34,720 --> 00:09:34,940
Tomorrow.
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00:09:36,040 --> 00:09:38,400
Yeah, we're celebrating this.
220
00:09:38,720 --> 00:09:40,440
So let me say this.
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00:09:41,900 --> 00:09:43,600
Those were all great reasons.
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00:09:44,270 --> 00:09:48,080
Climate change, suffering of animals, human health with
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00:09:48,080 --> 00:09:51,800
the huge amount of lactose intolerance in the
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00:09:51,800 --> 00:09:52,320
populace.
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00:09:52,460 --> 00:09:57,320
In fact, there's even been lawsuits surrounding that
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issue.
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00:09:57,900 --> 00:10:01,620
But those are not what were cited in
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00:10:01,620 --> 00:10:04,860
news reports as the defining reason why this
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happened.
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It was more described as Starbucks is having
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some problems with sales and wanted to appeal
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to its customers.
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So is this still a case of follow
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the money at the end of the day,
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DOTC?
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And then we'll go to Amber.
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I mean, most definitely.
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And Amber and PETA know this even more
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because they've been campaigning for 50 years, right,
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that there is never a world where the
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major multinational public corporation says, thank you, activists,
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for letting us see our flaws.
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Thank you for exposing the price gouging.
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Thank you for exposing our corporate fraud and
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changing.
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Thank you for exposing the climate.
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I mean, et cetera, et cetera.
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So, you know, we're never going to know
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exactly.
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But I think because of all that both
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of us have done on this, they were
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done with the pressure.
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They were done with it.
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I mean, they just wanted to turn the
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corner.
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And I think that they didn't.
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I know for sure that Brian did not
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want the latest bits that we'd uncover revealed.
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And they didn't want the pressure from PETA
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anymore.
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They just didn't want it.
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Right.
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He wanted to turn a new leaf.
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He didn't want to deal with that.
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And he turned it into a kind of
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a conversation around its customisation season, the holidays.
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And so we're going to make customisation easier
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by not charging for plant milk.
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So that's how they spun it.
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And we were expecting nothing less.
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Right, Amber?
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Yeah.
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Yeah, I mean, PETA has been going after
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Starbucks on this issue through multiple CEOs.
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And, in fact, when Brian Nichol came on
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board, we suspended our campaign because we were
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so hopeful.
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With his past history at the other companies
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he worked at, you know, Chipotle having such
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great vegan options.
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You know, we were hopeful and it did
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pay off.
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And we're seeing now the massive PR move,
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positive PR for them, that the previous CEOs
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who are no longer with Starbucks really missed
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out on.
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And that really shows that doing the right
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thing, whether they did it for the right
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reasons or not, is a good business move.
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And do you think it will, Amber, inspire
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other companies to follow suit?
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Absolutely.
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We have been, you know, not just Starbucks,
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there are some other handfuls of chains and
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also individual coffee stores, right?
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So the small coffee shops who might still
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be charging extra maybe felt like they had
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to because the big guys were.
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And they needed to do that to remain
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competitive.
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So this is just showing that across the
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board it is, you know, affordable and accessible.
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And just the right thing to do for
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any company that, you know, is trying to
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appeal to customers who care about animals, care
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about their carbon footprints, and just doing the
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right thing.
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And, you know, PETA has worked with so
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many celebrities.
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James Cromwell, and there is a building named
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the James Cromwell Empathy Centre that is part
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of PETA's overall headquarters.
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In fact, Unchained TV just had a premier
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party at the PETA Empathy Centre, the James
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Cromwell PETA Empathy Centre.
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And, you know, there's no better activist than
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James Cromwell.
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He is out there on the front lines
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lending his fame and celebrity to this and
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other issues when it comes to animal rights
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and veganism.
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Let's take a look at PETA's now iconic
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commercial that they did to put pressure on
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Starbucks to drop the extra charge, which Starbucks
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has now done.
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Starbucks cares.
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We care about the world turning into a
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giant burning hellscape.
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And we care that you care that cow's
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milk production emits about three times more greenhouse
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gases than vegan milk.
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We care, but you care more.
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That's why we charge you up to 90
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cents extra for our vegan milk.
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Because when you really care, like you do,
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it's a small price to pay.
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And it's good that you pay, I mean,
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care, because we also have other things to
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care about.
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Like the $1.6 million cash sign-on
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bonus for our new CEO.
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We care about profits.
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Confused?
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We're not.
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You just keep caring about saving the world
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and we'll keep caring about our savings account.
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Because Starbucks cares about money.
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Heck, it's right there in our name.
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There you go.
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Drink that in.
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You take care now.
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What a sophisticated campaign.
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00:14:49,760 --> 00:14:52,600
And the CEO he referred to is no
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longer there.
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00:14:54,080 --> 00:14:56,460
Correct me if I'm wrong, replaced by Brian
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Nickell, who came over from Chipotle because they
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were struggling.
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I mean, do you think at the end
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of the day, it's just not smart business?
360
00:15:06,380 --> 00:15:08,860
Like everybody's praising Brian Nickell as a very
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00:15:08,860 --> 00:15:09,840
smart business person.
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00:15:10,680 --> 00:15:13,320
He did drop the upcharge.
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00:15:13,900 --> 00:15:17,340
Is that the smart business move?
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00:15:17,920 --> 00:15:21,120
Couldn't it be also not just good for
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00:15:21,120 --> 00:15:23,180
the animals, good for human health, good for
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00:15:23,180 --> 00:15:26,100
the planet, but also good for business?
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00:15:26,100 --> 00:15:28,520
Why do those two have to be at
368
00:15:28,520 --> 00:15:29,900
loggerheads, Dotsie?
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00:15:30,680 --> 00:15:30,900
Yeah.
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I mean, I think they'll win a lot
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of people over by doing it.
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I also do think it's, you know, interesting
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timing that it's customisation season and people want
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to try all sorts of, you know, different
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foofy drinks over the holidays and they'll make
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some of the money up during that.
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I won't be entirely shocked if the overall
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prices of their beverages start to creep up
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to make it back, because like I said,
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it was a billion dollars for them last
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00:15:59,120 --> 00:15:59,240
year.
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So that's a lot of money to let
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00:16:00,460 --> 00:16:00,700
go.
384
00:16:01,060 --> 00:16:04,780
So they might get new customers.
385
00:16:05,020 --> 00:16:06,660
That's where that exactly.
386
00:16:07,080 --> 00:16:07,240
Yeah.
387
00:16:07,320 --> 00:16:08,980
I used to go to Starbucks all the
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00:16:08,980 --> 00:16:09,240
time.
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00:16:09,580 --> 00:16:11,280
I just walk around with this thing for
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00:16:11,280 --> 00:16:12,420
four or five years.
391
00:16:12,740 --> 00:16:13,560
Well, that's the question.
392
00:16:13,680 --> 00:16:15,740
I mean, how many people were boycotting Starbucks
393
00:16:15,740 --> 00:16:16,760
because of the plant milk?
394
00:16:16,760 --> 00:16:18,420
I mean, that's what we don't they don't
395
00:16:18,420 --> 00:16:18,660
know.
396
00:16:18,960 --> 00:16:19,140
Yeah.
397
00:16:20,700 --> 00:16:25,320
Boycotting, if not boycotting outright, just thinking, you
398
00:16:25,320 --> 00:16:27,260
know, one of the issues that I've had
399
00:16:27,260 --> 00:16:28,140
when I've gone in there.
400
00:16:28,340 --> 00:16:30,640
And by the way, again, we invite Starbucks
401
00:16:30,640 --> 00:16:31,820
on any time.
402
00:16:32,140 --> 00:16:34,400
As as we've said at the start of
403
00:16:34,400 --> 00:16:37,260
this broadcast, we applaud your decision.
404
00:16:37,520 --> 00:16:40,180
So this isn't like attack Starbucks day.
405
00:16:40,260 --> 00:16:41,920
This is applaud Starbucks day.
406
00:16:41,920 --> 00:16:44,280
But we're trying to understand it and we're
407
00:16:44,280 --> 00:16:46,120
trying to understand why it took so long
408
00:16:46,120 --> 00:16:51,040
and why these two organisations, Switch for Good
409
00:16:51,040 --> 00:16:55,280
and PETA, had to go to extreme lengths,
410
00:16:55,480 --> 00:16:58,520
like getting movie stars to record fake commercials
411
00:16:58,520 --> 00:17:01,120
and glueing themselves to a counter in order
412
00:17:01,120 --> 00:17:02,380
to make the case.
413
00:17:03,500 --> 00:17:07,200
For those who aren't animal activists, please know
414
00:17:07,200 --> 00:17:10,220
that all campaigns start out with polite letters.
415
00:17:10,220 --> 00:17:11,880
Right, Amber?
416
00:17:12,140 --> 00:17:14,859
All campaigns start out with here's the facts
417
00:17:14,859 --> 00:17:18,380
behind the scenes before anything public ever, ever
418
00:17:18,380 --> 00:17:19,020
happened.
419
00:17:19,920 --> 00:17:20,200
You know.
420
00:17:20,940 --> 00:17:21,280
Yes.
421
00:17:21,500 --> 00:17:22,819
Well, can you outline that?
422
00:17:22,859 --> 00:17:24,960
Because people sometimes say, oh, why are they
423
00:17:24,960 --> 00:17:25,560
protesting?
424
00:17:27,140 --> 00:17:29,340
Yeah, I mean, any time you see PETA
425
00:17:29,340 --> 00:17:32,460
has an action alert out against something, you
426
00:17:32,460 --> 00:17:35,140
know, we've attempted to resolve things.
427
00:17:35,140 --> 00:17:37,760
The best campaigns are the ones you never
428
00:17:37,760 --> 00:17:39,660
have to launch in the first place.
429
00:17:40,620 --> 00:17:44,360
And Starbucks previous CEOs, you know, just weren't
430
00:17:44,360 --> 00:17:46,700
were open to it at the time.
431
00:17:47,320 --> 00:17:49,800
It took a little bit of cajoling.
432
00:17:50,000 --> 00:17:51,580
I've still got a scar on my hand
433
00:17:51,580 --> 00:17:53,120
from the time I glued my hand to
434
00:17:53,120 --> 00:17:55,460
their headquarters countertop.
435
00:17:55,460 --> 00:17:58,560
But, you know, that scar is going to
436
00:17:58,560 --> 00:18:01,800
fade and eventually and we'll be moving on
437
00:18:01,800 --> 00:18:03,660
to, you know, on and on to the
438
00:18:03,660 --> 00:18:06,360
next victories down the road.
439
00:18:07,020 --> 00:18:10,620
And in fact, tomorrow, PETA is officially calling
440
00:18:10,620 --> 00:18:13,980
off our boycott that we've been having with
441
00:18:13,980 --> 00:18:14,420
support.
442
00:18:14,480 --> 00:18:16,980
Starbucks Vegan Coffee Day is going to be
443
00:18:16,980 --> 00:18:17,340
tomorrow.
444
00:18:17,340 --> 00:18:22,240
So go in and get those soy lattes
445
00:18:22,240 --> 00:18:25,340
and, you know, to keep working and keep
446
00:18:25,340 --> 00:18:26,180
that caffeine up.
447
00:18:26,720 --> 00:18:28,520
Well, I wanted to ask you what it
448
00:18:28,520 --> 00:18:30,800
was like to glue, because I did have
449
00:18:30,800 --> 00:18:31,780
questions about this.
450
00:18:31,860 --> 00:18:34,760
I'm like, we all know glueing yourself, super
451
00:18:34,760 --> 00:18:35,520
glueing yourself.
452
00:18:35,560 --> 00:18:36,420
That's painful.
453
00:18:36,540 --> 00:18:37,960
And how does it end?
454
00:18:38,180 --> 00:18:39,620
I never quite got the answer.
455
00:18:40,020 --> 00:18:43,300
Since you actually superglue yourself as well.
456
00:18:43,500 --> 00:18:44,720
Can you tell us, please?
457
00:18:44,720 --> 00:18:48,760
I went a little overboard and used an
458
00:18:48,760 --> 00:18:53,380
entire tube of the superglue at the Starbucks
459
00:18:53,380 --> 00:18:56,460
Reserve in their headquarters in Seattle.
460
00:18:58,020 --> 00:18:59,900
They didn't really know what to do about
461
00:18:59,900 --> 00:19:00,180
it.
462
00:19:00,460 --> 00:19:04,460
And the firefighters tried many things.
463
00:19:04,860 --> 00:19:08,380
A butter knife ended up being the main
464
00:19:08,380 --> 00:19:10,140
thing that worked to get me out.
465
00:19:10,260 --> 00:19:11,640
We were in there for a couple hours.
466
00:19:12,520 --> 00:19:13,080
Wow.
467
00:19:13,220 --> 00:19:15,160
It was an interesting experience.
468
00:19:15,420 --> 00:19:17,980
And I had one hand glued with the
469
00:19:17,980 --> 00:19:21,080
phone with the live stream the entire time.
470
00:19:21,840 --> 00:19:22,400
Wow.
471
00:19:22,500 --> 00:19:23,900
And you think it was worth it?
472
00:19:25,080 --> 00:19:25,640
Absolutely.
473
00:19:26,480 --> 00:19:27,040
Yeah.
474
00:19:27,240 --> 00:19:31,820
They filed some charges and never pursued them.
475
00:19:32,060 --> 00:19:34,480
So, you know, I was willing to go
476
00:19:34,480 --> 00:19:37,380
the full way, but they just wanted to
477
00:19:37,380 --> 00:19:38,080
get us out of there.
478
00:19:38,080 --> 00:19:38,760
Yeah.
479
00:19:38,960 --> 00:19:41,240
And I really think that's important because so
480
00:19:41,240 --> 00:19:44,240
many people, I've been working with PETA for
481
00:19:44,240 --> 00:19:45,300
decades now.
482
00:19:46,660 --> 00:19:50,940
And as a journalist, always there, always there
483
00:19:50,940 --> 00:19:52,520
saying, sure, I'll talk to you.
484
00:19:52,660 --> 00:19:52,840
Sure.
485
00:19:52,900 --> 00:19:54,600
I'll try to connect you with a celebrity
486
00:19:54,600 --> 00:19:56,920
who might care about this, whatever the case
487
00:19:56,920 --> 00:19:57,560
may be.
488
00:19:58,320 --> 00:20:00,820
And I really hate it when people say
489
00:20:00,820 --> 00:20:01,220
PETA.
490
00:20:01,360 --> 00:20:02,400
Oh, they throw blood.
491
00:20:02,400 --> 00:20:05,600
PETA hasn't thrown fake blood at anything in
492
00:20:05,600 --> 00:20:07,220
I don't know how long.
493
00:20:07,320 --> 00:20:09,120
I mean, that's got to be decades.
494
00:20:09,700 --> 00:20:11,800
But they like to do that to kind
495
00:20:11,800 --> 00:20:13,000
of dismiss.
496
00:20:13,620 --> 00:20:16,600
What I say is, you know, journalists should
497
00:20:16,600 --> 00:20:18,780
be covering this issue seriously and all the
498
00:20:18,780 --> 00:20:20,840
other issues that PETA raises seriously.
499
00:20:21,080 --> 00:20:23,300
But the truth is PETA has something like
500
00:20:23,300 --> 00:20:24,120
19 lawyers.
501
00:20:24,340 --> 00:20:27,520
They're filing Freedom of Information Act requests, holding
502
00:20:27,520 --> 00:20:29,940
news conferences, putting out news releases.
503
00:20:29,940 --> 00:20:32,580
But yet when they get the media attention
504
00:20:32,580 --> 00:20:35,620
is when James Cromwell glues himself to a
505
00:20:35,620 --> 00:20:39,920
supermarket, to a Starbucks counter or somebody gets
506
00:20:39,920 --> 00:20:41,460
naked or almost naked.
507
00:20:41,860 --> 00:20:45,180
In other words, these animal rights organisations are
508
00:20:45,180 --> 00:20:48,000
put in a situation where they're completely ignored
509
00:20:48,000 --> 00:20:49,000
when they're serious.
510
00:20:49,300 --> 00:20:52,540
And then when they in desperation become somewhat
511
00:20:52,540 --> 00:20:57,240
outlandish after begging for change politely, then they're
512
00:20:57,240 --> 00:20:58,560
attacked for being outlandish.
513
00:20:58,560 --> 00:21:00,300
Would you like to address that, Amber?
514
00:21:01,900 --> 00:21:03,560
Yeah, it takes everything.
515
00:21:03,860 --> 00:21:06,700
I mean, I've attended board meetings from giant
516
00:21:06,700 --> 00:21:07,360
corporations.
517
00:21:08,880 --> 00:21:11,760
And, you know, we've had Alicia Silverstone actually,
518
00:21:11,940 --> 00:21:15,220
you know, called into a Starbucks board meeting
519
00:21:15,220 --> 00:21:17,120
as well in the past.
520
00:21:17,920 --> 00:21:21,980
But it sometimes takes steps, stepping things up
521
00:21:21,980 --> 00:21:24,880
and taking some bold actions in a safe
522
00:21:24,880 --> 00:21:25,200
way.
523
00:21:25,200 --> 00:21:27,000
I mean, my hand was maybe in a
524
00:21:27,000 --> 00:21:29,600
little danger that day, but it all ended
525
00:21:29,600 --> 00:21:30,400
up fine.
526
00:21:31,380 --> 00:21:33,300
And, you know, at the end of the
527
00:21:33,300 --> 00:21:35,480
day, the planet is in crisis.
528
00:21:35,660 --> 00:21:36,780
The animals are in crisis.
529
00:21:37,260 --> 00:21:39,800
And, you know, we need to get active
530
00:21:39,800 --> 00:21:42,360
and keep doing what we need to do
531
00:21:42,360 --> 00:21:46,640
to keep these victories coming in, because the
532
00:21:46,640 --> 00:21:49,100
animals really, really need us to step it
533
00:21:49,100 --> 00:21:49,280
up.
534
00:21:49,280 --> 00:21:50,940
And the people.
535
00:21:51,520 --> 00:21:53,980
Let's hear a little bit more from the
536
00:21:53,980 --> 00:21:58,440
protests that Dotsie Bausch organised outside a Starbucks.
537
00:21:58,860 --> 00:22:02,340
I was there and her right hand man
538
00:22:02,340 --> 00:22:04,160
also spoke.
539
00:22:04,340 --> 00:22:06,540
Dairy and milk means stomach pain.
540
00:22:06,640 --> 00:22:08,840
Starbucks coffee is to blame.
541
00:22:09,040 --> 00:22:11,140
Plant based milk should not cost more.
542
00:22:11,240 --> 00:22:13,480
Starbucks green, we do have more.
543
00:22:13,480 --> 00:22:16,280
The intention of this campaign is to get
544
00:22:16,280 --> 00:22:18,220
them to finally drop the plant based milk
545
00:22:18,220 --> 00:22:18,640
upcharge.
546
00:22:18,760 --> 00:22:20,640
What they have already done in the United
547
00:22:20,640 --> 00:22:25,340
Kingdom, France, Chile, Germany, Japan and other major
548
00:22:25,340 --> 00:22:26,780
World Cup countries.
549
00:22:26,900 --> 00:22:28,360
They have resisted here in the US so
550
00:22:28,360 --> 00:22:28,520
far.
551
00:22:28,620 --> 00:22:29,660
This is their biggest market.
552
00:22:30,100 --> 00:22:31,880
They make over we've estimated they make over
553
00:22:31,880 --> 00:22:35,200
300 million dollars a year on the upcharge
554
00:22:35,200 --> 00:22:35,720
alone.
555
00:22:35,880 --> 00:22:36,760
Not just the drinks.
556
00:22:37,080 --> 00:22:37,900
The upcharge.
557
00:22:38,040 --> 00:22:39,080
Three hundred million dollars a year.
558
00:22:39,080 --> 00:22:41,020
So this is part of our ongoing Justice
559
00:22:41,020 --> 00:22:43,040
Cup campaign to get them to put their
560
00:22:43,040 --> 00:22:45,540
money where their mouth is and actually finally
561
00:22:45,540 --> 00:22:48,360
drop the upcharge for people, planet and the
562
00:22:48,360 --> 00:22:48,660
animals.
563
00:22:48,800 --> 00:22:49,800
That is why we are here today.
564
00:22:50,220 --> 00:22:51,640
Thank you guys so much for being here.
565
00:22:56,520 --> 00:22:57,240
All right.
566
00:22:57,240 --> 00:23:01,780
So again, we applaud Starbucks for finally dropping
567
00:23:01,780 --> 00:23:07,520
that surcharge for soy, almond, coconut and what
568
00:23:07,520 --> 00:23:07,840
is it?
569
00:23:07,920 --> 00:23:08,420
Oat milk.
570
00:23:08,780 --> 00:23:08,900
OK.
571
00:23:09,380 --> 00:23:11,180
And we have a lot of people saying,
572
00:23:11,280 --> 00:23:13,020
yes, I'm going to go back and start
573
00:23:13,020 --> 00:23:14,440
going to Starbucks.
574
00:23:15,500 --> 00:23:16,980
Let me ask you a question.
575
00:23:17,140 --> 00:23:19,440
Oh, that's quite a quite a comment there.
576
00:23:19,440 --> 00:23:20,780
Let me ask you a question.
577
00:23:20,920 --> 00:23:22,520
Do you think this is going to encourage
578
00:23:22,520 --> 00:23:24,380
more people who are not vegan, who are
579
00:23:24,380 --> 00:23:27,820
not plant based to try the vegan option?
580
00:23:27,820 --> 00:23:30,660
Because that's another benefit from this Stasi.
581
00:23:30,900 --> 00:23:33,200
It's not just people who are already drinking
582
00:23:33,200 --> 00:23:35,360
plant based milks who will say, oh, now
583
00:23:35,360 --> 00:23:37,620
I can go in there and and have
584
00:23:37,620 --> 00:23:40,620
my soy latte without paying extra.
585
00:23:40,620 --> 00:23:44,220
It's also people that maybe don't really try
586
00:23:44,220 --> 00:23:46,580
the plant based milks that might be encouraged
587
00:23:46,580 --> 00:23:48,480
to try them because they're not being charged
588
00:23:48,480 --> 00:23:48,760
more.
589
00:23:49,540 --> 00:23:50,740
Of course they will.
590
00:23:51,020 --> 00:23:51,220
Yeah.
591
00:23:51,380 --> 00:23:52,640
I mean, we know the stats.
592
00:23:52,760 --> 00:23:55,640
We know that 80 to 97 percent of
593
00:23:55,640 --> 00:23:57,240
people of colour just make some sick dairy
594
00:23:57,240 --> 00:23:57,540
milk.
595
00:23:58,080 --> 00:23:58,760
So absolutely.
596
00:23:58,920 --> 00:24:00,520
It's a huge celebration for them to be
597
00:24:00,520 --> 00:24:01,820
able to go in there and try these
598
00:24:01,820 --> 00:24:03,100
different plant based milks.
599
00:24:03,100 --> 00:24:05,380
And maybe some of them are, you know,
600
00:24:05,620 --> 00:24:07,120
who have not been going to Starbucks as
601
00:24:07,120 --> 00:24:09,440
well and and be able to enjoy their
602
00:24:09,440 --> 00:24:11,140
coffee without running the bathroom afterwards.
603
00:24:11,220 --> 00:24:14,020
I think it it will really encourage most
604
00:24:14,020 --> 00:24:14,260
people.
605
00:24:14,340 --> 00:24:17,740
I think curiosity alone, too, will encourage people
606
00:24:17,740 --> 00:24:19,180
who aren't lactose intolerant.
607
00:24:19,240 --> 00:24:20,060
What does that taste like?
608
00:24:20,060 --> 00:24:21,140
I've always wondered about it.
609
00:24:21,160 --> 00:24:22,060
People talk about it.
610
00:24:22,380 --> 00:24:26,760
I mean, we're up to 44 percent of
611
00:24:26,760 --> 00:24:29,280
U.S. households has plant make plant based
612
00:24:29,280 --> 00:24:30,100
milk in the refrigerator.
613
00:24:31,180 --> 00:24:33,420
We're close to reaching the tipping point of
614
00:24:33,420 --> 00:24:34,820
50 percent household penetration.
615
00:24:35,000 --> 00:24:38,020
I mean, some of those households may also
616
00:24:38,020 --> 00:24:40,700
have dairy milk, but that is a massive
617
00:24:40,700 --> 00:24:41,240
step forward.
618
00:24:41,320 --> 00:24:43,520
So they're drinking at home, is my point.
619
00:24:43,680 --> 00:24:46,020
So they are absolutely going to go to
620
00:24:46,020 --> 00:24:48,680
the coffee shop and be excited to be
621
00:24:48,680 --> 00:24:50,380
able to order it for free.
622
00:24:50,380 --> 00:24:52,580
And what I want to ask you is
623
00:24:52,580 --> 00:24:55,320
what can the rest of the plant based
624
00:24:55,320 --> 00:24:59,120
movement learn from the success of the dairy
625
00:24:59,120 --> 00:24:59,780
sector?
626
00:25:00,160 --> 00:25:02,160
I think it's fair to say and correct
627
00:25:02,160 --> 00:25:04,820
me if I'm wrong, but my observation is
628
00:25:04,820 --> 00:25:08,920
that the milk alternatives, the dairy free milk
629
00:25:08,920 --> 00:25:12,220
alternatives, soy milk, rice milk, almond milk, oat
630
00:25:12,220 --> 00:25:15,040
milk, the list goes on and on.
631
00:25:15,140 --> 00:25:16,040
I've seen hemp milk.
632
00:25:16,160 --> 00:25:17,920
I've seen all sorts of sort of even.
633
00:25:17,920 --> 00:25:22,500
But it's the most successful aspect of the
634
00:25:22,500 --> 00:25:23,500
plant based movement.
635
00:25:23,680 --> 00:25:25,840
I mean, it's taking over the supermarket shelves.
636
00:25:26,080 --> 00:25:28,200
When I check out, I'm always looking around.
637
00:25:28,320 --> 00:25:31,680
I'm seeing so many people, even in, you
638
00:25:31,680 --> 00:25:35,040
know, not like just fancy grocery stores.
639
00:25:35,120 --> 00:25:36,560
But I was just at Smart and Final
640
00:25:36,560 --> 00:25:37,520
two days ago.
641
00:25:37,520 --> 00:25:40,020
The guy behind me has got the plant
642
00:25:40,020 --> 00:25:40,540
based milks.
643
00:25:42,240 --> 00:25:45,500
What can we learn from the success of
644
00:25:45,500 --> 00:25:48,220
the plant based milk sector about what we
645
00:25:48,220 --> 00:25:52,380
need to do with other sectors, particularly meat
646
00:25:52,380 --> 00:25:53,340
alternatives?
647
00:25:54,180 --> 00:25:56,700
Yeah, well, I mean, we also know that
648
00:25:56,700 --> 00:26:00,500
that Gen Z, 49 percent of Gen Z,
649
00:26:00,760 --> 00:26:03,040
almost half of them are embarrassed to order
650
00:26:03,040 --> 00:26:04,020
dairy in public.
651
00:26:04,020 --> 00:26:07,060
So the younger generation, they get it.
652
00:26:07,100 --> 00:26:08,260
They get it for all the reasons.
653
00:26:08,480 --> 00:26:10,680
And they're certainly pushing hard.
654
00:26:10,760 --> 00:26:12,020
And I think what we can learn is
655
00:26:12,020 --> 00:26:14,020
I mean, that's why we focus on this
656
00:26:14,020 --> 00:26:16,260
from day one at Switch for Good, because
657
00:26:16,260 --> 00:26:19,020
I have and will always believe that dairy
658
00:26:19,020 --> 00:26:21,500
is the way in to a plant based
659
00:26:21,500 --> 00:26:22,240
vegan world.
660
00:26:22,500 --> 00:26:25,440
People are accepting the dairy alternatives.
661
00:26:25,440 --> 00:26:26,440
They like them.
662
00:26:26,600 --> 00:26:28,100
They're bringing them into their house.
663
00:26:28,240 --> 00:26:29,400
They make them feel great.
664
00:26:29,960 --> 00:26:33,360
We've already discussed how many people dairy makes
665
00:26:33,360 --> 00:26:34,080
feel terrible.
666
00:26:34,580 --> 00:26:37,580
And because of that, people have this almost
667
00:26:37,580 --> 00:26:41,820
like religious experience when they drop dairy and
668
00:26:41,820 --> 00:26:43,660
feel better in five days, six days, seven
669
00:26:43,660 --> 00:26:43,840
days.
670
00:26:43,900 --> 00:26:45,140
I mean, it's a really short period of
671
00:26:45,140 --> 00:26:45,340
time.
672
00:26:45,380 --> 00:26:47,040
And then they get excited about feeling that
673
00:26:47,040 --> 00:26:48,700
much better and their health improving.
674
00:26:48,860 --> 00:26:50,980
And then they start asking questions about what
675
00:26:50,980 --> 00:26:52,740
else could they do to make themselves feel
676
00:26:52,740 --> 00:26:52,960
better?
677
00:26:53,360 --> 00:26:56,280
Unfortunately, we don't have that with a chicken
678
00:26:56,280 --> 00:26:56,740
sandwich.
679
00:26:56,740 --> 00:26:59,420
Nobody feels better if they drop chicken.
680
00:27:00,320 --> 00:27:01,460
You drop all of it.
681
00:27:01,620 --> 00:27:02,540
Things start to change.
682
00:27:03,060 --> 00:27:05,160
But I think dairy is the way in
683
00:27:05,160 --> 00:27:06,980
to dropping all of the meat.
684
00:27:07,260 --> 00:27:10,300
And the more of us that recognise that
685
00:27:10,300 --> 00:27:13,020
and start to work on what is working
686
00:27:13,020 --> 00:27:16,900
and pushing that and finally breaking that lever
687
00:27:16,900 --> 00:27:19,700
of dairy, they're almost on their way out.
688
00:27:19,820 --> 00:27:21,360
They're not keeping themselves in business.
689
00:27:21,600 --> 00:27:23,100
Meat is keeping themselves in business.
690
00:27:23,100 --> 00:27:25,480
Our federal government is keeping dairy in business.
691
00:27:25,940 --> 00:27:27,660
Seventy three percent of their income comes from
692
00:27:27,660 --> 00:27:28,140
the feds.
693
00:27:28,560 --> 00:27:29,880
So they are teetering.
694
00:27:30,240 --> 00:27:32,280
And it's going to take all of us
695
00:27:32,280 --> 00:27:33,460
to push them over.
696
00:27:33,680 --> 00:27:35,860
And then we can go, you know, sector
697
00:27:35,860 --> 00:27:37,480
to sector to sector and win this.
698
00:27:38,480 --> 00:27:40,380
Well, I think you're absolutely right in terms
699
00:27:40,380 --> 00:27:43,460
of kids aren't just sitting down like out
700
00:27:43,460 --> 00:27:46,000
of a leave it to beaver TV show.
701
00:27:46,200 --> 00:27:48,700
You know, these are 60s and drinking an
702
00:27:48,700 --> 00:27:49,660
entire glass of milk.
703
00:27:49,740 --> 00:27:50,720
They don't do it anymore.
704
00:27:50,720 --> 00:27:54,860
So there's been a cultural shift and that's
705
00:27:54,860 --> 00:27:57,060
the kind of cultural shift we need in
706
00:27:57,060 --> 00:27:58,040
other sectors.
707
00:27:58,280 --> 00:28:00,020
Amber, do you have any thoughts on what
708
00:28:00,020 --> 00:28:02,920
we can learn from the success of the
709
00:28:02,920 --> 00:28:07,260
dairy alternative movement in terms of what we
710
00:28:07,260 --> 00:28:09,380
can do with other sectors in the plant
711
00:28:09,380 --> 00:28:10,620
based food market?
712
00:28:10,620 --> 00:28:14,560
Well, the other big thing with dairy, aside
713
00:28:14,560 --> 00:28:16,660
from Starbucks, you know, which we don't need
714
00:28:16,660 --> 00:28:19,980
to worry about anymore, is is is cheese
715
00:28:19,980 --> 00:28:24,100
consumption is still, you know, something that needs
716
00:28:24,100 --> 00:28:24,980
to be hammered on.
717
00:28:25,240 --> 00:28:28,600
And the you know, the vegan cheeses are
718
00:28:28,600 --> 00:28:31,280
getting better and better all the time.
719
00:28:31,280 --> 00:28:35,440
So that is the kind of secondary dairy
720
00:28:35,440 --> 00:28:38,520
related campaign that PETA has been focussing on.
721
00:28:38,860 --> 00:28:42,100
Just getting people to try it because the
722
00:28:42,100 --> 00:28:44,880
numbers of people trying it, they're more likely
723
00:28:44,880 --> 00:28:47,520
to be more comfortable picking it up off
724
00:28:47,520 --> 00:28:50,920
the grocery store shelf or the vegan burger
725
00:28:50,920 --> 00:28:52,940
that has vegan cheese on it at the
726
00:28:52,940 --> 00:28:53,680
restaurants.
727
00:28:53,680 --> 00:28:55,260
Vegan mac and cheese.
728
00:28:55,640 --> 00:28:57,440
It's, you know, it's all there ready to
729
00:28:57,440 --> 00:28:57,780
go.
730
00:28:58,480 --> 00:29:00,560
And that's that's kind of the next the
731
00:29:00,560 --> 00:29:01,980
next hurdle we're looking at.
732
00:29:02,220 --> 00:29:04,320
We've been giving away like tens of thousands
733
00:29:04,320 --> 00:29:06,960
of samples of vegan cheese, just getting people
734
00:29:06,960 --> 00:29:09,640
to try it because just like the soy
735
00:29:09,640 --> 00:29:12,280
and oat milk with your cookie or whatever
736
00:29:12,280 --> 00:29:14,940
we've been giving away at, you know, activism
737
00:29:14,940 --> 00:29:15,910
events and booths.
738
00:29:16,480 --> 00:29:18,060
We just need to get them to try
739
00:29:18,060 --> 00:29:20,740
it and say, hey, I had some misconceptions
740
00:29:20,740 --> 00:29:21,520
about that.
741
00:29:22,520 --> 00:29:24,660
If you're just joining us, we're celebrating a
742
00:29:24,660 --> 00:29:25,080
victory.
743
00:29:25,360 --> 00:29:29,160
Starbucks has ended its vegan milk upcharge in
744
00:29:29,160 --> 00:29:31,900
the United States and Canada after a powerful
745
00:29:31,900 --> 00:29:32,640
campaign.
746
00:29:33,200 --> 00:29:35,220
We have PETA and Switch for Good, the
747
00:29:35,220 --> 00:29:39,680
two leading organisations that worked very hard to
748
00:29:39,680 --> 00:29:40,600
make this happen.
749
00:29:41,040 --> 00:29:44,620
And there's just happiness all the way around.
750
00:29:44,740 --> 00:29:46,080
Stop everything you're doing.
751
00:29:46,320 --> 00:29:49,500
Starbucks dropped their surcharge for the plant based
752
00:29:49,500 --> 00:29:49,780
milk.
753
00:29:49,780 --> 00:29:52,860
Finally, do you know how long we've been
754
00:29:52,860 --> 00:29:53,780
asking for this?
755
00:29:53,900 --> 00:29:55,980
This is a huge victory for the vegan
756
00:29:55,980 --> 00:29:58,260
movement, for the animal rights movement, for organisations
757
00:29:58,260 --> 00:30:00,240
like PETA and Switch for Good.
758
00:30:00,340 --> 00:30:01,960
No one should be paying extra for making
759
00:30:01,960 --> 00:30:05,480
better choices for our planet, for themselves and
760
00:30:05,480 --> 00:30:06,240
for the animals.
761
00:30:06,560 --> 00:30:07,780
It's a victory.
762
00:30:08,380 --> 00:30:11,860
Now, the inside story of how it happened.
763
00:30:13,200 --> 00:30:15,920
And I have to play once again Dotsie
764
00:30:15,920 --> 00:30:18,880
Bausch at her protest because she was in
765
00:30:18,880 --> 00:30:20,840
fuego outside Starbucks.
766
00:30:20,920 --> 00:30:24,480
Put your money where your mouth is and
767
00:30:24,480 --> 00:30:27,420
stop the upcharge of the plant based milk
768
00:30:27,420 --> 00:30:27,860
now.
769
00:30:33,720 --> 00:30:35,140
What the hell is up, you guys?
770
00:30:35,200 --> 00:30:37,100
My name is Jamie Logan and we're here
771
00:30:37,100 --> 00:30:39,040
in Los Angeles outside of Starbucks.
772
00:30:39,040 --> 00:30:42,480
We are asking, we are demanding that they
773
00:30:42,480 --> 00:30:45,120
drop the surcharge on plant based milk.
774
00:30:45,460 --> 00:30:46,740
And let's find out why.
775
00:30:47,300 --> 00:30:49,760
Extra charges aren't fair.
776
00:30:49,980 --> 00:30:52,140
Stop the stopping doesn't care.
777
00:30:52,380 --> 00:30:54,460
Stop the upcharge, stop the greed.
778
00:30:54,720 --> 00:30:56,900
Keep our prices what we need.
779
00:30:57,020 --> 00:30:58,300
So we are here because we have been
780
00:30:58,300 --> 00:31:00,560
working for two and a half years trying
781
00:31:00,560 --> 00:31:02,540
to get Starbucks to drop their plant milk
782
00:31:02,540 --> 00:31:03,060
upcharge.
783
00:31:03,240 --> 00:31:05,380
It's 70, 80 cents, 80 cents at the
784
00:31:05,380 --> 00:31:05,620
top.
785
00:31:06,400 --> 00:31:10,940
Extra to have planet friendly, animal friendly, people
786
00:31:10,940 --> 00:31:13,100
friendly, health friendly plant milk.
787
00:31:13,240 --> 00:31:16,400
And as many of you know now because
788
00:31:16,400 --> 00:31:17,780
we've been doing this work for so long,
789
00:31:17,960 --> 00:31:21,880
35% of Americans cannot digest dairy.
790
00:31:22,380 --> 00:31:25,120
80% of people of colour all over
791
00:31:25,120 --> 00:31:27,940
the world, it makes them sick, uncomfortable and
792
00:31:27,940 --> 00:31:29,660
in some cases unable to breathe.
793
00:31:29,660 --> 00:31:33,600
Yet that milk is free at Starbucks and
794
00:31:33,600 --> 00:31:37,000
they're charging for planet friendly plant milk.
795
00:31:37,180 --> 00:31:37,900
It's insanity.
796
00:31:38,600 --> 00:31:41,000
So when you think about it and I'd
797
00:31:41,000 --> 00:31:43,520
like to get your response, both of you
798
00:31:43,520 --> 00:31:44,040
to this.
799
00:31:44,520 --> 00:31:48,940
Amber, shouldn't they be charging more for dairy?
800
00:31:49,160 --> 00:31:51,820
Right now we have equal price.
801
00:31:51,820 --> 00:31:55,140
Thanks to this breakthrough where Starbucks agreed to
802
00:31:55,140 --> 00:31:58,260
drop the surcharge for vegan milks like soy
803
00:31:58,260 --> 00:32:01,580
milk, oat milk, rice milk, coconut milk, whatever
804
00:32:01,580 --> 00:32:04,320
milks they carry in their various stores.
805
00:32:04,480 --> 00:32:05,880
I know they mixed it up quite a
806
00:32:05,880 --> 00:32:06,040
bit.
807
00:32:06,040 --> 00:32:09,500
But if you think about what Doxie said,
808
00:32:09,860 --> 00:32:12,400
the impact on the climate, the impact on
809
00:32:12,400 --> 00:32:14,360
human health with the high levels of lactose
810
00:32:14,360 --> 00:32:17,280
intolerance and obviously the cruelty as well.
811
00:32:17,800 --> 00:32:20,840
Wouldn't it be smarter to either eliminate dairy
812
00:32:20,840 --> 00:32:25,040
entirely or charge more for the privilege of
813
00:32:25,040 --> 00:32:27,200
drinking the breast milk of cows if that's
814
00:32:27,200 --> 00:32:28,160
what you really want to do?
815
00:32:29,620 --> 00:32:32,640
Yeah, we had suggested that, you know, to
816
00:32:32,640 --> 00:32:36,060
Starbucks in the past that, you know, the
817
00:32:36,060 --> 00:32:37,600
prices should even out.
818
00:32:37,980 --> 00:32:40,980
If you're going to stop upcharging for vegan
819
00:32:40,980 --> 00:32:45,340
milk, then balance it out with the non
820
00:32:45,340 --> 00:32:46,000
-vegan milks.
821
00:32:46,760 --> 00:32:49,460
As Doxie mentioned, there are, you know, major
822
00:32:49,460 --> 00:32:51,800
subsidies going on and PETA is working on
823
00:32:51,800 --> 00:32:53,980
the side on that as well with our
824
00:32:53,980 --> 00:32:57,260
food justice campaign, getting those subsidies out of
825
00:32:57,260 --> 00:33:00,520
dairy, meat and egg industries and, you know,
826
00:33:00,860 --> 00:33:04,580
promoting the healthy vegan foods that the government
827
00:33:04,580 --> 00:33:05,620
should be promoting.
828
00:33:06,420 --> 00:33:11,260
But absolutely, people are not paying that full
829
00:33:11,260 --> 00:33:15,340
cost, whether it's for the animals or the
830
00:33:15,340 --> 00:33:19,340
climate, human health, public health costs of all
831
00:33:19,340 --> 00:33:22,660
this heavy dairy consumption, that all adds up
832
00:33:22,660 --> 00:33:24,820
and it's not being reflected in that sticker
833
00:33:24,820 --> 00:33:26,180
price at the counters.
834
00:33:26,180 --> 00:33:31,380
You know, sometimes people are saying now, well,
835
00:33:31,540 --> 00:33:34,960
there was this huge move toward plant-based
836
00:33:34,960 --> 00:33:39,040
products when, for example, in 2019, Beyond Meat's
837
00:33:39,040 --> 00:33:42,240
IPO initial public offering was the most successful
838
00:33:42,240 --> 00:33:46,780
IPO since the 2008 financial crisis and everybody
839
00:33:46,780 --> 00:33:49,280
was just sort of going crazy over it.
840
00:33:49,280 --> 00:33:51,600
And now there's a bit of retrenchment and
841
00:33:51,600 --> 00:33:53,180
I always say nothing goes straight up.
842
00:33:53,340 --> 00:33:56,160
Even the most successful stock goes like this.
843
00:33:56,800 --> 00:34:01,320
But this is, I think, a marker of
844
00:34:01,320 --> 00:34:03,080
now we're back on the way up.
845
00:34:03,080 --> 00:34:08,420
I think this change, given that Starbucks is,
846
00:34:08,560 --> 00:34:11,000
according to you, and I believe you, and
847
00:34:11,000 --> 00:34:14,100
Starbucks you're invited on anytime again, but the
848
00:34:14,100 --> 00:34:16,880
largest purveyor of dairy in the United States
849
00:34:16,880 --> 00:34:18,699
aside from the U.S. government.
850
00:34:19,480 --> 00:34:25,580
And it is essentially acknowledging that vegan milks,
851
00:34:26,199 --> 00:34:28,920
soy milk and almond milk and coconut milk,
852
00:34:28,960 --> 00:34:30,580
should be on an even playing field.
853
00:34:30,580 --> 00:34:33,360
I feel that this is a moment of
854
00:34:33,360 --> 00:34:34,400
cultural shift.
855
00:34:34,560 --> 00:34:35,460
What say you?
856
00:34:36,860 --> 00:34:40,940
Yeah, I know it's been disappointing to see
857
00:34:40,940 --> 00:34:42,420
what's happened in the last year.
858
00:34:42,420 --> 00:34:44,940
But if we look back, we see that
859
00:34:44,940 --> 00:34:49,880
around 2019, as you mentioned, Meat & Dairy
860
00:34:49,880 --> 00:34:54,139
got together, the PR firm, and they've only
861
00:34:54,139 --> 00:34:55,480
had to spend about $2 million a year,
862
00:34:55,540 --> 00:34:59,180
which is not so much for them, only
863
00:34:59,180 --> 00:35:02,240
solely focussing on the ultra processed milk.
864
00:35:02,900 --> 00:35:05,120
And it's been working.
865
00:35:05,900 --> 00:35:08,760
And that's now what's in our hands to
866
00:35:08,760 --> 00:35:09,880
fight back with.
867
00:35:09,880 --> 00:35:13,000
And there's lots of options on how to
868
00:35:13,000 --> 00:35:15,680
fight that back, whether to fight directly against
869
00:35:15,680 --> 00:35:19,400
that or introduce a different concept about what
870
00:35:19,400 --> 00:35:20,540
is in Meat & Dairy.
871
00:35:21,360 --> 00:35:22,680
But it's working.
872
00:35:22,900 --> 00:35:25,620
I mean, we used to have the basketball
873
00:35:25,620 --> 00:35:28,660
players, the big NBA stars sitting courtside in
874
00:35:28,660 --> 00:35:29,740
their Beyond Meat hats.
875
00:35:30,060 --> 00:35:32,620
And now they won't even take sponsorship money
876
00:35:32,620 --> 00:35:33,260
from Beyond Meat.
877
00:35:33,520 --> 00:35:35,640
They're like, no, no, dude, it's ultra processed.
878
00:35:36,140 --> 00:35:38,780
So their campaigns worked.
879
00:35:38,780 --> 00:35:41,420
And I think we always had to know
880
00:35:41,420 --> 00:35:43,560
that they weren't going to just lay down,
881
00:35:43,620 --> 00:35:43,820
right?
882
00:35:44,040 --> 00:35:44,920
Of course, they were going to fight.
883
00:35:46,160 --> 00:35:50,460
So we have to band together and fight
884
00:35:50,460 --> 00:35:52,360
back against that, because that's really what you'll
885
00:35:52,360 --> 00:35:54,940
hear most people who are no longer eating
886
00:35:54,940 --> 00:35:55,660
vegan say.
887
00:35:56,100 --> 00:35:57,080
It's too processed.
888
00:35:57,160 --> 00:35:57,840
It's not good for you.
889
00:35:58,480 --> 00:36:00,560
Well, and oh, my gosh, I have so
890
00:36:00,560 --> 00:36:02,600
many arguments that I would love to hear
891
00:36:02,600 --> 00:36:04,500
from all the American people.
892
00:36:04,500 --> 00:36:08,220
But A, we just profiled Beyond Meat, and
893
00:36:08,220 --> 00:36:10,620
they have a new heart healthy version.
894
00:36:10,800 --> 00:36:11,060
Yes.
895
00:36:11,160 --> 00:36:13,720
Because Ethan Brown said, well, you know, we've
896
00:36:13,720 --> 00:36:16,160
come under attack by the incumbent industry is
897
00:36:16,160 --> 00:36:16,760
how he put it.
898
00:36:16,960 --> 00:36:19,220
So instead of fighting back with just words,
899
00:36:19,220 --> 00:36:20,700
we've decided we're going to make our product
900
00:36:20,700 --> 00:36:21,320
even healthier.
901
00:36:21,580 --> 00:36:25,100
And now it's certified by the American Heart
902
00:36:25,100 --> 00:36:25,740
Association.
903
00:36:26,440 --> 00:36:28,400
And it's much healthier.
904
00:36:28,400 --> 00:36:31,580
Not that it was unhealthy, but he responded
905
00:36:31,580 --> 00:36:33,780
that way, which I thought was so evolved
906
00:36:33,780 --> 00:36:34,240
of him.
907
00:36:34,400 --> 00:36:35,660
But you're absolutely right.
908
00:36:35,800 --> 00:36:37,940
There is, according to The Guardian, there's like
909
00:36:37,940 --> 00:36:40,040
a war room the size of a major
910
00:36:40,040 --> 00:36:43,840
network somewhere in Denver, Colorado, where they spew
911
00:36:43,840 --> 00:36:47,780
out all this stuff about how vegan meat
912
00:36:47,780 --> 00:36:49,460
alternatives are ultra processed.
913
00:36:49,460 --> 00:36:53,000
Now, mind you, you can always eat tofu,
914
00:36:53,320 --> 00:37:00,420
brown rice, kale, legumes, carrots, all the reason
915
00:37:00,420 --> 00:37:03,720
those items were created was because people said,
916
00:37:03,840 --> 00:37:04,820
no, I can't eat.
917
00:37:04,980 --> 00:37:06,420
Oh, I'm not going to eat whole food
918
00:37:06,420 --> 00:37:07,120
plant based.
919
00:37:07,500 --> 00:37:09,440
So they try to put you in a
920
00:37:09,440 --> 00:37:10,400
no win circumstance.
921
00:37:10,620 --> 00:37:13,080
If you say, look, whole food is there.
922
00:37:13,160 --> 00:37:13,820
You can eat it.
923
00:37:13,880 --> 00:37:14,820
It's super healthy.
924
00:37:14,820 --> 00:37:18,460
We've got gazillion studies that show that that's
925
00:37:18,460 --> 00:37:20,880
the route to disease prevention and longevity.
926
00:37:21,080 --> 00:37:23,400
Oh, no, I have to have my burger.
927
00:37:23,500 --> 00:37:24,820
I have to have my wings.
928
00:37:25,600 --> 00:37:27,140
I have to have my this, that and
929
00:37:27,140 --> 00:37:27,360
the other.
930
00:37:27,440 --> 00:37:28,960
OK, we're going to make you plant based
931
00:37:28,960 --> 00:37:29,300
versions.
932
00:37:29,820 --> 00:37:31,560
And then they say, oh, well, that's processed.
933
00:37:31,880 --> 00:37:34,080
So that's kind of trying to put you
934
00:37:34,080 --> 00:37:35,740
in a situation where you can't win.
935
00:37:35,740 --> 00:37:40,200
What I do say is processed meat is
936
00:37:40,200 --> 00:37:43,960
officially cancer causing, according to the World Health
937
00:37:43,960 --> 00:37:44,700
Organisation.
938
00:37:46,440 --> 00:37:48,280
Meat alternatives are not.
939
00:37:48,440 --> 00:37:49,880
And they have zero cholesterol.
940
00:37:50,120 --> 00:37:51,720
So they're automatically healthier.
941
00:37:52,550 --> 00:37:55,740
Amber, how does PETA make that case, given
942
00:37:55,740 --> 00:37:59,280
that there is this, I would call it
943
00:37:59,280 --> 00:38:04,100
a misinformation campaign out there against meat alternatives?
944
00:38:05,700 --> 00:38:08,400
Yeah, there have been so many new buzzwords
945
00:38:08,400 --> 00:38:09,920
that they have come up with in the
946
00:38:09,920 --> 00:38:11,060
past couple of years.
947
00:38:11,700 --> 00:38:13,960
We have a whole guide on our Web
948
00:38:13,960 --> 00:38:18,970
site about how, especially that buzzword regenerative agriculture.
949
00:38:18,970 --> 00:38:21,310
I just heard it on an ad for
950
00:38:21,310 --> 00:38:24,530
cheese, cheesy crackers or something like that this
951
00:38:24,530 --> 00:38:24,850
week.
952
00:38:24,850 --> 00:38:26,370
And I was like, really?
953
00:38:28,210 --> 00:38:31,270
But, you know, I think part of the
954
00:38:31,270 --> 00:38:34,810
fact that they've had to spend so much
955
00:38:34,810 --> 00:38:37,750
effort creating all these new buzzwords, all these
956
00:38:37,750 --> 00:38:40,910
humane labels that they have to slap on
957
00:38:40,910 --> 00:38:43,410
things, is a testament to how much the
958
00:38:43,410 --> 00:38:46,510
public does care about these issues that they
959
00:38:46,510 --> 00:38:49,770
have had to go on the offensive and
960
00:38:49,770 --> 00:38:54,350
go on the defensive to get people to
961
00:38:54,350 --> 00:38:57,310
stop going vegan in droves.
962
00:38:57,630 --> 00:38:59,330
And, you know, largely they are failing.
963
00:38:59,990 --> 00:39:02,230
It's still going to be a lot of
964
00:39:02,230 --> 00:39:04,850
work out there to counteract all of these
965
00:39:04,850 --> 00:39:08,610
false and misleading labels and marketing claims.
966
00:39:08,610 --> 00:39:11,970
Honestly, that's just more opportunities to talk about
967
00:39:11,970 --> 00:39:15,250
this issue and show how, you know, devious
968
00:39:15,250 --> 00:39:17,350
the meat, dairy and egg industries really can
969
00:39:17,350 --> 00:39:17,650
be.
970
00:39:17,790 --> 00:39:20,670
They're not just abusing animals, but they are
971
00:39:20,670 --> 00:39:24,710
relying on misleading and cover ups.
972
00:39:25,090 --> 00:39:26,870
You know, we shouldn't have to have ag
973
00:39:26,870 --> 00:39:27,290
laws.
974
00:39:27,350 --> 00:39:30,030
We shouldn't have to have undercover investigators who
975
00:39:30,030 --> 00:39:31,830
have to go in and show the real
976
00:39:31,830 --> 00:39:33,530
conditions behind these things.
977
00:39:33,530 --> 00:39:34,690
But we do.
978
00:39:35,170 --> 00:39:37,190
And that just, you know, is a testament
979
00:39:37,190 --> 00:39:40,790
to how cruel these industries are and the
980
00:39:40,790 --> 00:39:42,130
length that they need to go to to
981
00:39:42,130 --> 00:39:44,350
stay in business and keep people buying those
982
00:39:44,350 --> 00:39:44,770
products.
983
00:39:45,470 --> 00:39:48,270
And, you know, we are seeing so many
984
00:39:48,270 --> 00:39:50,510
people ordering the free vegan starter guides that
985
00:39:50,510 --> 00:39:53,210
we have on our website, accessing all the
986
00:39:53,210 --> 00:39:57,510
resources and the health resources from groups like
987
00:39:57,510 --> 00:40:00,110
Dotsies who are focused on, you know, health
988
00:40:00,110 --> 00:40:00,910
and fitness.
989
00:40:00,910 --> 00:40:03,810
All those resources are out there at people's
990
00:40:03,810 --> 00:40:06,390
fingertips and we're always there and available to
991
00:40:06,390 --> 00:40:09,050
help people get active and do what needs
992
00:40:09,050 --> 00:40:10,570
to be done to help get these animals
993
00:40:10,570 --> 00:40:11,670
out of these factory farms.
994
00:40:12,110 --> 00:40:14,230
And I think we're actually doing better than
995
00:40:14,230 --> 00:40:15,890
we give ourselves credit for.
996
00:40:16,570 --> 00:40:19,810
And if you look, a lot of the
997
00:40:19,810 --> 00:40:22,650
more successful brands have been bought up by
998
00:40:22,650 --> 00:40:23,710
big companies.
999
00:40:23,710 --> 00:40:28,170
So while yes, vegan restaurants might be struggling
1000
00:40:28,170 --> 00:40:30,530
right now, well, all restaurants are struggling.
1001
00:40:30,910 --> 00:40:33,150
There's been a cultural change since the pandemic.
1002
00:40:33,610 --> 00:40:35,750
I myself don't go to as many restaurants
1003
00:40:35,750 --> 00:40:36,670
as I used to.
1004
00:40:37,990 --> 00:40:40,870
And so it's across the board with restaurants,
1005
00:40:40,990 --> 00:40:42,170
not just vegan restaurants.
1006
00:40:42,170 --> 00:40:44,170
But then if you look at the frozen
1007
00:40:44,170 --> 00:40:49,290
food section in your average large supermarket, my
1008
00:40:49,290 --> 00:40:53,410
gosh, the amount of plant based alternatives, the
1009
00:40:53,410 --> 00:40:58,050
vegan wings, the vegan fish, the vegan burgers.
1010
00:40:58,270 --> 00:41:00,310
I mean, it's all over the place and
1011
00:41:00,310 --> 00:41:01,730
a lot of it is being adopted.
1012
00:41:02,110 --> 00:41:03,850
So I think we have to keep it
1013
00:41:03,850 --> 00:41:05,150
in perspective.
1014
00:41:05,150 --> 00:41:08,970
A lot of these brands have been purchased
1015
00:41:08,970 --> 00:41:10,830
by big, big companies.
1016
00:41:11,050 --> 00:41:13,670
And interestingly enough, once they get purchased by
1017
00:41:13,670 --> 00:41:16,110
the big companies, they don't seem to be
1018
00:41:16,110 --> 00:41:17,210
targets anymore.
1019
00:41:17,630 --> 00:41:19,110
It's kind of funny how that happens.
1020
00:41:19,270 --> 00:41:23,610
Like it's the upstart companies that are not
1021
00:41:23,610 --> 00:41:26,970
bought by international conglomerates that get a lot
1022
00:41:26,970 --> 00:41:27,350
of hits.
1023
00:41:27,470 --> 00:41:30,790
But once they're bought by international conglomerates, they
1024
00:41:30,790 --> 00:41:32,230
don't seem to get that many hits.
1025
00:41:32,230 --> 00:41:34,790
And they're filling up the supermarket aisle, at
1026
00:41:34,790 --> 00:41:36,050
least my perspective.
1027
00:41:36,370 --> 00:41:37,570
What are your thoughts, Dotsie?
1028
00:41:39,010 --> 00:41:41,690
Yeah, I mean, I agree with you.
1029
00:41:42,030 --> 00:41:44,870
It does seem to be that we have
1030
00:41:44,870 --> 00:41:46,410
had a little bit of a surge in
1031
00:41:46,410 --> 00:41:49,250
the last year with the products because it
1032
00:41:49,250 --> 00:41:50,410
felt like there was a downturn.
1033
00:41:50,530 --> 00:41:51,390
Like all of a sudden we had like
1034
00:41:51,390 --> 00:41:53,690
three or four choices after 2019 when it
1035
00:41:53,690 --> 00:41:54,270
had 20.
1036
00:41:54,350 --> 00:41:56,750
But it seems to me that the major
1037
00:41:56,750 --> 00:41:58,830
problem is how challenging it is to get
1038
00:41:58,830 --> 00:41:59,530
shelf space.
1039
00:41:59,530 --> 00:42:02,850
And that's why some of these smaller companies
1040
00:42:02,850 --> 00:42:04,670
who've been bought by the bigger companies, sadly,
1041
00:42:04,850 --> 00:42:07,370
many of them also distributing meat and dairy,
1042
00:42:07,570 --> 00:42:10,310
have been able to get shelf space and
1043
00:42:10,310 --> 00:42:11,350
stay in the grocery store.
1044
00:42:11,750 --> 00:42:13,930
So I don't love how it's had to
1045
00:42:13,930 --> 00:42:14,370
happen.
1046
00:42:15,770 --> 00:42:22,110
But we're working with a new child-focused
1047
00:42:22,110 --> 00:42:26,790
non-dairy milk that's made from chickpeas this
1048
00:42:26,790 --> 00:42:29,830
past weekend at the New York City Marathon.
1049
00:42:29,910 --> 00:42:30,670
We were in the expo.
1050
00:42:30,970 --> 00:42:32,670
It is absolutely delicious.
1051
00:42:32,890 --> 00:42:34,090
I mean, they have done the most beautiful
1052
00:42:34,090 --> 00:42:34,470
job.
1053
00:42:34,630 --> 00:42:37,250
I mean, it's an ingredient list that you
1054
00:42:37,250 --> 00:42:38,590
can only dream of or a mother can
1055
00:42:38,590 --> 00:42:40,150
only dream of for their children.
1056
00:42:40,150 --> 00:42:45,090
But the shelf space, I mean, they just
1057
00:42:45,090 --> 00:42:47,110
they're having such a hard time.
1058
00:42:47,170 --> 00:42:47,310
Right.
1059
00:42:47,330 --> 00:42:49,130
You can only hang in for so long.
1060
00:42:49,250 --> 00:42:51,410
You know, you get that seed money and
1061
00:42:51,410 --> 00:42:55,650
that is blown immediately making this incredible product
1062
00:42:55,650 --> 00:42:57,730
because it's not cheap to make when it's
1063
00:42:57,730 --> 00:42:59,390
that healthy.
1064
00:42:59,550 --> 00:43:02,690
So it's shelf space to me, every food
1065
00:43:02,690 --> 00:43:04,430
company I talk to and start up.
1066
00:43:04,430 --> 00:43:05,970
That is their challenge.
1067
00:43:06,970 --> 00:43:08,070
And I don't know how to change that,
1068
00:43:08,110 --> 00:43:08,510
by the way.
1069
00:43:08,510 --> 00:43:09,650
So I mean, right.
1070
00:43:09,830 --> 00:43:11,790
I bet that's that's why it's so frustrating
1071
00:43:11,790 --> 00:43:15,550
is because it's the depth of the large
1072
00:43:15,550 --> 00:43:19,290
food companies, you know, like Nabisco and others.
1073
00:43:19,470 --> 00:43:22,130
They have all the shelf space and they're
1074
00:43:22,130 --> 00:43:23,090
not moving it.
1075
00:43:23,350 --> 00:43:24,830
The grocery stores aren't wanting to move it
1076
00:43:24,830 --> 00:43:27,070
around because they know what works.
1077
00:43:27,670 --> 00:43:27,850
Wow.
1078
00:43:28,010 --> 00:43:29,210
Well, yes, you're right.
1079
00:43:29,350 --> 00:43:31,470
Shelf space is very important.
1080
00:43:31,470 --> 00:43:33,990
And I'll tell you a funny story.
1081
00:43:34,110 --> 00:43:36,950
When I was in New York, I would
1082
00:43:36,950 --> 00:43:40,830
notice this one supermarket that the vegan products
1083
00:43:40,830 --> 00:43:42,650
were always in the back in a horrible
1084
00:43:42,650 --> 00:43:43,390
area.
1085
00:43:43,630 --> 00:43:45,930
And I would get off work late and
1086
00:43:45,930 --> 00:43:47,970
I would go back there and I'd move
1087
00:43:47,970 --> 00:43:49,730
them to the front.
1088
00:43:49,730 --> 00:43:58,410
And I was doing like rearranging the supermarket.
1089
00:43:58,670 --> 00:44:00,650
And then one day that one night because
1090
00:44:00,650 --> 00:44:02,290
I would be there like at 11 o
1091
00:44:02,290 --> 00:44:03,750
'clock at night where nobody's paying attention.
1092
00:44:03,950 --> 00:44:06,730
One night manager caught me and he's like,
1093
00:44:06,810 --> 00:44:08,290
what the hell are you doing?
1094
00:44:08,450 --> 00:44:10,170
I'm like, oh, I'm just rearranging a little
1095
00:44:10,170 --> 00:44:10,410
bit.
1096
00:44:11,510 --> 00:44:12,310
You're welcome.
1097
00:44:12,870 --> 00:44:13,890
Yeah, exactly.
1098
00:44:13,890 --> 00:44:17,450
Well, look, getting back to the reason that
1099
00:44:17,450 --> 00:44:19,930
we're talking to you today, this this incredible
1100
00:44:19,930 --> 00:44:24,230
news that has just been such good news.
1101
00:44:24,230 --> 00:44:26,490
And we can talk about challenges, but let's
1102
00:44:26,490 --> 00:44:27,710
celebrate our victories.
1103
00:44:28,350 --> 00:44:31,150
This victory is absolutely extraordinary.
1104
00:44:31,610 --> 00:44:34,770
Starbucks ending the vegan milk upcharge after a
1105
00:44:34,770 --> 00:44:37,870
powerful PETA campaign and a campaign by Switch
1106
00:44:37,870 --> 00:44:38,630
for Good.
1107
00:44:39,350 --> 00:44:42,550
They are two of the most incredible organisations
1108
00:44:42,550 --> 00:44:44,330
that are relentless.
1109
00:44:45,250 --> 00:44:52,390
And James Cromwell led PETA's campaign, literally glueing
1110
00:44:52,390 --> 00:44:55,430
himself to a Starbucks counter.
1111
00:44:55,430 --> 00:44:59,090
And we'll just hear once again what he
1112
00:44:59,090 --> 00:44:59,450
said.
1113
00:44:59,490 --> 00:45:04,110
It's very short, but this got so much
1114
00:45:04,110 --> 00:45:09,370
publicity that it really was worth it.
1115
00:45:10,310 --> 00:45:14,350
The half an hour, hour or so really
1116
00:45:14,350 --> 00:45:15,010
made headlines.
1117
00:45:15,010 --> 00:45:19,690
A single cow emits more smog, warming pollutants
1118
00:45:19,690 --> 00:45:20,890
than a car.
1119
00:45:21,710 --> 00:45:24,950
One cow on a dairy farm also requires
1120
00:45:24,950 --> 00:45:27,610
50 gallons of water a day.
1121
00:45:27,950 --> 00:45:29,650
So we're in the vegan upcharge now because
1122
00:45:29,650 --> 00:45:31,550
they charge for vegan milk in there.
1123
00:45:34,610 --> 00:45:36,450
It does damage to the planet.
1124
00:45:36,850 --> 00:45:39,090
It does damage to people who ingest it,
1125
00:45:39,170 --> 00:45:40,810
who can't metabolise it.
1126
00:45:42,370 --> 00:45:44,610
And it's simple greed.
1127
00:45:45,610 --> 00:45:48,830
And again, the good news is that as
1128
00:45:48,830 --> 00:45:51,410
a result of this campaign, the Dotsy Bausch,
1129
00:45:51,770 --> 00:45:55,130
Switch for Good campaigns, and the fact that
1130
00:45:55,130 --> 00:45:57,130
it was hurting their business, they have now
1131
00:45:57,130 --> 00:46:01,610
stopped charging more for plant-based milks.
1132
00:46:02,050 --> 00:46:06,190
So, you know, as we kind of try
1133
00:46:06,190 --> 00:46:10,630
to understand the significance of this, Amber, in
1134
00:46:10,630 --> 00:46:13,170
the big picture, I always say we never
1135
00:46:13,170 --> 00:46:15,970
know what these big turning points are in
1136
00:46:15,970 --> 00:46:17,870
any social justice movement.
1137
00:46:18,610 --> 00:46:20,490
Wouldn't it be nice if we can all
1138
00:46:20,490 --> 00:46:22,610
think of moments in history where one person
1139
00:46:22,610 --> 00:46:25,730
did something and it ended up becoming a
1140
00:46:25,730 --> 00:46:28,030
moment in history, but it may not have
1141
00:46:28,030 --> 00:46:30,010
been obvious at the time.
1142
00:46:30,090 --> 00:46:32,390
It became obvious in retrospect.
1143
00:46:32,390 --> 00:46:36,870
Where does this Starbucks dropping the vegan upcharge
1144
00:46:36,870 --> 00:46:39,750
in the United States and Canada rank in
1145
00:46:39,750 --> 00:46:43,550
terms of groundbreaking change for the vegan movement,
1146
00:46:43,910 --> 00:46:44,410
animal rights?
1147
00:46:45,910 --> 00:46:49,410
Well, it's one of the probably first big
1148
00:46:49,410 --> 00:46:54,050
barriers to hopefully in the very near future,
1149
00:46:54,050 --> 00:46:59,350
where vegan milks and meat and eggs are
1150
00:46:59,350 --> 00:47:03,150
the default, you know, that are just being
1151
00:47:03,150 --> 00:47:03,570
served.
1152
00:47:03,690 --> 00:47:06,850
And maybe then you have to ask especially
1153
00:47:06,850 --> 00:47:09,890
for the cow's milk in your coffee if
1154
00:47:09,890 --> 00:47:10,750
you really want it.
1155
00:47:10,810 --> 00:47:13,170
And then eventually the dairy industry is just
1156
00:47:13,170 --> 00:47:14,770
not going to be able to survive without
1157
00:47:14,770 --> 00:47:19,210
the subsidies that they are getting and all
1158
00:47:19,210 --> 00:47:22,730
of the, you know, unfounded money that they're
1159
00:47:22,730 --> 00:47:25,050
getting from the school lunch programmes and things
1160
00:47:25,050 --> 00:47:26,170
like that and from Starbucks.
1161
00:47:26,410 --> 00:47:30,510
Because, again, Starbucks was, you know, is even
1162
00:47:30,510 --> 00:47:33,750
with the roughly half of their customers who
1163
00:47:33,750 --> 00:47:37,050
are already choosing the vegan milks despite the
1164
00:47:37,050 --> 00:47:37,410
upcharge.
1165
00:47:37,470 --> 00:47:40,370
That's another big thing is people were already
1166
00:47:40,370 --> 00:47:43,830
largely choosing the vegan milks despite the upcharge.
1167
00:47:43,830 --> 00:47:46,330
So, I mean, it remains to be seen
1168
00:47:46,330 --> 00:47:49,370
how much more it's going to be now
1169
00:47:49,370 --> 00:47:51,690
that people aren't facing this, you know, this
1170
00:47:51,690 --> 00:47:54,410
upcharge that really raised the cost on things.
1171
00:47:55,350 --> 00:47:56,950
It's just more accessible.
1172
00:47:57,450 --> 00:48:00,650
And other coffee chains and coffee shops and
1173
00:48:00,650 --> 00:48:03,850
restaurants and grocery stores, you know, it is
1174
00:48:03,850 --> 00:48:05,370
going to have that ripple effect.
1175
00:48:06,510 --> 00:48:08,810
Well, I certainly hope so.
1176
00:48:08,910 --> 00:48:10,370
And one thing, I don't know if maybe
1177
00:48:10,370 --> 00:48:12,670
some Starbucks executives might watch this.
1178
00:48:12,670 --> 00:48:13,430
Who knows?
1179
00:48:13,570 --> 00:48:14,730
We invite you on anytime.
1180
00:48:14,930 --> 00:48:16,870
We would love to dialogue with you.
1181
00:48:17,150 --> 00:48:18,890
But one thing I think that all the
1182
00:48:18,890 --> 00:48:21,850
baristas should be informed of is what's vegan
1183
00:48:21,850 --> 00:48:22,750
and what isn't.
1184
00:48:22,970 --> 00:48:25,170
Because I was actually in a Starbucks recently
1185
00:48:25,170 --> 00:48:27,370
and I saw that they had some kind
1186
00:48:27,370 --> 00:48:30,350
of soy something or other or oat something
1187
00:48:30,350 --> 00:48:32,410
or other, some kind of, it appeared to
1188
00:48:32,410 --> 00:48:33,550
be, non-dairy.
1189
00:48:33,890 --> 00:48:36,170
And I said, since it was not just
1190
00:48:36,170 --> 00:48:39,530
a cup of coffee with a milk of
1191
00:48:39,530 --> 00:48:41,530
whatever kind, it was sort of a fancy
1192
00:48:41,530 --> 00:48:41,750
thing.
1193
00:48:41,850 --> 00:48:42,950
I said, is that vegan?
1194
00:48:43,530 --> 00:48:45,450
And they said, I don't know.
1195
00:48:45,930 --> 00:48:48,870
So, and it said like oats.
1196
00:48:49,370 --> 00:48:52,190
So, I think that all these baristas need
1197
00:48:52,190 --> 00:48:55,050
to be informed of what drinks are vegan
1198
00:48:55,050 --> 00:48:56,730
for their business.
1199
00:48:56,890 --> 00:48:59,610
Not just to do me a personal favour,
1200
00:48:59,890 --> 00:49:01,610
but because there's a lot of people like
1201
00:49:01,610 --> 00:49:03,610
me going in and saying, is that vegan
1202
00:49:03,610 --> 00:49:05,770
or does it, sometimes the powders have dairy
1203
00:49:05,770 --> 00:49:06,230
in them.
1204
00:49:06,330 --> 00:49:08,570
Because sometimes they'll have like a little powder,
1205
00:49:08,830 --> 00:49:09,090
you know.
1206
00:49:09,090 --> 00:49:11,090
And I don't want to take that risk.
1207
00:49:11,150 --> 00:49:12,490
So, I just said, no, I'm not going
1208
00:49:12,490 --> 00:49:12,850
to have it.
1209
00:49:13,370 --> 00:49:15,230
But if I knew 100% it was
1210
00:49:15,230 --> 00:49:20,530
completely vegan, I would have tried it.
1211
00:49:20,830 --> 00:49:22,850
Now, let me say one other thing, because
1212
00:49:22,850 --> 00:49:25,110
obviously Starbucks also serves food.
1213
00:49:25,690 --> 00:49:27,970
Again, I want to say, full disclosure, I
1214
00:49:27,970 --> 00:49:30,870
haven't been into a Starbucks to really look
1215
00:49:30,870 --> 00:49:32,750
for anything or buy anything, except for that
1216
00:49:32,750 --> 00:49:34,590
one incident in a long time.
1217
00:49:34,590 --> 00:49:37,050
But I was in Switzerland, in Zurich.
1218
00:49:37,230 --> 00:49:39,950
And I walked into a Starbucks and they
1219
00:49:39,950 --> 00:49:41,830
had the most incredible vegan waffle.
1220
00:49:42,310 --> 00:49:44,270
In fact, this one lady and I kind
1221
00:49:44,270 --> 00:49:46,330
of, we kind of had a tug of
1222
00:49:46,330 --> 00:49:48,030
war over it for a minute.
1223
00:49:48,870 --> 00:49:50,890
The guy behind the counter said, oh, you
1224
00:49:50,890 --> 00:49:52,790
know, these sell like hotcakes.
1225
00:49:53,070 --> 00:49:55,370
And I thought, why the heck aren't we
1226
00:49:55,370 --> 00:49:57,110
having this in the United States?
1227
00:49:58,170 --> 00:49:59,670
I'd like to ask both of you.
1228
00:49:59,670 --> 00:50:01,910
Why is it that a lot of countries
1229
00:50:01,910 --> 00:50:06,310
in Europe, they didn't have the surcharge, but
1230
00:50:06,310 --> 00:50:07,890
they had it here in the United States?
1231
00:50:08,250 --> 00:50:11,510
And from my own personal observation, Starbucks in
1232
00:50:11,510 --> 00:50:16,130
other countries like Switzerland are offering vegan options
1233
00:50:16,130 --> 00:50:18,190
that are not available in the United States.
1234
00:50:18,590 --> 00:50:18,890
Dotsie?
1235
00:50:20,050 --> 00:50:22,970
Well, here's something that you really don't want
1236
00:50:22,970 --> 00:50:23,350
to know.
1237
00:50:23,610 --> 00:50:25,490
And the listeners don't really want to know.
1238
00:50:25,490 --> 00:50:27,830
But one thing that we uncovered that was
1239
00:50:27,830 --> 00:50:31,730
unrelated to the non-dairy milk upcharge with
1240
00:50:31,730 --> 00:50:35,990
the whistleblowers, most of their sugary syrups at
1241
00:50:35,990 --> 00:50:37,970
Starbucks have bone char.
1242
00:50:39,070 --> 00:50:41,410
So if you're getting a vanilla latte like
1243
00:50:41,410 --> 00:50:44,350
I used to, it has bone char in
1244
00:50:44,350 --> 00:50:44,530
it.
1245
00:50:45,270 --> 00:50:49,030
So there's not a lot of speciality drinks
1246
00:50:49,030 --> 00:50:51,330
at Starbucks that are vegan.
1247
00:50:51,910 --> 00:50:54,630
So that's just disgusting.
1248
00:50:54,630 --> 00:50:58,530
I have to say legally, I can't independently
1249
00:50:58,530 --> 00:50:59,310
confirm that.
1250
00:50:59,450 --> 00:51:00,550
That's the first I've heard of it.
1251
00:51:00,690 --> 00:51:03,770
So again, I would invite Starbucks on any
1252
00:51:03,770 --> 00:51:06,210
time to respond to anything said by me,
1253
00:51:06,370 --> 00:51:08,370
Dotsie or Amber or anybody.
1254
00:51:09,050 --> 00:51:11,510
We would love to dialogue with you and
1255
00:51:11,510 --> 00:51:14,590
set the record straight on all of this.
1256
00:51:15,030 --> 00:51:19,770
But thank you for doing your investigations, Dotsie.
1257
00:51:19,910 --> 00:51:21,110
So where do we go from here?
1258
00:51:21,310 --> 00:51:23,290
We've only got two minutes.
1259
00:51:23,290 --> 00:51:24,550
Final thoughts.
1260
00:51:24,770 --> 00:51:25,770
Where do we go from here?
1261
00:51:26,630 --> 00:51:28,950
Can I just take a day off?
1262
00:51:29,590 --> 00:51:30,070
No.
1263
00:51:30,750 --> 00:51:31,210
You sure?
1264
00:51:32,850 --> 00:51:33,770
Oh, my God.
1265
00:51:33,970 --> 00:51:35,090
We keep hammering.
1266
00:51:35,210 --> 00:51:36,030
We don't stop.
1267
00:51:36,150 --> 00:51:37,910
I mean, a coffee shop is a coffee
1268
00:51:37,910 --> 00:51:40,730
shop, even though it's a multinational coffee shop,
1269
00:51:40,810 --> 00:51:42,150
multi-international coffee shop.
1270
00:51:42,270 --> 00:51:44,950
But we keep fighting with all the things
1271
00:51:44,950 --> 00:51:46,070
that we're already fighting for.
1272
00:51:46,210 --> 00:51:49,310
And after yesterday, I'm feeling a little bit
1273
00:51:49,310 --> 00:51:51,290
down about our federal legislation.
1274
00:51:51,290 --> 00:51:53,270
But that's not going to stop us, right?
1275
00:51:53,530 --> 00:51:54,090
We fight.
1276
00:51:54,190 --> 00:51:54,630
You fight.
1277
00:51:54,770 --> 00:51:55,370
Amber fights.
1278
00:51:55,710 --> 00:51:57,670
And we keep going.
1279
00:51:57,930 --> 00:51:58,930
We can't not fight.
1280
00:51:59,490 --> 00:52:01,510
When I wake up on mornings like this
1281
00:52:01,510 --> 00:52:05,410
morning and feel like I don't know where
1282
00:52:05,410 --> 00:52:08,110
we're going or what just happened, I always
1283
00:52:08,110 --> 00:52:10,190
try and remind myself if I wasn't doing
1284
00:52:10,190 --> 00:52:12,070
this, I wouldn't be able to live with
1285
00:52:12,070 --> 00:52:12,390
myself.
1286
00:52:12,970 --> 00:52:15,370
The three of us are incapable of not
1287
00:52:15,370 --> 00:52:15,690
fighting.
1288
00:52:16,450 --> 00:52:18,570
And Tom says put Dotsie on the team
1289
00:52:18,570 --> 00:52:19,010
immediately.
1290
00:52:19,010 --> 00:52:21,170
I said, Dotsie can put me on the
1291
00:52:21,170 --> 00:52:21,270
team.
1292
00:52:21,270 --> 00:52:21,770
We're on the same team.
1293
00:52:21,970 --> 00:52:23,450
It's her team.
1294
00:52:24,050 --> 00:52:24,750
I'm on the team.
1295
00:52:25,370 --> 00:52:25,950
All right.
1296
00:52:26,950 --> 00:52:28,470
We're all on the same team.
1297
00:52:28,850 --> 00:52:30,230
Amber, what are your thoughts?
1298
00:52:30,350 --> 00:52:31,170
What's next?
1299
00:52:31,410 --> 00:52:32,830
Where do we go with this victory?
1300
00:52:34,490 --> 00:52:37,050
PETA's motto, one of many, is never be
1301
00:52:37,050 --> 00:52:37,570
silent.
1302
00:52:37,950 --> 00:52:39,130
Every animal is someone.
1303
00:52:39,510 --> 00:52:41,690
And we are just going to keep plugging
1304
00:52:41,690 --> 00:52:42,590
away at that.
1305
00:52:42,750 --> 00:52:45,350
Whether it's Starbucks or any other company that's
1306
00:52:45,350 --> 00:52:47,650
exploiting animals, we don't stop.
1307
00:52:47,650 --> 00:52:48,870
We just don't stop.
1308
00:52:49,090 --> 00:52:49,930
We're going to keep going.
1309
00:52:50,290 --> 00:52:52,330
And we need to get everybody on board.
1310
00:52:52,550 --> 00:52:53,930
So come with us.
1311
00:52:54,490 --> 00:52:55,710
I got the super glue.
1312
00:52:58,430 --> 00:52:58,950
Yeah.
1313
00:52:59,190 --> 00:53:01,250
And once again, I want to compliment both
1314
00:53:01,250 --> 00:53:03,750
these organisations for being so relentless.
1315
00:53:04,050 --> 00:53:05,270
I mean, if you look at some of
1316
00:53:05,270 --> 00:53:08,310
these protests, this is not easy to pull
1317
00:53:08,310 --> 00:53:08,970
off.
1318
00:53:09,330 --> 00:53:12,270
These are difficult to pull off.
1319
00:53:12,510 --> 00:53:14,850
They involve tremendous coordination.
1320
00:53:14,850 --> 00:53:20,710
And the people here are almost exclusively volunteers.
1321
00:53:21,170 --> 00:53:23,450
There I am, a volunteer, shouting.
1322
00:53:23,790 --> 00:53:26,230
And there's one of the leaders of Switch
1323
00:53:26,230 --> 00:53:27,770
for Good, along with Dotsie Bausch.
1324
00:53:30,570 --> 00:53:33,390
People think, oh, are we doing all this
1325
00:53:33,390 --> 00:53:34,510
because it's fun?
1326
00:53:34,870 --> 00:53:35,270
No.
1327
00:53:36,210 --> 00:53:38,470
There's plenty of other things that I would
1328
00:53:38,470 --> 00:53:41,350
have rather done in a perfect world other
1329
00:53:41,350 --> 00:53:43,730
than go and drive to a Starbucks and
1330
00:53:43,730 --> 00:53:45,550
stand there and chant for an hour and
1331
00:53:45,550 --> 00:53:45,790
a half.
1332
00:53:46,350 --> 00:53:50,730
But we do it because the animals cannot
1333
00:53:50,730 --> 00:53:51,730
speak for themselves.
1334
00:53:52,170 --> 00:53:54,450
The planet cannot speak for itself.
1335
00:53:55,250 --> 00:54:00,670
And humans need to know that there's an
1336
00:54:00,670 --> 00:54:03,550
alternative to dairy that is zero cholesterol, that's
1337
00:54:03,550 --> 00:54:05,770
better for them, better for the animals, and
1338
00:54:05,770 --> 00:54:06,910
better for the planet.
1339
00:54:07,390 --> 00:54:09,570
So I just want to say thank you
1340
00:54:09,570 --> 00:54:09,790
both.
1341
00:54:09,790 --> 00:54:12,850
I know you are very, very busy, busy
1342
00:54:12,850 --> 00:54:13,330
people.
1343
00:54:13,610 --> 00:54:15,290
And I can't tell you how much I
1344
00:54:15,290 --> 00:54:20,490
appreciate you coming here today and just celebrating
1345
00:54:20,490 --> 00:54:21,470
this victory.
1346
00:54:21,690 --> 00:54:24,350
This is a major, major victory.
1347
00:54:24,950 --> 00:54:29,150
Again, according to Dotsie, Starbucks is the leading
1348
00:54:29,150 --> 00:54:31,650
purveyor of dairy in the United States aside
1349
00:54:31,650 --> 00:54:35,130
from the U.S. government and government institutions.
1350
00:54:35,310 --> 00:54:36,810
So it's a major breakthrough.
1351
00:54:36,810 --> 00:54:41,430
I will say once again, thank you, Starbucks.
1352
00:54:42,050 --> 00:54:44,850
We're going to sing your praises today for
1353
00:54:44,850 --> 00:54:45,950
doing the right thing.
1354
00:54:46,090 --> 00:54:48,550
And we invite you on anytime.
1355
00:54:48,750 --> 00:54:53,750
Meanwhile, I urge everybody to download Unchained TV.
1356
00:54:53,750 --> 00:54:56,590
We are the world's only vegan streaming television
1357
00:54:56,590 --> 00:54:57,170
network.
1358
00:54:57,250 --> 00:55:00,410
And we are mostly volunteer run.
1359
00:55:00,610 --> 00:55:02,850
We are a 501C3 nonprofit.
1360
00:55:03,390 --> 00:55:05,290
And check us out.
1361
00:55:05,290 --> 00:55:07,110
So it's a vegan network.
1362
00:55:07,430 --> 00:55:09,310
Okay, that's the craziest thing I've ever heard.
1363
00:55:09,330 --> 00:55:10,530
I love Unchained TV.
1364
00:55:10,770 --> 00:55:12,590
Unchained, Unchained TV.
1365
00:55:12,730 --> 00:55:13,530
Your life will change.
1366
00:55:13,670 --> 00:55:14,710
It's just that easy.
1367
00:55:15,070 --> 00:55:17,550
Unchained TV has all sorts of content for
1368
00:55:17,550 --> 00:55:18,030
everybody.
1369
00:55:18,410 --> 00:55:20,450
Unchained TV changed my life.
1370
00:55:20,690 --> 00:55:23,590
Unchained TV is crushing it.
1371
00:55:23,710 --> 00:55:25,270
I love Unchained TV.
1372
00:55:25,530 --> 00:55:27,250
Unchained TV is my go-to.
1373
00:55:27,610 --> 00:55:29,350
Unchained TV, who knew?
1374
00:55:30,050 --> 00:55:31,990
Unchained, baby, yay!
1375
00:55:35,730 --> 00:55:38,590
So you can download Unchained TV on your
1376
00:55:38,590 --> 00:55:39,030
phone.
1377
00:55:39,150 --> 00:55:42,470
You can download it on any TV with
1378
00:55:42,470 --> 00:55:44,610
Amazon Fire Stick, Roku device, or Apple TV
1379
00:55:44,610 --> 00:55:44,970
device.
1380
00:55:45,090 --> 00:55:47,570
It's also on all Samsung TVs and about
1381
00:55:47,570 --> 00:55:49,310
to go on all LG TVs.
1382
00:55:50,150 --> 00:55:52,830
And I tell you, there's about 2,000
1383
00:55:52,830 --> 00:55:54,990
videos, including this one, that are a lot
1384
00:55:54,990 --> 00:55:56,630
of fun to watch and highly educational.
1385
00:55:56,990 --> 00:55:57,510
All free.
1386
00:55:57,650 --> 00:55:59,110
We are a 501C3 nonprofit.
1387
00:55:59,430 --> 00:56:00,830
Thank you very much, ladies.
1388
00:56:01,430 --> 00:56:02,570
Rock on!
1389
00:56:02,570 --> 00:56:03,430
Bye-bye, VAMPers!