What’s The Good Card—and Why Everyone’s Signing Up!

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Live from the Unchained TV headquarters in Los Angeles, California, this is Truth Files

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with Jane Velez-Mitchell.

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Get in touch during the show on socials.

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And make sure you don't miss any of Unchained TV's award-winning programs by downloading

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the app to your phone, tablet, or smart TV.

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And now with the headlines.

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It's Jane Velez-Mitchell.

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Welcome to Truth Files.

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So glad that you are here.

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Thank you for joining us.

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We are live on our streaming network, Unchained TV, as well as across social media.

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Comment, share, be a part of it.

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Let's solve the world's problems, why don't we, in the next few minutes.

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Money.

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Well, it makes the world go round, as they say, doesn't it?

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Wouldn't it be nice if we could use our money not to deplete the Earth's resources, but

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to reverse climate change, to save animals from unnecessary suffering, and still get

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everything we need and want?

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Well, guess what?

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There is a new loyalty program that's going to allow us to do exactly that.

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And I'm so delighted and excited that the founder of The Good Card, which is that new

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loyalty program, is here with us today, as well as some of the businesses involved.

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Jill Ettinger, CEO of Ethos, tell us what exactly is The Good Card?

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Well, first, thanks, Jane, for having us here.

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We're really excited to talk to your audience.

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Good Card is kind of what you just said.

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It is a loyalty program that is focused in the LA area right now, and we are bridging

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together businesses and consumers who want to save money and do good.

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So bringing in conscious businesses to offer discounts, whether that's a percent off of

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the total bill, or maybe it's a freebie.

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There's a lot of different ways that businesses can kind of present these offers to consumers.

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And then for members, we know people love loyalty card programs.

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Half of Americans belong to at least one.

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Eighty-four percent say that they're more likely to shop at a business that offers a

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loyalty program.

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So we're bringing all of those together under one roof in LA.

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So these are businesses, restaurants, hotels, supermarkets, you name it.

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And then all you do is flash your card and you get the savings that that business is

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offering.

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Well, we're very excited that we have two members of the loyalty program, Yoga Earth,

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which is an incredible business.

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One of my favorite restaurants on the planet.

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So before we go to Melissa and Andrea, who are with Yoga Earth, let's introduce you a

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little bit to their incredible, absolutely incredible product.

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Hi, my name is Melissa.

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I'm the founder and owner of Yoga Earth.

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It's our 10-year anniversary this weekend.

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Yay.

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And we're celebrating at all four locations.

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We're celebrating at our Glendale store, our Santa Monica store, our Echo Park store,

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and our franchise Granada Hill store.

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Yoga Earth's unique because we make everything in-house that's all organic and vegan.

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We make it with our almond cashew base and it's super delicious.

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My name is Andrea Castillo and I am the owner of the Granada Hills Yoga Earth franchise

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store.

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Very rewarding to get people to come in, not even know that we're vegan and just try out

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our free samples and be like, wow, this is my favorite chocolate or all the kids.

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This is my favorite vanilla that I've ever had.

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Right.

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And then having all these customers just come back again and again and come hang out

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and honestly, you know, have just the time of their lives over some delicious homemade

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ice cream.

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And yes, I have to admit those were my two dogs partaking of that incredible ice cream.

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They can have a little bit of the vanilla.

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Melissa Schulman, founder of Yoga Earth.

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First of all, your product is extraordinary.

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I can testify in a court of law.

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How does the good card help your, how does it help your business thrive?

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Yeah, thanks for having us, Jane.

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And we're excited to be a part of the good card.

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Um, so I mean, we're basically as one of the businesses that signed up, we're going to

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offer some kind of a discount or a deal.

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And then all the other restaurants and places that Jill mentioned will do the same.

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And then hopefully it will get customers to visit these places more because they're going

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to get a deal at our store.

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They're going to get a deal at other stores.

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And so they'll get to get save some money and they'll be able to support the businesses

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that are doing some good in the world that are like eco-friendly, sustainable, vegan

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or, um, you know, are signed up on the good card.

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And so, so we're excited to be a part of it.

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Well, I am very excited that you're a part of it because I will be going even more often

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to Yoga Earth.

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And honestly, it is an addiction.

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If I'm even within a five mile radius, I find myself being drawn to Yoga Earth.

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Now, um, Andrea Castillo, you are a franchise owner owning the Yoga Earth in Granada Hills.

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So weigh in on how you feel this loyalty program, the good card will help your business.

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Yeah, I think, you know, in very similar ways as Melissa, um, kind of mentioned, but also,

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you know, we opened the store about a year ago.

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We just celebrated our first year, uh, being open on August 3rd.

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So, you know, a lot of the times for us, it's like that newness factor has already

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kind of gone away a little bit.

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And so being part of like a loyalty program like this allows for, um, customers that have

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been maybe just once, you know, cause we've only been around for a year to come back

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and be, um, you know, have a, have a reason to come and visit the store again.

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It's just, you know, another nudge for our customers.

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And then also like new customers, right?

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Like just the discovery factor could be really great for us.

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So, um, I really think with us being like a new location, especially in the Valley, um,

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this is another touch point that I think our customers would be really excited about.

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So how does it work, Jill?

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Um, when I think of a card, maybe I'm old fashioned, but I think of a physical card,

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like something that you hold a piece of plastic, God forbid plastic.

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Right.

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So, so how exactly would I enable myself to take advantage of the good card?

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I'm a little old fashioned too, Jane.

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As part of the reason we did this instead of an app, we felt like everyone was a little

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bit overloaded with apps.

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They need a lot of maintenance.

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Every time I open an app, it seems like I have to update it.

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So we were pretty fond of the plastic card, although we wanted to do it without the plastic.

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So we are launching, uh, next month, we'll have, uh, digital cards that go right into

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your smartphone wallet for both Android and Apple.

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It's pretty simple.

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Once you sign up, um, it just gives you the steps to just go ahead and add your card to

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your digital wallet.

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And then when you're in the stores, uh, you can flash it.

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The business owners can also scan it if they want to verify or double check anything, and

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that will open up your account and shows, um, that you are indeed a member of the program.

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Well, I love this idea because I believe in the vagonomy.

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I don't know if that's something that you're, uh, specifically interested.

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I know you're supporting eco-friendly, uh, companies, but I like to give my money to people

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and, and institutions and companies that I know are on the right side of history.

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And so I would love to see this everywhere, uh, that people are running ethical businesses.

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My question to you is how do you filter, uh, the applications to determine that the businesses

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you're including are truly ethical?

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That's a great question.

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We are working right now, one-on-one with each business.

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A lot of them, I know personally, I've lived in LA since 2009.

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So we are doing outreach to businesses that we know meet this criteria.

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And we're looking for businesses that have a wide range of vegan options to your,

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how did you say it?

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Vagonomy.

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We're also looking at businesses that are supporting, uh, sustainable manufacturing,

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whether that's clothing or home goods.

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We're also tapping into the wellness market.

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We have like-minded studios in Venice, which is a, um, uh, spa and wellness facility.

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So helping people take care of themselves while taking care of the planet.

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We know also that LA has the most minority and women-owned businesses in the U.S.,

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some 244,000.

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So we're really eager to get our members more acclimated and familiar with these businesses

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that are doing good in and throughout the city.

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I just love this idea.

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And one thing I want to just really break down so that we can make sure that everybody

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understands the process.

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So here it says thegoodcard.co, sign up easily, download the good card to your digital wallet,

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start doing good.

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I'll break it down for us one more time.

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I'm holding my phone in my hand and I just really, um, am excited about taking part,

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but sometimes I can get lost in the process.

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Yeah, uh, it's, it's pretty much as simple as the steps there.

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Once we open the membership next month, you'll go in, you'll sign up, you'll create an account.

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There'll be a link to go ahead and download and add the card to your wallet.

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I have things in my wallet right now, like my insurance card, um, my, uh, like Apple cash,

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um, my COVID vaccinations, all of that are kind of in, in the wallet.

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So you can just simply add, uh, the card to your wallet.

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And then, uh, from there you can just go into stores that are participating.

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Um, and the deals will always be live on the site.

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We'll also be doing, uh, regular emails with updates.

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Like for example, Yoga Earth may want to just have a ice cream party on a Tuesday afternoon,

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and we will just ping our members and say, Hey, head over there right now.

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Maybe they're offering something extra as an incentive to come by.

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So we'll be in regular touch.

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But even if we're, if there's no, you know,

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we don't have to have an email from us to go out and use the card.

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You could stop in to read grocery.

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We've got Pura Vida in West Hollywood on there.

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Uh, like I mentioned, like Minded Studios,

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we're adding more and more businesses every day.

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Go in, flash your card.

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They'll, the discounts or the deals will be live on the site,

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which you can access from your phone as well.

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And then, um, the businesses may say, Oh, actually, while you're here today,

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we're also offering this deal.

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So, um, you can kind of grab those and, and it's a great way for Angeleno's to save money.

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It is a ridiculously expensive city.

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So we're hoping that this will, uh, bring some relief to people who live here,

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as well as the business owners, bringing people through the door.

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And, um, and everybody can kind of, uh, support, support each other.

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So I went on your website, which is thegoodcard.co,

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and there was a place to sign up.

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I put my email in.

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So I'll be one of those notified when it's time to, um, is it,

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do you take a photo of something?

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Cause I know I have my, let's say driver's license,

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but I had to take a photo of that to put it in my Apple wallet.

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Uh, no, you'll just doubt you'll just follow the steps and download it.

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And then it'll just add right in.

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Um, just do it's like one, two, three.

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Yeah.

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You just add it.

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I mean, you could take a photo of it if you want.

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I just want to get it down because I think everybody should go to thegoodcard.co sign up.

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And you know, what's really funny is that, uh, some people feel that let's say going plant-based

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and being involved in a sustainable lifestyle is going to be alienating.

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And they're going to lose their friends.

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Actually, I think we can all attest.

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It's the exact opposite.

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I literally could go out every night of the week if I wanted to, to another

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eco-friendly plant-based sustainable event.

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And, um, it, it really creates community, which when we talk about how and why people change

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community is really the core.

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We like to appeal to people rationally, right?

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You should do this because look at climate change, look at the fires, look at the floods,

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look at the suffering of animals, look at the health consequences of eating bad food,

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all of these reasons.

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But there's a great book that I just finished reading called change.

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That says actually humans are pack animals.

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And the greatest predictor of where, whether they do something is whether other people,

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their neighbors, their friends, their coworkers, people in their community start doing it.

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So the answer is create community.

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And I mean, I think this is creating community.

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Would you like to jump in on that, uh, Melissa?

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I mean, yeah, I, that's what I was getting to as Jill was speaking, that this is all

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about community and, you know, owning yogurt for 10 years now.

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Um, you know, only you, we have a lot of customers that aren't vegan.

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I mean, I would say only 30 to 40% of our customers are vegan and the rest are foodies,

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health conscious people, dessert lovers, ice cream lovers.

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And we want to bring them all in and we want them all to taste it because like Jane said,

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it's really, really good.

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And so like, it's through bringing in the community and it doesn't, whether you're

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vegan or not come in, enjoy the deal from the good card and taste some delicious, you

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know, ice cream, soft serve, frozen yogurt, and enjoy it with your community and then

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learn about it.

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And then, you know, once you find out it's, even if you don't even realize it's vegan,

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the beginning, you eventually realize it and then you're, you're, you're amazed and

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that will get you to want to try more vegan food.

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And so what I love about the good card, like you said, community, it's a community of

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businesses coming together.

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It's a community of customers coming together.

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They're getting something delicious out of it, or, you know, some, something out of a

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hotel or something.

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And the businesses are getting support from the community as well, because we all know

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how hard it is right now, um, to own businesses.

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And so, um, yeah, it's, it's all about community and, and supporting each other.

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I just recently went to your 10th anniversary party at your Santa Monica yogurt.

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It was so fun and I could see events happening regularly in that space.

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So Jill, would that be something, how would you announce that?

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Uh, absolutely.

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Events are a big part of what we're rolling out in the next year.

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We would do that via email.

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We'll also do that via SMS.

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So if people sign up with their phone number, we can send them text blasts if they're interested

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in events.

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We'll also be doing fun giveaways, um, all kinds of, you know, fun access only for good

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card members.

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We are planning to roll out to other cities within the next year as well.

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So, um, lots in store and definitely events.

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Those are my favorite.

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Well, I have to say the first couple of businesses that you've created here happen to be my favorite,

250
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pretty much my favorite places to go.

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So, uh, along with Yoga Earth, which is founded by Melissa, you see there, there is another

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business that is so amazing called Pura Vita in West Hollywood, authentic Italian cuisine,

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a hundred percent plant-based, Unshamed TV, recently profiled them in our kale cruise

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series.

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Check it out.

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We are in West Hollywood, one of the trendiest neighborhoods in Southern California.

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They have amazing food here and we're going to go to probably my favorite Italian restaurant.

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Let's go to Pura Vita.

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So,

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oh my God, look at all the delicious food.

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It's our, uh, cashew it's cashew and tofu half and half.

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So the, the cashew provides the fattiness of the, of the cheese.

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The tofu kind of lightens it up for the correct texture of the ripota and also makes it really

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high in protein and nutritious.

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And, um, our grilled ciabatta bread, which just have a little olive oil and garlic on

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it.

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Super simple dish, but it's definitely wins the hearts of everyone.

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Hey, I know you talk a little bit about this in your forthcoming book.

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This is why this is like my favorite Italian restaurant, but I have to ask you Tara.

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I mean, I think the greater challenge for Carbonara is the egginess.

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How did you achieve that sort of emulsification that really brings the richness of Carbonara

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to this plate?

273
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They were using avocado in the sauce to replace the egg.

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Wow.

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So I love my culture and I really always wanted to hold on to my culture.

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It is such an incredible restaurant.

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And I mean, I could go on all day first Pura Vita for dinner, then for dessert yogurt.

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But, um, also notice that Tara Punzone, who was the one who created, uh, Pura Vita has

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come out with a book.

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How might you Jill coordinate that as well?

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Is it, is it only standalone places like physical places you visit, or can you incorporate

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products?

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And for example, the Korean vegan just launched a whole new product line of vegan K-beauty.

284
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I see such potential here.

285
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Just take it away.

286
00:19:09,420 --> 00:19:12,360
Um, yeah, Pura Vita is, is the best.

287
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It's so good.

288
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I'm so hungry just watching that.

289
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Um, right now we could do fun, some fun giveaways with the books and that would be a great, uh,

290
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option.

291
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Uh, the plan is down the line to have this work online as well.

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Uh, we felt that the, the bigger urgency was brick and mortar locations throughout LA.

293
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So that is kind of where we're putting our focus right now.

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Um, but we would love to do, um, if, if Tara's watching and wants to give away a book to

295
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our audience, let's do it.

296
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Uh, we'd love to do the K-beauty as well.

297
00:19:41,980 --> 00:19:45,760
Um, there are certainly a lot of different directions that we're taking this.

298
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Uh, it's, it's a really big, uh, a big plan and we have to go kind of baby steps and,

299
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and we're starting right now with the, uh, the businesses, but absolutely.

300
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So I think this is extremely important right now, uh, not to be a downer, but veganism has

301
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been under attack.

302
00:20:07,420 --> 00:20:12,900
We know the meat industry has launched a multimillion dollar campaign of things like

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masters and beef advocacies, trying to get social media, thousands of social media, people

304
00:20:17,640 --> 00:20:20,520
out there actively promoting eating animals.

305
00:20:20,520 --> 00:20:28,400
Um, so we are, I think, as a community coming together and saying, we have to do something

306
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about this.

307
00:20:29,280 --> 00:20:33,180
Veg Media Watch recently started up that holds journalists to account.

308
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And now we have this proactive, let's support vegan businesses.

309
00:20:38,340 --> 00:20:42,580
So let me do a round robin and ask everybody, where are we right now?

310
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Because nothing ever goes straight up.

311
00:20:44,580 --> 00:20:51,520
I mean, when Beyond Meat had its IPO in 2019, it was the most successful IPO in well over

312
00:20:51,520 --> 00:20:52,140
a decade.

313
00:20:52,340 --> 00:21:00,760
People were just, and then the attack started and now, uh, we're regrouping and coming up

314
00:21:00,760 --> 00:21:01,140
again.

315
00:21:01,300 --> 00:21:08,340
So, so what are your thoughts on that, Melissa, as a founder of, uh, a business that's now

316
00:21:08,340 --> 00:21:10,020
got four locations?

317
00:21:11,600 --> 00:21:11,900
Yeah.

318
00:21:11,900 --> 00:21:16,540
Um, I mean, I can tell you that the bias is still out there and it's been out there the

319
00:21:16,540 --> 00:21:18,040
whole 10 years we've been doing this.

320
00:21:18,100 --> 00:21:24,320
Like I train, um, our team members, like don't immediately say everything's vegan when they

321
00:21:24,320 --> 00:21:29,060
come in or everything's gluten free or all these terms that turn some people off.

322
00:21:29,140 --> 00:21:34,480
Um, not everyone, but some people that we really want them to taste the ice cream soft

323
00:21:34,480 --> 00:21:37,480
serve before, you know, before we dive into anything.

324
00:21:37,480 --> 00:21:40,780
And so we just very gently mentioned that everything's made in house.

325
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It's all organic with an almond cashew base because we want to make sure if they have

326
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an allergy that, you know, that we catch it early on.

327
00:21:46,760 --> 00:21:51,360
Um, but we don't want to, we don't personally, I have found it's better over the 10 years

328
00:21:51,360 --> 00:21:58,760
as a restaurant owner, um, of a vegan establishment to, to not, um, hit people overhead with it

329
00:21:58,760 --> 00:22:00,580
to be, um, it's in the store.

330
00:22:00,680 --> 00:22:04,600
It's a very clearly labeled on the store that it's vegan and we're very proud of it.

331
00:22:04,940 --> 00:22:06,860
Um, but we really want them to taste it.

332
00:22:07,460 --> 00:22:09,540
Um, that's, that's where the magic is.

333
00:22:09,540 --> 00:22:16,340
And so I really think for as far as restaurants go for them to survive, you really have to

334
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appeal to everyone.

335
00:22:18,040 --> 00:22:22,120
And I don't, I think it is very challenging if you're just appealing to the vegan community.

336
00:22:22,680 --> 00:22:25,040
Um, and I think you have to appeal to everyone.

337
00:22:25,740 --> 00:22:30,460
We're very fortunate that yogurt just tastes very delicious and it is for everyone.

338
00:22:30,700 --> 00:22:33,600
And a lot of vegan food does, um, definitely Pure Vita.

339
00:22:33,940 --> 00:22:38,980
And I mean, I've, there's a million great, um, vegan places in LA, but I think that's

340
00:22:38,980 --> 00:22:41,600
really something, uh, that's important to keep in mind.

341
00:22:42,080 --> 00:22:44,180
And yeah, for us, we're just more subtle with it.

342
00:22:44,300 --> 00:22:46,920
We're super proud of it, but we're just more subtle about it.

343
00:22:46,960 --> 00:22:51,300
We're, we really wanted to create a healthier frozen yogurt soft serve that, um, that's

344
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better for your health, better for the animals, better for the planet and a very sustainable,

345
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sustainable, eco-friendly business.

346
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So we kind of focus on that and we, that's what everyone kind of needs to focus on, um,

347
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as you know, with what we're dealing with in the world today.

348
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So, um, that's, I hope that answers your questions that that's kind of, we're, we're

349
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just kind of focusing on getting people in to taste our frozen yogurt and to build in

350
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community because from the beginning, we really wanted to be a community spot too.

351
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So build community, get people in to enjoy the ice cream and, and then, and also, honestly,

352
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I want to get into schools and show kids how we make the soft serve because we make it

353
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in such a cool way.

354
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We hand almond milk.

355
00:23:32,160 --> 00:23:37,080
So for me, that's been a few times this year so far.

356
00:23:37,200 --> 00:23:40,120
And it's one of the things that I want to do in the future.

357
00:23:40,360 --> 00:23:42,760
Introduce them young so they're not scared of it.

358
00:23:43,940 --> 00:23:44,520
Absolutely.

359
00:23:44,920 --> 00:23:45,440
Andrea.

360
00:23:47,740 --> 00:23:48,320
Yeah.

361
00:23:48,500 --> 00:23:51,380
So it's kind of a tough question.

362
00:23:51,560 --> 00:23:57,600
So I've personally been vegan for almost 10 years and I've definitely seen from a consumer

363
00:23:57,600 --> 00:24:01,040
standpoint, um, a shift, right?

364
00:24:01,040 --> 00:24:02,640
It was like super hot to be vegan.

365
00:24:03,020 --> 00:24:08,000
And then now it's kind of, you know, the stigma is still there.

366
00:24:08,020 --> 00:24:14,320
I think like Melissa was alluding to, but I do, I am very optimistic because I do see

367
00:24:14,320 --> 00:24:21,160
more, uh, vegan plant-based options, like at the grocery store and, you know, even at

368
00:24:21,160 --> 00:24:23,560
restaurants that are non-vegan.

369
00:24:23,720 --> 00:24:26,580
So clearly there is a demand for it.

370
00:24:26,580 --> 00:24:31,500
It's just like Melissa was saying, like, how do we get people to not be so afraid of

371
00:24:31,500 --> 00:24:38,020
it and just walk into, um, you know, these businesses and, um, you know, like it for,

372
00:24:38,060 --> 00:24:39,980
for what it is for, for, for the taste.

373
00:24:40,200 --> 00:24:46,600
And then, um, you know, get educated with, with, with our businesses once, um, once they

374
00:24:46,600 --> 00:24:47,740
like learn to love it.

375
00:24:48,680 --> 00:24:54,360
And we have a question here from Karen LaCava as a vegan realtor who uses stages that will

376
00:24:54,360 --> 00:24:58,980
do, she does vegan staging at her open houses.

377
00:24:59,280 --> 00:25:02,340
Let me know if there's any way for me to get my business involved.

378
00:25:02,900 --> 00:25:03,540
What do you think?

379
00:25:04,240 --> 00:25:04,620
Yeah.

380
00:25:04,780 --> 00:25:07,380
Email me jill at the good card.co.

381
00:25:07,640 --> 00:25:09,060
I'm happy to discuss.

382
00:25:10,180 --> 00:25:15,660
So from what I see now, it seems like this could grow exponentially.

383
00:25:15,660 --> 00:25:17,420
It could expand to products.

384
00:25:17,460 --> 00:25:18,660
It could expand to books.

385
00:25:18,720 --> 00:25:21,760
It could expand to realtors.

386
00:25:21,760 --> 00:25:25,700
Now I run a 501c3 nonprofit.

387
00:25:26,160 --> 00:25:27,940
We don't try to make money.

388
00:25:28,700 --> 00:25:31,560
Au contraire, we offer everything for free.

389
00:25:31,940 --> 00:25:37,440
Would there be a possibility of an organization such as Unchained TV getting involved in some

390
00:25:37,440 --> 00:25:37,640
way?

391
00:25:38,640 --> 00:25:39,660
That's a great question.

392
00:25:39,840 --> 00:25:40,300
Absolutely.

393
00:25:40,620 --> 00:25:45,740
It could be a partnership with a business that maybe wants to donate a portion of sales

394
00:25:45,740 --> 00:25:46,320
that month.

395
00:25:46,780 --> 00:25:50,040
We could do a different spotlights through our newsletter.

396
00:25:50,340 --> 00:25:51,740
Lots of, lots of opportunities.

397
00:25:52,560 --> 00:25:53,080
Yeah.

398
00:25:53,500 --> 00:25:59,380
So how are you going to expand this to other cities around the country, Jill?

399
00:26:00,380 --> 00:26:01,220
Same way.

400
00:26:01,400 --> 00:26:04,020
I'm heading to New York in a few weeks.

401
00:26:04,200 --> 00:26:05,760
We'll be talking with businesses there.

402
00:26:06,120 --> 00:26:10,920
I already have a few meetings set up, getting them excited about it.

403
00:26:10,940 --> 00:26:15,100
And then, and then onward from there, I think we're going to focus on LA and New York for

404
00:26:15,100 --> 00:26:16,620
2025, 2026.

405
00:26:17,340 --> 00:26:26,620
You had mentioned that when you, when people sign up to these, there's an increase in visitors.

406
00:26:26,920 --> 00:26:33,680
In other words, if a company, a store or restaurant has a loyalty program, that then it increases

407
00:26:34,320 --> 00:26:35,500
the foot traffic?

408
00:26:36,560 --> 00:26:38,240
Yeah, I have some data here.

409
00:26:38,480 --> 00:26:41,940
Half of all Americans belong to at least one loyalty program.

410
00:26:41,940 --> 00:26:48,380
84% say that when they belong to a loyalty program or if a store offers it, they're more

411
00:26:48,380 --> 00:26:50,220
likely to shop there.

412
00:26:50,620 --> 00:26:55,940
73% are more likely to spend more if a store offers a loyalty program.

413
00:26:56,460 --> 00:27:00,100
For context, Target has a hundred million loyalty members.

414
00:27:00,280 --> 00:27:02,300
That's a third of the US population.

415
00:27:03,200 --> 00:27:04,920
Starbucks has 40 million.

416
00:27:05,480 --> 00:27:12,200
And then the stat that I really love is 47% of consumers say that loyalty programs help

417
00:27:12,200 --> 00:27:13,700
reduce stress when shopping.

418
00:27:13,840 --> 00:27:18,320
I think it takes a little bit of load off of the costs.

419
00:27:18,660 --> 00:27:23,320
When they know that they're getting something back for their spend, it really reduces stress

420
00:27:23,320 --> 00:27:24,040
while shopping.

421
00:27:25,480 --> 00:27:29,860
Well, also you've gotten a nice write-up in Veg News.

422
00:27:30,360 --> 00:27:36,980
It says, exclusive Los Angeles gets its first ever eco-minded loyalty program.

423
00:27:37,460 --> 00:27:41,840
A loyalty program is about to launch in LA, giving members access to discounts, rewards

424
00:27:41,840 --> 00:27:47,200
and exclusive deals at eco-minded and plant forward restaurants and shops across the city.

425
00:27:47,600 --> 00:27:48,860
Now, you know what I say?

426
00:27:48,920 --> 00:27:50,580
This feels like a club.

427
00:27:51,320 --> 00:27:54,380
Everybody in the world wants to join a club.

428
00:27:55,880 --> 00:27:57,520
It's true, it's true.

429
00:27:57,520 --> 00:28:00,620
Yeah, it's the human condition, right?

430
00:28:01,040 --> 00:28:07,060
In a way, it is kind of like being part of a club and the requirement for membership

431
00:28:07,060 --> 00:28:08,380
is compassion.

432
00:28:09,420 --> 00:28:14,300
You know, I'll say nobody likes to be the first person on the dance floor has been my

433
00:28:14,300 --> 00:28:15,000
experience.

434
00:28:15,340 --> 00:28:19,720
And so we felt like not only are we building the dance floor, but we're getting out there

435
00:28:19,720 --> 00:28:24,920
and bringing all of our friends, these amazing businesses, and we hope Angelinos will join

436
00:28:24,920 --> 00:28:25,280
us.

437
00:28:26,000 --> 00:28:31,720
Well, what I love about The Good Card, and I signed up, I urge everybody to sign up.

438
00:28:31,880 --> 00:28:34,040
It is so darn easy.

439
00:28:34,320 --> 00:28:41,220
You literally go to thegoodcard.co and you just scroll down and put your email in.

440
00:28:41,280 --> 00:28:45,240
And the next thing you know, you're going to be invited to be part of this club.

441
00:28:45,560 --> 00:28:49,660
But what I really liked about it is that I'm learning about new businesses.

442
00:28:49,920 --> 00:28:54,040
So I had no idea something called RE existed.

443
00:28:54,040 --> 00:28:55,400
Where have I been?

444
00:28:56,060 --> 00:29:02,220
RE is a supermarket, I think, that makes it easier and more affordable to shop sustainably,

445
00:29:02,420 --> 00:29:05,900
to do better than recycling, to say no to plastics altogether.

446
00:29:06,300 --> 00:29:13,920
And they said since their launch in 2020, they have diverted over half a million items

447
00:29:13,920 --> 00:29:15,700
of packaging from landfill.

448
00:29:16,440 --> 00:29:23,080
So right there, I feel like, wow, I would love to go to that place.

449
00:29:23,080 --> 00:29:26,160
And I never even knew, Jill, that it existed until just now.

450
00:29:26,840 --> 00:29:27,580
Oh, it's great.

451
00:29:27,660 --> 00:29:30,960
There's one right down the street from us here in Studio City.

452
00:29:31,220 --> 00:29:33,460
They have a lovely location in Highland Park.

453
00:29:33,480 --> 00:29:36,320
And then another one closer to you in Mar Vista.

454
00:29:36,800 --> 00:29:40,980
And it's all bulk, no packaging, no plastic packaging.

455
00:29:41,320 --> 00:29:43,160
You can buy as little or as much as you want.

456
00:29:43,260 --> 00:29:50,620
They have grains, beans, all kinds of treats and snacks, oils, shampoos, soy sauce, soap.

457
00:29:51,020 --> 00:29:52,680
They even sell tofu in bulk.

458
00:29:52,680 --> 00:29:54,760
It's one of my favorite places to go.

459
00:29:55,060 --> 00:29:56,020
And kids love it.

460
00:29:56,080 --> 00:29:57,060
My daughter loves to go.

461
00:29:57,240 --> 00:30:02,120
And you can weigh your containers on the scale so that you tear that weight when you're shopping.

462
00:30:02,380 --> 00:30:03,920
And she loves to do the scooping.

463
00:30:03,980 --> 00:30:11,000
So super fun way to take your kids and save some money and keep some plastic out of circulation.

464
00:30:12,300 --> 00:30:16,980
Well, I just have to say, I think this is a brilliant idea.

465
00:30:18,260 --> 00:30:20,360
Congratulations on coming up with it.

466
00:30:20,360 --> 00:30:24,840
Again, people, The Good Card, it is so simple.

467
00:30:25,480 --> 00:30:27,600
And it's going to go coast to coast.

468
00:30:27,680 --> 00:30:29,060
But right now it's in Los Angeles.

469
00:30:29,220 --> 00:30:32,980
You just go to thegoodcard.co and you sign up.

470
00:30:33,260 --> 00:30:36,080
And we're happy to say we got a couple of signups already.

471
00:30:36,480 --> 00:30:38,820
We have Nilo Farr has signed up.

472
00:30:38,920 --> 00:30:39,780
Emmy Liu.

473
00:30:40,600 --> 00:30:43,520
And I know that Michelle signed up.

474
00:30:43,640 --> 00:30:45,140
And I've signed up.

475
00:30:45,460 --> 00:30:47,680
And we've got a couple more here.

476
00:30:48,560 --> 00:30:50,100
Tiffany says sign me up.

477
00:30:50,100 --> 00:30:51,980
You sign yourself up, lady.

478
00:30:53,580 --> 00:30:56,000
And yeah, Karen just signed up.

479
00:30:56,080 --> 00:30:57,020
So we're on our way.

480
00:30:57,300 --> 00:30:59,880
I just want to congratulate you for a brilliant idea.

481
00:31:00,020 --> 00:31:00,820
A long time coming.

482
00:31:01,220 --> 00:31:09,740
And I hope that thousands of companies that are compassionate take part in this.

483
00:31:10,220 --> 00:31:16,520
And I just say bravo because this is the kind of forward thinking we need,

484
00:31:17,580 --> 00:31:20,560
solutionary thinking we need to save the planet.

485
00:31:20,740 --> 00:31:22,740
The clock is ticking.

486
00:31:23,140 --> 00:31:27,920
Meanwhile, I urge everybody, of course, to download Unchained TV.

487
00:31:28,220 --> 00:31:32,160
We are the world's only free non-profit streaming television network.

488
00:31:32,300 --> 00:31:36,020
And you can watch us online as well as on your TV, on your phone.

489
00:31:36,160 --> 00:31:38,900
Just go online, for example, to unchained.tv.

490
00:31:38,900 --> 00:31:40,540
So it's a vegan Netflix.

491
00:31:40,840 --> 00:31:42,740
Okay, that's the craziest thing I've ever heard.

492
00:31:42,740 --> 00:31:43,960
I love Unchained TV.

493
00:31:43,960 --> 00:31:45,980
Unchained. Unchained TV.

494
00:31:46,160 --> 00:31:48,160
Your life will change. It's just that easy.

495
00:31:48,500 --> 00:31:51,460
Unchained TV has all sorts of content for everybody.

496
00:31:51,820 --> 00:31:53,900
Unchained TV changed my life.

497
00:31:54,120 --> 00:31:57,020
Unchained TV is crushing it.

498
00:31:57,160 --> 00:31:58,680
I love Unchained TV.

499
00:31:58,960 --> 00:32:00,700
Unchained TV is my go-to.

500
00:32:01,020 --> 00:32:01,800
Unchained TV.

501
00:32:02,300 --> 00:32:02,820
Who knew?

502
00:32:03,560 --> 00:32:05,340
Unchained, baby! Yay!