Interview with Leah Power, Institute of Communication Agencies

Ed and Ron are honored to welcome Leah Power, Executive Vice President, Strategic Operations Consultant, of the Institute of Communication Agencies, in Canada. Leah recently co-authored a study on the broken RFP process. As they write: “The RFP selection process, for all types of clients, brands and agencies, is flawed. That’s why we’re pushing ‘to retire the RFP’ from global business practice. And we’ve got a firm plan for what should replace it. Our QBS Agency Search Guide focuses on QBS (Qualification-Based Selection), a process that will ultimately help client organizations to buy creative services that are critical, complex, and customized.” You can access this report at www.theica.ca/qbs. Join us as discuss better ways to communicate your value than the traditional price-based RFP process.