UnchainedTV: Why This Film Festival Really Rocks!

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Host, Jane Velez Mitchell.

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We've got breaking news for you.

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The International Vegan Film Festival is in the

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house.

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And this is an extraordinary film festival that

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is really discussing the most important issues of

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our day, climate change, habitat destruction, the horrors

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of factory farming, and what we're doing to

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wildlife on this planet.

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I mean, we've got a problem, but we

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also have solutions.

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And one of the most effective ways to

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change hearts and minds is with video, documentaries,

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and even reels.

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IVFF is now accepting social media reels.

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So get ready to submit people if you

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have any kind of video content that you

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think is life-changing.

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We've also got something exciting to tell you

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about in that the IVFF International Vegan Film

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Festival has a brand new executive director.

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And we're so excited to have her here

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speaking to us today, Emma Schwartz, who I

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was so really blown away by her bio,

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just the fact that she's a cellist and

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a classical music cellist.

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I'm like, oh my gosh, on top of

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that, you do all of these other things.

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So I just wanna say welcome to our

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panel.

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We're also gonna talk to the director of

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an incredible film that could reduce the amount

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of animals killed by more than 90%.

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So let's go straight out to Emma Schwartz,

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who is the new executive director of the

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International Vegan Film Festival.

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Emma, congrats.

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Tell us, what is your vision?

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Hi, Jane, thank you so much for having

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me today.

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I'm so honoured to be here with you

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all.

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Yeah, the International Vegan Film Festival is really

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entering a new exciting stage of growth.

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The most, I think, exciting new development, as

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you mentioned, is that we're now accepting social

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media reels as a category in our festival,

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because we truly believe that one, social media

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is an absolute art form that deserves recognition.

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It's really difficult to create effective social media

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reels.

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And we believe that those creators who are

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doing that effectively deserve to be recognised.

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But we also see social media as the

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centre of modern content consumption.

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Social media is where most people get their

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information nowadays.

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And so we wanna recognise the creators who

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are reaching vast audiences through social media, because

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social media is really the centre of modern

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content consumption and animal activism.

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And you also, though, have great films and

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we are at Unchained TV, really so honoured

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and delighted to be streaming a lot of

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those films.

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We have a category on Unchained TV that

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lists a lot of the films from the

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IVFF.

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And here's just a few titles.

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You may recognise some.

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The Ghosts in Our Machine is an extraordinary

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award-winning film.

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And then you have some lighthearted, I would

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call them maybe experimental films where they're experimenting

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with fiction.

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And we also have an incredible film we're

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streaming right now called Not a Nugget.

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And I wanna play a little clip of

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Not a Nugget, and then we're gonna talk

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to the director.

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In 2017, I volunteered to look after a

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rescued chicken while a home was found for

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him.

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His rescuers had named him Ian, which stands

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for I Am Not a Nugget.

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Oh my gosh, what an incredible film.

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I'm really honoured to be streaming it.

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And we have Mark Middleton, the director, and

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that was his voice.

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So tell us, Mark, what inspired you to

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do that film and what impact do you

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hope it has?

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Jane, thanks very much for having me on.

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Yeah, so Not a Nugget is a short

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film that I made in 2022.

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It's a student film that I made at

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the USC Documentary Summer Programme in six weeks.

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And really, it's kind of a practise film

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for a larger project about chickens that I'm

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working on.

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But my goal with the film was to

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sort of put chickens in the context of

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companion animals.

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And in the film, I sort of relate

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the chicken to my dog and my cat

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that I had at the time and sort

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of show that chickens are really intelligent, sensitive

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animals who are really misunderstood and very underestimated,

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I think.

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Ian was this bright personality and he had

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all this life in him.

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And he had a lot of behaviours that

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I thought were similar to my cat.

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There's that shot right there where he was

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sleeping next to me like my cat.

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And then sort of relate that to chickens

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on sanctuaries and the larger issue of chickens

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on farms that Ian was the breed of

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chicken, the exact breed of chicken, the Cornish

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cross that people eat.

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And he's exactly like the chickens that are

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raised on farms and slaughtered for food.

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And so the number of animals, the number

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of chickens being killed on those farms, it's

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like 9 billion a year in the US,

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tens of millions of them every single day.

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Yeah, and this is just one image of

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a chicken that was actually submitted in a

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legal case recently here in California.

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And that doesn't even begin to describe or

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paint a picture of what literally happens to

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these birds.

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It's really unfathomable.

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And so by actually just showing people that

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these animals are individuals, if we could convince

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people to relate to chickens the way they

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relate to dogs and cats, we could literally

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reduce by more than 90% the total

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number of animals killed.

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So I love that you did this film.

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And we're gonna talk a little bit about

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a feature length film that you're working on

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with a similar theme.

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But first we got a caller, Lindsay and

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Tarzana, your question or thought for our panel

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with the International Vegan Film Festival.

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Well, thank you, Jane.

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I'm both excited and very, very sad.

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I did watch, can you hear me?

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Yes.

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Okay, I did watch, I Am Not A

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Nugget, and my heart was broken by that.

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I already had a parrot, so I knew

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a little bit about birds, although chickens and

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parrots are different.

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They're still a, they're both birds and they're

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wonderful animals.

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And so that was sad, but I'm so

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happy that you could make that.

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And if enough people could see how much

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they are like dogs and cats, I think

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more people will stop eating them.

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And I'm very excited about the film festival.

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And I may be submitting a reel because

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I'm a content creator.

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And I think it is the best way

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right now to reach our audience as animal

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activists.

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So thank you so much for what you're

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doing.

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And I'm intrigued by both of you and

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the work you do.

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So thank you.

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Wow.

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Thank you for calling in.

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So how do people submit?

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What are the different categories, Emma?

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What would you say to people who say,

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well, I'm curious, but it's a little, it

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is, can be a little intimidating, the process

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in general for any film festival.

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Absolutely.

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So our submission process is really easy.

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You just go to our website and there's

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a big tab that says submit film.

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And it takes you to the Film Freeway

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platform, which is very systematic.

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You just upload your project and then submit

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it to our festival.

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So the process is very easy.

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For social media reels, you can actually even

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link to the actual Instagram reel.

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So you can copy the link from Instagram

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and then input that into Film Freeway.

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And we see it on our end.

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So you don't even have to upload a

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separate file.

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You can just link to Instagram.

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So we try to make it as accessible

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as possible for people.

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And I'd love to, I love Lindsay's point

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and Mark's point about making farmed animals more

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visible to people.

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Because one of the challenges that our society

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faces is that farmed animals are hidden from

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us.

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We don't see them.

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We don't see their individuality.

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We don't see their personalities.

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They're hidden in sheds far away from the

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road because people, because the industry doesn't want

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us to see what they're doing to them.

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And I love films like Mark's that really

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bring farmed animals to the forefront and show

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their individuality and their personalities and their capacity

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for love and relationships and friendships.

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And I think that films like Mark's, like

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I Am Not A Nugget, really are the

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way that we're going to change the world

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because we need to show people that farmed

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animals and chickens are just like the animals

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that we love.

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If we can inspire that connection and that

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love in people, that's how we're going to

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shift perspectives and ultimately shift the global supply

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chain.

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So I just wanna say that I think

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Mark's work is incredible.

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And we at International Vegan Film Festival wanna

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support anyone who is creating content that is

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inspiring positive change.

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How many films do you get, Emma?

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Yeah, so we usually get around 50 films

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submitted every year and then at the annual

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festival, we usually screen around 10 to 15,

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although we do present awards to films that

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are not able to be screened at the

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film festival because of time constraints.

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So just because films aren't screened at the

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festival doesn't necessarily mean they can't win awards,

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but we try to make the festival as

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interactive as possible for our audience because we

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really want it to be a very inspiring

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experience.

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So yeah, 50 films are usually submitted and

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then we select 10 to 15 to screen

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and then we give awards in eight different

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categories.

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Wow, well, again, Unchained TV is really thrilled

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to have a category on Unchained TV.

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This is a shot of the category.

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We've got well over a dozen of the

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films that have been a part of the

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International Vegan Film Festival and we're so excited

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that Not a Nugget is one of them

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as well as A Dying Sea, which is

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such an important film as well, covering a

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different aspect, covering the fact that we've got

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seas that are dying and all the sea

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life inside those seas are dying.

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And so let's take a quick look at

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that film and then we can discuss it

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on the other side.

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This is just one clip.

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I urge everybody to go to Unchained TV

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and watch this.

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If you care about our seas, this is

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just, oh, it's a wake up call.

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It may seem like a boring experience, but

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you should give it a try.

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You will realise that cleaning a beach involves

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more than just removing some trash.

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00:12:13,900 --> 00:12:15,980
You will start to ask yourself more and

274
00:12:15,980 --> 00:12:18,340
more questions by putting every type of trash

275
00:12:18,340 --> 00:12:19,400
into the garbage bin.

276
00:12:20,120 --> 00:12:23,200
The extent of our plastic consumption has been

277
00:12:23,200 --> 00:12:25,400
communicated to the public many times.

278
00:12:26,340 --> 00:12:29,440
Even consuming with a more mindful approach would

279
00:12:29,440 --> 00:12:31,000
be a beneficial next step.

280
00:12:37,620 --> 00:12:40,220
When we travelled to Turkey and clean beaches,

281
00:12:40,740 --> 00:12:42,840
we actually didn't notice any major pollution.

282
00:12:43,820 --> 00:12:47,020
But just because we didn't see it doesn't

283
00:12:47,020 --> 00:12:48,480
mean that it wasn't there.

284
00:12:50,620 --> 00:12:53,040
So, wow, this scared the wits out of

285
00:12:53,040 --> 00:12:54,820
me and I related because I live in

286
00:12:54,820 --> 00:12:56,540
California at the beach.

287
00:12:56,660 --> 00:12:58,720
I walk my dogs today along the beach

288
00:12:58,720 --> 00:13:02,500
and we've experienced the red tide which is

289
00:13:02,500 --> 00:13:04,780
making the sea lions sick.

290
00:13:05,140 --> 00:13:06,800
And of course there's an animal connection.

291
00:13:07,160 --> 00:13:12,680
It's all the runoff from the cow facilities

292
00:13:12,680 --> 00:13:16,300
and the CAFOs, the Concentrated Animal Feeding Operations

293
00:13:16,300 --> 00:13:17,480
in Northern California.

294
00:13:18,000 --> 00:13:20,580
And all of that's going into ultimately the

295
00:13:20,580 --> 00:13:22,020
water, a lot of it.

296
00:13:22,020 --> 00:13:23,680
And then it's polluting the water.

297
00:13:23,840 --> 00:13:25,340
It comes down here and then the sea

298
00:13:25,340 --> 00:13:26,620
life is sick.

299
00:13:26,840 --> 00:13:28,660
But when you look at the ocean, it

300
00:13:28,660 --> 00:13:29,320
looks great.

301
00:13:29,880 --> 00:13:31,460
So it's that dichotomy.

302
00:13:31,640 --> 00:13:33,080
And I really, one of the things he

303
00:13:33,080 --> 00:13:36,020
says in the film is that this is

304
00:13:36,020 --> 00:13:36,900
a cautionary tale.

305
00:13:37,020 --> 00:13:42,420
This is a small enclosed sea in Turkey,

306
00:13:42,460 --> 00:13:45,100
but that something like this could happen to

307
00:13:45,100 --> 00:13:45,940
the Mediterranean.

308
00:13:46,180 --> 00:13:48,320
It's what they see when they go under

309
00:13:48,320 --> 00:13:50,120
the water that is truly shocking.

310
00:13:50,120 --> 00:13:52,200
So let me ask you, Mark, as a

311
00:13:52,200 --> 00:13:55,420
filmmaker and an animal activist, do you see

312
00:13:55,420 --> 00:13:58,360
as we desperately try to wake people up

313
00:13:58,360 --> 00:14:02,760
to the unfolding horrors of climate change, habitat

314
00:14:02,760 --> 00:14:06,720
destruction, wildlife extinction, ocean dead zones, are films

315
00:14:06,720 --> 00:14:10,400
a key to trying to wake people up?

316
00:14:12,200 --> 00:14:13,020
Yeah, absolutely.

317
00:14:13,740 --> 00:14:16,260
I think that there's actually some data on

318
00:14:16,260 --> 00:14:16,520
this.

319
00:14:16,820 --> 00:14:19,140
I mean, there's both anecdotal evidence and data

320
00:14:19,140 --> 00:14:21,140
that documentaries really do affect people.

321
00:14:22,120 --> 00:14:23,540
I mean, just personally, I've talked to so

322
00:14:23,540 --> 00:14:26,800
many people that have said that they made

323
00:14:26,800 --> 00:14:28,540
a change in their diet because of a

324
00:14:28,540 --> 00:14:29,700
documentary that they saw.

325
00:14:30,960 --> 00:14:33,640
And a number of years ago, there was

326
00:14:33,640 --> 00:14:36,040
a study that was done that asked people

327
00:14:36,040 --> 00:14:40,180
what sorts of media or what sorts of

328
00:14:40,180 --> 00:14:44,220
interactions influenced them to make positive changes in

329
00:14:44,220 --> 00:14:46,680
their diet towards vegetarianism or towards veganism.

330
00:14:46,680 --> 00:14:49,680
And documentaries was one of the top things

331
00:14:49,680 --> 00:14:52,380
that people mentioned changed their mind.

332
00:14:52,780 --> 00:14:56,980
I think that the form of film has

333
00:14:56,980 --> 00:15:00,880
tremendous power to influence people and affect people's

334
00:15:00,880 --> 00:15:03,800
emotions and also to deliver information, that you

335
00:15:03,800 --> 00:15:06,880
have all these different tools of rhetoric.

336
00:15:07,560 --> 00:15:13,340
And especially with documentary, it's such a vastly

337
00:15:13,340 --> 00:15:15,320
versatile form of art.

338
00:15:16,180 --> 00:15:17,900
There's so many ways that you can do

339
00:15:17,900 --> 00:15:18,100
it.

340
00:15:18,480 --> 00:15:20,000
There's really no way to do a documentary

341
00:15:20,000 --> 00:15:21,000
wrong, I think.

342
00:15:21,400 --> 00:15:24,660
There's just like so many tools that you

343
00:15:24,660 --> 00:15:26,420
have at your disposal to influence people.

344
00:15:26,540 --> 00:15:29,760
You have music and art and information, visuals.

345
00:15:31,080 --> 00:15:32,240
And yeah, I just think you have all

346
00:15:32,240 --> 00:15:36,420
the power of film that you can use

347
00:15:36,420 --> 00:15:38,880
to change people's hearts and minds.

348
00:15:39,580 --> 00:15:42,020
Well, just to be provocative for a second,

349
00:15:42,020 --> 00:15:45,880
because running a streaming network myself and getting

350
00:15:45,880 --> 00:15:48,560
a lot of submissions, there are times where,

351
00:15:49,120 --> 00:15:52,780
wow, I say this is well-intentioned, but

352
00:15:52,780 --> 00:15:54,940
it looks easy, but not everybody can do

353
00:15:54,940 --> 00:15:55,160
it.

354
00:15:55,680 --> 00:15:59,980
And so how do you, Emma, encourage people

355
00:15:59,980 --> 00:16:02,740
to remain creative but also when it comes

356
00:16:02,740 --> 00:16:06,020
to awards, the reason boards exist is that

357
00:16:06,020 --> 00:16:07,840
there are excellent films and there are not

358
00:16:07,840 --> 00:16:08,740
so excellent films.

359
00:16:08,740 --> 00:16:10,140
So who's judging?

360
00:16:10,760 --> 00:16:13,200
Where are your panel of judges and what

361
00:16:13,200 --> 00:16:14,860
is the criteria that they use?

362
00:16:16,080 --> 00:16:17,340
Yeah, that's a great question.

363
00:16:17,620 --> 00:16:20,680
So our judges at IVFF are all industry

364
00:16:20,680 --> 00:16:21,240
professionals.

365
00:16:21,500 --> 00:16:23,840
They're all either filmmakers or content creators.

366
00:16:24,440 --> 00:16:27,020
One of them was even featured in the

367
00:16:27,020 --> 00:16:28,340
film, Eating You Alive.

368
00:16:28,700 --> 00:16:31,400
He was a cast member in that documentary.

369
00:16:31,820 --> 00:16:33,580
So we really try to source from industry

370
00:16:33,580 --> 00:16:36,940
professionals who know filmmaking inside and out.

371
00:16:36,940 --> 00:16:39,220
And one new thing that we're adding this

372
00:16:39,220 --> 00:16:42,340
year is that every filmmaker and content creator

373
00:16:42,340 --> 00:16:45,260
that submits to IVFF will get written feedback

374
00:16:45,260 --> 00:16:47,880
on their work from our judging panel.

375
00:16:48,120 --> 00:16:50,020
So whether or not you're chosen for the

376
00:16:50,020 --> 00:16:52,140
festival or get an award or anything, you

377
00:16:52,140 --> 00:16:55,220
will get feedback from our judging panel because

378
00:16:55,220 --> 00:16:58,760
our mission is really to empower advocates that

379
00:16:58,760 --> 00:17:02,160
are using art and filmmaking to advocate for

380
00:17:02,160 --> 00:17:02,520
animals.

381
00:17:02,660 --> 00:17:04,599
So we want to make all of you

382
00:17:04,599 --> 00:17:05,960
the best that you can be.

383
00:17:05,960 --> 00:17:07,300
So we want to give you feedback so

384
00:17:07,300 --> 00:17:08,900
that you can come back year after year

385
00:17:08,900 --> 00:17:11,359
better and better and make more engaging content

386
00:17:11,359 --> 00:17:14,560
and impact people more and inspire people more

387
00:17:14,560 --> 00:17:15,880
to embrace veganism.

388
00:17:16,099 --> 00:17:20,099
So some of those criteria that we use

389
00:17:20,520 --> 00:17:23,460
for the judging process are first and foremost,

390
00:17:23,579 --> 00:17:24,180
the story.

391
00:17:24,359 --> 00:17:27,840
We really are looking for content with a

392
00:17:27,840 --> 00:17:31,160
central storyline that not only engages the audience,

393
00:17:31,280 --> 00:17:32,840
but reaches their hearts.

394
00:17:32,840 --> 00:17:35,760
If you think about when you've watched a

395
00:17:35,760 --> 00:17:38,220
film or documentary and you've been impacted by

396
00:17:38,220 --> 00:17:41,000
that, almost always it is the story that

397
00:17:41,000 --> 00:17:42,120
gets to you the most.

398
00:17:42,240 --> 00:17:46,080
So we're really looking for impactful stories.

399
00:17:46,480 --> 00:17:48,660
And then there are other things like the

400
00:17:48,660 --> 00:17:49,460
cinematography.

401
00:17:49,740 --> 00:17:52,480
How are you presenting the story visually?

402
00:17:52,740 --> 00:17:56,080
How are you engaging the audience visually to

403
00:17:56,080 --> 00:17:57,360
enhance that story?

404
00:17:57,800 --> 00:18:01,400
And then below that, how are you using

405
00:18:01,400 --> 00:18:05,180
scoring and music to enhance the emotional atmosphere

406
00:18:05,180 --> 00:18:07,400
that you're creating for the audience?

407
00:18:07,520 --> 00:18:09,760
So those are just a couple of criteria

408
00:18:09,760 --> 00:18:11,160
that we use to judge our films.

409
00:18:11,160 --> 00:18:12,780
Well, I'm really happy to see that it's

410
00:18:12,780 --> 00:18:14,520
not just something that's done off the cuff,

411
00:18:14,560 --> 00:18:17,680
that you have a panel of jurists who

412
00:18:17,680 --> 00:18:22,640
are experts and that you have specific criteria.

413
00:18:22,640 --> 00:18:25,340
Because I think that really is important.

414
00:18:25,460 --> 00:18:27,800
Okay, we've got another caller, Paige in Los

415
00:18:27,800 --> 00:18:28,240
Angeles.

416
00:18:28,240 --> 00:18:31,180
Your question or thought for our team, part

417
00:18:31,180 --> 00:18:32,420
of the International Vegan Film Festival.

418
00:18:32,440 --> 00:18:32,780
Thank you.

419
00:18:34,340 --> 00:18:34,860
Amazing.

420
00:18:35,180 --> 00:18:37,960
My question is the future, where do you

421
00:18:37,960 --> 00:18:39,560
see this going for the future?

422
00:18:39,700 --> 00:18:42,380
And people like myself who are activists, how

423
00:18:42,380 --> 00:18:43,280
can we get involved?

424
00:18:45,200 --> 00:18:46,120
Great question.

425
00:18:46,580 --> 00:18:48,140
Back to you on that one, Emma.

426
00:18:48,560 --> 00:18:49,280
Yeah, yeah.

427
00:18:49,400 --> 00:18:52,420
So I am really hopeful for the future

428
00:18:52,420 --> 00:18:55,400
and I will give the audience here a

429
00:18:55,400 --> 00:18:56,920
resource that I think is really helpful.

430
00:18:56,920 --> 00:19:00,560
So there's this research institute called RethinkX.

431
00:19:00,680 --> 00:19:02,440
It's rethink and then the letter X.

432
00:19:03,020 --> 00:19:06,780
And what they do is they analyse industries

433
00:19:06,780 --> 00:19:09,160
and analyse research and then come up with

434
00:19:09,160 --> 00:19:10,400
predictions for the future.

435
00:19:11,000 --> 00:19:14,520
And they recently did an analysis on the

436
00:19:14,520 --> 00:19:17,680
global food chain and animal agriculture in particular.

437
00:19:18,120 --> 00:19:23,460
And they predicted that the rate of innovation

438
00:19:23,460 --> 00:19:27,440
with food technology is innovating so fast that

439
00:19:27,440 --> 00:19:35,800
precision fermentation will outpace meat production in terms

440
00:19:35,800 --> 00:19:40,700
of cost effectiveness and level of production by

441
00:19:40,700 --> 00:19:41,960
the year 2030.

442
00:19:42,600 --> 00:19:44,800
And they literally said, this is a quote,

443
00:19:44,940 --> 00:19:47,300
they said that the cattle industry will be

444
00:19:47,300 --> 00:19:50,620
all but bankrupt by the year 2030 because

445
00:19:50,620 --> 00:19:53,320
food technology will have outpaced it so much.

446
00:19:53,620 --> 00:19:54,160
Who is this?

447
00:19:54,280 --> 00:19:55,100
Who said this?

448
00:19:55,100 --> 00:19:58,340
This is a research institute called RethinkX.

449
00:19:59,260 --> 00:19:59,860
Yes.

450
00:20:00,080 --> 00:20:04,380
And I can send this food report to

451
00:20:04,380 --> 00:20:06,340
you, Jane, for your audience later.

452
00:20:06,680 --> 00:20:08,840
But I'm really, really hopeful for the future.

453
00:20:09,100 --> 00:20:11,460
I think that technology is innovating so fast

454
00:20:11,460 --> 00:20:14,580
that it will honestly, precision fermentation will be

455
00:20:14,580 --> 00:20:16,280
cheaper than meat production.

456
00:20:16,640 --> 00:20:18,880
And these companies just wanna make money.

457
00:20:19,180 --> 00:20:21,300
So they are going to go with the

458
00:20:21,300 --> 00:20:24,080
most profitable way of producing food.

459
00:20:24,080 --> 00:20:26,080
So there is hope for the future, but

460
00:20:26,080 --> 00:20:28,940
what we can do as activists now to

461
00:20:28,940 --> 00:20:31,900
accelerate that shift in the global supply chain

462
00:20:31,900 --> 00:20:38,140
is inspire our communities to embrace veganism and

463
00:20:38,140 --> 00:20:41,220
a vegan lifestyle because the consumer market and

464
00:20:41,220 --> 00:20:45,100
what consumers demand determine the behaviour of these

465
00:20:45,100 --> 00:20:45,500
companies.

466
00:20:46,060 --> 00:20:46,960
They just wanna make money.

467
00:20:47,080 --> 00:20:49,720
So if we show them that consumers want

468
00:20:49,720 --> 00:20:53,080
vegan products and want precision fermentation, they will

469
00:20:53,080 --> 00:20:53,560
make it.

470
00:20:53,560 --> 00:20:55,680
They will shift away from animal agriculture.

471
00:20:56,100 --> 00:20:57,760
So the most effective thing we can do

472
00:20:57,760 --> 00:21:01,180
in our everyday lives is inspire our community

473
00:21:01,180 --> 00:21:03,640
to embrace a vegan lifestyle.

474
00:21:03,940 --> 00:21:05,380
And one of the ways that you can

475
00:21:05,380 --> 00:21:08,180
do that, if you have skills for content

476
00:21:08,180 --> 00:21:10,780
creation is creating content on social media or

477
00:21:10,780 --> 00:21:11,540
making films.

478
00:21:12,040 --> 00:21:14,160
And Lindsay Baker says, what a helpful show.

479
00:21:14,240 --> 00:21:16,400
I'm so glad I tuned in.

480
00:21:17,220 --> 00:21:17,740
Yes.

481
00:21:17,960 --> 00:21:20,340
And the most profitable way of producing money.

482
00:21:20,420 --> 00:21:21,900
I don't know if that was ironic, but

483
00:21:21,900 --> 00:21:23,620
it's a clever commentary.

484
00:21:24,480 --> 00:21:26,380
You know what, from your mouth to God's

485
00:21:26,380 --> 00:21:28,920
ear, as the old saying goes, I certainly

486
00:21:28,920 --> 00:21:30,280
hope you are right.

487
00:21:30,720 --> 00:21:33,140
And it's something that I think we all,

488
00:21:33,320 --> 00:21:35,960
those of us who see the horrors of

489
00:21:35,960 --> 00:21:39,300
animal agriculture on the animals, on human health,

490
00:21:39,580 --> 00:21:43,420
and on the surrounding environment, we are literally,

491
00:21:43,780 --> 00:21:46,400
in my case, praying for your outcome that

492
00:21:46,400 --> 00:21:47,180
you just predicted.

493
00:21:47,560 --> 00:21:49,580
But we also know that there's a war

494
00:21:49,580 --> 00:21:52,660
being waged by that industry that you say

495
00:21:52,660 --> 00:21:54,720
is going to essentially vanish.

496
00:21:55,360 --> 00:21:59,220
They literally have a command centre that is

497
00:21:59,220 --> 00:22:02,860
like part Pentagon, part Fox News in Colorado,

498
00:22:03,260 --> 00:22:04,860
according to an article in the Guardian.

499
00:22:05,200 --> 00:22:08,060
And they do things like masters in beef

500
00:22:08,060 --> 00:22:11,420
advocacy programmes, where they have thousands of people

501
00:22:11,420 --> 00:22:17,480
who are pushing, pushing beef, but also attacking

502
00:22:17,480 --> 00:22:19,140
vegan options.

503
00:22:19,640 --> 00:22:22,720
So where does that fit into all of

504
00:22:22,720 --> 00:22:23,000
this?

505
00:22:23,060 --> 00:22:24,920
Because it's such a complicated subject.

506
00:22:25,580 --> 00:22:27,960
Honestly, Mark, if it were just a question

507
00:22:27,960 --> 00:22:31,680
of people seeing suffering and stopping, I would

508
00:22:31,680 --> 00:22:34,000
think that most of the world would have

509
00:22:34,000 --> 00:22:35,840
stopped because you have to be living under

510
00:22:35,840 --> 00:22:37,520
a rock at this point, not to have

511
00:22:37,520 --> 00:22:40,680
seen some of the horrors that are unfolding

512
00:22:40,680 --> 00:22:42,560
in the factory farming.

513
00:22:42,780 --> 00:22:44,600
I don't even call it factory farming anymore,

514
00:22:44,720 --> 00:22:46,660
the animal factory system.

515
00:22:50,670 --> 00:22:55,210
Yeah, so, I mean, certainly any industry that

516
00:22:55,210 --> 00:22:57,930
is threatened is that has a vested interest

517
00:22:57,930 --> 00:22:59,950
in making money off of exploiting animals is

518
00:22:59,950 --> 00:23:02,970
going to act to defend itself.

519
00:23:04,830 --> 00:23:07,730
I think that that's kind of just shows

520
00:23:07,730 --> 00:23:09,510
how threatened they are.

521
00:23:10,790 --> 00:23:13,290
And really the only way that they can

522
00:23:13,290 --> 00:23:18,870
keep operating is for people to remain in

523
00:23:18,870 --> 00:23:21,070
the dark about what they're doing.

524
00:23:21,310 --> 00:23:27,450
I think there still is significant information that

525
00:23:27,450 --> 00:23:31,390
can be released about, not just about what

526
00:23:31,390 --> 00:23:35,610
the industry is doing to animals and how

527
00:23:35,610 --> 00:23:38,350
they abuse animals, but also about just animals

528
00:23:38,350 --> 00:23:44,150
themselves and increasing people's understanding that these animals

529
00:23:44,150 --> 00:23:46,450
are bright, they are sensitive, they do feel.

530
00:23:46,650 --> 00:23:50,690
I think that people still greatly underestimate chickens,

531
00:23:51,070 --> 00:23:53,530
people definitely greatly underestimate fish.

532
00:23:55,090 --> 00:23:58,230
And I still think that we have ground

533
00:23:58,230 --> 00:24:00,430
to cover in terms of our understanding of

534
00:24:00,430 --> 00:24:02,930
these animals and our sympathy for them.

535
00:24:04,990 --> 00:24:11,110
But certainly, you know, you could say that

536
00:24:11,110 --> 00:24:13,070
people would have gone vegan by now.

537
00:24:13,850 --> 00:24:15,870
I still think that there are more people

538
00:24:15,870 --> 00:24:17,630
out there that can be influenced.

539
00:24:18,770 --> 00:24:20,690
And maybe there's people who won't go vegan

540
00:24:20,690 --> 00:24:22,970
all the way, but perhaps there's people who

541
00:24:22,970 --> 00:24:24,690
would make a change like just stopping eating

542
00:24:24,690 --> 00:24:25,010
chicken.

543
00:24:25,350 --> 00:24:27,710
And that's a very positive change that gets

544
00:24:27,710 --> 00:24:29,810
you most of the way there in terms

545
00:24:29,810 --> 00:24:32,890
of helping animals, land animals only.

546
00:24:33,630 --> 00:24:36,710
We got another caller, Emick in Los Angeles.

547
00:24:36,850 --> 00:24:39,190
Your question or thought for a fabulous panel

548
00:24:39,770 --> 00:24:41,810
regarding the International Vegan Film Festival.

549
00:24:43,270 --> 00:24:45,650
Hi, this is so good to hear that

550
00:24:45,650 --> 00:24:46,710
you started it.

551
00:24:46,930 --> 00:24:51,250
I wonder first how the reactions were in

552
00:24:51,250 --> 00:24:54,030
Europe since it's international and other countries.

553
00:24:54,210 --> 00:24:58,730
And also I wouldn't know if there's any

554
00:24:58,730 --> 00:25:02,510
known names in the judge panel, like famous

555
00:25:02,510 --> 00:25:06,630
actors or whomever could even deliver the message

556
00:25:06,630 --> 00:25:07,310
in a further.

557
00:25:07,910 --> 00:25:09,690
And I'd like to include for the three,

558
00:25:09,690 --> 00:25:13,590
even the farmers and corporations and government should

559
00:25:13,590 --> 00:25:17,370
be included in these actions that create movies

560
00:25:17,370 --> 00:25:19,950
to educate themselves and people.

561
00:25:20,210 --> 00:25:21,050
Thank you so much.

562
00:25:21,210 --> 00:25:21,910
Thank you, Jane.

563
00:25:22,630 --> 00:25:23,810
Thank you, Emick.

564
00:25:24,450 --> 00:25:28,670
Yeah, do you have any famous judges, Emma?

565
00:25:29,830 --> 00:25:33,190
I think I'm certainly famous within I think

566
00:25:33,190 --> 00:25:35,890
the vegan filmmaking industry.

567
00:25:36,090 --> 00:25:38,390
So one of our judges is Jasmine Levya

568
00:25:38,390 --> 00:25:43,630
and she created a fantastic documentary called Living

569
00:25:43,630 --> 00:25:44,330
in Plants.

570
00:25:44,570 --> 00:25:47,650
So she is a great judge.

571
00:25:47,710 --> 00:25:50,250
We also have a judge, Jonathan Roseberry.

572
00:25:50,510 --> 00:25:53,490
He worked for Animal Outlook and has produced

573
00:25:53,490 --> 00:25:55,050
a lot of content in the space.

574
00:25:55,190 --> 00:25:57,390
So he's a real expert on not only

575
00:25:57,390 --> 00:26:00,830
documentary filmmaking but also short form content as

576
00:26:00,830 --> 00:26:01,050
well.

577
00:26:01,350 --> 00:26:03,750
So our judges are very well known in

578
00:26:03,750 --> 00:26:06,390
the vegan content creation space.

579
00:26:06,390 --> 00:26:07,550
And we have a few more.

580
00:26:08,510 --> 00:26:10,470
So yeah, we really, really try to source

581
00:26:10,470 --> 00:26:14,010
from judges that not only know filmmaking but

582
00:26:14,010 --> 00:26:17,730
also know the message of animal advocacy because

583
00:26:17,730 --> 00:26:19,810
that is what our mission is all about

584
00:26:19,810 --> 00:26:23,210
is to inspire audiences, to embrace veganism, to

585
00:26:23,210 --> 00:26:26,770
elevate animal activism to an art form and

586
00:26:26,770 --> 00:26:30,310
to empower those activists who are using filmmaking

587
00:26:30,310 --> 00:26:34,690
and content creation as a medium for advocating

588
00:26:34,690 --> 00:26:35,330
for change.

589
00:26:35,330 --> 00:26:38,070
Well, I'm gonna play devil's advocate here for

590
00:26:38,070 --> 00:26:38,610
a second.

591
00:26:39,110 --> 00:26:40,650
One of the reasons I love Not a

592
00:26:40,650 --> 00:26:43,250
Nugget is that it's upbeat when it starts.

593
00:26:43,710 --> 00:26:46,190
It doesn't scare people off because I do

594
00:26:46,190 --> 00:26:48,310
see, we see the stats.

595
00:26:48,430 --> 00:26:50,150
By the way, Jasmine Levya, one of your

596
00:26:50,150 --> 00:26:52,790
judges also made the Invisible Vegan which is

597
00:26:52,790 --> 00:26:56,350
streaming on Unchained TV, an incredible documentary about

598
00:26:56,350 --> 00:26:59,130
her own journey to veganism and her family's

599
00:26:59,130 --> 00:27:02,350
health problems from eating the standard American diet.

600
00:27:02,510 --> 00:27:03,450
It's a really good film.

601
00:27:03,450 --> 00:27:05,210
So check it out on Unchained TV along

602
00:27:05,210 --> 00:27:07,070
with Not a Nugget and A Dying Sea.

603
00:27:07,790 --> 00:27:11,830
But, you know, I've tried to convince some

604
00:27:11,830 --> 00:27:15,170
filmmakers when they present something, maybe you could

605
00:27:15,170 --> 00:27:19,250
not start with that sad music and the,

606
00:27:19,250 --> 00:27:21,690
you know, the, do, do, do, do, do,

607
00:27:21,690 --> 00:27:21,850
do.

608
00:27:22,070 --> 00:27:24,090
I'm not even joking.

609
00:27:24,710 --> 00:27:26,790
It's a trigger for a lot of people.

610
00:27:26,910 --> 00:27:28,510
They say, this is gonna be a very

611
00:27:28,510 --> 00:27:30,650
sad documentary.

612
00:27:31,290 --> 00:27:33,130
I'm gonna be depressed and I don't wanna

613
00:27:33,130 --> 00:27:33,530
watch it.

614
00:27:33,790 --> 00:27:35,390
And a lot of times if you get

615
00:27:35,390 --> 00:27:38,090
people in the tent with something upbeat, like

616
00:27:38,090 --> 00:27:43,650
you start, Mark, with the chicken just kind

617
00:27:43,650 --> 00:27:44,690
of floating around.

618
00:27:45,490 --> 00:27:47,690
She got rescued, right?

619
00:27:48,090 --> 00:27:51,530
And she's popping around the backyard and getting

620
00:27:51,530 --> 00:27:52,870
to know the dogs.

621
00:27:52,950 --> 00:27:54,510
And it's reassuring.

622
00:27:54,870 --> 00:27:57,770
You're like, okay, I'm not gonna have nightmares

623
00:27:57,770 --> 00:27:58,650
from watching this.

624
00:27:58,710 --> 00:28:00,710
And then you stick in some hard facts.

625
00:28:01,530 --> 00:28:06,850
How can we get people to start being

626
00:28:06,850 --> 00:28:10,250
a little bit more strategic in that regard?

627
00:28:10,530 --> 00:28:13,090
Because I'll be honest with you, I see

628
00:28:13,090 --> 00:28:15,830
the stats of when it's a really heavy

629
00:28:15,830 --> 00:28:18,510
duty documentary that scares people off the top

630
00:28:19,030 --> 00:28:21,030
and they don't watch the whole thing.

631
00:28:21,090 --> 00:28:22,470
They drop off.

632
00:28:22,990 --> 00:28:25,470
We've gotta let people know because if a

633
00:28:25,470 --> 00:28:27,310
tree falls and no one hears it, does

634
00:28:27,310 --> 00:28:28,190
it make a sound?

635
00:28:29,210 --> 00:28:31,330
Yes, Jane, I think that is a great

636
00:28:31,330 --> 00:28:31,670
point.

637
00:28:31,830 --> 00:28:33,270
And I completely agree with you.

638
00:28:33,530 --> 00:28:36,650
And as a filmmaker myself and as executive

639
00:28:36,650 --> 00:28:39,050
director of the International Vegan Film Festival, that's

640
00:28:39,050 --> 00:28:40,630
one of the things that we're trying to

641
00:28:40,630 --> 00:28:45,190
communicate to our community of filmmakers is that

642
00:28:45,190 --> 00:28:48,670
we have to make content that reaches our

643
00:28:48,670 --> 00:28:49,610
intended audience.

644
00:28:49,770 --> 00:28:52,630
So our intended audience as animal advocates are

645
00:28:52,630 --> 00:28:53,330
not vegans.

646
00:28:53,330 --> 00:28:56,250
Our intended audience are non-vegans because we

647
00:28:56,250 --> 00:28:58,350
wanna reach people who aren't yet vegan and

648
00:28:58,350 --> 00:29:00,390
inspire them to embrace veganism.

649
00:29:00,530 --> 00:29:03,050
And the key word there is inspire.

650
00:29:03,410 --> 00:29:07,210
We want our audience to feel pulled toward

651
00:29:07,210 --> 00:29:10,530
a new positive way of life, toward compassion,

652
00:29:11,130 --> 00:29:11,890
toward kindness.

653
00:29:12,350 --> 00:29:14,990
We don't want them to feel shamed out

654
00:29:14,990 --> 00:29:17,390
of an old way of eating.

655
00:29:17,630 --> 00:29:20,170
So we don't want our audience to feel

656
00:29:20,170 --> 00:29:21,850
like we're shaming them or like we're telling

657
00:29:21,850 --> 00:29:24,470
them that what they're doing is not good

658
00:29:24,470 --> 00:29:25,950
or that what they're doing is violent.

659
00:29:25,950 --> 00:29:28,410
We want them to feel inspired to embrace

660
00:29:28,410 --> 00:29:29,630
this new way of life.

661
00:29:30,010 --> 00:29:31,750
And so one of the most important ways

662
00:29:31,750 --> 00:29:34,230
that we've identified of how to do that

663
00:29:34,230 --> 00:29:37,450
is by presenting a story with a central

664
00:29:37,450 --> 00:29:40,510
figure, whether that's Ian the chicken or whether

665
00:29:40,510 --> 00:29:43,650
that's a human who's going on a journey

666
00:29:43,650 --> 00:29:45,450
towards compassion themselves.

667
00:29:45,970 --> 00:29:48,610
But an audience really connects with an individual,

668
00:29:48,870 --> 00:29:49,350
a story.

669
00:29:49,610 --> 00:29:52,090
We need them to identify with a protagonist

670
00:29:52,090 --> 00:29:55,030
that is taking them on a journey towards

671
00:29:55,030 --> 00:29:55,670
compassion.

672
00:29:56,490 --> 00:29:59,890
There are films that present all of the

673
00:29:59,890 --> 00:30:02,790
horrible footage and statistics and those can be

674
00:30:02,790 --> 00:30:05,850
very effective for a certain audience.

675
00:30:06,170 --> 00:30:07,950
But for a lot of people, as you

676
00:30:07,950 --> 00:30:09,950
said, Jane, that's very triggering and they'll just

677
00:30:09,950 --> 00:30:10,650
shut it off.

678
00:30:11,010 --> 00:30:12,570
So the most effective way that you can

679
00:30:12,570 --> 00:30:15,070
reach the intended audience of non-vegans and

680
00:30:15,070 --> 00:30:17,830
inspire them to take steps toward a vegan

681
00:30:17,830 --> 00:30:22,670
lifestyle is by presenting compelling stories and then

682
00:30:22,670 --> 00:30:27,250
using that story to package strategically information and

683
00:30:27,250 --> 00:30:27,930
statistics.

684
00:30:28,330 --> 00:30:31,430
And so you don't want to overwhelm someone

685
00:30:31,430 --> 00:30:32,410
with graphic footage.

686
00:30:32,570 --> 00:30:35,190
You want them to identify with a protagonist

687
00:30:35,190 --> 00:30:37,790
and then you can include little tidbits of

688
00:30:37,790 --> 00:30:39,690
really graphic footage, but you don't want the

689
00:30:39,690 --> 00:30:42,710
graphic footage to be the message that the

690
00:30:42,710 --> 00:30:43,630
audience is receiving.

691
00:30:43,790 --> 00:30:46,010
You want the message to be the story.

692
00:30:46,770 --> 00:30:48,410
I couldn't agree with you more.

693
00:30:48,730 --> 00:30:52,610
And for example, in one film, which is

694
00:30:52,610 --> 00:30:55,230
not this one, but Punk Rock Vegan Movie,

695
00:30:55,390 --> 00:30:57,450
and that's Dotsie Bausch of Switch for Good,

696
00:30:57,490 --> 00:30:58,610
who's an amazing activist.

697
00:30:59,150 --> 00:31:03,230
But Punk Rock Vegan Movie, Moby's movie, which

698
00:31:03,230 --> 00:31:06,150
we stream, he does show graphic footage, but

699
00:31:06,150 --> 00:31:08,150
it's almost like by the time you grab

700
00:31:08,150 --> 00:31:11,170
the clicker, he's onto the next Punk Rock

701
00:31:11,170 --> 00:31:11,450
band.

702
00:31:11,850 --> 00:31:15,810
So I think that quick flashes before people

703
00:31:15,810 --> 00:31:18,410
can disconnect and go, I don't want, that

704
00:31:18,410 --> 00:31:19,350
is the key.

705
00:31:19,770 --> 00:31:21,030
But it's gotta be very short.

706
00:31:21,750 --> 00:31:24,670
And I think he's kind of mastered that

707
00:31:24,670 --> 00:31:26,070
with that particular film.

708
00:31:26,090 --> 00:31:28,010
Just when you think, oh, it's onto the

709
00:31:28,010 --> 00:31:28,470
next thing.

710
00:31:28,830 --> 00:31:32,290
All right, we've got yet another caller, Michelle

711
00:31:32,290 --> 00:31:33,290
in Los Angeles.

712
00:31:33,410 --> 00:31:35,610
Your question or thought for our panel with

713
00:31:35,610 --> 00:31:37,650
the International Vegan Film Festival.

714
00:31:39,730 --> 00:31:41,470
Hi, thanks for having me.

715
00:31:41,570 --> 00:31:42,750
I agree with all of you.

716
00:31:42,750 --> 00:31:44,850
I have a lot of friends that I

717
00:31:44,850 --> 00:31:48,590
show the different reels to on Instagram, and

718
00:31:48,590 --> 00:31:52,050
they gravitate towards the ones that are cute

719
00:31:52,050 --> 00:31:54,750
and they're telling story and more compassionate.

720
00:31:55,210 --> 00:31:57,850
What feedback are you getting from people who

721
00:31:57,850 --> 00:32:00,750
are not vegan about the films that you

722
00:32:00,750 --> 00:32:01,730
have in the festival?

723
00:32:03,530 --> 00:32:05,070
Yeah, that's a great question.

724
00:32:05,230 --> 00:32:07,190
So I think very similar to the feedback

725
00:32:07,190 --> 00:32:11,610
that you're getting, people love happy content when

726
00:32:11,610 --> 00:32:15,050
they understand that pigs are as smart as

727
00:32:15,050 --> 00:32:17,130
dogs and even smarter than three to five

728
00:32:17,130 --> 00:32:18,430
year old human beings.

729
00:32:18,430 --> 00:32:20,970
When they see two chickens cuddling together, when

730
00:32:20,970 --> 00:32:23,350
they see cows licking each other, all of

731
00:32:23,350 --> 00:32:26,090
a sudden their perspective on those animals changes.

732
00:32:26,290 --> 00:32:29,230
They start to see those animals as intelligent,

733
00:32:29,470 --> 00:32:32,130
sentient beings, just like their dogs and cats

734
00:32:32,130 --> 00:32:32,890
that they love.

735
00:32:33,070 --> 00:32:35,070
And would you eat your dog or cat?

736
00:32:35,290 --> 00:32:35,610
No.

737
00:32:36,170 --> 00:32:40,030
So changing their perspective on who the farmed

738
00:32:40,030 --> 00:32:43,750
animals are is a very effective way to

739
00:32:43,750 --> 00:32:46,030
get them to change their behaviour.

740
00:32:46,790 --> 00:32:49,610
So the feedback that we get from our

741
00:32:49,610 --> 00:32:52,970
film festival is people tend to identify with

742
00:32:52,970 --> 00:32:54,170
those positive stories.

743
00:32:54,390 --> 00:32:56,770
And then within those positive stories, just like

744
00:32:56,770 --> 00:33:00,170
Jane said, you can insert little bits of

745
00:33:00,170 --> 00:33:03,250
reality of what those animals are actually experiencing

746
00:33:03,730 --> 00:33:06,110
in the factory farming industry.

747
00:33:06,110 --> 00:33:09,310
And because they are now connected to them

748
00:33:09,310 --> 00:33:12,490
emotionally as individuals, they see each farmed animal

749
00:33:12,490 --> 00:33:15,870
as a sentient, intelligent individual, that footage from

750
00:33:15,870 --> 00:33:17,690
the industry hits that much harder.

751
00:33:17,950 --> 00:33:21,270
Because if they think that animals just have

752
00:33:21,270 --> 00:33:23,210
no souls, they're not intelligent, they don't feel

753
00:33:23,210 --> 00:33:26,510
pain, then that footage doesn't really impact them

754
00:33:26,510 --> 00:33:30,990
because they don't see them as individuals, right?

755
00:33:31,050 --> 00:33:33,430
But when they understand that these are intelligent,

756
00:33:33,670 --> 00:33:36,650
sentient individuals with emotions and relationships and capacity

757
00:33:36,650 --> 00:33:39,790
for love, then when they see that footage

758
00:33:39,790 --> 00:33:43,250
in small bits, it really impacts them because

759
00:33:43,250 --> 00:33:45,230
they see themselves in that footage, they see

760
00:33:45,230 --> 00:33:46,410
their dogs in that footage.

761
00:33:46,730 --> 00:33:50,750
So packaging the footage in a small way

762
00:33:50,750 --> 00:33:53,670
within the larger context of a story is

763
00:33:53,670 --> 00:33:56,010
the most impactful way to reach people.

764
00:33:56,090 --> 00:33:57,490
And that's the feedback that we've received.

765
00:33:57,690 --> 00:34:00,030
And we have yet another caller, Annie in

766
00:34:00,030 --> 00:34:02,370
Sherman Oaks, your question for our panel.

767
00:34:03,650 --> 00:34:05,470
Hi, yes, thank you, Dane.

768
00:34:05,570 --> 00:34:06,770
Thank you for being here.

769
00:34:06,850 --> 00:34:09,270
Oh, wow, I'm so grateful to have you

770
00:34:09,270 --> 00:34:12,370
all leading on as leaders.

771
00:34:12,790 --> 00:34:15,350
But one of the things I wanna say

772
00:34:15,350 --> 00:34:18,909
is that people always make a crazy thing

773
00:34:18,909 --> 00:34:22,969
about factory farms, that animals are different.

774
00:34:23,790 --> 00:34:25,610
If there is a way maybe like, you

775
00:34:25,610 --> 00:34:28,110
know, the twin video that was made about

776
00:34:28,110 --> 00:34:31,150
twins, one being in the factory farm, maybe

777
00:34:31,150 --> 00:34:34,250
one piglet, and another one is, and they're

778
00:34:34,250 --> 00:34:36,010
the same, something like that.

779
00:34:36,290 --> 00:34:37,949
And also I'd love to know how often

780
00:34:37,949 --> 00:34:39,949
are you gonna do this and how many

781
00:34:39,949 --> 00:34:41,030
countries are involved?

782
00:34:41,590 --> 00:34:43,290
Great questions, thank you, Annie.

783
00:34:43,810 --> 00:34:46,190
Okay, so I'm gonna go throw it, I'll

784
00:34:46,190 --> 00:34:47,070
throw it over to Mark.

785
00:34:47,370 --> 00:34:48,870
I think that's a really good idea.

786
00:34:49,030 --> 00:34:53,730
We know a twin experiment on Netflix has

787
00:34:53,730 --> 00:34:56,890
been a huge success and has really impacted

788
00:34:56,890 --> 00:34:58,470
people concerned about their health.

789
00:34:58,530 --> 00:35:01,630
And if you haven't seen it, it's basically

790
00:35:01,630 --> 00:35:04,550
twins, one gets a vegan diet, one doesn't,

791
00:35:05,010 --> 00:35:05,770
various twins.

792
00:35:06,150 --> 00:35:09,430
And the results are extraordinary.

793
00:35:10,250 --> 00:35:13,390
The people who are eating the plant-based

794
00:35:13,390 --> 00:35:15,610
diet have better results, let's put it that

795
00:35:15,610 --> 00:35:15,770
way.

796
00:35:15,910 --> 00:35:18,810
I don't wanna ruin it for anybody.

797
00:35:19,350 --> 00:35:22,930
So Mark, what are your thoughts about using

798
00:35:22,930 --> 00:35:24,970
some of these tried and true techniques?

799
00:35:25,170 --> 00:35:28,410
For example, we at Unchained TV did the

800
00:35:28,410 --> 00:35:31,690
world's first reality TV series starring pigs called

801
00:35:31,690 --> 00:35:32,810
Pig Little Lies.

802
00:35:33,290 --> 00:35:36,270
And that was our biggest hit, people loved

803
00:35:36,270 --> 00:35:36,510
it.

804
00:35:36,830 --> 00:35:38,150
I mean, my neighbour came up to me

805
00:35:38,150 --> 00:35:40,450
and was like, what's happening with Beatrice, one

806
00:35:40,450 --> 00:35:41,010
of the pigs?

807
00:35:41,190 --> 00:35:43,690
I knew that she had really connected with

808
00:35:43,690 --> 00:35:44,110
the pigs.

809
00:35:44,290 --> 00:35:46,490
So that's a reality TV show.

810
00:35:46,570 --> 00:35:49,670
What about sort of imitating that twin experiment

811
00:35:49,670 --> 00:35:52,490
concept, but with a pig that goes into

812
00:35:52,490 --> 00:35:54,970
a factory farm, poor thing, and then another

813
00:35:54,970 --> 00:35:55,750
pig who's out?

814
00:35:57,930 --> 00:35:58,730
Brilliant idea.

815
00:35:59,370 --> 00:36:01,710
Yeah, I think that could be really compelling,

816
00:36:03,410 --> 00:36:07,330
especially seeing how the pig who is at

817
00:36:07,330 --> 00:36:10,110
the sanctuary or wherever the rescued pig is

818
00:36:10,110 --> 00:36:13,250
living is expressing their natural behaviours.

819
00:36:13,590 --> 00:36:15,810
Because we know that the pig that's going

820
00:36:15,810 --> 00:36:17,250
to go into the factory farm is going

821
00:36:17,250 --> 00:36:21,370
to be deprived of everything natural to that

822
00:36:21,370 --> 00:36:23,990
pig and deprived of the ability to express

823
00:36:23,990 --> 00:36:26,210
many of the pig's natural behaviours, such as

824
00:36:26,210 --> 00:36:31,110
socialising and being outside and exploring a natural

825
00:36:31,110 --> 00:36:33,610
environment, wallowing in the mud.

826
00:36:34,450 --> 00:36:37,630
And yeah, factory farms deprive animals of all

827
00:36:37,630 --> 00:36:41,210
their natural inclinations.

828
00:36:43,130 --> 00:36:47,150
Yeah, I think that there's what's needed is

829
00:36:47,150 --> 00:36:51,210
a variety of approaches to messaging here, because

830
00:36:51,210 --> 00:36:53,790
everybody is going to be affected by a

831
00:36:53,790 --> 00:36:57,450
different message, like the health message is really

832
00:36:57,450 --> 00:37:00,470
going to get to some people, the environmental

833
00:37:00,470 --> 00:37:01,910
message is going to get to some people,

834
00:37:02,010 --> 00:37:03,370
the animal message is going to get to

835
00:37:03,370 --> 00:37:03,730
others.

836
00:37:04,730 --> 00:37:07,150
And I agree with everything that was said

837
00:37:07,150 --> 00:37:09,890
before about sort of trying to make this

838
00:37:09,890 --> 00:37:11,750
an uplifting topic.

839
00:37:12,730 --> 00:37:16,550
I'm glad that the movies out there exist

840
00:37:16,550 --> 00:37:18,790
that show the really graphic footage.

841
00:37:19,230 --> 00:37:22,470
I think it's important that those are there,

842
00:37:23,450 --> 00:37:27,130
and there are absolutely people who will be

843
00:37:27,130 --> 00:37:29,870
affected by watching those things and won't be

844
00:37:29,870 --> 00:37:30,910
alienated by it.

845
00:37:33,230 --> 00:37:37,750
But yeah, that's definitely the approach that I'm

846
00:37:37,750 --> 00:37:41,770
taking is trying to sort of present the

847
00:37:41,770 --> 00:37:46,410
information in an uplifting and inspiring way and

848
00:37:46,410 --> 00:37:48,670
let people sort of come to the conclusions

849
00:37:48,670 --> 00:37:49,390
for themselves.

850
00:37:49,690 --> 00:37:52,690
Like I've always sort of said that these

851
00:37:52,690 --> 00:37:57,290
sort of changes in thinking and the way

852
00:37:57,290 --> 00:37:58,910
you see the world and the way you

853
00:37:58,910 --> 00:38:02,590
think of animals and adjust your diet, I've

854
00:38:02,590 --> 00:38:03,830
always sort of thought of it as something

855
00:38:03,830 --> 00:38:04,990
that you need to see for yourself.

856
00:38:05,970 --> 00:38:08,090
Yeah, and I hate to be a cynic,

857
00:38:08,210 --> 00:38:09,670
but just throwing it out there, a lot

858
00:38:09,670 --> 00:38:12,650
of people say, look, when it comes to

859
00:38:12,650 --> 00:38:15,590
eating animals, there's three criteria that are the

860
00:38:15,590 --> 00:38:19,350
most popular, taste, price and convenience.

861
00:38:19,940 --> 00:38:22,930
And that no matter what you say, somebody

862
00:38:22,930 --> 00:38:27,590
mentioned back in the days of factory farming

863
00:38:27,590 --> 00:38:31,130
or farms being out there, the slaughterhouses, right?

864
00:38:32,660 --> 00:38:35,190
That people saw that before they hit it

865
00:38:35,190 --> 00:38:37,150
and they still ate animals.

866
00:38:37,910 --> 00:38:41,850
So I would just wanna ask, is there

867
00:38:41,850 --> 00:38:47,090
any concern that maybe no matter what we

868
00:38:47,090 --> 00:38:49,250
show people, it's all gonna boil down to

869
00:38:49,250 --> 00:38:52,110
taste, price and convenience for the vast majority

870
00:38:52,110 --> 00:38:52,450
of people?

871
00:38:52,590 --> 00:38:54,650
I think those of us who've been vegan

872
00:38:54,650 --> 00:38:57,850
many years, I've been vegan approximately 28 years.

873
00:38:58,250 --> 00:39:00,230
There are people I know for my entire

874
00:39:00,230 --> 00:39:03,530
life and I've badgered them, relatives.

875
00:39:04,070 --> 00:39:07,570
Some of them still don't seem moved by

876
00:39:07,570 --> 00:39:07,950
this.

877
00:39:08,830 --> 00:39:11,030
What do we do about those people?

878
00:39:11,150 --> 00:39:13,090
Do we need to create different films for

879
00:39:13,090 --> 00:39:15,630
different types of people and then try to

880
00:39:15,630 --> 00:39:17,930
get those films in front of those specific

881
00:39:17,930 --> 00:39:18,550
audiences?

882
00:39:20,070 --> 00:39:21,490
Yeah, that's a great question.

883
00:39:21,690 --> 00:39:24,670
So I think this boils down to people's

884
00:39:24,670 --> 00:39:25,710
motivations, right?

885
00:39:25,750 --> 00:39:28,450
So if you're motivated by health, a health

886
00:39:28,450 --> 00:39:31,550
documentary about the benefits of a plant-based

887
00:39:31,550 --> 00:39:33,050
diet would be motivating to you.

888
00:39:33,270 --> 00:39:37,230
If you are motivated by embracing compassion in

889
00:39:37,230 --> 00:39:39,510
all of your choices, then an ethical documentary

890
00:39:39,510 --> 00:39:41,010
would be motivating to you, right?

891
00:39:41,110 --> 00:39:44,110
And then if you're not necessarily motivated by

892
00:39:44,110 --> 00:39:47,430
those two things, but you're motivated by taste,

893
00:39:47,610 --> 00:39:51,250
convenience and price, then we need to tailor

894
00:39:51,250 --> 00:39:52,830
content to those motivations.

895
00:39:53,190 --> 00:39:56,450
And that I think is where content creators

896
00:39:57,090 --> 00:39:59,170
creating content around food come in.

897
00:39:59,310 --> 00:40:01,750
So another aspect of the International Vegan Film

898
00:40:01,750 --> 00:40:04,730
Festival is we host the world's only vegan

899
00:40:04,730 --> 00:40:05,950
cookbook contest.

900
00:40:06,390 --> 00:40:08,950
So we accept submissions for vegan cookbooks and

901
00:40:08,950 --> 00:40:11,750
then we give top awards for the top

902
00:40:11,750 --> 00:40:12,890
three cookbooks.

903
00:40:12,890 --> 00:40:15,890
And that we decided to include that in

904
00:40:15,890 --> 00:40:19,310
our film festival because we recognise cookbooks and

905
00:40:19,310 --> 00:40:24,510
food content as essential in motivating people to

906
00:40:24,510 --> 00:40:27,230
embrace a vegan lifestyle because you're absolutely right.

907
00:40:27,290 --> 00:40:28,930
People want their food to taste good, they

908
00:40:28,930 --> 00:40:30,610
want it to be convenient and they don't

909
00:40:30,610 --> 00:40:31,870
wanna spend a lot of money on it.

910
00:40:31,930 --> 00:40:35,190
And so these content creators and cookbook authors

911
00:40:35,190 --> 00:40:38,070
are showing these people how to create delicious

912
00:40:38,070 --> 00:40:42,930
food that is convenient and that, depending on

913
00:40:42,930 --> 00:40:44,910
their perspective, can certainly be done on a

914
00:40:44,910 --> 00:40:45,650
budget as well.

915
00:40:46,150 --> 00:40:47,210
So some of our- I wanna jump

916
00:40:47,210 --> 00:40:51,350
in because we at Unchained TV stream so

917
00:40:51,350 --> 00:40:56,110
many cooking shows, cooking series, cook we have,

918
00:40:56,510 --> 00:41:00,250
oh my gosh, Lauren Toyota and a whole

919
00:41:00,250 --> 00:41:01,270
bunch of other people.

920
00:41:01,930 --> 00:41:04,550
There's too many to name, frankly, doing these

921
00:41:04,550 --> 00:41:05,750
incredible recipes.

922
00:41:06,350 --> 00:41:09,790
Would you ever consider doing a cooking show

923
00:41:09,790 --> 00:41:10,810
category?

924
00:41:11,930 --> 00:41:14,230
Oh, you can absolutely submit to that.

925
00:41:14,350 --> 00:41:16,070
So that would go in our lifestyle category.

926
00:41:16,310 --> 00:41:20,950
So any cookbook or cooking show content can

927
00:41:20,950 --> 00:41:23,430
be submitted to IVFF in the lifestyle category.

928
00:41:23,590 --> 00:41:26,630
So we welcome all of those submissions because

929
00:41:26,630 --> 00:41:29,030
yeah, food is such an important way that

930
00:41:29,030 --> 00:41:30,410
people experience the world.

931
00:41:30,530 --> 00:41:33,170
It's such an important part of people's culture.

932
00:41:33,710 --> 00:41:35,970
And when we're talking about behaviour change, people

933
00:41:35,970 --> 00:41:37,330
don't wanna change their culture.

934
00:41:37,510 --> 00:41:40,330
They don't wanna change drastically what they're eating

935
00:41:40,330 --> 00:41:40,790
every day.

936
00:41:40,870 --> 00:41:42,550
For the most part, some people will when

937
00:41:42,550 --> 00:41:43,210
they're going vegan.

938
00:41:43,510 --> 00:41:45,570
So we need to show people how they

939
00:41:45,570 --> 00:41:48,110
can create the food that they love, that

940
00:41:48,110 --> 00:41:51,210
tastes good, that's convenient, that's cheap, but just

941
00:41:51,210 --> 00:41:53,810
with different ingredients, just switching out the ingredients.

942
00:41:54,270 --> 00:41:57,670
So some of our past cookbook authors have

943
00:41:57,670 --> 00:42:00,590
been Carly Beaudrug of Plant U and her

944
00:42:00,590 --> 00:42:03,990
perspective is all about no waste cooking.

945
00:42:04,170 --> 00:42:07,770
So she shows you very easy, convenient recipes

946
00:42:07,770 --> 00:42:10,030
that use all parts of the plant.

947
00:42:10,130 --> 00:42:11,330
So it's very budget friendly.

948
00:42:12,030 --> 00:42:14,930
Tony Okamoto of Plant Based on a Budget

949
00:42:14,930 --> 00:42:16,690
has submitted in the past and that's all

950
00:42:16,690 --> 00:42:19,130
about producing cheap, delicious vegan food.

951
00:42:19,630 --> 00:42:24,250
So yeah, the cooking content is a huge

952
00:42:24,250 --> 00:42:25,670
part of advocacy.

953
00:42:25,930 --> 00:42:29,690
And so we at IVFF definitely recognise that

954
00:42:29,690 --> 00:42:32,770
as an integral part of activism.

955
00:42:33,310 --> 00:42:33,730
Excellent.

956
00:42:33,890 --> 00:42:36,450
We've got another caller, Sarah in Los Angeles.

957
00:42:36,450 --> 00:42:38,290
Your question or thought for our panel.

958
00:42:40,440 --> 00:42:41,140
Hi, hi.

959
00:42:41,440 --> 00:42:43,660
I was wondering if you guys were gonna

960
00:42:43,660 --> 00:42:46,320
talk about the Rowdy Girl film coming out,

961
00:42:46,360 --> 00:42:48,680
if that was gonna go international because I

962
00:42:48,680 --> 00:42:50,100
think the premiere is coming up.

963
00:42:50,720 --> 00:42:52,580
Oh, funny you should mention that.

964
00:42:52,880 --> 00:42:57,420
Renee King Sonin is going to be speaking

965
00:42:57,420 --> 00:43:01,460
along with Moby and the director, Jason Goldman

966
00:43:01,460 --> 00:43:07,120
at the Lemley coming up very soon.

967
00:43:07,120 --> 00:43:08,780
I think it's June 6th.

968
00:43:08,940 --> 00:43:12,680
And then there's various screenings here in Los

969
00:43:12,680 --> 00:43:13,080
Angeles.

970
00:43:13,380 --> 00:43:15,000
They've had screenings in New York.

971
00:43:15,080 --> 00:43:16,820
They're having screenings in New York as well.

972
00:43:17,140 --> 00:43:18,280
It's an incredible film.

973
00:43:18,680 --> 00:43:20,960
And of course it's about Renee King Sonin,

974
00:43:21,060 --> 00:43:22,540
a former cattle rancher.

975
00:43:23,160 --> 00:43:25,160
She and her husband turned their cattle ranch

976
00:43:25,160 --> 00:43:27,840
into a vegan animal sanctuary.

977
00:43:28,240 --> 00:43:30,140
So what do you do about big films

978
00:43:30,140 --> 00:43:30,760
like that?

979
00:43:31,000 --> 00:43:34,240
Because that's a, it's a pretty big film.

980
00:43:34,840 --> 00:43:35,500
It, yeah.

981
00:43:36,060 --> 00:43:36,860
Yeah, absolutely.

982
00:43:37,000 --> 00:43:37,900
It's funny you mentioned that.

983
00:43:38,020 --> 00:43:40,060
I was actually at the world premiere of

984
00:43:40,060 --> 00:43:42,620
that film in Toronto last year.

985
00:43:42,740 --> 00:43:44,220
So I got to see it in the

986
00:43:44,220 --> 00:43:47,220
Hot Docs Theatre in Toronto and it was

987
00:43:47,220 --> 00:43:47,840
wonderful.

988
00:43:47,980 --> 00:43:49,820
Renee was there, Jason Goldman was there.

989
00:43:50,220 --> 00:43:52,220
So yeah, wonderful, wonderful film.

990
00:43:52,320 --> 00:43:52,900
I loved it.

991
00:43:53,380 --> 00:43:55,880
And that was before I took over as

992
00:43:55,880 --> 00:43:57,300
executive director of IVFF.

993
00:43:57,920 --> 00:44:00,680
So I've definitely, I've reached out to them

994
00:44:00,680 --> 00:44:02,540
to submit it to the festival this year.

995
00:44:02,700 --> 00:44:04,380
And so we're hoping that it comes through,

996
00:44:04,460 --> 00:44:06,820
but yeah, we love great films like that

997
00:44:06,820 --> 00:44:10,520
because they have such a capacity to inspire

998
00:44:10,520 --> 00:44:10,980
change.

999
00:44:11,200 --> 00:44:12,720
And one of the things I loved about

1000
00:44:12,720 --> 00:44:14,740
that film is the story.

1001
00:44:14,940 --> 00:44:16,220
It was Renee's story.

1002
00:44:16,360 --> 00:44:17,940
Like you really connect with her.

1003
00:44:18,500 --> 00:44:23,180
She is such a wonderful figure because she

1004
00:44:23,180 --> 00:44:24,620
was a cattle rancher.

1005
00:44:24,680 --> 00:44:27,060
So she can connect with cattle ranchers.

1006
00:44:27,160 --> 00:44:28,740
She can connect with people who are still

1007
00:44:28,740 --> 00:44:30,400
in the industry and she can show them,

1008
00:44:30,760 --> 00:44:33,420
hey, there's no right way to do the

1009
00:44:33,420 --> 00:44:34,060
wrong thing.

1010
00:44:34,060 --> 00:44:35,800
That's one of the quotes that she says.

1011
00:44:36,140 --> 00:44:37,560
There's no right way to do the wrong

1012
00:44:37,560 --> 00:44:37,800
thing.

1013
00:44:37,900 --> 00:44:40,100
And she realised that as a cattle rancher

1014
00:44:40,100 --> 00:44:42,480
and that inspired her transition to a sanctuary.

1015
00:44:42,920 --> 00:44:45,100
So that's a perfect example of a central,

1016
00:44:45,420 --> 00:44:49,040
strong story that connects to many different audiences.

1017
00:44:49,340 --> 00:44:50,400
So love that film.

1018
00:44:51,400 --> 00:44:51,880
Absolutely.

1019
00:44:52,720 --> 00:44:54,640
And we're trying to round up a whole

1020
00:44:54,640 --> 00:44:56,020
bunch of people to go to it.

1021
00:44:56,360 --> 00:44:59,320
So stay tuned, Unchained TV fans, you'll be

1022
00:44:59,320 --> 00:45:02,080
getting an e-vite so that we can

1023
00:45:02,080 --> 00:45:03,740
get a really nice group of people there

1024
00:45:03,740 --> 00:45:05,420
to watch that extraordinary film.

1025
00:45:05,480 --> 00:45:06,440
And you're absolutely right.

1026
00:45:07,520 --> 00:45:09,020
People connect with people.

1027
00:45:09,280 --> 00:45:11,940
You know how they say dogs really wanna

1028
00:45:11,940 --> 00:45:13,700
be with dogs and they wanna meet dogs.

1029
00:45:13,760 --> 00:45:15,800
Certainly my dogs wanna meet dogs when we're

1030
00:45:15,800 --> 00:45:16,160
walking.

1031
00:45:16,620 --> 00:45:19,480
Well, people want to know about people.

1032
00:45:19,740 --> 00:45:22,400
And that's why People Magazine is the biggest

1033
00:45:22,400 --> 00:45:23,800
magazine out there.

1034
00:45:24,160 --> 00:45:27,420
So Mark, tell us about the new movie

1035
00:45:27,420 --> 00:45:31,540
you're working on and how you incorporate the

1036
00:45:31,540 --> 00:45:33,720
fact that people wanna hear about people, but

1037
00:45:33,720 --> 00:45:38,340
you also are trying to show chickens and

1038
00:45:38,340 --> 00:45:40,440
change their attitude toward chickens.

1039
00:45:40,480 --> 00:45:42,640
How do you get those two to connect?

1040
00:45:44,610 --> 00:45:45,470
Great question.

1041
00:45:46,090 --> 00:45:48,970
So that's honestly still something that I'm figuring

1042
00:45:48,970 --> 00:45:49,290
out.

1043
00:45:49,490 --> 00:45:51,870
I'm still in production on it, still sort

1044
00:45:51,870 --> 00:45:54,710
of developing that story, but I've done a

1045
00:45:54,710 --> 00:45:57,910
lot of very exciting interviews so far, including

1046
00:45:57,910 --> 00:46:01,890
with chicken scientists and people studying chickens and

1047
00:46:01,890 --> 00:46:04,050
who have studied chickens and other birds.

1048
00:46:04,810 --> 00:46:08,430
And know a lot about recent developments in

1049
00:46:08,430 --> 00:46:11,490
what we understand about bird intelligence.

1050
00:46:12,910 --> 00:46:16,890
And so that's one way of just relating

1051
00:46:16,890 --> 00:46:20,370
chickens to birds and showing people who have

1052
00:46:20,370 --> 00:46:27,850
studied birds very carefully talking about their surprising

1053
00:46:27,850 --> 00:46:28,310
abilities.

1054
00:46:30,150 --> 00:46:33,030
And this is probably a little bit of

1055
00:46:33,030 --> 00:46:36,650
inside baseball or whatever, but I must tell

1056
00:46:36,650 --> 00:46:38,750
you about the woman that I met at

1057
00:46:38,750 --> 00:46:42,150
the Animal Vegan Advocacy Summit who runs a

1058
00:46:42,150 --> 00:46:44,690
chicken micro sanctuary, I believe in Tennessee.

1059
00:46:45,370 --> 00:46:48,490
And I think she'd be a great person

1060
00:46:48,490 --> 00:46:51,310
to interview because she is just chock full

1061
00:46:51,310 --> 00:46:55,350
of really delightful anecdotes about her chickens and

1062
00:46:55,350 --> 00:46:56,650
they are rescued chickens.

1063
00:46:56,970 --> 00:47:00,870
And she's very upbeat and compelling.

1064
00:47:01,450 --> 00:47:04,930
And so I think that it's also about

1065
00:47:04,930 --> 00:47:07,790
showing the people who care about animals.

1066
00:47:08,450 --> 00:47:11,350
You know, this going vegan has been described

1067
00:47:11,350 --> 00:47:14,530
as such a sacrifice and such a deprivation

1068
00:47:14,530 --> 00:47:16,450
when it's the exact opposite.

1069
00:47:17,290 --> 00:47:19,710
My worst day as a vegan is better

1070
00:47:19,710 --> 00:47:21,650
than my best day eating animals.

1071
00:47:21,970 --> 00:47:24,850
So, you know, how do we convey that

1072
00:47:24,850 --> 00:47:28,690
this is a joyous, fun, upbeat, we're healthy,

1073
00:47:29,010 --> 00:47:31,470
healthier, we have more energy, we feel better

1074
00:47:31,470 --> 00:47:34,250
about ourselves because on some level people know

1075
00:47:34,250 --> 00:47:35,130
they are killing.

1076
00:47:35,450 --> 00:47:37,010
And you had said something about tradition.

1077
00:47:37,650 --> 00:47:38,910
Well, you know, I was just reading an

1078
00:47:38,910 --> 00:47:39,290
article.

1079
00:47:39,810 --> 00:47:43,830
Cheeseburgers were invented in the 1920s in response

1080
00:47:43,830 --> 00:47:44,790
to the car culture.

1081
00:47:44,910 --> 00:47:46,390
I think they started in Pasadena.

1082
00:47:46,930 --> 00:47:49,870
The first McDonald's was in 1940 and then

1083
00:47:49,870 --> 00:47:50,690
the others followed.

1084
00:47:51,030 --> 00:47:52,190
This ain't no tradition.

1085
00:47:52,870 --> 00:47:56,150
This is a very new thing of eating

1086
00:47:56,150 --> 00:47:58,770
animals for breakfast, lunch, and dinner, and driving

1087
00:47:58,770 --> 00:48:00,450
up and picking up a piece of an

1088
00:48:00,450 --> 00:48:02,370
animal and driving off.

1089
00:48:03,410 --> 00:48:05,730
Fast food is in response to the emergence

1090
00:48:05,730 --> 00:48:06,790
of the car culture.

1091
00:48:07,190 --> 00:48:09,050
And it really occurred to me that now

1092
00:48:09,050 --> 00:48:12,330
that there's so much remote work, maybe fast

1093
00:48:12,330 --> 00:48:14,530
food will go bye-bye along with the

1094
00:48:14,530 --> 00:48:18,330
office buildings that are struggling right now.

1095
00:48:19,370 --> 00:48:20,830
When I was reading this article, I was

1096
00:48:20,830 --> 00:48:22,570
like, wow, it really brought home.

1097
00:48:22,970 --> 00:48:26,670
This is not tradition, Emma, the way Americans

1098
00:48:26,670 --> 00:48:27,270
are eating.

1099
00:48:28,170 --> 00:48:29,130
Yeah, you're right.

1100
00:48:29,650 --> 00:48:32,130
You know, I loved in the first episode

1101
00:48:32,130 --> 00:48:35,590
of the twin experiment on Netflix by Louisa

1102
00:48:35,590 --> 00:48:41,250
Hoyas, where they profiled the rise of processed

1103
00:48:41,250 --> 00:48:42,130
food in America.

1104
00:48:42,650 --> 00:48:45,110
So it really started, like you said, in

1105
00:48:45,110 --> 00:48:50,290
the 20s, 30s, 40s, 50s, around the 30s

1106
00:48:50,290 --> 00:48:52,670
and 40s, where a lot of Americans weren't

1107
00:48:52,670 --> 00:48:54,210
qualifying for the military.

1108
00:48:54,410 --> 00:48:56,850
They couldn't get into the military to fight

1109
00:48:56,850 --> 00:48:58,810
World War II because they were too skinny.

1110
00:48:59,410 --> 00:49:03,050
So the government said, whoa, we have a

1111
00:49:03,050 --> 00:49:05,850
huge deficit in calories across the country.

1112
00:49:05,930 --> 00:49:08,810
So we need to create calorie concentrated food

1113
00:49:08,810 --> 00:49:11,630
that is quick and easy to get out

1114
00:49:11,630 --> 00:49:12,770
on our shelves to Americans.

1115
00:49:12,930 --> 00:49:15,250
That's where like spam came from and hot

1116
00:49:15,250 --> 00:49:17,110
dogs and all these things of just this

1117
00:49:17,110 --> 00:49:19,090
hyper-processed food that was just designed to

1118
00:49:19,090 --> 00:49:20,850
get calories onto our plates.

1119
00:49:21,390 --> 00:49:23,310
But now- Now let me say, they

1120
00:49:23,310 --> 00:49:25,270
certainly did a good job.

1121
00:49:25,390 --> 00:49:26,210
They did.

1122
00:49:26,210 --> 00:49:30,910
Yes, and now we're seeing the consequences of

1123
00:49:30,910 --> 00:49:31,170
that.

1124
00:49:31,650 --> 00:49:35,150
And it has, that is several generations ago.

1125
00:49:35,250 --> 00:49:36,950
So I think that has seeped into our

1126
00:49:36,950 --> 00:49:38,370
culture as Americans.

1127
00:49:38,730 --> 00:49:41,110
But I give, I think there's so much

1128
00:49:41,110 --> 00:49:43,130
hope with the new food technology that is

1129
00:49:43,130 --> 00:49:45,790
coming out where Beyond Burgers and Possible Burgers

1130
00:49:45,790 --> 00:49:50,710
taste way better than the animal alternatives.

1131
00:49:50,830 --> 00:49:52,530
I have several people in my life recently

1132
00:49:52,530 --> 00:49:54,470
who came to me and said, hey, you

1133
00:49:54,470 --> 00:49:56,950
inspired me to get the vegan burger at

1134
00:49:56,950 --> 00:49:58,910
this restaurant and I wasn't even with them.

1135
00:49:59,010 --> 00:50:00,010
And they were like, honestly, it was the

1136
00:50:00,010 --> 00:50:01,150
best burger I've ever had.

1137
00:50:01,310 --> 00:50:02,450
I don't even miss the meat.

1138
00:50:02,710 --> 00:50:04,290
I'm gonna get this from now on.

1139
00:50:04,470 --> 00:50:05,450
So it's still a burger.

1140
00:50:05,610 --> 00:50:07,790
It's still what they're used to, but you

1141
00:50:07,790 --> 00:50:08,890
just switch the ingredients.

1142
00:50:09,230 --> 00:50:10,390
So I think that's the key.

1143
00:50:11,130 --> 00:50:14,290
Let people keep their comfort food, but just

1144
00:50:14,290 --> 00:50:16,330
switch the ingredients to plant-based and then

1145
00:50:16,330 --> 00:50:17,050
it tastes better.

1146
00:50:17,150 --> 00:50:17,850
They feel better.

1147
00:50:18,310 --> 00:50:19,130
Animals aren't hurt.

1148
00:50:19,330 --> 00:50:20,430
The environment isn't hurt.

1149
00:50:20,830 --> 00:50:23,050
So I think that's the easiest way.

1150
00:50:23,050 --> 00:50:24,370
It's a win, win, win.

1151
00:50:24,450 --> 00:50:25,630
All right, we have another caller.

1152
00:50:25,850 --> 00:50:27,090
Carol in Massachusetts.

1153
00:50:27,470 --> 00:50:28,570
What would you like to talk about?

1154
00:50:30,070 --> 00:50:30,550
Hi.

1155
00:50:30,750 --> 00:50:31,470
Hi, Jane.

1156
00:50:32,050 --> 00:50:32,410
Hi.

1157
00:50:32,470 --> 00:50:34,530
I'm from New York, actually, around your neck

1158
00:50:34,530 --> 00:50:35,030
of the woods.

1159
00:50:35,250 --> 00:50:37,630
I was in New York involved in animal

1160
00:50:37,630 --> 00:50:39,770
rights in the 80s and a lot of

1161
00:50:39,770 --> 00:50:40,630
those people there.

1162
00:50:42,430 --> 00:50:46,910
I'm in Massachusetts now and I'm calling from

1163
00:50:46,910 --> 00:50:48,930
there, but I'm a person who goes to

1164
00:50:48,930 --> 00:50:52,370
Turkey, Istanbul, pretty frequently.

1165
00:50:52,900 --> 00:50:56,290
And I have come to find myself, of

1166
00:50:56,290 --> 00:50:58,370
course, involved with animal issues over there.

1167
00:50:58,810 --> 00:51:00,270
Tends to happen, right?

1168
00:51:01,370 --> 00:51:06,290
And in Istanbul, there's a long, long, long,

1169
00:51:06,290 --> 00:51:09,710
long tradition, a beautiful tradition of taking care

1170
00:51:09,710 --> 00:51:12,350
of animals in a way that we have

1171
00:51:12,350 --> 00:51:14,770
something to learn in this country.

1172
00:51:14,890 --> 00:51:17,670
The Ottomans were great animal lovers.

1173
00:51:17,830 --> 00:51:19,350
You walk through the city and you see

1174
00:51:19,350 --> 00:51:22,270
water troughs that the Ottomans built.

1175
00:51:22,550 --> 00:51:23,670
It's quite amazing.

1176
00:51:23,990 --> 00:51:25,790
I urge you, recommend you go.

1177
00:51:27,350 --> 00:51:31,110
The people in Istanbul care for all the

1178
00:51:31,110 --> 00:51:33,450
street animals, dogs and cats.

1179
00:51:33,790 --> 00:51:35,130
They have water bowls.

1180
00:51:35,310 --> 00:51:36,570
They have the food out.

1181
00:51:36,750 --> 00:51:39,050
They have little houses for them.

1182
00:51:39,590 --> 00:51:41,270
And that's so wonderful.

1183
00:51:41,430 --> 00:51:44,670
And I just wanna say, A Dying Sea,

1184
00:51:44,810 --> 00:51:46,950
A Dying Sea, one of the films that

1185
00:51:46,950 --> 00:51:49,470
we've been talking about is set in Turkey

1186
00:51:49,990 --> 00:51:55,630
and the sea animals are suffering because of

1187
00:51:55,630 --> 00:51:59,870
people not going out to hurt animals, but

1188
00:51:59,870 --> 00:52:00,750
they're leaving garbage.

1189
00:52:01,110 --> 00:52:02,650
And then there's the fishing nets.

1190
00:52:03,410 --> 00:52:05,990
So what is your question for us?

1191
00:52:06,570 --> 00:52:07,150
Okay.

1192
00:52:07,470 --> 00:52:11,150
Well, now in Istanbul, these street animals who

1193
00:52:11,150 --> 00:52:14,370
have always been, always been cared for traditionally.

1194
00:52:15,530 --> 00:52:17,490
Things are changing, Jane.

1195
00:52:17,970 --> 00:52:21,930
There's strong tourism economy over there and real

1196
00:52:21,930 --> 00:52:22,890
estate development.

1197
00:52:23,550 --> 00:52:25,730
And there have been some entities that have

1198
00:52:25,730 --> 00:52:28,010
pushed forward a bill and it looks like

1199
00:52:28,010 --> 00:52:30,830
it's going to pass to round up all

1200
00:52:30,830 --> 00:52:34,550
of these cared for, much loved cats and

1201
00:52:34,550 --> 00:52:35,950
dogs and murder them.

1202
00:52:37,470 --> 00:52:40,330
And tourism, as I said, is a very

1203
00:52:40,330 --> 00:52:41,890
big issue in Turkey.

1204
00:52:42,390 --> 00:52:43,730
They're doing very well with it.

1205
00:52:43,730 --> 00:52:48,030
My friends are trying desperately to bring attention

1206
00:52:48,030 --> 00:52:48,470
to this.

1207
00:52:48,890 --> 00:52:51,310
Thank you for letting us know about that.

1208
00:52:51,410 --> 00:52:52,970
We really appreciate it.

1209
00:52:53,370 --> 00:52:55,610
I would suggest that you contact people for

1210
00:52:55,610 --> 00:52:57,530
the Ethical Treatment of Animals, which is an

1211
00:52:57,530 --> 00:53:00,150
incredible organisation that responds internationally.

1212
00:53:01,250 --> 00:53:05,570
And please give me your cell phone.

1213
00:53:05,690 --> 00:53:08,250
You can do it with our producer and

1214
00:53:08,250 --> 00:53:08,790
we'll take it from there.

1215
00:53:08,790 --> 00:53:09,310
I would love to.

1216
00:53:09,430 --> 00:53:10,430
I've been trying to do that.

1217
00:53:10,490 --> 00:53:11,450
What's the best way?

1218
00:53:11,510 --> 00:53:13,170
I'll do it off air, I guess, right?

1219
00:53:14,010 --> 00:53:18,630
Yes, you can email me at jane at

1220
00:53:18,630 --> 00:53:20,830
unchainedtv.com.

1221
00:53:20,950 --> 00:53:23,130
Jane at unchainedtv.com.

1222
00:53:23,150 --> 00:53:24,330
We're running out of time.

1223
00:53:24,750 --> 00:53:25,490
Thank you, Carol.

1224
00:53:26,110 --> 00:53:27,550
I appreciate you sharing.

1225
00:53:28,570 --> 00:53:31,510
Yeah, there is another, we actually did a,

1226
00:53:31,510 --> 00:53:35,010
we have a film called Hero Dogs about

1227
00:53:35,010 --> 00:53:39,230
dogs in certain parts of Latin America who

1228
00:53:39,230 --> 00:53:40,130
are running wild.

1229
00:53:40,370 --> 00:53:43,070
Frankly, here in Los Angeles, we've got a

1230
00:53:43,070 --> 00:53:45,510
pet overpopulation problem.

1231
00:53:45,710 --> 00:53:48,390
I have two dogs that are rescues.

1232
00:53:48,550 --> 00:53:49,550
One was running in the street.

1233
00:53:49,630 --> 00:53:51,070
The other, they tried to dump her at

1234
00:53:51,070 --> 00:53:52,790
the shelter and the shelter said, oh, we

1235
00:53:52,790 --> 00:53:54,070
don't have any room, take her back.

1236
00:53:54,530 --> 00:53:56,070
And luckily somebody found her.

1237
00:53:56,310 --> 00:53:58,870
We've got a lot of problems with animals.

1238
00:53:59,450 --> 00:54:01,670
How do we deal with all these disparate

1239
00:54:01,670 --> 00:54:02,570
problems, Mark?

1240
00:54:02,990 --> 00:54:04,430
You know, you're focussing on chickens.

1241
00:54:04,810 --> 00:54:08,370
This woman's trying to save stray dogs and

1242
00:54:08,370 --> 00:54:09,970
cats in Istanbul.

1243
00:54:09,970 --> 00:54:14,880
Well, I think one of the wonderful things

1244
00:54:14,880 --> 00:54:17,040
about the animal protection movement is that there

1245
00:54:17,040 --> 00:54:20,020
are so many people that are interested in

1246
00:54:20,020 --> 00:54:22,300
so many different kinds of animals and so

1247
00:54:22,300 --> 00:54:23,420
many different animal issues.

1248
00:54:23,920 --> 00:54:24,400
Absolutely.

1249
00:54:24,700 --> 00:54:28,580
I think that people should go where, you

1250
00:54:28,580 --> 00:54:30,620
know, what inspires them?

1251
00:54:30,820 --> 00:54:34,400
You know, if you're extremely motivated by street

1252
00:54:34,400 --> 00:54:36,500
animals, absolutely, street animals need help.

1253
00:54:36,600 --> 00:54:38,860
They need somebody to look after them and

1254
00:54:38,860 --> 00:54:39,880
to feed them and to help them.

1255
00:54:40,300 --> 00:54:42,980
If you're interested in working in plant-based

1256
00:54:42,980 --> 00:54:46,720
meat or in cultured meat, like you can

1257
00:54:46,720 --> 00:54:47,640
contribute that way.

1258
00:54:47,760 --> 00:54:51,200
If you're interested in fish, you know, there's

1259
00:54:51,200 --> 00:54:52,220
a lot of work that needs to be

1260
00:54:52,220 --> 00:54:55,180
done on fish, on helping companion animals, wild

1261
00:54:55,180 --> 00:55:01,080
animals, animals raised for clothing and experimentation.

1262
00:55:01,280 --> 00:55:04,160
We need people focussing on all of these

1263
00:55:04,160 --> 00:55:04,780
different areas.

1264
00:55:05,360 --> 00:55:06,360
I agree.

1265
00:55:06,360 --> 00:55:10,880
But I will say your focus, focussing on

1266
00:55:10,880 --> 00:55:14,420
chickens, has the potential to reduce the number

1267
00:55:14,420 --> 00:55:15,480
of animals killed.

1268
00:55:15,800 --> 00:55:18,100
If we could literally, people are maybe not

1269
00:55:18,100 --> 00:55:21,700
aware that it's something like 95%.

1270
00:55:21,700 --> 00:55:23,480
I don't have the exact figure, but it's

1271
00:55:23,480 --> 00:55:26,020
approximately 95% or even more of all

1272
00:55:26,020 --> 00:55:27,680
animals killed are chickens.

1273
00:55:28,260 --> 00:55:32,060
And I just love the fact that we're

1274
00:55:32,060 --> 00:55:34,040
starting to get films that get people to

1275
00:55:34,040 --> 00:55:35,040
relate to chickens.

1276
00:55:35,560 --> 00:55:38,540
So keep us posted and we'd love to

1277
00:55:38,540 --> 00:55:41,680
stream that full-length documentary you're doing when

1278
00:55:41,680 --> 00:55:43,160
you get it done on Unchained TV.

1279
00:55:43,620 --> 00:55:47,720
Final thoughts, Emma, about how old, last question,

1280
00:55:47,820 --> 00:55:49,760
how old can the films be to submit?

1281
00:55:50,640 --> 00:55:53,260
Yeah, so for this year's festival, we're accepting

1282
00:55:53,260 --> 00:55:57,840
films made in 2022, 2023 and 2024 and

1283
00:55:57,840 --> 00:55:59,140
social media reels as well.

1284
00:55:59,280 --> 00:56:02,800
So anyone that has created content within those

1285
00:56:02,800 --> 00:56:05,100
three years, you're welcome to submit to IVFF.

1286
00:56:05,580 --> 00:56:07,140
And you can do that at our website

1287
00:56:07,140 --> 00:56:09,960
at theivff.com.

1288
00:56:10,580 --> 00:56:12,140
So that's one way to submit.

1289
00:56:12,620 --> 00:56:15,840
And our festival for this year is Saturday,

1290
00:56:16,160 --> 00:56:19,200
November 16th in Toronto.

1291
00:56:19,980 --> 00:56:22,000
So if you're in the Toronto area or

1292
00:56:22,000 --> 00:56:23,960
you're able to travel to Toronto, we'd love

1293
00:56:23,960 --> 00:56:24,980
to see you in person.

1294
00:56:25,380 --> 00:56:27,740
But another programme that we do that makes

1295
00:56:27,740 --> 00:56:31,420
the festival accessible worldwide is our World Tour

1296
00:56:31,420 --> 00:56:31,980
Programme.

1297
00:56:31,980 --> 00:56:35,360
So every year we take select films from

1298
00:56:35,360 --> 00:56:39,040
the festival and then package those into a

1299
00:56:39,040 --> 00:56:41,100
world tour where we can work with you

1300
00:56:41,100 --> 00:56:43,680
as an individual or organisations to put on

1301
00:56:43,680 --> 00:56:45,880
your own screening in your community.

1302
00:56:46,320 --> 00:56:47,660
And that is going on right now.

1303
00:56:47,760 --> 00:56:50,460
So our films from the 2023 festival are

1304
00:56:50,460 --> 00:56:51,680
currently doing a world tour.

1305
00:56:51,960 --> 00:56:53,620
So if you would like to host a

1306
00:56:53,620 --> 00:56:56,380
screening in your community, you can also find

1307
00:56:56,380 --> 00:57:00,020
that information at our website at theivff.com.

1308
00:57:00,260 --> 00:57:01,620
And we are out of time.

1309
00:57:01,620 --> 00:57:03,380
Thank you, fantastic panel.

1310
00:57:03,580 --> 00:57:05,920
Everybody at home, make sure to download Unchained

1311
00:57:05,920 --> 00:57:08,140
TV on your phone or on your TV

1312
00:57:08,140 --> 00:57:10,640
using streaming devices for free.

1313
00:57:11,300 --> 00:57:14,520
Oh, let's save the planet, animals and people.

1314
00:57:14,680 --> 00:57:15,620
See you next time.