Episodes

Artificial intelligence vendors love to talk about tokens and credits, but are these pricing models really helping customers—or simply obscuring the true cost of AI? In this episode, Ron and Ed take aim at the growing trend of token-based pricing, arguing that it shifts uncertainty and risk from providers to customers while creating unnecessary complexity. Drawing on insights from pricing experts, recent industry commentary, and their own experiences, they examine why cost-based pricing has long...

Debra Kilsheimer joins Ron and Ed for a lively discussion about leadership, culture, AI, persuasion, human nature, and the curious ability of professionals to simultaneously complain about a problem and defend the system causing it. We'll also explore what wisdom comes with experience, why logic is a surprisingly ineffective tool for changing minds, and whether the accounting profession is finally approaching an inflection point—or just finding new ways to avoid one. And yes, at some point we'll...

Ron and Ed turn their attention to the upcoming Semiquintcentennial, with a little theatrical flair thrown in from Ed and his turn as John Adams in 1776 . Along the way, they reflect on the ideas, personalities, and historical drama surrounding America's 250th anniversary—and what those themes might still teach us about leadership, liberty, and public life today. If time permits, they'll also weigh in on a few timely developments in the accounting profession and the ever-fascinating world of pri...

As part of our new partnership with SummitHQ, Ron and Ed welcome Shannon Kaiser , a technology leader whose career spans cloud infrastructure, cybersecurity, application hosting, and managed services. Shannon shares how SummitHQ helps organizations navigate the increasingly complex world of IT while maintaining the security, reliability, and performance businesses depend on every day. About Shannon Kaiser Shannon Kaiser is General Manager of Application Hosting at SummitHQ and a veteran technolo...

Ron and Ed welcom Sarah Isgur to discuss her book "Last Branch Standing," which explores the Supreme Court's role in American government, its counter-majoritarian function and its independence from partisan politics. Contray to popular belief, very few cases are decided along ideological lines and Sarah will emphasize the need to protect the court's independence and criticized Congress for failing to act on key issues. We will ask her about billing by the hour and red her thoughts on political s...

This week, Ron and Ed deliver a wide-ranging pricing update, exploring the latest thinking shaping both accounting firms and the broader business world. Drawing from recent articles, posts, and commentary, they examine how AI companies like GPT, Claude, and Perplexity are positioning and pricing their offerings, including the growing role of token-based pricing models and what they signal about the future of value measurement. The conversation also dives into the dangers and unintended consequen...

In another installment of our fan-favorite miscellany series, Ron digs into the ever-growing stack of articles, ideas, trends, and observations he's been collecting—and finally clears the deck. From developments in technology and AI to economics, business strategy, professional skepticism, and the occasional offbeat tangent, this episode is a rapid-fire tour through the topics that caught Ron's attention but didn't yet have a home of their own. Along the way, Ron and Ed connect seemingly unrelat...

In this episode of The Soul of Enterprise , Ron and Ed welcome back Greg Tirico to explore the accelerating convergence of technology, especially AI, and its profound implications for professionals. Drawing on insights from the "Convergence 2026" report, Greg unpacks how traditional firm boundaries are dissolving as tech, talent, and capital increasingly intersect. The conversation dives into what this shift means for knowledge workers, from evolving skill expectations to the redefinition of val...

In this special episode of The Soul of Enterprise , Ron and Ed welcome a panel of speakers from the Chaminade Leadership Summit (CLS), an event focused on developing principled leadership and purposeful organizations. Joined by Bro. Thomas J. Cleary and fellow summit speakers, the conversation explores the intersection of leadership, values, and organizational culture. Drawing from their diverse experiences, the panel discusses how leaders can foster trust, inspire accountability, and navigate c...

In this episode of The Soul of Enterprise, Ed Kless and Ron Baker speak with Alexis Kingsbury about a rather audacious experiment: running an entire accountancy practice staffed almost entirely by AI. The firm—Accrual Intentions—had eleven AI "team members" and one human: Alexis. What began as a curiosity about the real capabilities of AI quickly became something far more interesting. The AI team produced accounts, onboarded clients, and developed surprisingly human-like dynamics—personalities, ...

Executive Summary In this episode of The Soul of Enterprise , Ed Kless and Ron Baker sit down with Hector Garcia , one of the most recognizable educators in the accounting profession thanks to his hugely popular YouTube channel. Known for translating complex technology into practical insight, Hector joins the show to discuss the rapidly evolving ecosystem of AI tools for accounting professionals . The conversation moves beyond the hype to explore which tools are actually useful today, how AI is ...

Ron and Ed welcome back strategy expert Tim Williams to explore a hard truth: AI is not just a new tool for professional firms, it is a structural shock to their traditional business model. For decades, most firms have relied on time-based billing, headcount leverage, and labor-intensive processes. But when AI compresses project time and automates execution, what happens to a model built on hours? Tim argues that professional firms — from ad agencies to law firms — must rethink not just how the...

This week, we welcome Tim Naddy, CFO of the Savannah Bananas—a team that has redefined what it means to create value for fans (and, not incidentally, built a wildly successful business doing it). But this conversation goes well beyond yellow tuxedos and sold-out stadiums. At the center is Tim's book, EDYM: Every Decision You Make , a deceptively simple premise that turns out to be anything but: every choice—large or small—carries weight, compounds over time, and ultimately shapes both outcomes a...

Ron and Ed welcome Tim Riordan , president of BIPAC (Business-Industry Political Action Committee), for a conversation at the intersection of business, civic engagement, and public policy. BIPAC works to educate and mobilize the business community around the political process — equipping leaders with the tools and insight needed to participate thoughtfully and effectively in American democracy. Tim brings decades of experience helping organizations navigate the often-murky waters of public affai...

Ron and Ed welcome Matt Armanino, CEO of Armanino Advisory, for a conversation about what it really takes to lead a modern professional services firm in an era of relentless change. Under Matt's leadership, Armanino has pushed beyond the traditional boundaries of accounting — building advisory depth, embracing technology, and reimagining how firms create value for the businesses they serve. In this episode, Matt shares his perspective on scaling culture, navigating growth without losing identity...

In this episode, Ron and Ed explore a distinction that Peter Drucker saw decades ago but many organizations still struggle to grasp: knowledge workers are fundamentally different from service workers — and managing them the same way is a category error. Drucker famously wrote, "The most valuable assets of a 21st-century institution (whether business or nonbusiness) will be its knowledge workers and their productivity." That statement isn't aspirational — it's diagnostic. Knowledge workers own th...

For the eleventh time (because apparently we're not done yet), Ron and Ed welcome back Joe Woodard to talk about The Profitability Breakthrough , the live workshop they'll be leading together in June. This episode goes beyond theory and into architecture. What actually drives profitability in an accounting firm? Is it pricing? Positioning? Capacity? Client selection? Or is it the uncomfortable truth that most firms are solving the wrong problem entirely? Joe unpacks the core ideas behind the wor...

As America approaches its 250th anniversary, Ron and Ed examine three essays that converge on a single question: What actually sustains a free society? Drawing on Dan McLaughlin's warning to "Resist the Temptation of Woodrow Wilson" , they explore the perennial allure of concentrated executive power and the dangers of confusing "solidarity" with strongman governance. From there, they turn to Ayaan Hirsi Ali's argument that religious liberty was not an afterthought but the Founders' first freed...

On this episode of The Soul of Enterprise , we welcome back Dr. Paul Thomas, founder and CEO of Plum Health Direct Primary Care . Since his last visit, Plum Health has expanded to multiple locations, added new physicians, and continued scaling a model that puts relationships—not insurance paperwork—at the center of care. We'll get an update on that growth and explore the broader Direct Primary Care (DPC) movement : How fast is it growing? Why are employers and patients embracing it? And is it tr...

Inspired by A.J. Jacobs' appearance on Russ Roberts' EconTalk , Ron and Ed have continued their annual tradition of keeping a "One Thing" journal—capturing a single idea each day that sparked insight, curiosity, or reflection. Often it's a quote; sometimes it's a question, a concept, or a surprising turn of phrase. In One Thing 2026 , they once again open their journals and share a curated collection of the thoughts that shaped their year. The result may feel delightfully eclectic, but as always...

In this pricing update, Ron and Ed take the pulse of what's happening right now in the world of pricing. From shifting market conditions and inflation narratives to how organizations are responding—or failing to respond—to economic signals, they cut through the noise to focus on what actually matters. The hosts explore common misconceptions, highlight emerging trends, and offer a reality-based perspective on how pricing decisions are being made in today's uncertain business environment. As alway...

We're joined by Joe Pine on January 31, just days before the release of his long-awaited new book, The Transformation Economy (February 4, 2026). For longtime listeners, this conversation will feel both familiar and bracingly new. Familiar because we have spent the last two years exploring, applying, and occasionally interrogating the very ideas Joe now brings together in this book. New because Joe pushes the argument further and with more precision than ever before. Building on his seminal work...

It's time again for our annual Best Books episode, where we sift through a year's worth of reading (and in some cases listening) and surface the works that actually mattered. Not necessarily the buzziest, the newest, or the most performatively "important," but the books that made us pause, argue back, reread passages, and rethink assumptions we thought were settled. As is our custom, we don't just name titles and move on. We talk about why these books stuck: the questions they asked, the framewo...

Join Ron and Ed as they sit down with Father Vincent DeRosa for an eye-opening conversation on the enduring relevance of Catholic social teaching in today's rapidly evolving business landscape. Together, they dive deep into Rerum Novarum, Pope Leo XIII's seminal encyclical on the rights and duties of capital and labor—exploring its connections to the foundational principles of the free market and contemporary business ethics. Drawing parallels between the disruptive forces of the Industrial Revo...